(Hiraya)

Quezon City, Philippines

businesshiraya2020@gmail.com

(December 10,2020)

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 Table of Contents

Executive Summary……………………………………………………………………………….3

Mission, Vision, Core Values…………………………………………………………………….. 4

The Enterprise………………………………………………………………………………….. 4-5

Opportunity Analysis and Research…………………………………………………………….5-6

Marketing Plan………………………………………………………………………………….6-7

Management and Operations……………………………………………………………………...8

Production Plan…………………………………………………………………………………....9

Financial Plan…………………………………………………………………………………....10

Appendices…………………………………………………………………………………...11-12

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 I. EXECUTIVE SUMMARY

Hiraya is a sustainable instagram based clothing label that was established in September
2020 offering six different styles of linen tops and polos which are all sourced from coconuts.
From the customers being able to experience comfort and style, they also help out in saving the
environment and promoting sustainability.

During the ongoing Pandemic the company has noticed the loss of livelihood that are
being experienced by many, in our case the sewers. Therefore, we as a team have decided to pick
our own school’s beloved sewers to be the ones to produce the final products for us. In this
way,we aim to make their Christmas and their lives a little bit brighter despite the circumstances
that we are facing at the current time.

Moreover, the company has decided to become partners with Sinag, an initiative that
would be holding a donation drive for the victims of Typhoon Ulysses. And through this the
buyers would be given the opportunity to help out and give hope to others for the reason that
with every purchase that they make, all of the proceeds including the tops and the polos would be
given to them.

The prices of Hiraya’s tops and polos were determined by the skimming price strategy
which states that the company has set a high initial price for the products which would require
the customers to purchase products early and a way to ensure that the company would be able to
recoup the investment in the product.

Hiraya has officially released the pre-order forms on November 16,2020, and has opted to
continue the operations until the date that Sinag, our partner would collect the products for the
donation drive. Hiraya would be able to earn a net income of xxx, with xxx being the total
revenue, and xxx being the total expense.

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 II. MISSION, VISION, CORE VALUES

Mission Statement
“To create a fashion brand that is sustainable from locally sourced materials that would provide a
livelihood to Filipinos.”

Vision Statement
“We strive to be a brand advocating for sustainability and innovation through our clothing
line.”
“We strive to be a brand that stands strongly upon freedom of expression, evolution, and
unity.”

Core Values
Unity - We strive to be a company rooted upon the value of unity in everything we do, we are a
team, a family, and are united by our ideas, mission, and vision for the future.
Equality- We strive to be a company rooted upon by equal and fair treatment to each and
everyone no matter what age,race, beliefs, and preferences.

III. THE ENTERPRISE

Hiraya’s business structure is mainly leaning towards the General Partnership for the
reason that we are a five person small business with our own respective jobs which allows each
individual to be able to contribute whilst continuously honing and improving their skills and
harnessing their potentials to be able to have a better output that would be vital for the company.
After coming up with our business name, Hiraya was then finally officially established on
September 3, 2020. Moreover, the company is part of the Fashion industry as we aim to sell
clothing.
The company came up with this sustainable clothing idea as we believe that during this
time of pandemic it is vital to help and reach out to those who are part of the workforce in this
case the sewers who are tasked to make the clothes. We have gone through several
brainstorming processes, shared our insights and found out that amongst the wide range of
options that we have came up with we found a common ground or interest that is minimalist
clothing which was later on incorporated in our products.

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 Furthermore, the brand name “Hiraya” which means the “fruit of one’s hopes, dreams,
and aspirations” can describe the team’s goal to be able to still see the positive and good
outcomes through hard work and labor which would be evident and beneficial in the future. This
also could be applied in real life not just in the fashion field, but also the personal and societal
areas as we as one community hope for a better world for each and everyone, that could only be
achieved through teamwork, communication, and diversity.
Our Company logo basically takes on our own interpretation of our brand name as we
believe that we must take the risks and take on the full course of action needed towards the path
of reaching our goals,hopes, and dreams in our daily lives. There one can see an individual with
head wings adorning its crowning glory signifying a sort of physical manifestation of one’s
hopes and dreams which starts from within the self, made known through the head as per se.

IV. OPPORTUNITY ANALYSIS AND RESEARCH

Our target market are basically those who are in the teens and millennials sector in
society for they are those who are more exposed to the fads,trends,and news that are happening
all over social media and all over the country and worldwide.
We believe that they are the ones who seek comfort and style when it comes to fashion.
Quality is an important factor when choosing clothing therefore, we as a team chose them since
they are those who long for affordable yet stylish options for their everyday wear during
professional and personal events in their lives.
SWOT Analysis

Strengths:
● Products sprung from our
advocacy on sustainability,
evolution, and creativity.
● We aim to help the seamstresses to
earn for their respective families
most especially during this time of
the Pandemic.
● By our idea to use eco-friendly
materials, we are helping in the
challenge of making our world a
better and more safe environment
for each and everyone which leads
to innovation and possibly a
breakthrough.
● Our group assures that we would
Weaknesses
● Our group believes that we should
emphasize having good
communication with each other
because since we know each other,
we tend to not focus on our tasks
and just have fun most of the time.
● We should avoid having
miscommunication and if they are
problems, we should solve them
immediately. For our products,
since we have different tasks, we
should avoid being ignorant and if
one member can't do the task, there
should always be plan B.

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 all strive to do our tasks and roles
diligently and seriously whilst
maintaining a positive working
environment for each and every
one.

● We are also open-minded

individuals open for suggestion/s
or feedback/s from our beloved
customers, family members, etc
which we would incorporate or
keep in mind as we go along the
whole process.
Opportunities Threats
● Our products would hopefully be
● The inability to have a face to face
sustainable and eco-friendly
interaction in order to ensure the
fashion. Creating a slow fashion
quality of product development
brand would be the main goal that
and its result stands in the way.
we would want to achieve for the
Face to face communication is
entrepreneurship class.
barred due to the pandemic with
● From the materials that would be
only digital platforms available.
used for the clothes to the
● Other shops also sell fashion items
seamstresses being compensated
such as shirts, tote bags, and
fairly for their work.
jewelry.

We are to gather sustainable fabric such as linen and bring them to the seamstresses in the
sewing center. After the selling period, they would be paid fairly. Given that other competitors
are engaged in selling clothes and accessories, we would gather brand ambassadors to like and
share our social media content so that we could garner more followers hence, potential buyers.
Further planning and discussions along the way could be held in messaging platforms or better,
video chat.

V. MARKETING PLAN

Our products are tops and polos. Each of them was named after local beaches such as El
Nido, Coron, Boracay, and Siargao. El Nido is a sleeveless top with buttons running down the
front. Coron is just like the previous product but with buttons on the side. Boracay and Siargao
are polos, however, the first design has six buttons with a breast pocket. The second design has
three buttons running along the upper portion of the clothing but without a breast pocket. As

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said before, the clothing varies in tops and polos, all available in the following colors: blue, sage,
light brown, pink, olive, and tan.
The benefits of purchasing our product would be helpful to everyone since the overall
money we will get will be donating to a charity. Customers can use our product by simple
wearing and flaunting their skin tone at the same time supporting local businesses. The features
of clothing compliments the skin tone of every Filipino such as morenos/morenas,
mestizos/mestizas, and etc. Return and refunds are not applicable since customers’ orders will
proceed to the donation drive.
Our brand employs the skimming price strategy. All products are set at high prices since
we pay for the seamstresses' labor as well as the raw materials. Customers can pay either
through GCash or through the bank (BPI)
We plan to gather thirty ambassadors to like and disseminate our pub mats. Store posts
and stories are shared by including them in their own stories.
Since a lot of people, especially teenagers and millenials, use pinterest as their inspiration
in everything, the promotional strategy that we will be using is that we are going to post fashion
inspirations that are compatible with our product.
The special offer that we are planning is if the customer bought 2 products of clothing
then she will gain 1 free clothing of her/his choice. Addition to that, we have a partnership from
Sinag too.
We will advertise our product on social media namely instagram since a lot of people use
Instagram as their second home of their life inspirations. The business is located online on
Instagram; product photos, pricing, and available colors are posted in our account for all
followers and viewers to see. Clothes are made to order, production can only begin once orders
come through via Google Forms. Orders are delivered to customers through the courier Fifth
Express.

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 VI. MANAGEMENT AND OPERATIONS

Organizational Chart

Roles and Responsibilities

General Manager- The General Manager shall oversee the daily business operations,
develops and implements growth strategies, leads the team members to keep them on track,
delegates tasks, monitors inventory and supply, and assign duties and create work schedules.
Marketing Committee- The Marketing Committee shall make sure that customers are happy
with the product and the service, proactive to concerns, advertises strategies for engagement,
disseminates information, and utilizes the use of Social Media platforms for management.
Production Committee- The Production Committee shall be the ones responsible for
converting raw materials or products into goods or services, Carries out the quality control, and
thinks of ways to make production cost.
Finance Committee- The Finance Committee shall document and controls all of the cash
flow, create financial statements, compute the cost of goods, release payments for business
expenses, analyze business forecasts,sales reports, and financial statements, keep the receipts of
materials bought for product testing and simulation, and monitor the profitability during the
business operation.

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 VII. PRODUCTION PLAN

Production Process

The procedure for us to be able to do the business would be to contact the supplier about
the products, open the pre-order form, message the supplier again so that they could create
the products, someone from the group pick-up the clothes and send them to customers. In
terms of raw materials, the linens used for the product will be bought by the supplier.
Although the coconut buttons on the other hand are bought by one of the group members and
given to the supplier. Tools and equipment that are used in order to produce the finished
products are sewing machines.

Production Schedule

Production Schedule

Preferably on a 2 weeks after The earliest After two weeks The upcoming
Friday, Saturday opening the possible weekend after
or a Sunday pre-order form business day receiving the
products

Open the Close the Message Collect the final Shipping of

pre-order form
pre-order form suppliers for the products from products to the
quantity needed the suppliers customers

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 VIII. FINANCIAL PLAN

Costing and Pricing

(Product name)
Yield: 1. El Nido (sleeveless top)

2. Coron (sleeveless top)

3. Boracay (polo)

4. Siargao (polo)

Ingredients As purchased cost Cost of actual ingredient

(all provided by the 550 for female and 600 (all provided by the
sewing center) for male sewing center)

Total Cost=

Unit Cost= 350 for female and 400 for male

Mark-up Price= 200 pesos for all the clothes

Selling Price= 550 for female and 600 for male

Source of Capital

One of our members was the source of capital to our products.

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APPENDICES

Product sketches

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Donation Drive Publicity Materials

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