BOOST RTD LAUNCH

South Branch
 There is always a first………………….

1. Launching in alignment with Modern Trade

2. Delivery of minimum volume and value for a successful launch
3. MT DG elements planned for Unimart-SSM
4. Sampling in/near stores
5. Competitive rentals
 In Store Deployment

Freezer Branding Primary Bay Branding CTU

Proposed list of 370 Unimart-SSM

Proposed list to be shared by branch stores shared
Proposed list to be shared by branch
(Rental WIP)
(Rental WIP)
 36% DG >1K stores
spend reach
Launch Plan
Cluster Tamil Nadu Kerala Andhra Pradesh Karnataka
OL Universe 1358 466 250 326
Launch Stores (RECO) 585 253 96 74
%Launch Coverage 43% 54% 38% 23%
Instore DG - Promoter + CTU
(Rental Rs. 3000* Per month/store, min 24 stores
sell – in)
Instore DG - Visi Stores(Only CTU)
216 stores 78 stores 36 stores 16 stores
(Rental Rs. 1500* Per month/store)

Sell In Plan per Store (Units)

Promoter + CTU Stores 240
CTU Stores 90 90 90 90
Non Visi stores 12 12 12 12
Secondary Plan for Launch MOC
Expected TUR (in lakhs) 11.5 3.6 1.6 0.85
* Minimum sell -in to be ensured for DG payouts