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Business
Toshiya Ozaki
Rikkyo University
16 February 2023
If you are joining by Zoom…
Your Name:
V: VJCC-FTU
R: Rikkyo COB
Last 3 digit of
Student number
followed by
2
Index
• Part 1 – Orientation
• Goals, Plans, Practical Matters
• Some basic puzzles
3
Part 1
4
Goals
• Understand Japanese Economy & Business for
future non-Japanese (esp. Vietnamese) business
managers – so that they may successfully work
with/for/againsst Japanese firms
5
Plan: 1. Broad framework
• Feb 16 by Zoom • Feb 23
• Orientation • Analyzing Economies &
• Factory Tour Markets (4) – National
• Discussion culture & characteristics
• Feb 28 by Zoom
• Feb 21 • Analyzing Economies &
• Analyzing Economies & Markets (5) – Business
Markets (1) – Traditional Systems/Institutional
Approaches Approaches (VOC model)
6
Plan: 2. Applied framework
• March 7 by Zoom • March 14
• Global Competitiveness of • Japanese Distribution &
Japanese Industries Supply Chains
• Special Guest Lecture by
Dr. M. Anchordoguy (Univ
of Washington) on Past, • March 16
Current & Future of • Japanese Labor
Japanese business & Relations, Capabiltiy
economy Development &
Governance
• March 9 by Zoom • Wrap-up
• Japanese Production
• Date TBA – Final exam 7
Practical Matters
• Self-study (60 minutes including Quiz)
International Business Center, Michigan State University
(2020), Doing Business in Japan, (Michigan State
University).
https://ibc-static.broad.msu.edu/sites/globaledge/online-course-modules//Doing-Business-in-Japan/presentation_html5.html
8
Practical Matters
• Class Participation (10%)
• Ask questions & Engage in Discussion (i.e., attitudes)
• Based on Assigned Readings
• Mid-term exam on Approaches (35%)
• Mainly multiple-choice questions to evaluate the level of
understanding (i.e., primarily knowledge)
• Final exam on Integration of Approaches & their
applications to Japanese Business (55%)
• Mainly essay questions to evaluate the level of analytical
capability to critically apply approaches to cases to draw
observations (i.e., knowledge & skills)
9
Basic puzzles
10
Purpose of a company
For-profit
11
Purpose of a company
non-profit
12
Customer Value?
Example:
• At a reasonable cost
https://www.reuters.com/business/autos-transportation/toyota-remains-worlds-biggest-car-seller-
widens-lead-vw-2022-01-28/
13
Customer Value
(why do customers buy your products?)
• Price = Cost + Reasonable Profit
14
Demand of Customers
Result
• Companies compete against each
other
• Only those companies capable of
(Cost + Profit) << Customer Value
survive
17
Customer Value
(why do customers buy your products?)
• Price = Cost + Reasonable Profit
18
Company’s Value Creating Activities (VC)
Similar among Rivals!?
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Product
Planning 19
Example: Auto Industry
https://www.sailanddrive.com/cars/car-brands-competition-in-the-automobile-industry/ 20
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
21
Why is Toyota competitive?
22
SWOT Analysis to examine why some
companies are more competitive than others
Approach: Approach:
Leverage Contain
Outside
(Market) Opportunities Threats
Goal: Goal:
Maximize Minimize
23
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
24
Why are
Japanese auto manufacturing companies
(appear to be) competitive?
25
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
26
Why are
auto manufacturing companies
dominated in 4 countries?
27
Part 2: Factory Tour
28
https://youtu.be/yuYw0kxkgx4
29
Part 3: Discussion
30
Discussion session
1. SOUTA SASAKI 19bm005a@rikkyo.ac.jp
2. RINA TAKAHASHI 21bm288p@rikkyo.ac.jp
3. MIZUKI KATO 21bn148j@rikkyo.ac.jp
4. TAIGA OKA 21bn123e@rikkyo.ac.jp
5. OGA CHIAKI 21bn097k@rikkyo.ac.jp
6. MIKARU ONUMA 21bn007z@rikkyo.ac.jp
7. SENJU KURU 21bn140a@rikkyo.ac.jp
8. IKKEI TSUGE 21bn147f@rikkyo.ac.jp
9. KOUSHIRO KURIMA 21bn118e@rikkyo.ac.jp
10. GEORGE YANO 19bm112h@rikkyo.ac.jp
11. HINAKO OKAWA 21bn091f@rikkyo.ac.jp
31
Discussion
Q1. Why is Toyota competitive?
32
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
33
Q1. Why is Toyota competitive?
34
SWOT Analysis to examine why some
companies are more competitive than others
Approach: Approach:
Leverage Contain
Outside
(Market) Opportunities Threats
Goal: Goal:
Maximize Minimize
35
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
36
Q2. Why are Japanese auto
manufacturing companies competitive?
37
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
38
Q3. Why are auto manufacturing
companies concentrated in 4 countries?
39
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
40
Q4. How do companies maintain
competitiveness if they operate globally?
41
Levels of analysis
• Individual level factors
• Group level factors
• Firm level factors
• Industry level factors
• Country level factors
• Global/Trans-national factors
42
See you next Tuesday the 21st of February at 8 am!
43
Japanese Economy &
Business
Toshiya Ozaki
Rikkyo University
21 February 2023
Discussion group
1. SOUTA SASAKI 19bm005a@rikkyo.ac.jp
2. RINA TAKAHASHI 21bm288p@rikkyo.ac.jp
3. MIZUKI KATO 21bn148j@rikkyo.ac.jp
4. TAIGA OKA 21bn123e@rikkyo.ac.jp
5. OGA CHIAKI 21bn097k@rikkyo.ac.jp
6. MIKARU ONUMA 21bn007z@rikkyo.ac.jp
7. SENJU KURU 21bn140a@rikkyo.ac.jp
8. IKKEI TSUGE 21bn147f@rikkyo.ac.jp
9. KOUSHIRO KURIMA 21bn118e@rikkyo.ac.jp
10. GEORGE YANO 19bm112h@rikkyo.ac.jp
11. HINAKO OKAWA 21bn091f@rikkyo.ac.jp
2
Index
• Part 1 – Introduction and Chapters 1 & 2
• Part 2 – Chapters 3 to 6
3
Part 1
4
Discussion: What is the central
question of the book?
5
Discussion
• Puzzles (According to Chapters 1 & 2)
• Why do some economies are large, other economies are
small?
• Do national economies always grow?
• What drives the growth? What determines the speed of
the growth?
6
Most important IB question
• Can we successfully do business in a foreign
country?
7
Company Value Chain
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Product
Planning 8
3 Focus Areas: (1) Output Market
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Output market
Product (Products & Services)
Planning 9
3 Focus Areas: (2) Input Market
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Organization
(Mobilizing Factors Product
to create Values) Planning 11
Most important IB question
• Can we do business in a foreign country
successfully?
• Are there Customers?
… Are they rich? Can we sell them freely & easily
• Can we procure Resources (supplies, labor, capital,
technologies, utilities, etc.)?
… Are they reasonable? Can we procure them freely?
• Can we organize Resources to create Values?
… Are markets functioning?
12
What is the central question of
the book?
13
Differences of countries & their markets
https://www.statista.com/chart/25771/highest-gdp-per-capita/
14
Differences of countries & their markets
GDP Per capita
https://www.youtube.com/watch?v=0BnLfe8jVIw
15
Differences of countries & their markets
GDP = GDP per capita x population
https://www.youtube.com/watch?v=0EWWXQA9D48
16
Chapter 1
• Basics
• What is the central question (CQ) of the book?
• What criteria may be used to measure national growth
and the rise and fall of the standard of living? What are
serious problems with this measure?
• According to the author, is per capita growth good or
bad? Why?
• What are general observations about the cause of the
growth? What do people argue about possible factors to
increase national standard of living over time?
• What is the hypothesis of the book?
17
Chapter 2
Traditional approaches
• Dependency theory
• What does Dependency theory tell us about national economic
development? Strength? Weakness?
• What does this theory suggest about international business?
>> Role of trade <<
• Neo-classical theory
• What does Neo-classical theory tell us about national economic
development? Strength? Weakness?
• What does this theory suggest about international business?
>> Role of Capital (Technology) <<
• True? Sufficient?
18
19
Value Chain of Firm &
National Differences
20
Value Creating Activities (VC) of a Firm
If so,
• Which “cross-national differences” affect which part of
value creating activities of a firm?
• How do “cross-national differences” affect them?
21
How do cross-national differences matter?
Approach: Approach:
Leverage Contain
Outside
(Market) Opportunities Threats
Goal: Goal:
Maximize Minimize
22
PEST Framework to analyze
National Differences
23
Analyzing National Differences: PEST
• PEST
• Political factors
Political
• Economic factors
• Social/cultural factors
• Technology factors People’s
• Define/Shape Pattern of Behavior
• Factor Endowments – access, cost
• People’s Pattern of Behavior –
formal & informal rules, Technology SWOT Economic
enforcement
• Impacting on SWOT thru
• Input market Factor Endowment
• Organization
• Output market
Social
24
Analyzing National Differences: PEST
Political Political
5-Forces 5-Forces
& VRIO & VRIO
People’s People’s
Pattern of Behavior Pattern of Behavior
Measuring
Differences
Social Distances Social
(LOF) (Distances)
creating
Home Country Host Country
Determining Uncertainty/Risk,
Manageability Limit to Freedom, Cost 25
Company Value Chain
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Sales &
Sourcing Manufacturing market
Mktg Services
R&D
Product
Planning 26
Analyzing National Differences: PEST
PEST Focus Input Mkt Organization Output Mkt Issues
Issues Issues
Political Political System; Laws &
Factors Policies; 5-Forces VRIO for 5-Forces
Enforcement; for OT SW fpr OT
Transparency Demand
Labor
Economic Economic System; Fiscal, Relation
Factors Mkt, Industry, Monetary Customer
Supply
Policies; Preference
Cost
Market Efficiency; &
Inter-firm Wage
Transparency Behavior
Behavior
FreedomSales &
Aft-
Social Religion; Language;
Sourcing Manu Competi-
market
Factors Social Structure; Cost Mktg tion
Svcs
Philosophy (Econ & Org
Political); Education Culture
Price
Technology General Infrastructure R&D
(IT, telecom, electricity,
Prod
transportation, etc.);
Planning
Industry Specific
Is this course about PEST analysis of Japan?
PEST Focus Input Mkt Organization Output Mkt Issues
Issues Issues
Political Democratic Political
Factors System; Adequate 5-Forces VRIO for 5-Forces
Enforcement; High for OT SW fpr OT
Transparency Demand
Labor
Economic Market Economy with Relation
Factors Open Trade/FDI; Easy Customer
Supply
Monetary Policies; Preference
Cost
Fair Competition; &
Inter-firm Wage
Transparency Behavior
Behavior
FreedomSales &
Aft-
Social Shinto; High-context;
Sourcing Manu Competi-
market
Factors Mid Power Distance; Cost Mktg tion
Svcs
Masculine; Group- Org
oriented; Risk aversive Culture
Price
Technology Advanced Infrastructure R&D
(IT, telecom, electricity,
Prod
transportation, etc.),
Planning
High-tech
Is this course about PEST analysis of Japan?
29
Is this course about PEST analysis of Japan?
30
Is this course about PEST analysis of Japan?
31
Understand Japanese Business in a
systematic way
32
Japanese Economy &
Business
Toshiya Ozaki
Rikkyo University
21 February 2023
Part 2
2
Index of Part 2:
• Chapter 3: Coase Theorem
(break)
3
Chapter 3: Coase
Theorem
4
Discussion: What is the central
question?
5
Discussion:
What are transaction costs?
Why important for understanding
Japanese Economy & Business?
• Measuring Costs / Search Costs
• Examples?
• Negotiation Costs
• Examples?
• Importance?
6
Market for Lemon (G. Akerlof, 1970)
https://www.pinterest.com/pin/38491771795599693/
7
What is Coase Theorem?
2.Sup- 3.Cus-
plier
1.Rival tomer
5.Sub-
stitute
10
What makes market transaction
costs high?
Low quality institutions
• Measuring/Search costs … formal and informal rules that do
not allow transparent information on sellers and buyers,
products/services, prices, terms and conditions, means of
exchange (currency, etc.), etc
12
Example: Soccer
13
Example: Rugby
14
Example: American Football
15
• Formal rules • Informal rules
• Spelled out as laws & • Unwritten customs and
regulations practices
• Shaped by Political, • Shaped by Cultural,
Economic and Legal Historical, Linguistic,
systems Religious and Social
• Accompanied by beliefs and norms
enforcement mechanisms • Accompanied by
with formal punishments enforcement mechanisms
with informal
punishments
16
Analyzing National Differences: PEST
PEST Focus Input Mkt Organization Output Mkt Issues
Issues Issues
Political Political System; Laws &
Factors Policies; 5-Forces VRIO for 5-Forces
Enforcement; for OT SW fpr OT
Transparency Demand
Labor
Economic Economic System; Fiscal, Relation
Factors Mkt, Industry, Monetary Customer
Supply
Policies; Preference
Cost
Market Efficiency; &
Inter-firm Wage
Transparency Behavior
Behavior
FreedomSales &
Aft-
Social Religion; Language;
Sourcing Manu Competi-
market
Factors Social Structure; Cost Mktg tion
Svcs
Philosophy (Econ & Org
Political); Education Culture
Price
Technology General Infrastructure R&D
(IT, telecom, electricity,
Prod
transportation, etc.);
Planning
Industry Specific
Informal Institutions (informal rules) shaping Behavior
18
Market Institutions (chapters 3, 4, 5)
• Formal rules • Informal rules
• Laws, regulations, • Culture & Social Norm on
enforcement mechanisms • Honesty (Radius of Trust)
for • Ethical Integrity (Rigor of
• Transparent information on Ethical System)
sellers (& suppliers) and • Power (the way in which
buyers, products/services, Authority is exercised)
prices, terms and conditions • Attitudes regarding Work,
• Competition/Fair Trade Innovation, Saving & Profit,
• Consumer Protection and Exchange
• Currency/Finance • Time
• Safety/Quality/Standards • Opportunism
• Property Rights, etc • Level of Risk Aversiveness
19
Market, Organization and Institution
Market
Transaction
Cost
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
20
Vertical Integration
21
Market, Organization and Institution
Market
Transaction
Cost
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
22
Market, Organization and Institution
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
23
Chapter 4: Static Growth
24
Discussion: What is the central
question?
25
What does “static” mean? What is
the opposite of being “static”?
26
Production Possibility Frontier (PPF) Curve
Coffee
・C
Car 27
According to the Static Growth Model,
what contributes to economic growth?
28
Why does productivity increase by
specialization and division of labor?
• Economy of scale
29
Why do markets of some countries function more
efficiently than those in other countries?
• Different levels of the quality of market institutions
Specialization
Transaction Economic
Institutions Market & Division of Productivity
Cost Performance
Labor
30
Production Possibility Frontier (PPF) Curve
Coffee
・C
Car 31
What are the six criteria that the author
argues as critical for markets to function well?
• Demand
• Supplies
• Information about prices, attributes of the product
• Stable monetary system
• Property rights owned by sellers
• Legal system to enforce an exchange
32
What market institutions are necessary?
• Formal rules • Informal rules
• Laws, regulations, • Culture & Social Norm on
enforcement mechanisms • Honesty (Radius of Trust)
for • Ethical Integrity (Rigor of
• Transparent information on Ethical System)
sellers (& suppliers) and • Power (the way in which
buyers, products/services, Authority is exercised)
prices, terms and conditions • Attitudes regarding Work,
• Competition/Fair Trade Innovation, Saving & Profit,
• Consumer Protection and Exchange
• Currency/Finance • Time
• Safety/Quality/Standards • Opportunism
• Property Rights, etc • Level of Risk Aversiveness
33
Market, Organization and Institution
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
34
Chapter 5: Dynamic Growth
35
Discussion: What is the central
question?
36
What is Dynamic Growth?
37
What is Dynamic Growth?
Coffee
・C
Car 38
What are two types of Dynamic Growth?
39
What induces development of new
technologies?
Creativity
Innovation
40
What induces development of new
technologies?
• Formal & Informal Institutions to encourage human
creativity
• Allowing Individuals & Firms to have freedom and incentives to
think about and experiment with new ideas
• Society being open to change
• Financial rewards & incentives (e.g. Patents) and social tolerance
for creativity & rewards
• Formal & Informal Institutions for well functioning capital
market
• Reducing transaction costs to help risk takers invest in innovative
entrepreneurs
• Formal & Informal Institutions for Competitive Environment
• Market institutions forcing firms to continually improve products –
creative destruction
41
Why do markets of some countries induce more
innovation than those in other countries?
• Different institutions regarding human creativity,
capital market and competition
Process of
Behavior of Technological Economic
Institutions Creative
Organizations Progress Wealth
Destruction
42
Why do so many nations remain
persistently poor?
• Path dependent
43
Chapter 6: Creating Institutions
44
Discussion: What is the central
question?
45
Who creates Formal Rules?
• Government (Polity)
46
Who creates Informal Rules?
47
What is the linkage between government,
corruption, transaction costs & economic
performance?
• When market institutions involve: (1) Poorly designed
(confusing, conflicting, arbitrary) formal rules and/or
(2) Weak enforcement of rules,
• Markets may have high transaction costs … resulting in the
national level economic inefficiency
• Some firms/individuals may be willing to pay to reduce
“perceived” transaction costs to benefit
• Some bureaucrats may be willing to receive bribe to help
them lower their transaction costs
• “Perceived” costs and benefits becomes a part of
informal institutions of corruption (bad culture)
• Changes in “Perceived” costs and benefits may
reduce corruption 48
National Economic Growth
• Poor economy
• Weak institution
• Institutional Changes
• Better Formal and Informal rules
• Stronger enforcement
49
Schedule for First Half
☑ • 2/16 • 2/23
• Orientation • Analyzing Economies &
• Factory Tour Markets (4) – National
• Discussion culture & characteristics
50
Japanese Economy &
Business
Toshiya Ozaki
Rikkyo University
23 February 2023
Index
• Part 1:
Quick recap of Yeager (1999), Institutions, Transition
Economies, and Economic Development, Westview.
• Part 2:
Tezuka, Hiroyuki (1997), “Success as the Source of Failure?
Competition and Cooperation in the Japanese Economy,”
Sloan Management Review, 1997 Winter.
• Part 3:
Group project
2
Part 1:
Yeager (1999), Institutions, Transition Economies, and Economic
Development, Westview.
3
Successful Economic
Development
Formal
Rules
Institutions
Enforcement
Informal
Rules
4
According to Yeager… Market Institutions
“Doing things right” for market to function
• Formal rules • Informal rules
• Laws, regulations, • Culture & Social Norm on
enforcement mechanisms • Honesty (Radius of Trust)
for • Ethical Integrity (Rigor of
• Transparent information on Ethical System)
sellers (& suppliers) and • Power (the way in which
buyers, products/services, Authority is exercised)
prices, terms and conditions • Attitudes regarding Work,
• Competition/Fair Trade Innovation, Saving & Profit,
• Consumer Protection and Exchange
• Currency/Finance • Time
• Safety/Quality/Standards • Opportunism
• Property Rights, etc • Level of Risk Aversiveness
• Enforcement mechanisms 5
Static growth
Specialization
Transaction Economic
Institutions Market & Division of Productivity
Cost Performance
Labor
6
Production Possibility Frontier (PPF) Curve
Coffee
・C
Car 7
Dynamic growth
Process of
Behavior of Technological Economic
Institutions Creative
Organizations Progress Wealth
Destruction
8
What is Dynamic Growth?
Coffee
・C
Car 9
Discussion:
10
Static growth
Specialization
Transaction Economic
Institutions Market & Division of Productivity
Cost Performance
Labor
11
Production Possibility Frontier (PPF) Curve
Coffee
・C
Car 12
Dynamic growth
Process of
Behavior of Technological Economic
Institutions Creative
Organizations Progress Wealth
Destruction
13
What is Dynamic Growth?
Coffee
・C
Car 14
Part 2:
Tezuka, Hiroyuki (1997). “Success as the Source of Failure?
Competition and Cooperation in the Japanese Economy,” Sloan
Management Review, 1997 Winter.
15
Discussion: What is Today’s CQ
(Tezuka, 1997)?
16
What is “Business System”?
Japanese Business System same as “Japanese
Style Management”?
2 Phases of Japan
• Phase 1 – Until mid 1990’s: Becoming a Successful
Economy driven by Successful Businesses
• Phase 2 – From mid 1990’s: Business and Economy
Struggling
18
Hypothesis (Tezuka’s argument)
Japan’s past success is associated with distinctly
unique Japanese Business Systems (Institutions)
Japanese companies are now (i.e., during the 1990’s)
losing global competitiveness – These Japanese
Business Systems (i.e., Institutions consisting of
formal & informal rules) are constraining Japan’s
continued success, hence they may need to be
modified….
19
Remember Institutions?
• Consisting of:
• Participants/Members
• Formal Rules
• Informal Rules
• Mechanism to Enforce Rules
20
Example: Soccer
21
Example: American Football
22
Example: Rugby
23
• Formal rules • Informal rules
• Spelled out as laws & • Unwritten customs and
regulations practices
• Shaped by Political, • Shaped by Cultural,
Economic and Legal Historical, Linguistic,
systems Religious and Social
• Accompanied by beliefs and norms
enforcement mechanisms • Accompanied by
with formal punishments enforcement mechanisms
with informal recognition/
punishments
• Enforcement
• Formal – Judiciary (court) &
Administrative (police, etc)
• Informal – Social pressure,
Guilty feeling, etc. 24
Implicit Understanding from Yeager (1999):
Once high quality institutions for markets are in place…
Government should stay away from markets
26
When was “the current
recession”?
27
Hypothesis
Japan developed Institutions for the simultaneous
competition and cooperation among companies that
have fostered growth and a system without “losers”
28
Competition & Industry Structure
29
Keiretsu
• Two types of Keiretsu
• Horizontal
• Vertical
• Horizontal Keiretsu
• Examples: Mitsui group, Mitsubishi group, Sumitomo
group, Fuyo group
• Mutual Insurance Systems
• Cross-share holdings
30
Horizontal Keiretsu as Mutual Insurance System:
• Bank-centered Conglomerates
• Cross-shareholding
• Independently managed (less than
10% of business are with other
Keiretsu firms)
Materials
• Sharing the brand value
Services Components • Helping each other especially when
difficult times arise
Construction
Bank Manufacturing
• Ensuring healthy market competition
among Keiretsu groups
Logistics Trading
31
Horizontal
Keiretsu
at
Mitsubishi
32
https://www.lesechos.fr/18/12/1998/LesEchos/17798-168-ECH_la-galaxie-mitsubishi-peine-a-changer-de-siecle.htm
33
34
Mitsui-
Mitsui Group Sumitomo Group
Sumitomo Bank
Mitsu-
Sumitomo
Insurance
35
Vertical Keiretsu
• Vertical keiretsu
• OEM-led Supply Chain
• Eg: Toyota – 60%, Canon – 90% of parts from
Keiretsu suppliers
• Just-in-time production & Lean manufacturing
• Small equity participation or cross-shareholding
• Long-term Locked-in Relationship
• Closely coordinated
OEM • Competition (single source: 12%)
T1 T1 T1
Suppliers Suppliers Suppliers
T2 T2 T2 T2 T2 T2
T3 T3 T3 T3 T3 T3
T3 T3 T3 T3 T3 T3
T3 T3 T3 T3 T3 T3 36
Auto industry – parts & components
37
Market, Organization and Institution
US Auto Industry:
Market Close to 70% of Parts &
Transaction Components
Cost manufactured in-house
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
38
Market, Organization and Institution
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
39
Vertical Keiretsu in Auto Industry
40
Success Factors of Japanese Economic
Development
• High saving rates
• Japanese style management
• Lifetime employment
• Seniority-based wage and promotion
• Enterprise unions
• Competition & Cooperation
• No dominant firms (no consolidation)
• Horizontal Keiretsu (Enterprise Groups)
• Vertical Keiretsu (Integrated Supply Chain with Small and
medium-size firms)
• Government Support for Industry Order & Industrial
Policy
41
Lifetime Employment
• Characteristics of Japanese HR practices
• Lifetime (permanent) employment – Job-hopping is rare
– labor is less liquid and job market is small
• Seniority-based promotion and salaries – slow and
gradual promotion, no fast track, “managed” competition
• Group-based organization (responsibilities) –
performance not only individually but based on group
• Vaguely defined job descriptions – room for collaboration
and flexibility
42
CQ of Tezuka’s paper, “Success as the source of
Failure? Competition and Cooperation in the
Japanese Economy” (1997)?
43
Tezuka’s observation about the sustainability of
the Japanese Business System
• Trade-offs
• Over-investment in production capacity and excessive
competition
• Lowering operating profit
• Accelerated the speed of product development and
shortened the product cycle, making themselves forever
exposed to competitive pressures
• Stressful for workers
• International spillover effects
• Challenges
• Profitability
• Erosion of lifetime employment
• Generational conflict (younger employees unhappy with
fewer promotion opportunities under slow growth)
44
Tezuka’s Argument
45
Sustainability of the Japanese
Business System
• Trade-offs
• Over-investment in production capacity and excessive
competition
• Lowering operating profit
• Accelerated the speed of product development and
shortened the product cycle, making themselves forever
exposed to competitive pressures
• Stressful for workers
• International spillover effects
• Challenges
• Profitability
• Erosion of lifetime employment
• Generational conflict
46
What should Japan do in the 21st century?
47
Part 3: Group project
48
Do you remember the question –
Why is Toyota competitive?
49
SWOT Analysis to examine why some
companies are more competitive than others
Approach: Approach:
Leverage Contain
Outside
(Market) Opportunities Threats
Goal: Goal:
Maximize Minimize
50
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
51
Why are Japanese auto manufacturing
companies competitive?
52
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
53
Why are auto manufacturing companies
concentrated in 4 countries?
54
Example: Auto Industry
https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/
55
Group Project
Is Tezuka’s observation (Success as the Source of
Failure) relevant to all industries? Or does it apply
only to some specific industries, while other
industries may be less “failed”?
28 February 2023
Index
• Part 1:
Hall, Peter & David Soskice (2001), Varieties
of Capitalism: Institutional Foundations of
Comparative Advantage, Oxford University
Press, Chapter 1.
• Part 2:
Application of the Varieties of Capitalism
model to Japan
2
Varieties of Capitalism
3
CQ?
• What new framework may help us understand the
institutional similarities and differences among the
developed economies (e.g., US, UK, Germany,
Japan, etc.)? … theory proposition
4
Hypothesis
(Authors' temporary answers to CQ)
• Advantage / Disadvantage
• NOT only at a firm level (Toyota vs Honda)
• BUT also at a national level (Japanese firms vs Thai firms)
7
Comparative Institutional Advantage?
• Production Factors (Endowments) and Market
Institutions together create advantage
8
Recap: What are institutions?
• Consisting of:
• Participants/Members
• Formal Rules
• Informal Rules
• Mechanism to Enforce Rules
9
Example: Soccer
10
• Formal rules • Informal rules
• Spelled out as laws & • Unwritten customs and
regulations practices
• Shaped by Political, • Shaped by Cultural,
Economic and Legal Historical, Linguistic,
systems Religious and Social
• Accompanied by beliefs and norms
enforcement mechanisms • Accompanied by
with formal punishments enforcement mechanisms
with informal
punishments
11
Comparative Institutional Advantage?
• People’s behavior is very much defined/shaped/
influenced by institutions
13
VoC: Two distinct types of high-quality
market institutions
• Liberal Market Economies • Coordinated Market
(LMEs) Economies (CMEs)
• Market relations to • Non-market relations to
• maximize profits through achieve various goals
Hierarchical • some goals may be profits and
(monopoly/oligopoly) efficiencies
market relations but also
• optimize efficiency • other goals related to
through Competitive “competence” of a broader
market relations group (eg. help rivals and
suppliers grow so that all of us
grow – i.e., simultaneous
competition & cooperation)
• Arms-length exchange
based on public
information and formal • Coordinated exchange based
contracts on private (closed/insider)
information, collaboration
and incomplete contracts
14
Why do markets of some countries function more
efficiently than those in other countries (by Yeager)?
15
Why do markets of some countries function more
efficiently than those in other countries (by Yeager)?
Specialization
Transaction Economic
Institutions Market & Division of Productivity
Cost Performance
Labor
16
Production Possibility Frontier (PPF) Curve
Coffee
・C
Car 17
Why do markets of some countries induce more
innovation than those in other countries (by Yeager)?
Process of
Behavior of Technological Economic
Institutions Creative
Organizations Progress Wealth
Destruction
18
What is Dynamic Growth?
Coffee
・C
Car 19
Yeager: Quality of Market Institutions
affect level of economic development
Better institutions ⇒
Faster Static &
Dymanic Growth
Poorer institutions
⇒ Slower Static &
Dymanic Growth
20
VoC
• There may not be a single type of institutions that
leads to the optimal level of efficiency
21
VOC: 2 types of better quality institutions may
affect companies to develop different strategies
Yeager:
Institutional Impact
on Economic Development
LME CME
VoC: VoC:
Arms length Non-market
Transaction Coordination
Developing
economies
22
VoC: What relations may exist between employment
protection & stock market capitalization?
23
VoC: What relations may exist between employment
protection & stock market capitalization?
24
VoC: What relations may exist between employment
protection & stock market capitalization?
25
VoC: What relations may exist between F/T work
hours & wealth distribution?
26
VoC: What relations may exist between F/T work
hours & wealth distribution?
27
What are 4 key institutions that may
define firm behaviors under LMEs/CMSs?
28
CME LME
29
Which countries are LMEs? CMEs?
• LMEs • CMEs
• US • Austria
• UK • Germany
• Australia • Japan
• Canada
(Anglo-Saxons) • France
• Finland
• Italy
• Netherland
30
Governance & Financing
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Mkt/Sales
Sourcing Manufacturing market
Distribution Services
R&D
Product
Planning 31
Institutions for Governance/Financing
(Stockholder/Stakeholder Relations)
• LMEs • CMEs
• What is a main source • What is a main source
of corporate financing? of corporate financing?
32
Organizational (i.e., Firm Acquiring/Investing/Developing)
Technologies/Capabilities
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Mkt/Sales
Sourcing Manufacturing market
Distribution Services
R&D
Product
Planning 33
Institutions for Organizational(i.e., firms
acquiring) Technologies and Capabilities
• LMEs • CMEs
• What kinds of technologies • What kinds of technologies
and capabilities do firms and capabilities do firms
rely on? rely on?
• How does a firm acquire • How does a firm acquire
them? them?
• Investment in “Sunk cost” • Investment in “Sunk cost”
training? training?
• Relations with Labor • Relations with Labor
Mobility? Mobility?
34
Market, Organization and Institution
Source of Transaction Cost (Williamson, 1996)
e.g. Accounting skills, e.g. Toyota-specific
Standard
Language skills Specific Kaizen skills
Market
Transaction
Cost
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
35
Labor/Industrial Relations
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Mkt/Sales
Sourcing Manufacturing market
Distribution Services
R&D
Product
Planning 36
Institutions for Labor/Industrial
Relations
• LMEs • CMEs
• What defines industrial • What defines industrial
relations? Hostile/Arms relations? Hostile/Arms
Length? Cooperating? Length? Cooperating?
• What is the level of labor • What is the level of labor
protection and mobility? protection and mobility?
• How do industrial • How do industrial
relations impact relations impact
strategies to develop strategies to develop
organizational organizational
capabilities? capabilities?
• How about diffusion of • How about diffusion of
technologies? technologies?
37
Market, Organization and Institution
Source of Transaction Cost (Williamson, 1996)
Hire & fire
Short-term
Hostile
Arms-length
Retain
Collaborative
Job-hopping Long-term
Market
Transaction
Cost
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
38
Inter-firm Relations
Headquarters
(Plans & Control, Personnel, Legal, PR, etc)
After-
Mkt/Sales
Sourcing Manufacturing market
Distribution Services
R&D
Product
Planning 39
Institutions for Inter-firm
Relations
• LMEs • CMEs
• What are key • What are key
characteristics of characteristics of
market institutions that market institutions that
define inter-firm define inter-firm
relations? relations?
• What are key drivers • What are key drivers
that determine them? that determine them?
• What kinds of supplies • What kinds of supplies
do they prefer to buy & do they prefer to buy &
sell? Time horizon? sell? Time horizon?
40
Auto industry – parts & components
41
Market, Organization and Institution
Source of Transaction Cost (Williamson, 1996)
Short-term Standard Long-term
transaction Specific
relationship
Market
Transaction
Cost
Organization
Asset Specificity
Buy from Make inside Firm Frequency
Market (vertically integrated) Information Failure
42
Varieties of Capitalism: LMEs & CMEs
43
Varieties of Capitalism: LMEs & CMEs
CME LME
Governance Longer-term under Patient Shorter-term under Impatient
Capital involving Multiple Capital involving Prioritized
Stakeholder Engagement Stakeholder Engagement
Interfirm Less Transparent, Tacit- More Transparent, Legal, Explicit
knowledge sharing (requiring Knowledge based Contractual
Institutional Institutional
Longer-term) Captive relations
Complementarity
(requiring Shorter-term) Arms-
Complementarity
invol. extensive coordination length relations
Labor & Less Transparent, Tacit- More Transparent, Legal, Explicit
Capability knowledge sharing (requiring Knowledge based (req Shorter-
Development Longer-term) Captive relations term) Arms-length relations &
& in-house training mkt-based capability
development
• Difficulty of Operationalization
• Impact of Globalization
45
Application to Japan
46
What are 4 key institutions that may
define firm behaviors under LMEs/CMEs?
47
Institutions for Governance/Financing
(Stockholder/Stakeholder Relations)
• LMEs • CMEs
• What is a main source • What is a main source
of corporate financing? of corporate financing?
48
Keiretsu
• Two types of Keiretsu
• Horizontal
• Vertical
• Horizontal Keiretsu
• Examples: Mitsui group, Mitsubishi group, Sumitomo
group, Fuyo group
• Mutual Insurance Systems
• Cross-share holdings
49
Horizontal Keiretsu as Mutual Insurance System:
• Bank-centered Conglomerates
• Cross-shareholding
• Independently managed (less than
10% of business are with other
Keiretsu firms)
Materials
• Sharing the brand value
Services Components • Helping each other especially when
difficult times arise
Construction
Bank Manufacturing
• Ensuring healthy market competition
among Keiretsu groups
Logistics Trading
50
Horizontal
Keiretsu
at
Mitsubishi
51
https://www.lesechos.fr/18/12/1998/LesEchos/17798-168-ECH_la-galaxie-mitsubishi-peine-a-changer-de-siecle.htm
Institutions for Governance/Financing
(Stockholder/Stakeholder Relations)
• CMEs • Japan
• What is a main source • Main Bank System
of corporate financing? • Horizontal Keiretsu
(Partial)
• How does it affect • Cross-share holding
corporate governance? • Stakeholder
CEO evaluation? engagement (Bank,
• Purposes? Stockholder, Labor,
• Time horizon? Supplier, government,
• Uncertainty? Risk? community/public
• Compensation? reputation)
52
Institutions for Organizational (i.e., firms
acquiring) Technologies and Capabilities
• LMEs • CMEs
• What kinds of technologies • What kinds of technologies
and capabilities do firms and capabilities do firms
rely on? rely on?
• How does a firm acquire • How does a firm acquire
them? them?
• Investment in “Sunk cost” • Investment in “Sunk cost”
training? training?
• Relations with Labor • Relations with Labor
Mobility? Mobility?
53
Institutions for Labor/Industrial
Relations
• LMEs • CMEs
• What defines industrial • What defines industrial
relations? Hostile/Arms relations? Hostile/Arms
Length? Cooperating? Length? Cooperating?
• What is the level of labor • What is the level of labor
protection and mobility? protection and mobility?
• How do industrial • How do industrial
relations impact relations impact
strategies to develop strategies to develop
organizational organizational
capabilities? capabilities?
• How about diffusion of • How about diffusion of
technologies? technologies?
54
Lifetime Employment
• Characteristics of Japanese HR practices
• Lifetime (permanent) employment – Job-hopping is rare –
labor is less liquid and job market is small
• Seniority-based promotion and salaries – slow and gradual
promotion, no fast track, “managed” competition
• Group-based organization (responsibilities) – performance not
only individually but based on group
• Vaguely defined job descriptions – room for collaboration and
flexibility
• Enterprise union – cooperation between management and
“in-house” labor union (regular employee career path)
• Getting full commitment from players with competition and
cooperation
55
Institutions for Inter-firm
Relations
• LMEs • CMEs
• What are key • What are key
characteristics of characteristics of
market institutions that market institutions that
define inter-firm define inter-firm
relations? relations?
• What are key drivers • What are key drivers
that determine them? that determine them?
• What kinds of supplies • What kinds of supplies
do they prefer to buy & do they prefer to buy &
sell? Time horizon? sell? Time horizon?
56
Vertical Keiretsu
• Vertical keiretsu
• OEM-led Supply Chain
• Examples: Toyota – 60%, Canon –
90% of parts from Keiretsu suppliers
• Just-in-time production
• Lean manufacturing
• Small equity participation or cross-
OEM
shareholding
T1 T1 T1
• Long-term Locked-in Relationship
Suppliers Suppliers Suppliers
• Closely coordinated
T2 T2 T2 T2 T2 T2 • Competition (single source: 12%)
T3 T3 T3 T3 T3 T3
T3 T3 T3 T3 T3 T3
T3 T3 T3 T3 T3 T3
57
Auto industry – parts & components
58
Vertical Keiretsu in Auto Industry
59
Varieties of Capitalism: LMEs & CMEs
60
Successful Japanese companies
taking advantage of CME Institutions
Main bank-
led
governance
Lifetime
Jpn firm Keiretsu
inter-firm
employment
strategy relations
In-house
training
61