Professional Documents
Culture Documents
XII - MS - Business Studies - CPB - 2K24
XII - MS - Business Studies - CPB - 2K24
MARKING SCHEME
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22. Ans: write any three points (3 marks)
(i) Implementing the plans and strategies developed by Top level management.
(ii) Interpretation of policies framed by the top lend management.
(iii) Recruitment and appointment of required employees for the organisation.
(iv) Assignment of duties and responsibilities to employees.
(v) Providing motivation to the employee for the achievement of organisational goal.
(vi) Maintaining co-operation with all departments.
(vii) Controlling and instructing the operational level managers.
(viii) Evaluate the performance of junior level managers.
OR
write any three points (3 marks)
1. Integration of group efforts
2. Ensuring unity of action
3. Continuous process
4. Pervasive function
5. Responsibility of all managers
6. Deliberate function
Ans: Such barriers are known as organisational barriers: (1 mark for each point)
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(iii) Rules and regulations
Rigid rules and regulations may also create barriers as following rules may lead to red tapism,
delay of action and delay in movement of information.
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30. Ans. (a) Controlling (1 Mark)
(b) Steps discussed in the above paragraph are: (Brief explain needed) (3 Marks)
Ans: Brief explanation needed for each type of plans identified. (1 Mark for each type of plan)
(i) Objective
One of her primary objectives was to achieve a 15% profit on the initial investment in the first year.
(ii) Policy
" Priya devised a strategy to source raw materials, such as biodegradable materials and sustainable
inks, on a three-month credit basis from certified organic suppliers only."
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(iii) Procedure
She planned to implement an in-house marketing approach, establishing her own outlets to
promote and sell the eco-friendly packaging products.
(iv) Method
“……. determining the exact procedures for manufacturing activities.
(v) Budget
Priya communicated her sales targets to Rohan for different products and specific regions for the
upcoming quarter.
(vi) Rule
Introduced a penalty system of ₹200 per day for any worker failing to adhere to safety measures.
32. Ans: Marketing mix are: (1½ marks for each point)
(i) Product
product line includes organic snacks, gluten-free cookies, wholesome sweets and natural fruit
concentrates.
(ii) Price
Zest Life prices its products at a higher price compared to competitors, as it sells superior
quality products.
(iii) Physical Distribution
Operating five retail health stores, Zest Life distributes its products.
(iv) Promotion
Employing a variety of communication channels, Zest Life consistently engages customers to
enhance sales.
OR
Ans: (2 Marks for each point)
(i) Gathering and analysing market information
(ii) Standardisation and Grading
(iii) Branding
33. Ans:
Particulars Amount (₹)
Earnings Before interest and Tax (EBIT) 12,00,000 1 mark
Less: Interest (10% of 40,00,000) 4,00,000 1 mark
Earnings before tax (EBT) 8,00,000
Less; Tax (40%) 3,20,000 1 mark
Earning After tax (EAT) 4,80,000
Number of equity shares (shares of ₹10 each) 6,00,000 1 mark
EPS (earning per share) = EAT/No. of shares ₹0.8 1 mark
Earnings per share of the previous year was 0.5. Thus, on diversification the shareholders of
the company gain due to trading on equity. (1 mark)
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34. Ans: (1 mark for each point)
(i) Employment interview
(ii) Reference and Background checks
(iii)Selection decision
(iv) Medical Examination
(v) Job offer
(vi) Contract of employment
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