Dete

feshkas Vohsa
esketing Pssinmeot
Cantent
cÛnept Gmasketing masketio as dittesentiated rom
Sale
Saleo the AiDA proceas
Business to Ausines CRM- CRm led agpnah, tehnique
Sales to CRm

masketing
4-Maaketing
is ençaçing astomess and marapin
CustDMeOgelatirships
to attoat new cstomezs b
The peal i_
Cusrent Customexr by olelivesine value 4
Jatiifacien
Nketinp Bress
constoct
undesstandine the deipna
Cucotomes value ’ an jntepat
maske t
biven mcketige
CstomeT needs
taaty
captevalue
toncestomexsto
tnçaçiagustomeas
Ceate prtits
buid pocgitable
Aelotionsbias
 Page No.
Date:

Typey e cenep t
)The Peductien CenLept > Itstates that ustomex
holdls peducts that hiçhky
ffosclabse
2he oeduct Cencept ’> The predct cenLept holel
that customex wil) faw
paDoluct that Otex most in
quality
perfoamarne
ooovatie featuse
3) ellige Conept many cenpanies tolow
locu the sehe
Loniept wbich holay that tenswnea
unless it ndlestake) a laape -fcale

4)Mkeine Cenept> It hokls that acbhieuine

theOpanizatinalpls
need & wantt c
deperas on knaang
tazyet
R deliesi the maakets
than tompetitoss ole.clejinecebaticjatins er
S.)Joietal mqsketine cenept
doietywelaae
CHuenan 4
Saictal
maskehine
Lenept
(ersueas
(wart Satisga ction) tempary
 Page No.
Dete:

antaoductien to CRm
tome AolatioghiÇ monsenert (R) an
apprtacb
manpe a lanys Jntexation loitth cudseot

S9efTt is the Cembioation ractices statypa

and tehoolog ie that cempanie e to
manage analuge custnEX intsatiYns Rclata
he goal e mijaving Customeservies AelatonshÇs
and acs istig in Lustornex etentien f ciine

It lempiles custDmexS clota acss olitteretchann

ioclude the company'f

) website
E) telephone
c) ive chat
a) clinect mail
e) maskeine nail f doial nedia

)acltatey olitaey new Customes asts.

2) Hels the dale heam in Clainp aleal
Enhanx eAtetie Chosr and p jeline o pocts.
)Srhanua utomex eyaity
Elenentso2)CRM
<alespe 3) anfa
utomatey mangar
te vit
 Ofesatiomal
Communtatieral
CR) CRM
protesonals
Retentieni
Jtope, dome Rtion hucoenAS
otesest- g
praeses esise typeyKeCxpesiene the The malytital
CRIS
thoupbt ADA
Settrten, when CRM:
Qsaked foduct.
Wher Or ale-
hen hén Meolel
parcesAeJ
attenten-whes
the Cwtomes'S
the deidina
Cuktomex the
which Custome s
with AlDA
that an
repeents ahether
remainin Iotesest acatnyn
thes leans aProces Collateetie
CRM 4)
lso customex potential
te
the
inhdes
ox beLenes
q mosemakeaphase. thot Dete PageNo,
isst lytomex
lustoner tt uys
asout malels
thoupht he Q beei
a want
prcdt the
th
 eptienal0)i
Reteobienal Step Step
StepIotesest
Stepsi Acton 3 2 Aiarenes
Step1:
Enbaned
Inaishtsa)
adized n
WhenmasketinglaGhuity Jhey
onegia behauicnsotio The lwhen Heore
to pesise
can PDA How
a keu buieige areBerefits CemmesuaA
PacneEotitting
mpany visit medel
asgetedmea deo
mesketio topes, f
steeoch omea cdueatisn the
oay ha monitiosSite cives masketg
a ACA
ultiple
er team bonefits sinp iain
Masket the
the wnexted en moiel
censupes.
visits the miht expewence
Censes totgy:
aaketioe
cananalyge lsin Soial wk?
ent wok AIDA
doual to situatheng.media
Date Page
Nio.
jeals, impoe thi^ meolel
Cao meoie
astomes model
 usine Italso valuable
Bme
Save
behaujeus
pomotens
forepiLeyaliy memtes
toQmblw
employeesQhot
tomeip. usThis toais They at stoner
tloceaed
heleyality
a
allouss
campaigo hows Wsinp to can AIDA
miçbt clsthinp the q
psacte
leLl ADP lententhelpa them
can mcdlel
pusid2eConpany bsand.
the
help standasd Can Collatoaben
eohane a
maskethe to to
help haf identty
them cempan4 the arly3e
Aealizo a buildteam
lompany'
pain f maaketin
ceote
toeat that lenumes etenue
repeat Coeate
customex
Qdheseoe
certet team
ueys