Professional Documents
Culture Documents
Wa0004.
Wa0004.
Student name:
Executive Summary
Introduction
2
Japanese market through a joint venture. However, this initial
foray proved unsuccessful.
3
Understanding Cultural Nuances: IKEA invested in
understanding the Japanese emphasis on space optimization,
multi-functionality, and aesthetics in furniture design.
Building Internal Expertise: A dedicated team with
expertise in the Japanese market was established to foster
cultural understanding within the company.
Re-entering Japan in 2006: A Focus on Adaptation
4
Product Labeling: Strict regulations necessitate meticulous
product labeling, adding complexity to operations.
Food Regulations: Restrictions on imported food items
limit IKEA restaurant menus, a key customer attraction.
5
Long-Term Commitment is Essential: Building a
successful presence in a new market often requires a long-
term commitment, with continuous learning and adaptation.
Beyond IKEA: Broader Implications