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Final - Maya Farm Feasibility Study - Revised Final
Final - Maya Farm Feasibility Study - Revised Final
April 2024
Maya City, Aweday Sub-City
Feasibility Study for Milk Processing (Pasteurization & Packaging) Facility integrated Aweday,
with an Animal Feed Processing Plant Project 2024
Contents
Executive Summary............................................................................. 5
Financing ........................................................................................... 6
Recommendation ................................................................................ 7
1. Background .................................................................................... 8
Strength .......................................................................................... 15
Weakness ........................................................................................ 15
Opportunities ................................................................................... 15
Threat ............................................................................................. 16
Executive Summary
The project will establish itself in the market with a strategy of providing the
highest quality Pasteurized Packed Milk in Ethiopia.
Our market study suggests that the product is highly demanded not only in
the areas surrounding the project area, but also in most areas of the country
as a whole.
Technical consideration
Operating one shift (8 hours) per day, the project’s milk processing facility
will have an annual production capacity of producing 960,000.00 liters of
packed and pasteurized milk while the feed processing plant will produce
600,000.00 kgs of high quality animal feed per annum.
Financing
Operating with 80 lactating cows, the existing asset value of Maya Dairy
Farm amounts to ETB: 15,500,000.00.
Accordingly, our financial analysis indicates that the Enterprise will require
an additional investment of Birr: 13,803,137 in order to finance the startup
requirements of the proposed PASTURIZED Milk and Animal Feed
Manufacturing Projects. Out of this amount ETB: 11,671,337.00 is allocated
for capital goods purchase and is expected to be financed by the lease
financing policy of the Development Bank of Ethiopia.
Socio-Economic Benefits
The project is socially desirable and economically very useful. This can be
justified from various angles. These include:
Recommendation
1. Background
Milk is a traditional constituent of the Ethiopian diet, especially in lowland
areas where the livelihood is based on cattle production. Liquid milk handled
traditionally has a very limited shelf-life. In modern dairy production exotic
cross breeds or pure breed cattle are used and the milk is processed to have
longer shelf-life.
The purpose of this business plan is to explore the potential for Milk
Processing (Pasteurization & Packaging) Facility integrated with an Animal
Feed Processing Plant Project in Aweday Sub-City of Maya City
Administration, Oromia Region.
Operating only one shift per day, the capacity of our milk processing facility
shall be 480,000 liters per annum, which can be expanded in future.
Likewise, the animal feed processing plant shall have 600,000 kg/annum
capacity.
The Company will have its own feed processing facility that supplies the
Farm.
The Dairy Farm’s mission is to become the recognized leader in its targeted
market for sales of processed milk and milk products.
2. Project Strategies
The Strategies that will be employed to meet the stated objectives will be
3. Project Rationale
With the existence of a wide and reliable market, the project area is a
convenient place for the proposed milk and feed processing facilities.
The current encouraging policies coupled with current good governance at all
level in the Administration, realization of the unsatisfied demand, and the
job opportunities generated by constructing such project are some of the
main reasons for the initiation of the project.
4. Market Study
4.1. Background
Dairying is practiced almost all over Ethiopia involving a vast number of
small or medium or large-sized, subsistence or market-oriented farms. Of
the total milk produced in the country only 5% is marketed as processed
fluid milk due to the underdevelopment of the infrastructure in rural areas.
The volume and price of milk and other dairy product sales is increasing. For
instance, coupled with inflation, the price of raw milk per litre has increased
dramatically at producer level within the last two decades.
4.3. Competition
Of the total milk produced in the country, only 5% is marketed as processed
fluid milk due to the underdevelopment of the industry.
There is also unstable supply of milk and milk products to urban consumers
due to inefficient delivery system and inadequate market outlet for milk and
milk products from rural areas. The contribution of imports of milk and milk-
products to total consumption of milk has been rising over the past several
years, due to lack of quality milk production.
4.5. Import
In general, an increased volume of imports can be observed. According to
FAOSTAT, the value of imports of milk and dairy products is considerable,
particularly for dry milk, cheese and curd and fresh milk.
2015 256,037,980.39
2016 352,801,349.55
2017 480,000,000.00
2018 495,372,359.20
2019 591,826,291.25
Sources: FAOSTAT
With continuous investments from the private sector and appropriate policy
interventions from the Government, the dairy sub-sector could be taking-off
in the coming years.
The demand for dairy products has increased in the last decades and it is
projected to increase significantly through 2020 and beyond because of
urbanization, population growth and increased incomes.
In Ethiopia, the dairy industry has been increasing output and value over the
last 15 years. During that period, the total volume of cow milk produced has
increased gradually, from less than 1 billion litres in 2005 to approximately 4
billion litres in the year 2019, showing an average growth rate of 4.1%, as
shown in the table below.
The average per capita milk consumption has now reached 37 litres per year
which is well below the World average of 105 litres per year, and the African
average of 60 litres per year
4.8. Pricing
The current market price of PASTURIZED milk in Addis Ababa and major
cities of the country is 50 Birr/piece for 500 ml package.
Thus, a factory gate price of 42 birr per pack for 500 ml milk products is
adopted for our project.
5. SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal
strengths and weaknesses that the project must address. It also allows us to
examine the opportunities presented to our company as well as potential
threats.
Strength
Owner’s experience in successfully managing a similar Dairy Farm
Knowledgeable and friendly management team
State-of-the art Manufacturing Technology
High quality raw materials
Working on the right business idea at the right time
Well researched business plan and marketing plan
Weakness
Cost factor associated with sophistication of equipment to be installed
Opportunities
Expanding market for milk products in all directions of the Country
Scarcity of the product in the local market as well as in most cities of
the Country
Very HUGE Government incentives for the sector
Availability of adequate work force in the market to supply our project
Threat
Fluctuation in cost of raw materials
Dependency on foreign industries to find machineries required
General Manager
Adminstyartive
Production and Techinical Marketing and Sales
and Finance
Department Department
Department
7. Technical study
The project has two main divisions: Milk processing Division and Animal
Feed Production Division.
Operating one shift (8 hours) per day, the project’s milk processing facility
will have an annual production capacity of producing 960,000.00 liters of
packed and pasteurized milk while the feed processing plant will produce
600,000.00 kgs of high quality animal feed per annum.
8. Financial Considerations
Table: Table: Existing Asset Value
Description Value, Birr
Farm Building 7,500,000.00
Total 15,500,000.00
Table: Sales
sales packed milk
Product Selling Price birr/package Packages per sales per year
year
own milk processed 42.00 480,000.00 20,160,000.00
suppliers' milk processed 42.00 480,000.00 20,160,000.00
total milk sold 960,000.00 40,320,000.00
Table: Depreciation
Original value
Description Service life Annual Dep. (Birr)
(Birr)
Plant machineries 10.00 6,371,337.00 637,133.70
equipment
Animal heads 8,000,000.00 8,000,000.00 100% 0.00 0%
Farm Building 7,500,000.00 7,500,000.00 100% 0.00 0%
Other Capital Goods 5,300,000.00 0.00 0% 5,300,000.00
Total 27,171,337.00 15,500,000.00 57% 11,671,337.00 43%
Pre-operating Expenses 120,000.00 120,000.00 100% 0.00
Working capital
2,411,800.00 2,411,800.00 100% 0%
requirement 0.00
Grand Total 29,703,137.00 18,031,800.00 61% 11,671,337.00 39%
EBITDA (Earning
before tax, interest 8,557,994 12,637,994 16,689,194 18,135,398 20,057,318
and depreciation)
1,342,204 1,073,763 805,322 536,882 268,441
Interest expense
0 0 0 4,834,530 5,601,156
Profit tax (35%)
3,698,656 8,047,097 12,366,738 9,246,853 10,670,587
Net profit
9. Environmental Impact
Creating employment
The government not only benefits from tax revenue collected from the
project, but also volume of tax revenue also increases as a result of more
number of workers employed. Moreover, there is ultimate potential of
mobilizing saving from increased number of employees.
9.1.2. Employment
The direct and indirect employment opportunities to be created for citizens
are other economic benefits of the project beyond those economic outputs
discussed above. The project will be an opportunity for reducing
unemployment in the Wereda to a large extent.
9.1.3. Investment
Establishment of the proposed project requires high level of investment,
particularly for purchasing of farm machineries, erection of the project
production units and installing of utility systems.
This will have a significant inducing power for establishment of other similar
projects as backward and forward linkages. It will also play great roll in
strengthening the investment capacity, most importantly at local level.
9.4. Conclusion
To summarize this, the proposed project can be said to have some
associated environmental aspects that might cause adverse impacts.
However most of these environmental effects can be reduced to acceptable
levels with implementation of pollution prevention and control techniques.