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Motilal Oswal Sees 17% UPSIDE in Godrej Consumer Playbook Remains
Motilal Oswal Sees 17% UPSIDE in Godrej Consumer Playbook Remains
Godrej Consumer
Estimate changes
TP change
CMP: INR1,320 TP: INR1,550 (+17%) Buy
Rating change Playbook remains unchanged; positive outcomes set
Bloomberg GCPL IN to continue
Equity Shares (m) 1023
Godrej Consumer (GCPL) reported a 6% YoY consolidated net revenue
M.Cap.(INRb)/(USDb) 1352.5 / 16.2
52-Week Range (INR) 1350 / 932
growth to INR33.8b (exactly in line); constant currency (CC) growth was 30%
1, 6, 12 Rel. Per (%) 10/15/18 YoY in 4QFY24. The India business clocked 12% YoY revenue growth (5%
12M Avg Val (INR M) 1169 organic) with a volume growth of 15% YoY (7% organic).
In India, the home care and personal care segments registered 6% and 4%
Financials & Valuations (INR b) YoY growth, respectively. The HI category was hit by a subdued season,
Y/E March 2024 2025E 2026E
especially in the North and East. Personal wash clocked high single-digit
Sales 141.0 155.2 169.3
Sales Gr. (%) 5.9 10.1 9.1 volume growth, sustaining its market share gain. The hair color volume
EBITDA 30.7 34.3 38.2 growth was in double digits. RCCL clocked a strong 22% YoY growth with a
EBITDA mrg. (%) 21.8 22.1 22.6
sales run rate of INR1.4b during the quarter.
Adj. PAT 19.8 23.2 28.1
Adj. EPS (INR) 19.3 22.7 27.4 The international performance was hit by forex. Indonesia’s revenue was up
EPS Gr. (%) 13.2 17.6 20.8 15% YoY (17% in CC) with a healthy UVG of 12%. GUAM’s revenue
BV/Sh.(INR) 123.3 138.0 155.5
performance was hit by the devaluation of the naira; it posted +16% YoY
Ratios
RoE (%) 15.0 17.4 18.7 growth in CC terms.
RoCE (%) 15.2 15.8 17.5 GCPL clocked strong volume growth in FY24 and aims to deliver high single-
Payout (%) 31.1 35.2 36.4
digit volume growth in FY25. The company plans to keep expanding its
Valuations
P/E (x) 68.4 58.2 48.2 TAM. It is also looking to gain share in rural markets by expanding its
P/BV (x) 10.7 9.6 8.5 market reach. Under Project Vistaara 2.0, the company plans to double the
EV/EBITDA (x) 44.3 39.4 35.0
outlet coverage and triple the village coverage. There are still various
Div. Yield (%) 0.5 0.6 0.8
profitability levers (RCCL, Indonesia, and ROW) available for GCPL to further
Shareholding pattern (%) improve its margin metric.
As On Mar-24 Dec-23 Mar-23 We raise our EPS by 1%/3% for FY25/FY26. We reiterate our BUY rating
Promoter 63.2 63.2 63.2 with a TP of INR1,550 (based on 55x FY26E EPS).
DII 8.9 8.4 7.1
FII 22.6 23.0 23.7 Strong volume-driven performance
Others 5.3 5.5 5.9 Consolidated performance
FII Includes depository receipts Volume growth remains strong: GCPL’s 4QFY24 consolidated net sales
grew 6% YoY to INR33.8b (exactly in line). Consolidated sales grew 30% YoY
in CC. Consolidated volume grew 12% YoY, and organic volume rose 9% YoY.
Strong earnings growth led by margin expansion: The gross margin
expanded 320bp YoY to 56.1% (est. 56.0%). EBITDA grew 14% YoY to
INR7.6b (est. INR7.7b), PBT rose 20% YoY to INR6.9b (est. INR7.1b), and adj.
PAT increased 22% YoY to INR5.7b (est. INR5.3b). As a percentage of sales,
higher ad spending (+200bp YoY to 9%), lower other expenses (-65bp YoY to
15.1%), and higher staff costs (+15bp YoY to 9.6%) led to an EBITDA margin
expansion of 170bp YoY to 22.5% (est. 22.8%).
FY24 performance: GCPL’s net sales/EBITDA/adj. PAT grew 6%/26%/16%
YoY. Consolidated sales grew 21% YoY in CC with volume growth of 10%
YoY. The India business volume grew 13% YoY and Indonesia volume rose
11% YoY. The Board declared an interim dividend of INR10/share.
Exceptional items: 1) stamp duty payment and other costs of INR878m for the
acquisition of RCCL business and INR8m for other restructuring costs; 2) loss on
sale of investment in Godrej East Africa Holdings of INR7,926m; 3) impairment
provision for diminution in value of investment in Godrej Mauritius Africa
Holdings of INR2,739m pursuant to changes in business model and long-term
strategy refresh for Africa; and 4) gain of INR230m on account of the sale of its
long-term investments.
Standalone performance
Net sales (including OOI) grew 12% YoY to INR20.3b in 4QFY24.
India’s branded business volume jumped 15% YoY.
Gross margin expanded 100bp YoY to 57.8%. EBITDA margin remained flat YoY
at 26.6%.
EBITDA grew 12% YoY to INR5.4b.
In FY24, net sales/EBITDA grew 10%/20%.
International performance
Segmental growth: India +12% and organic +5%; Africa, the US, and the ME
+16% (CC); Indonesia +17% (CC); LATAM (including SAARC) +262% (CC).
Other key highlights
The home care business grew 6% YoY and personal care rose 4% YoY.
Park Avenue and KamaSutra sales grew 15% YoY (17% in CC) and volume
increased 12% YoY. EBITDA margin, at 25.2%, improved 360bp YoY.
The household insecticide volume grew in double digits.
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Godrej Consumer
D-mart holds a 40% share of the deodorant market, and alternate channels are
witnessing high double-digit growth.
The management anticipates 50% growth in FY25 for OTC and cosmetic
channels, with rural reach expanding through the Van program.
Affordability initiatives across products like Godrej Colour Expert and agarbattis
are being implemented.
Outlook
In India, GCPL’s medium-term aspiration includes achieving high single-digit
volume growth and mid-to-high 20’s EBITDA margin.
GCPL is on track to drive Park Avenue and KamaSutra by continuing to innovate
the product and communication. The company expects high double-digit
volume growth and EPS neutrality by the end of FY25.
Operations have been streamlined by focusing on 40% fewer factories.
Manufacturing footprints will be reduced by about 40% from FY24 to FY26E.
Exhibit 3: Revenue to grow in high single digit Exhibit 4: EBITDA margin recovery continues
India YoY growth (%) India EBITDA (INR b) EBITDA margin (%)
14.2 11.1 10.3 9.7 10.0 8.3 27.6 27.7
-3.6
26.8 26.6 26.7
26.5
24.9
-99.9 24.4
57 55 63 70 77 84 93 100 15 15 17 17 19 22 26 28
FY19 FY20 FY21 FY22 FY23 FY24 FY25E FY26E FY19 FY20 FY21 FY22 FY23 FY24 FY25E FY26E
Indonesia business
In Indonesia, the overall economic situation is relatively stable, but there have
been some ups and downs in revenue growth since the pandemic.
The business in Indonesia has identified several issues, including inconsistent
pricing, not investing enough in the business (only allocating 4% of sales to
advertising and promotion), and having weak strategies for customers.
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Godrej Consumer
(3.5) (3.1)
FY19 FY20 FY21 FY22 FY23 FY24 FY25E FY26E FY19 FY20 FY21 FY22 FY23 FY24 FY25E FY26E
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Godrej Consumer
The FMCG business accounted for 50% of sales in FY24, up from 40% in FY22.
GCPL is also expanding its distribution networks in different countries.
In Southern Africa, the direct reach surged 1.4x from FY22 to FY24.
GCPL’s businesses in Southern Africa are doing well, with double-digit growth
and a healthy profit margin of 20% EBITDA.
GCPL is facing some challenges in regions like the USA, Chile, Western Africa,
and Argentina, but it sees a potential for improvement in those areas.
In Eastern Africa, GCPL’s businesses are struggling with a decline and either no
profit or very little profit.
Outlook
The management aims are to make the long-term business stronger by
increasing the proportion of FMCG in its sales mix.
Management has set a target to increase its EBITDA margin from 8-10% to 15%
within two years, while aiming for mid-single-digit volume growth.
Others
Deodorants have been heavily focused on BTL marketing, leading to higher MRP
compared to consumer purchasing power.
Condoms, on the other hand, represent a relatively straightforward market. For
low-share products, outsourcing will be prioritized.
Fab offers highly differentiated products of equal quality at significantly lower
price points. High growth is expected for laundry liquid, deodorants, and hair
care products, in line with the expanding economy.
The ETR will decrease from 28-29% to 25% by FY26.
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Godrej Consumer
Key exhibits
Exhibit 10: Segmental quarterly sales growth and EBIT margin
Segment revenue (INR m) 1QFY23 2QFY23 3QFY23 4QFY23 1QFY24 2QFY24 3QFY24 4QFY24
India 18,494 19,850 20,098 18,229 20,055 21,682 22,041 20,336
Indonesia 3,765 4,087 4,333 4,345 4,507 4,730 4,665 4,983
Africa (including SON) 7,789 8,587 10,071 7,701 8,486 8,158 9,233 5,937
Others 1,541 1,744 1,828 2,036 1,808 1,826 993 2,900
Less: Inter-segment eliminations -338.7 -348.3 -340.1 -309.7 -366.2 -376.2 -335.7 -300.4
Net Sales from operations 31,250 33,919 35,989 32,002 34,489 36,020 36,596 33,856
Segment revenue growth (%)
India 11.4 8.0 10.6 11.5 8.4 9.2 9.7 11.6
Indonesia -8.5 -8.2 -3.1 8.2 19.7 15.7 7.7 14.7
Africa (including SON) 12.2 14.7 13.9 6.5 8.9 -5.0 -8.3 -22.9
Others -3.5 0.4 -8.7 -3.8 17.4 4.7 -45.7 42.5
Less: Inter-segment eliminations 7.1 -16.4 -26.8 -44.1 8.1 8.0 -1.3 -3.0
Net Sales from operations 8.0 7.2 9.0 9.8 10.4 6.2 1.7 5.8
Segment EBIT (INR m)
India 4,101 4,340 5,604 4,961 6,336 6,826 6,762 5,797
Indonesia 576 737 948 1,047 995 1,013 1,166 1,332
Africa (including SON) 245.8 204.8 621 297.1 440.1 499.4 825 665.1
Others 25 80.2 129.3 185.6 79.4 34.9 24.7 74.2
Less: Inter-segment eliminations -35.2 -75.2 -177.6 -188.9 -1493.5 -1281 -208.7 -171.1
Net EBIT from operations 4,913 5,287 7,124 6,302 6,357 7,092 8,569 7,697
Segment EBIT growth (%)
India -4.0 -3.2 23.4 29.8 54.5 57.3 20.7 16.8
Indonesia -38.1 -35.8 3.2 22.6 72.7 37.5 23.1 27.2
Africa (including SON) -24.1 -55.7 -15.2 -164.4 79.0 143.8 32.9 123.9
Others -88.3 -71.0 -38.4 -2.6 217.6 -56.5 -80.9 -60.0
Net EBIT from operations -13.8 -16.3 12.0 44.1 29.4 34.2 20.3 22.1
Segment EBIT mix (%)
India 83 82 79 79 100 96 79 75
Indonesia 12 14 13 17 16 14 14 17
Africa (including SON) 5 4 9 5 7 7 10 9
Others 1 2 2 3 1 0 0 1
Less: Inter-segment eliminations -1 -1 -2 -3 -23 -18 -2 -2
Net EBIT from operations 100 100 100 100 100 100 100 100
Segment EBIT margin (%)
India 22.2 21.9 27.9 27.2 31.6 31.5 30.7 28.5
Indonesia 15.3 18.0 21.9 24.1 22.1 21.4 25.0 26.7
Africa (including SON) 3.2 2.4 6.2 3.9 5.2 6.1 8.9 11.2
Others 1.6 4.6 7.1 9.1 4.4 1.9 2.5 2.6
Net EBIT margin from operations 15.7 15.6 19.8 19.7 18.4 19.7 23.4 22.7
Segment EBIT margin change (%)
India -3.5 -2.5 2.9 3.8 9.4 9.6 2.8 1.3
Indonesia -7.3 -7.8 1.3 2.8 6.8 3.4 3.1 2.6
Africa (including SON) -1.5 -3.8 -2.1 10.2 2.0 3.7 2.8 7.3
Others -11.8 -11.3 -3.4 0.1 2.8 -2.7 -4.6 -6.6
Overall EBIT change -4.0 -4.4 0.5 4.7 2.7 4.1 3.6 3.0
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Godrej Consumer
Exhibit 12: P/E ratio (x) for GCPL Exhibit 13: P/E ratio (x) for the Consumer sector
P/E (x) Avg (x) Max (x) P/E (x) Avg (x) Max (x)
Min (x) +1SD -1SD Min (x) +1SD -1SD
78.0 56.0
63.2 49.3
63.0 48.0
53.0 44.3
48.6 40.8
48.0 40.0
41.3 37.3 43.4
33.9 32.2
33.0 32.0
27.5
18.0 24.0
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Investment in securities market are subject to market risks. Read all the related documents carefully before investing
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NOTES
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