the catch email

MODULE 2 - LESSON 2

LESSON WORKBOOK
 ©
All rights reserved. No portion of this book may be
reproduced in any form without permission from the
publisher, except as permitted by U.S. copyright law.

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 MODULE 2 - LESSON 2
learn
the 5-part structure
C - Congratulate the Decision
A - Acknowledge the Frustration
T - Tells Me about You...
C - Credibility Boost
H - Hook

part 1: congratulate the decision

Congratulate the subscriber for grabbing your freebie! Here's some
some swipe to make this even easier...

STRUCTURE

Congrats on [grabbing/downloading/grabbing your seat at] my

FREE [name of freebie]!

EXAMPLE

part 2: acknowledge the frustration

Acknowledging the frustration is about setting yourself apart from
the noise they are hearing from others.

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 STRUCTURE

Declare something that seems like an obvious truth.

Use a thought-reversal pattern related to the obvious truth.
Pivot to good news to transition to the next section.

EXAMPLE

OBVIOUS
TRUTH

THOUGHT
REVERSAL

PIVOT TO
GOOD NEWS

part 3: tells me about you

This is where you explain that the subscriber downloading your
freebie tells you they are destined for success.

STRUCTURE

You are destined to succeed…

Reason one based on grabbing the freebie.
Reason two based on grabbing the freebie

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 EXAMPLE
DESTINED TO
SUCCEED

REASON
#1

REASON
#2

part 4: credibility boost

This is where you explain why YOU are the perfect guide for their
journey.

EXAMPLE

MY
SHOWING MY CREDENTIALS
VOICE

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part 5: hook to next email
If subscribers will ALWAYS get the same next email, add a hook to
create an open loop to get them curious.

STRUCTURE

Be on the lookout for my next email, where I’ll [fill in description to

create an open loop].

EXAMPLE

time to take action!

Use the worksheet on the next page to craft your own CATCH email!

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CATCH EMAIL WORKSHEET do
C - Congratulate the Decision
A - Acknowledge the Frustration
T - Tells Me about You...
C - Credibility Boost
H - Hook

Use the blank spaces in the worksheet below to craft each of the 5
parts of your catch email. This worksheet can be printed multiple
times, so feel free to reuse it for each of your funnels!

c - congratulate the decision

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CATCH EMAIL WORKSHEET

a - acknowledge the frustration

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t - tells me about you

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c - credibility boost

h - hook to next email

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notes:

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