PRODUCT DESIGN

1. The production process begins with 500 motors each day. The percentage of good motors
produced each day averages 60% and the percentage of poor-quality motors that can be reworked
is 50%. There was a recent improvement, the daily percentage of good-quality motors is
increased to 80%
a. Calculate the daily product yield.
b. Compare the effect of the improvement on productivity output increment (show computation)
To solve this problem, we need to calculate the daily product yield before and after the
improvement, and then compare the difference in productivity output increment.

a. Daily Product Yield

● Before Improvement:
- Daily Production = 500 motors
- Good Motors Produced = 500 motors * 60% = 300 motors
- Rejects = 500 motors - 300 motors = 200 motors
- Reworked Motors = 200 motors * 50% = 100 motors
- Total Daily Yield = Good Motors Produced + Reworked Motors = 300 motors + 100
motors = 400 motors
- Daily Production Yield: (400 / 500) * 100% = 80%
● After Improvement:
- Daily Production = 500 motors (remains the same)
- Good Motors Produced = 500 motors * 80% = 400 motors (increased due to
improvement)
- Since the percentage of good motors increased, the number of rejects will decrease.
- New Rejects = 500 motors - 400 motors = 100 motors
- Reworked Motors = 100 motors * 50% = 50 motors (assuming the rework rate remains
50%)
- Total Daily Yield = Good Motors Produced + Reworked Motors = 400 motors + 50
motors = 450 motors
- Daily product yield = (450 / 500) * 100% = 90%

b. Improvement on Productivity

● Daily Yield Before Improvement = 400 motors

● Daily Yield After Improvement = 450 motors
 ● Productivity Improvement = Daily Yield After Improvement - Daily Yield Before
Improvement = 450 motors - 400 motors = 50 motors

Before Improvement:

- Daily product yield = 80%

After Improvement:

- Daily product yield = 90%

Now, let's compute the productivity output increment:

Productivity Output Increment = (90% - 80%) / 80% * 100%

= (0.1 / 0.8) * 100%
= 0.125 * 100%

= 12.5%

So, the productivity output increment due to the improvement is 12.5%.

2.
A. Functional design
B. Timing of product introductions
C. Market readiness
D. Reverse engineering
E. Form design
F. Technology readiness
G. Competition
H. Concurrent design
I. The product plan
J. Rapid prototyping

1) Generally, the sooner a product is brought to market the better; however, launching a
product before it is of adequate quality can damage the reputation of the firm.
 2) The robustness of the underlying technologies plays a critical role in the planning
process. A proven, robust technology can be integrated into products much more quickly
and reliably.
3) The sequence of product introductions determines whether early adopters buy the low-
end product and may trade up or whether they buy the high-end product offered at a high
initial price. Releasing improvements too quickly can frustrate customers who want to
keep up. On the other hand, releasing new products too slowly risks lagging behind
competitors.
4) The anticipated release of competing products may accelerate the timing of development
projects.
5) Identification of the portfolio of products to be developed by the organization and the
timing of their introduction to the market. The planning process considers product
development opportunities identified by many sources.
6) Carefully dismantling a competitor's product to improve your own product.
7) Creating, testing, and revising a preliminary design model.
8) A new approach to design that involves the simultaneous design of products and
processes by design teams.
9) How the product will look.
10) How the product will perform.
Answer:
1.C
2.F
3.B
4.G
5.I
6.D
7.J
8.H
9.E
10.A
3. (Group’s products)
a. Name and write the mission statement for your product.
- The name of our group product is Essential Massage Oil Comb.
- Mission Statement:
1. Product Details:
- The Essential Oil Massage Comb is a breakthrough hair care product that restores
damaged hair and revitalizes the scalp. Our comb uses a combination of therapeutic
essential oils and soothing massage to stimulate blood circulation, improve oil
penetration, and promote relaxation for a completely rejuvenating hair care experience.
2. Key Business Goals:
- Continuously improve our product offerings to stay ahead of the hair care business.
- Educate consumers on the benefits of holistic hair care and our Essential Oil Massage
Comb.
- Expand our market reach through collaborations, new distribution methods, and tapping
into emerging markets.
- Ensure client happiness by providing high-quality products and great service
3. Major Market:
- Our major market comprises of persons experiencing hair loss, scalp concerns, or seeking
natural solutions for their hair care needs. These customers are health-conscious and like
goods with natural ingredients and holistic approaches to beauty.
4. Secondary market:
- Our secondary market consists of beauty aficionados, aromatherapy practitioners, and
those seeking self-care and relaxation, in addition to our primary market. These
consumers may not have specific hair difficulties but are lured to the therapeutic effects
of essential oils and scalp massage.
5. Assumptions:
- There is a growing need for natural and holistic hair care solutions. - Consumers are
increasingly seeking products that offer many advantages, including relaxation and stress
reduction.
- There is a gap in the market for a multifunctional hair care device that mixes essential
oils and massage therapy. - Educational marketing activities will successfully
communicate the value proposition of our Essential Oil Massage Comb to customers.
6. Stakeholders:
- Customers: Individuals looking for natural and effective hair care products.
- Investors: Those who have invested in our firm and want to see our products succeed
financially.
 - Suppliers: Provide essential oils, supplies, and components for making the Essential Oil
Massage Comb.
- Employees: Our team members help design, produce, and sell our products.
- Regulatory Agencies: Entities responsible for overseeing compliance with industry
regulations and assuring product safety and efficacy.

b. What are the design parameters and their corresponding units? (At least 05).
- Size: 58x58x60 mm
- Maximum capacity: 30ml
- Comb teeth: 20 pcs
- Radius of hole in comb teeth: 0.5mm
- Net Weight:48g

c. What are the 5 most important customer needs?

1. Hair and Scalp Health:
Consumers want products that can address common hair and scalp issues like dryness, dandruff,
and hair loss. The Essential Oil Massage Comb provides a solution by nourishing the scalp,
promoting blood circulation, and addressing various hair and scalp concerns.
2. Convenience and Portability
In today's busy lifestyles, consumers seek convenient and portable solutions. The compact size
and long battery life of the comb make it convenient for individuals who may not have time for
extensive hair care routines.
3. Holistic and Natural Solutions
There is a growing demand for natural and holistic approaches to health and wellness. The comb
leverages the therapeutic properties of essential oils, offering a natural solution for scalp and hair
care without synthetic chemicals.
4. Durability (Long-term value)
Customers value products that are durable and offer log-term benefits. A robust and sturdily
constructed massage comb maintains its effectiveness over time, saving customers time and
money by not needing frequent replacements.
5. Cost-effectiveness
While consumers may be concerned about the cost of products, they also consider their long-
term value. Although a high-quality essential oil massage comb may have a higher initial cost, its
durability and potential for savings in the long run make it a cost-effective choice for customers.
d. Show your design trade-off matrix.
To create an essential massage oil comb tool selection matrix, we have found out criterias
that are suitable for our product and rate design options based on those criterias. Here are our
criterial:
1. Massage effectiveness: Evaluate the ability to provide relaxing and effective massage
services that reduce fatigue.
2. Ease of Use: Consider the convenience and simplicity of using the product.
3. Durability: Evaluate the product's ability to endure and longevity.
4. Environmentally Friendly: Assess the environmental friendliness of materials and
production processes.

5. Portability: Evaluate the ability to easily carry and use the product in many different
places.

6. Design and Aesthetics: Consider the product's appearance and design appeal.
7. Essential Oil Compatibility: Evaluate whether the design can be used with a variety of
essential oils without harming the device.
8. Safety Features: Evaluate features to ensure safety when using the product, especially for
electronic devices.
9. Customer Feedback: Considers feedback and reviews from current users of similar
designs.

Criteria 1 2 3 4 5

Massage x
effectiveness

Ease of use x

Durability x

environmenta x
lly friendly

Portability x

Design and x
aesthetics
 Essential Oil x
Compatibility

Safety x
Features

Customer x
Feedback

The numbers in the table from 1 to 5 represent the degree to which each design satisfies
each criterion, with 5 being the highest score and 1 being the lowest score. These numbers
should be determined based on thorough analysis and testing of each feature.

e. Show your competitive benchmarking matrix including at least 2 competitors and their details.

Factors IU hair care LYMEDIA MALL Yunafin mall

(Our store)

Social media follows 69 172 758

Customer service online chat online chat, face to online chat, call
face

Delivery speed 3-4 days 2-3 days 2-3 days

(distance >200 km)

Response time in minutes in minutes in minutes

Branch(es) location(s) Ho Chi Minh Ha Noi Ha Noi

Number of branch 1 1 1

f. Show the target specification and their impact. Briefly justify your choice.
1. Performance Criteria:
- Impact: Improved scalp health and hair quality.
- Justification: Ensures that the comb effectively distributes essential oils, massages the
scalp, and improves absorption, resulting in healthier hair and scalp.
2. Technical Requirements:
 - Impact: Increased usefulness and durability.
- Justification: The compact size for portability, lightweight and sturdy materials, efficient
heating, long-lasting battery, and safety features all contribute to maximum performance
and user happiness.
3. User Experience:
- Impact: Easy and comfortable to use.
- Justification: Ergonomic design, intuitive controls, portability, and easy maintenance
improve the user experience, making the comb simple and fun to use.
4. Quality Standards:
- Impact: Trust and dependability.
- Justification: Adherence to safety standards, durability, and dependability promotes
customer trust and satisfaction, resulting in a positive brand reputation.
5. Cost constraints:
- Impact: affordability and competitiveness.
- Justification: The comb's cost-effective design and low pricing make it affordable to a
wide variety of clients while maintaining market competitiveness.
6. Market fit:
- Impacts customer satisfaction and differentiation.
- Justification: Understanding the demands of the target population and providing unique
features such as scalp massage, thermal therapy, and essential oils add value, attract
customers, and set the comb apart in the market.

4.

No. Class 1 Class 2

1 Ease of the use of a product or service. Usability

2 How the product will be made Production Design

3 Reduces the number of parts, assemblies, or options Simplification

in a product.

4 When commonly available and interchangeable parts Standardization

are used.

5 Combines standardized building blocks, or modules, Modular Design Management

to create unique finished products.
6 Designing a product so that it can be produced easily D4 Manufacture
and economically.

7 Managing the entire lifecycle of a product. Product Lifecycle

8 A software system for collaborative design and Collaborative Product Design

development among trading partners.

9 A systematic method of analyzing product failures. Failure Mode & Effect

Analysis

10 A visual method for analyzing the interrelationships Fault Tree Analysis

among failures