Chapter -1 Nature and significance of management

WORKSHEET-I
Part-A
Q1: Mr. Taneja is the Chairman of Navyug Ltd. which is involved in manufacturing of new year diaries
since last two decades. He is responsible for the welfare and survival of the organisation. On an average, if a
diary costs Rs.100 (including paper, printing, binding etc.) then company has a policy of selling it at MRP
of Rs. 125, thereby earning a margin of 25% on cost. The management, in order to exploit the growth
potential of the company fully, is planning to add table calenders and telephone diaries also. Due to this
addition of new products, number of employees have to be doubled and, hence sales volume would also
increase. Different corporates are also giving bulk orders to the company during Diwali season. Reputation
of the company is growing day-by-day. The paper material used by the company is recyclable and not
harmful for the environment, i.e., eco-friendly. Some part of the profit, earned by the company, is also
donated to old age homes and blind school.
a) By quoting lines from the given paragraph, list the objectives of management mentioned.
b) In which category of objectives of management ,the given objectives come?
c) At which level of management is Mr. Taneja working?

Q2 :ABC Ltd. is a renowned company in Kirti Nagar market of Delhi for manufacturing quality furniture.
From last 20 years, ABC Ltd. has occupied the No. 1 position in the market. It also specialised in imported
furniture besides domestic one. It manufactures for both commercial and residential/domestic use. For this,
company has hired two managers one each for commercial department and residential department.
Mr. Sharma, who is the incharge of manufacturing furniture for commercial purpose, got the target of
manufacturing 100 pieces of office tables from a corporate house. To achieve this target, Mr. Sharma has to
operate on double shifts due to power failure most of the time. He is able to manufacture 100 pieces of
office tables but at a higher production cost.
Whereas, Mr. Gupta, who is the incharge of manufacturing furniture for residential/domestic use, got the
target of manufacturing 50 double beds for one Ashram in Vrindavan. Mr. Gupta concentrated more on
manufacturing; beds with fewer resources (i.e., cutting down the cost of production) due to which he could
not achieve his target.
a) From the two, which manager is effective but not efficient? Why?
b) Name the manager who is efficient but not effective. Give reason also.
c) What should be the ideal aim of managers in given situations?

Q3: Vikas has completed his C.A. by clearing a specified examination by the Institute of Chartered
Accountant of India. No body can become a C.A. without this step. He is working as finance manager in
Kajaria Ltd. which is involved in manufacturing of tiles. There are other Chartered accountants, too, in the
company but Vikas has the reputation of creative application of existing theoretical knowledge which he has
gained during his education. He integrates the activities of finance department with production and sales
department due to which performance of the company is geting better day- by-day.
a) Mention the characterstics of profession discussed above.
b) At which level of management Vikas is working in the company?
c) Which nature of management is mentioned above ?
d) Name the concept of management which Vikas is performoing by integrating the activities of his
department with other departments. Give one importance of this concept from above paragraph.

Q4. XYZ Ltd. is a garment manufacturing company operating from one of the rural villages in the state of
Jharkhand to promote the sale of Indian handloom and handicraft products. Mr. Rupesh Verma was
appointed at the post of manager by the management two years back and he was authorized to undertake all
steps to ensure achievement of the objectives of the company. Mr. Rupesh Verma decides when to
undertake the production of the different garments along with the quantities, variety and size etc. He was
also authorized to select the suppliers to ensure timely availability of resources. He undertakes various steps
to ensure availability of sufficient skillful employees in the company to complete the assigned task on time.
In order to improve the productivity of the employees he continuously communicates with them, sort-out
their problems and also praises their effort to motivate them. Based on last two years working Mr. Rupesh
Verma suggested to the management that special offers must be given during festival seasons to improve the
sales and to achieve reduction in the cost of production.
Quoting the lines from the above identify the various functions of management which are performed by the
Manager, Mr. Rupesh Verma in XYZ Ltd.
Q5: Ms. Jennie is the head of a dramatic group which organises plays in different cities of the world for the
last many years. Their plays were very famous throughout the world but now their popularity shows a
downward trend. She, therefore decide to revive the group by hiring some new professionals of the similar
field having world fame. She also undertook necessary changes in her plays as per the requirement of the
time to regain popularity.
a) Identify and explain the characteristic of management reflected in the above mentioned para.
b) At what level of management Ms. Jennie is placed? Support your answer.
Q6: Glenmark management outlined its long term strategy and thoughts on medium Term prospects. The
management expects its niche US pipeline to drive growth over the next few years while specialty initiatives
should come to forefront from 2019. Company focused on Respiratory, Dermatology and Oncology
products development globally while tactically looking at other segments relevant to different markets.
Glenmark expects faster approvals and better quality launches to drive 15-20% revenue growth, despite
potentially higher business erosion due to increasing competition. Several interesting products are lined up
for launch namely, Zetia, Azelaic Acid and Epiduo.
On the basis of the given information about Glenmark Ltd. answer the following questions:
a) Identify the main objectives of the company discussed in the above case. Also quote the lines for the
identified objective..
b) Identify the function performed by the managers of Glenmark highlighted in the
c) above case. Also quote the lines for the identified function.
Q7: Adharshila Vidyalaya believes in holistic development of students and encourages team building
through a mix of curricular, co-curricular and sports activities. On its Founders' Day a stage performance
had to be put up. A committee of ten prefects was constituted to plan different aspects of the function. They
all decided to use recycled paper for decoration. As there was a spirit of unity and harmony and all members
supported each other with mutual trust and belongingness, the programme was systematically planned and
executed. Arvind, one of the prefects, realised that unknowingly the group had applied one of the principles
of management while planning and executing the programme. He was so inspired by the success of the
function, that he asked his father to apply the same principle in his business. His father replied that he was
already using this principle.
State any three features of management highlighted in the above paragraph.
Q8: Procter & Gamble(P & G) producers of vicks. Purpose, Values and Principles are the foundation for
P&G's unique culture. Throughout its history of over 170 years, business has grown and changed while
these elements have endured, and will continue to be passed down to generations of P&G people to come.
Company's purpose unifies personnel in a common cause and growth strategy of improving more
consumers' lives in small but meaningful ways each day. It inspires P&G people to make a positive
contribution every day. P&G brands and P&G people are the foundation of P&G's success.
P&G people bring the values to life as company focus on improving, the lives of the world’s consumers.
P&G always try to do the right things with the aim of earning the gains coupled enhancement in goodwill
and customer orientation.
On the basis of the given information about Procter & Gamble Ltd. answer the following questions:
Identify the main objectives of the company discussed in the above case .Also quote the lines for the
identified objective.
Q9:All the players of the team want to play whole-heartedly .To win the game is their only objective ,but
their captain does not tell timely what each one of them is to do. On account of division of work, victory
often slips out of the hands of the team.
The captain of another team divides the work properly at the right time. The work is handed over to all the
members of the team in accordance with each individual’s interest and calibre .But the majority of the team
members want to see the captain losing the game. Defeat of such team is almost definite .
a) Identify both the situations described in the paragraph given above.
b) Write down the effect of the situations identified in the point ‘a’.
Q10: Mr. sidharth has completed his education of MBA. During the course of his MBA he got the full
theoretical knowledge of management.Now he has a full knowledge of management and is ready to work as
a manager. He got selected in Volta Limited1 for the post of Finance Manager.
Within a few days of his joining the company he speeded up the working of his department, although his
predecessor, the Finance Manager working prior to Mr Aggarwal had been more qualified,and,experienced.
Mr Aggarwal faced several problems in the course of his working, but he never felt discouraged but
overcome them with firmness. During this period he got the opportunity of visiting several other companies.
Besides, he participated in several seminars related to the problems of management and learnt the-modern
methods of management. He had a special interest in reading and writing articles on the problems of
management. Because of this reason, there has been a continuous growth in his knowledge and experience
of management. Now, he is working as a successful manager. He has obtained a distinct recognition in the -
field of finance.
a) In the above paragraph, three points of a concept of the nature of management have been
described. Identify this concept.
b) Describe briefly the three points of the concept identified in (a) by quoting the relevant lines.

Q11: The Top Management of ‘Vrinda Limited’ has done proper arrangement for all the resources of men,
machines, material and money for its business. A special attention has been paid to the running of all the
activities properly. Several competitor companies were using imported modern machines. Influenced by
them, this company also had to install similar machines. The technology of these machines was most
sophisticated. Before the employees could protest against this technology, they were given the training in it.
Hence, they accepted, the installation of these machines happily. Some of the employees understood, this
technology very soon. The company felt happy with their work and rewarded them. Its impact on the other
employees was also positive. The top management had directed all the employees to have free and informal
communication and give suggestions, lodge complaints and even talk about their personal matters.
Identify and explain the three points of importance of management described in the paragraph above by
quoting the relevant lines.
Q12 : Honey Ltd. is a big enterprise where all the employees were divided into three groups based on the
nature of work performed by them. The first group was responsible for setting the objectives and framing
rules and policies of the organisation. This group also continuously keeps a watch over the changing
business environment to take necessary action as per requirement. The second group is required to interpret
and execute the policies framed by the first group and act as a link between the first group and the third
group. The Third group is responsible for arranging the necessary materials, machines, tools, necessary
training and working environment to workers.
a) Quoting the relevant lines from the above para identify the various levels of management
described there.
b) State any two functions of each level of management in addition to the above.

Part-B

Q1. Delhi CM Mr. Arvind Kejriwal launched Odd Even rule for cars in Delhi to cut pollution by restricting
the number of cars running on city road.
Identify and explain the objective of Management highlighted by our Chief Minister in the above case.

Q2. Mrs. Wason passed her MBBS examination and also passed MS examination as an eye specialist. After
2 years of completing her studies she joined a big hospital as an eye surgeon. Now she is performing
successfully since last few years. Mr. Madan founder of CTA feels that Mrs. Wason is experiencing the
aspect of science and Ms. Sachdeva feels that she is experiencing the aspect of Art. Who is right? Give
reasons in support of your answer.

Q3 Shiv Nadar, chairman and CEO of HCL attributes the success of the group to its management team and
their entrepreneurial spirit which together have enabled it to handle rapid changes in the environment and
technologies. At HCL management believes that happy, satisfied and self motivated employees help in
reducing costs and increase productivity. It also has a strong sense of social responsibility and has set up
educational institutions in the field of management, engineering, computers etc.
Identify and explain the significance of understanding management by quoting relevant lines from the case
study.
.
Q4 Raman agreed to be an employee of a company on the condition that he will be given a project offering
competitive salary, career advancement opportunity, promotion and recognition. Mr. John, (general
manager) puts Raman in a project in which promotion is not possible. Raman gets disheartened and feels
frustrated all the time. Such frustration also reflected in his work and he could not bring desired results.
a) Which objective of management Raman could not achieve? Explain.
b) Identify the other two objectives.
c) What should Mr. John do to avoid such problem?

Q5 Vineet joined a company after completing graduation in management from a reputed business school.
During his induction training, he was informed that he would be working in production department. The
company wanted to achieve 30% increase in output in the next quarter. His general manager, a man with
decades of experience, also said that management is a complex activity. He expected Vineet to make
production plans, identify incentive schemes for workers to make their strengths effective and ensure that
there is no disruption due to technical glitch. Vineet realised very quickly that his job is a series of
continuous tasks. After one month, he was informed by the general manager that due to increase in
international demand, production targets have been raised.
He called an urgent meeting of his supervisors and senior workers. He offered them an opportunity to realise
their potential and earn more by working overtime and in multiple shifts. He was delighted that at the end of
the quarter, he was able to meet the targets, workers were happy and there was no chaos.
Identify and explain any four characteristics of management referred in above case.
Q6 The production manager assigned a target of producing 1,000 TV sets in the month of October among
the group of 10 workers. They mutually decided to produce 100 TV sets each. Among them 3 of the
workers of the group fell sick. The other worker refused to divide his work among and concentrated only on
the production of their own individual target of production the group target of 1,000 TV sets could not be
achieved.
Which characteristic of management is violated in the above para?

Q7 XYZ Power Ltd. Set up a factory for manufacturing solar lanterns in a remote village as there was no
reliable supply of electricity in rural areas. They revenue earned by the company was sufficient to cover the
costs and the risks. The demand of the lanterns was increasing day-by-day. So the company decided to
increase production to generate higher sales. For this, they decided to employ people from the nearby
villages as very few job opportunities were available in that area. They company also decided to open
school and creches for the children of its employees.
Identify and explain the objectives of management discussed above.
Q8 Kamal, Khan and Devid are partners in a firm engaged in the distribution of dairy products in Madhya
Pradesh. Kamal is a holder of Senior Secondary School Certificate from Central Board of Secondary
Education with Business Studies as one of his elective subjects. Khan had done his post-graduation in Hindi
literature and Devid in Dairy Farming. One day there was a serious discussion between Khan and Devid
regarding the nature of 'Management as a Science'. Khan argued that Management was not a science
whereas Devid was of the opinion that Management was a science. Kamal intervened and corrected both
Khan and Devid about the nature of Management as a Science with the help of his knowledge of Business
Studies. Explain, how Kamal would have been able to satisfy both Khan and Devid.

Q9 Shahrukh Khan is an epitome of success. He adds humour and humane touch in his performances at the
live shows. He has redefined the image of a lead actor in cinema and given it a ‘negative, sympathetic and
glamorous look’. A manager also redefines and creates styles and techniques based on his experience and
imagination. Identify the nature of management form the given statement

Q10 Alia Enterprises, a company was initially producing grinders and mixers. Now, with the changing
scenario and emerging trends of working women there is a greater demand for a product which is more
efficient and a multi-tasker. On analyzing the situation, the company decided to penetrate into the market for
producing Food Processor. Which level of management will take this decision?

Q11 Sushil is running a business enterprise producing handloom and handicraft products in Maharashtra
under the name ‘Fabmart Enterprises’. He has employed 1,000 craftsmen and artisans in his firm. The basic
reason for its existence is to produce those handicraft items which have a market demand & are reasonably
priced. He performs all the functions of management all the time with the help of his managers. He is
working with a team of individuals who have diverse needs and goals. He along with his marketing experts
conducts market survey to know the tastes and preferences of consumers. Thus he adapts to changing
environment and produces goods according to the needs of the customers. The employees working in his
firm are happy and satisfied, and there is orderliness instead of chaos.
Identify any five features of management from the above para. Also quote lines that denote these features.

Q12 Amar Ltd.is engaged in production of electrical goods The company’s profits and market share are
declining. The production department blames the marketing department for not meeting the sales targets
and the marketing department blames the production department for producing goods which are not of good
quality and do not meet the customer’s expectations. The finance department blames both the production
and marketing departments for declining return on investment.
1.What quality of management do you think the company is lacking?
2.List its two features.

Q13 What distinguishes a successful manager from less successful manager is ability to put the principles
and methods of management into practice .What aspect of nature of management is being highlighted here.