Introduction

General information
Capella Hotel Group stands as one of the foremost entities in the realm of opulent hotels
and hospitality a beacon for its pursuit of greatness and guest experiences that border on
legendary. The group came into being in 2002 as a subsidiary arm of Pontiac Land
Group, with its roots embedded in Singaporean soil. Amongst the numerous others,
Capella Hotel Group finds its fame from several hotels stationed in pivotal tourist-laden
corners like Singapore, Bangkok, Sanya and Germany that draw countless visitors
annually.
Capella Hotel Group is famous for its relentless pursuit of creating unrivaled customer
experiences and nurturing a set of distinctive values that result in providing premium
luxury to its clients. Having won more than 30 awards, the group is widely celebrated
globally for its eminence. In particular, CNN recognized Habana by Koki restaurant
awared Capella Hanoi as one of the top 20 hotel restaurants worldwide this significantly
contributed to Capella's fame. Similarly, Travel + Leisure magazine's acknowledgment
placed Capella among Asia's top 15 most beautiful hotels, further boosting the group's
reputation. It was also named among the top 100 best new hotels in the world: another
accolade that added to their standing on the international hospitality scene.(Bao Anh
2023)
Vision
Capella Hotel Group does not aim to provide customer experience that is easily forgotten
with subpar service. Instead, they focus on delivering elegance and top-notch quality in a
way that is unparalleled. Their keen attention to detail and surroundings allows them to
create properties that seamlessly blend with the natural environment: an unexpected
purpose intertwined with novel discoveries all centered around the client experience as
highlighted in travel narratives (Capella Hotel Group, no date). Capella Hotel Group’s
vision sets them apart as a luxury resort that appeals to clientele seeking an exclusive
experience thereby cultivating a distinctive image for the hotel. Moreover,
trustworthiness can be established by a quality vision firm which would later be
considered by customers when making their travel choice thus improving reputation and
credibility within the tourism industry and among community stakeholders.
Mission
The goal of Capella Hotel Group is to introduce new services that not only cater to
customer needs but also elevate customer satisfaction levels while evoking sensory
experiences. Capella Hotel Group pledges world-class and unique vacation experiences
establishing connections with clients globally. Capella Hotel Group promises an
unwavering commitment to a highly professional, five-star (or beyond) customer service
borne out of detailed research aimed at understanding client expectations down to the last
detail. Apart from resorts, guests are presented with options for other high-end facilities
like tastefully designed and stylish spaces where they can unwind surrounded by
sophistication and partake in lavish amenities typically found only in top establishments
worldwide.
Goal
Capella Hotel Group's goal is not only to create a unique and luxurious experience, but
also provide high-class hotel services. but also to become an entertainment and leisure
travel choice for customers
Accor Group
General information
The Accor name was first introduced in 1967 by its founders Paul Dubrule and Gérard
Pélisson from France. Having a legacy of more than half a century with relentless growth,
Accor stands today as the world leader in the hotel and accommodation industry. It has
firmly established its presence in Southeast Asia, Northeast Asia, and the Maldives
offering a diverse range of options to cater to all types of customers. The group currently
manages approximately 4,800 hotels and resorts across 95 countries that span from mid-
range to luxury segments. Accor's collection includes exquisite beachfront resorts and
stylish urban retreats such as Sofitel Legend Metropole Hanoi, Novotel Phu Quoc Resort
or Grand Mercure Da Nang which are all part of major developments in Vietnam.
Moreover, apart from lodging services, Accor is seen delving into culinary entertainment
along with healthcare provisions at select properties thereby ensuring a holistic guest
experience (Tran Trang, 2022).
Vision
In the tourism and accommodation industry, Accor Group is dedicated to constructing a
world that is both diverse and sustainable. Through a constant pursuit of innovation and
trailblazing, the group endeavors to provide customers with unparalleled and gratifying
experiences. Accor Group fosters genuine and all-encompassing communities, while also
honoring local culture and the environment. With aspirations of leading the
transformation of tourism and resort operations, this enterprise aims to forge a future that
is vibrant and untainted, harmonizing with nature for communities across the globe.
Mision
In January 2022, the Accor Group's latest update revealed their mission: to position
themselves as a leader in the realm of hospitality. Their focus on delivering unforgettable
guest experiences while also promoting sustainable development and ensuring employee
well-being underscored their pledge to customer satisfaction through innovative offerings
and responsible business conduct. With this mission, we evolve daily as an organization
seeking intrinsic value creation for customers and communities globally regardless of age
or location, everyone is invited to be a part of Accor's initiative since every day presents
an opportunity for them to contribute towards making the world a better place.
Goal
The bold vision of Accor Group is encapsulated in 21 concrete commitments, each with
quantifiable metrics. These pledges span across seven different sectors ranging from
society to environment to community support. The areas include: Health, Nature, Carbon
Reduction, Innovation, Local, Recruitment and Dialogue. All these programs are rolled
out at a global level which underscores the company's dedication in curbing emissions
while enhancing biodiversity efforts worldwide. These initiatives also indicate the group's
prioritization of stakeholder satisfaction particularly through environmental stewardship
alongside memorable guest experiences during their stay.
Muon Thanh Group
General information
Muong Thanh Group is proud to have the largest hotel system in Indochina. It was
founded in 1997, has now been in operation for over 20 years and in that time it has
grown significantly. The group has 60 hotels, a total of over 12,000 rooms. This not only
creates job opportunities for more than 10,000 individuals but also promotes an
environment where we can contribute billions to the national budget every year while
prioritizing sustainable benefits for the country and Vietnamese people became the largest
private hotel system in the country
Vision
Embarking on the development voyage with Muong Thanh Group's strategic vision,
Muong Thanh Hotel Group diversifies its offerings beyond just accommodations. It aims
to deliver quality products and services that cater to customers' needs across various
aspects of their stay in Vietnam be it entertainment or souvenirs or sports. The aspiration
for Muong Thanh is always to make every possible effort so as to one day realize the
dream of being a National Representative of Vietnam's hotel industry.
At present, Muong Thanh Hotel Group proudly stands as a purely Vietnamese brand
possessing the largest chain system of hotels within the country.
Mission
Our mission at Muong Thanh Hotel Group revolves around providing hotel products and
services whilst upholding and promoting Vietnamese values.
These values are enshrined at Muong Thanh based on inherent traits within Vietnamese
culture nurtured by belief: belief that any tourist stepping foot into any part of Vietnam
should have an opportunity... an experience where they can truly feel warmth extended
towards them by Vietnamese locals in totality embodying care and affection towards all
visitors crossing their paths!
Goal
Local economic development goes hand in hand with sustainable tourism environment.
We hold the opinion that Sustainable Development should be the direction to take for all
business operations. As a result of this belief, Muong Thanh Hotel Group looks forward
to a robust and sustainable growth in the future keeping pace with the evolution of
society and the nation.
Sub sector
There are three types of organizations: Public, private sector organization and Voluntary
sector.
The portion of the economy that is not under state control and is managed for profit by
private citizens and businesses is known as the private sector. As a result, it includes all
for-profit companies that the government does not control or run.
The public sector known as any industries and the employment opportunities associated
with them that are under the control or ownership of the central government,
encompasses a diverse range of industries and has a significant influence on various
aspects of public life and livelihoods (Nancholas, 2023). The public sector, as its name
suggests, provides a range of community services that are funded by taxpayers and are
usually provided without the aim of turning a profit. Its purpose is to assist individuals
and communities across all levels of society by providing crucial services and promoting
the wellbeing and prosperity of both individuals and society as a whole.
The voluntary sector is usually the third sector with individual owners. This sector has the
purpose of bringing benefits to the community, not bringing profit and does not belong to
the state.
A single-member limited liability corporation, as defined by Article 73 of the Law
Library page, is an entity owned by an organization or individual, and the owner bears
responsibility for all debts and responsibilities pertaining to the enterprise's property. of
the business within the parameters of its charter capital. A limited liability corporation
with two or more members is defined under Article 46 as a business having between two
and fifty members, comprising persons and organizations. While shares cannot be issued
by either kind, they can be issued by a two-member limited liability company in order to
convert it to a joint stock company. (Thư viện pháp luật, 2022).
Legal structure
Capella Hotel Group
Capella Hotel Group is a private limited corporation whose current owner (as of 2020) is
Mr. Cristiano Rinaldi. Capella Hotel Group is a subsidiary of Pontiac Land Group
(Pontiac Land, no date), with investment from member companies around the world, the
group has a scattered presence in many countries such as Thailand, China, Indonesia,
Vietnam, etc (Capella, no date).
Accor Group
Accor Hotels is a famous French private hotel group headquartered in the Immeuble
Odyssey building. 13th arrondissement of Paris, established in 1967 by founders Paul
Dubrule and Gérard Pélisson (Seaproperty about Accor Hotel, no date). The group has
prominent subsidiaries on the stock exchange such as Novotel Hotel Ha Noi Thai Ha
which has business registration number 0101405789, tax code 001. However, Accor
Group only holds to manage and operate the system, while the owner is Hoa Binh Real
Estate Investment Group. (Doanhnghiep.biz, 2021).
Muong Thanh