CHLOE KENNEDY

617-548-6516 | chloekennedy@me.com | chloemkennedy.weebly.com | linkedin.com/in/chloemkennedy

PROFESSIONAL EXPERIENCE
Bank Officer, Content Marketing Manager June 2023 - Present
Needham Bank Remote
• Created, implemented, and managed various multimedia marketing campaigns across the
Bank, including direct mail letters, emails, landing pages, articles, handouts, alerts, social
media posts, and internal communications
• Assisted with a full website rebrand, drafting and reviewing 80+ web pages
• Led the development and implementation of the communication plan around the website
rebrand
• Supported deposit acquisition and cross-sell initiatives, resulting in 400+ conversions
through coordinated campaigns targeting both prospective and existing customers
• Wrote and published press releases, resulting in 35,500+ views
• Developed internal communications to educate employees about the impact of the Bank’s
Initial Public Offering (IPO)
• Supported fraud prevention efforts by writing informative quarterly communications for
25,000+ personal and business customers
• Specialized in business-to-business content, developing pitchbooks for all business lines
Content Marketing Specialist June 2020 - June 2023
Needham Bank Needham, MA
• Managed all of the Bank’s social media platforms, growing the followers on Instagram
by 117%, LinkedIn by 58%, Facebook by 18%, and X (Twitter) by 10%
• Developed multiple blog articles on a monthly basis, published them on the Bank’s
website, and shared them on various social media platforms
• Wrote various business line reports and client profiles for the 2020, 2021, and 2022
Annual Reports, which included drafting all of the reports for the most recent year
• Drafted speeches, letters, and emails for the Executive Leadership Committee, which
included the President, CEO and Chairman of the Bank
• Utilized the SEO platform BrightEdge to add meta titles and meta descriptions,
increasing the keywords ranked on page 1 of Google by 58%
Communications Assistant September 2019 - May 2020
Elon University’s Martha & Spencer Love School of Business Elon, NC
• Wrote and published two articles per week about business school news for Elon’s website
• Created digital graphics for campus-wide screens, viewable by all faculty and students

SKILLS
B2B marketing, content strategy, content development, web content writing, WordPress,
Facebook, Instagram, LinkedIn, X, YouTube, Microsoft Office Suite, G Suite, Google Business,
Yelp, PR Newswire, search engine optimization, Canva, BrightEdge, HTML and CSS coding

EDUCATION
Elon University, School of Communications May 2020
Bachelor of Arts in Strategic Communications Elon, NC