Presented By:

Olivia Wilson
Overview
Open Book Chocolates produce chocolate
bars with flavours and packaging based on
literary themes

Mondelez International chosen as partner

Presented By:
Olivia Wilson
Situational Analysis

Presented By:
Olivia Wilson
 Competitor Analysis

TONY’S DARRELL LOVING

CHOCOLONELY LEA EARTH CHOCOLATE

Presented By:
Olivia Wilson
SWOT Analysis

Presented By:
Olivia Wilson
Objectives

Increase Sales Revenue

Build loyal customer base

Increase brand awareness

through partnerships Presented By:
Olivia Wilson
Target Market

Presented By:
Olivia Wilson
Marketing Mix
POSITIONING PRODUCT

Premium Offering Core product is chocolate bars

Beautiful Packaging Expected product are literary themes, sustainable

ingredients
High value
Product differentiation are packaging and novel
flavours

PRICING PROMOTION PLACE

Pricing objectives Selective distribution
First mover advantage
Model
Method pricing
Advertising
Cafes, Alcohol shops,
Prestige pricing Hotels, Duty free shops
Perceptual Mapping

Open Book Chocolate to

occupy a position that
falls slightly above the
median price range

Features unique
favours & designs not
found in competitors
Budget & Financials

Presented By:
Olivia Wilson
Implementation & Evaluation

SALES REVENUE
INCREASE

CUSTOMER BASE BRAND

GROWTH AWARENESS

Presented By:
Olivia Wilson
Conclusion & Recommendations

1 Continue to expand targeted distribution channels

2. Utilising online advertisements reach a wider range of

potential customers.

3. The marketing plan should be continuously assessed

using specified metrics

Presented By:
Olivia Wilson
Questions?

LICERIA &
CO.