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Reasoning
Unbound
Thinking about Morality,
Delusion and Democracy
Jean-François Bonnefon
Reasoning Unbound
Jean-François Bonnefon
Reasoning Unbound
Thinking about Morality, Delusion
and Democracy
Jean-François Bonnefon
Toulouse School of Economics
Toulouse, France
Cover illustration: © Yagi Studio/gettyimages and vaver anton / Alamy Stock Vector
1 Introduction 1
2 Is Reasoning Useful? 7
2.1 Outreach Publications 9
2.1.1 Trends in Cognitive Sciences 9
2.1.2 Psychological Science in the Public Interest 13
2.2 Policymaking 18
2.2.1 The Credibility Problem 18
2.2.2 Behaviorally Informed Policies 19
2.3 Making Reasoning Relevant 22
2.3.1 A New Language 23
2.3.2 A New Toolbox 32
References 36
v
vi Contents
4 Decisions 77
4.1 The Rationality Assumption 78
4.2 Rational Doers 80
4.2.1 The Naïve Utility Calculus Model 81
4.2.2 Reasoning About What People Do 84
4.3 Rational Talkers 91
4.3.1 The Rational Speech Act Model 92
4.3.2 Reasoning About What People Say 95
4.4 Do We Intuit Utility Maximization? 101
4.4.1 Intuitions About Doers 102
4.4.2 Intuitions About Talkers 104
References 107
5 Morality 113
5.1 Moral Character and Its Components 114
5.2 Other-Regarding Preferences 120
5.2.1 Inferences from Behavior 120
5.2.2 Inferences from Processing 129
5.3 Doing Culture Right 134
5.3.1 The Impure and the Bizarre 135
5.3.2 From Conformity to Morality 138
References 141
Contents vii
6 Delusions 149
6.1 Motivated Beliefs 150
6.1.1 Feeling and Doing Better 151
6.1.2 Cooperation-Motivated Beliefs 153
6.2 Self-Deluded Reasoning 156
6.2.1 Biased Evaluations 157
6.2.2 Conjuring Premises 158
6.3 Reasoning About Delusions 162
6.3.1 How Hard Should It Be to Detect
Self-Deceivers? 163
6.3.2 What Counts as Detecting Self-Deceivers? 165
References 171
7 Democracy 177
7.1 Reasoning About Issues 179
7.1.1 Improving Factual Knowledge 179
7.1.2 Improving Reasoning About Facts 182
7.2 Culture Wars 187
7.2.1 Can Voters Even Understand One Another? 188
7.2.2 Would Voters Want to Understand One
Another? 189
7.3 Reasoning About Other Voters 192
7.3.1 The True Self 193
7.3.2 The Turing Test 194
7.3.3 The Hidden Agenda 195
References 198
Index 201
List of Figures
ix
List of Tables
xi
1
Introduction
in which you reasoned that was not job-related (because, for all I know,
you may prove theorems for a living). I find this exercise particularly
hard, perhaps because I am primed to think of reasoning as some kind of
abstract manipulation of premises, a mental demonstration of some point
or another. My everyday life does not seem ripe with occasions in which
I try to figure something out by making hypotheses and deductions.
But let us slightly change focus. Can you think of a recent occasion in
which you tried to figure someone out? An occasion in which you tried
to understand what someone was thinking, what she wanted, or the kind
of person he was? Now we are talking. I guess that, just like me, you can
think of myriad occasions in which you did just that. We reason about
people all the time. True, this kind of reasoning is messy, or at least not
as beautifully arrayed as a set of equations or a conditional syllogism. But
it is full of implications: Do I trust you to do what you promised? Does
she find me attractive? Will people blame me for what I am about to do?
Answers to all these questions imply reasoning about what other people
do, say, want, or believe.
Understanding this kind of reasoning is not only relevant to our
everyday life; it can also make us better persons, living in better societies.
In Percy Shelley’s play Prometheus Unbound, the titan Prometheus is, as
tradition says, shackled by Zeus for giving the secret of fire to human-
ity. More than fire, Prometheus gave humans all their arts and crafts:
medicine, mathematics, agriculture, all technological progress stemmed
from Prometheus’s first gift. But it is only when Prometheus is unbound
from his rock that he can finally deliver his second gift: enlightenment.
With Prometheus unbound, humankind becomes
Equal, unclassed, tribeless, and nationless,
Exempt from awe, worship, degree, the king
Over himself: just, gentle, wise: but man
Passionless; no, yet free from guilt or pain
This is the lofty goal that we can assign to the psychology of reasoning,
unbound. Reasoning presumably gave us all our arts and crafts. It led
us to astounding technological achievements and an unparalleled under-
standing of the physical world. But we still have a long way to go to
reason ourselves into equal, just, gentle, and wise beings. For this, we
4 Reasoning Unbound
need to shift our energy toward understanding how we reason about each
other, more than toward understanding how we reason about physical
events or abstract propositions. This is the project I describe in this book.
As a consequence, this book is part review and part program. I review
domains of thinking that seem to make inferences about other people.
These domains of thinking could be, but are not quite yet, colonized
by the psychology of reasoning—and thus I point out what specialists
of reasoning might do, for us to understand these domains better.
Chapter 2 starts with a hard question: Has the psychology of reasoning
made a difference yet to the way we live? Has it made us better, or better
off? I argue that, if we want to be honest, the answer is probably no
(although recent developments give us reasons to be more optimistic for
the future).
In Chap. 3, I ask what is so special about human reasoning anyway. I
suggest (in good company) that whatever were the fitness benefits that
helped reasoning to take off, the unique acceleration of its evolution in
humans was arguably the result of our hypercooperative social life. Sure
enough, we then proceeded to use our powers of reasoning to conquer
the physical world—but to understand the full potential of these powers,
we need to turn back to what they gave us in the first place: an exquisite
ability to figure out other people.
Chapter 4 considers the first building block of this ability: our infer-
ences about how other people make decisions. It introduces the “rational-
ity assumption”—that is, the way we simply expect other people to make
what they believe to be the best decision. The problem, of course, is to
define what we mean by the “best” decision. As we will see, doing this
implies going straight into the hard problem of what we believe about
the way people value the welfare of others, both when it does and does
not conflict with their own—in other words, what we believe to be the
other-regarding preferences of the people we reason about.
The concept of other-regarding preferences also plays a large role in
Chap. 5, which explores the inferences we make about the moral character
of other people. I suggest (once more, in good company) that inferences
about moral character are first and foremost inferences about cooperative
potential: What we do when we reason about the moral virtues of someone
is really to assess her dispositions and capacities to engage in future
1 Introduction 5
cooperative enterprises. The two things we look for in order to assess these
capacities and dispositions are other-regarding preferences and cultural
competence. As a result, the purpose of Chap. 5 is to explore the chains of
inferences that go from observable actions and unobservable processing,
to conclusions about moral character, through intermediate conclusions
about prosociality and cultural conformity.
Chapter 6 starts with a detour, in order to consider the inferences we
make about ourselves, for a change. It introduces the notion of “motivated
beliefs,” that is, beliefs that respond to incentives rather than evidence.
Among these beliefs are delusions that we entertain about ourselves and,
in particular, about our moral character. I consider the kind of reasoning
that is required to sustain these delusions as well as the kind of reasoning
that can help us see through the motivated delusions of others.
This discussion sets the stage for Chap. 7, in which I take stock of all the
themes discussed in previous chapters in order to address an unabashedly
hubristic question: Can the psychology of reasoning helps us to save, or at
least improve, democracy? I consider in turn two challenges of democratic
life. The first challenge is that most voters understand essentially nothing
of the policies they vote for. It would seem natural to think that the
psychology of reasoning might be helpful in that respect—that is, that we
could help citizens to vote better. I argue that this is extremely unlikely
to work, because people are incentivized to delude themselves about their
political opinions and likely to subvert reasoning in order to support these
delusions.
The second challenge is that of civic enmity—that is, what happens
when voters needlessly construe other (differently minded) voters as
stupid and malevolent, when they could as easily get along with one
another. There, I argue, the psychology of reasoning has an important
role to play, in order to help citizens realize that there is no moral chasm
between them, whatever the insults and outrage they hurl at each other.
Reasoning can help them realize that citizens, whatever they vote for,
are basically good people who delude themselves into thinking they have
noble moral reasons for their political opinions.
There is a logical progression to this book, and each chapter tends to
build on concepts and phenomena introduced in previous chapters. As
a result, the chapters are best read in order. There is also another kind
6 Reasoning Unbound
“Why? Why do you care about that?” Things changed when I started to
branch out into decision making and morality. Suddenly everyone could
see the point of what I was doing: Experiments that involved choices
with actual stakes, or thought-provoking moral dilemmas, that interested
people, more than experiments about conditional syllogisms.
Perhaps the problem was just that my research on reasoning looked
irrelevant or boring and that research on reasoning, in general, was more
exciting than mine. So I decided to look for evidence that research
on reasoning was “useful,” in the sense that it could be interesting or
important to people outside of academia. True, research does not have to
be interesting to nonspecialists; scientists do not have to find applied value
in everything they do; and they actually should exercise caution before
they make recommendations based on preliminary findings. But still: It
would be good to find at least a couple of high-profile examples where
research on reasoning was fruitfully brought to the attention of the public
or the policymakers.
What I did was to look for research on reasoning in various places
that specialized in doing just that. I started with high-profile outreach
publications, such as the Science & Society section of the journal Trends in
Cognitive Sciences, and the monographs published in the journal Psycholog-
ical Science in the Public Interest. Then I looked at the reports published by
various political institutions that described how recent behavioral research
had informed their policies and programs.
The first part of this chapter describes what I found, and it is not very
encouraging. Whereas research on decision making and moral judgment
is all over the places I looked at, research on reasoning is almost entirely
absent. In the second part of the chapter, I consider possible reasons for
this state of affairs, and I conclude on a more optimistic note. I suggest
that the deep changes that the psychology of reasoning has seen in the last
decade or so have tremendously improved its potential to tackle high-
stakes social problems. By refocusing on uncertainty, preferences, and
intuitions, the psychology of reasoning now shares a theoretical language
and an experimental toolbox with the psychology of decision making and
the psychology of morality. By leveraging this language and this toolbox,
the psychology of reasoning can tackle people’s personal challenges and
2 Is Reasoning Useful? 9
Fig. 2.1 Articles published between 2010 and 2015 in the Science & Society
section of Trends in Cognitive Sciences, sorted as a function of their cognitive
focus. Black dots denote articles on decision or morality, white dots denote
articles on reasoning, and gray dots denote articles on other topics
proportion that has remained stable from the creation of the section to
today.
For example, a recurring theme in that section is that of the impact
of cognitive science in the courtroom, and this is especially true of
articles that deal with research on morality or decision. Several TiCS
Science & Society articles explored the ways in which cognitive science
can suggest that a defendant is not morally responsible for her actions,
given her age, her genes, or the state of her brain (Cohen & Casey,
2014; Morse, 2011; Roskies, Schweitzer, & Saks, 2013). Other articles
discussed whether defendants with untrustworthy facial features may be
unfairly discriminated against in guilty verdicts or sentencing decisions
(Bonnefon, Hopfensitz, & De Neys, 2015; Olivola, Funk, & Todorov,
2014; Todorov, Funk, & Olivola, 2015; Wilson & Rule, 2015, contains
impressive empirical data on this issue). No article, though, reviewed
reasoning research that may bear on the thinking of jurors or the fate
of defendants. Once again, this state of affairs serves to highlight the
apparent lack of impact of reasoning research, which does not seem to
be called upon in legal contexts.
Let us linger for a while on one article in particular, and especially
on the way it challenged psychologists who study decision making—and
let us see whether we can extend this challenge to reasoning researchers.
Meder, Le Lec, and Osman (2013) bluntly ask how psychologists who
study decision should react to an economic crisis, when their methods
and theories proved unable to anticipate (let alone prevent) this crisis.
Should these psychologists admit failure and revise their conceptual and
empirical tools? This is an interesting thought (for related ideas in the
moral domain, see Rottman, Kelemen, & Young, 2015; Williams, 2015),
and one that prompts these questions: What would be the equivalent of
an economic crisis for the field of reasoning? What kind of global event
could we blame specialists of reasoning for not anticipating? What kind
of catastrophic outcome would make us turn to specialists of reasoning,
for them to help us avoid it in the future?
It is not easy to find examples of a collective failure of reasoning that
psychologists could be tasked to anticipate, explain, or prevent. Can
12 Reasoning Unbound
we imagine that in the near future, people will look back and say that
humanity collectively failed to endorse an important conclusion, one that
would have prevented catastrophic outcomes, even though the evidence
was right there in front of us the whole time? Some would say that global
warming provides an interesting context for this discussion, if we assume
that catastrophic climate changes may still be avoided, given a consensus
about the implications of the evidence that is currently available. If
specialists of reasoning understand how people use evidence to reach
conclusions, then they may be able to help, in this context as well as in
the context of others global catastrophic risks, doomsday scenarios, and
paths to human extinction (Bostrom, 2014; Bostrom & Cirkovic, 2011;
Yudkowsky, 2011).
Maybe you are not convinced by these examples—after all, human
extinction scenarios usually play out in a distant future, and it might be
an impossible task to reason about the plausible state of the world several
centuries down the line. But there are other examples of collective failures,
in our close past, which could have been blamed on our (lack of ) scientific
understanding of reasoning. For example, after a major terror attack on
Western soil, such as 9/11 or the Paris attacks of 2015, the intelligence
community is often blamed for having failed to put the pieces together.
The media commonly bring to public attention a series of facts that, in
hindsight, were clear indicators of what was to happen—and yet were not
correctly integrated by the intelligence community. What is definitely not
common, though, is for the media to turn the heat on psychologists and
blame them for the poor quality of their theories of reasoning.
Would it be unfair to be angry at psychologists that way? But if it
is, why are we not shocked when economists are blamed for not fully
understanding the roots of a financial crisis? Is it because we believe that
economists know a lot more about their subject matter than psychologists,
who cannot be blamed because they know so little anyway? Perhaps a
simpler response is that the media and the public know that economists
study finance, whereas it is not common knowledge that psychologists
study reasoning. Even within the psychological community, though,
specialists of decision making seem to react to shocks (such as financial
crises or major intelligence failures) a lot more than specialists of reasoning
do.
2 Is Reasoning Useful? 13
relevant data (Ceci & Bjork, 2000). Ultimately, PSPI reviews aim at
helping legislators, courts, business leaders, and other decision makers
to understand which claims are truly based on scientifically adequate
data. Accordingly, PSPI seems to be a good place to look for a review
of reasoning research, which would highlight its main contributions to
policymaking.
Unfortunately, no such review has been featured in PSPI so far, in 15
years of publication (although see below for a discussion of Lewandowsky,
Ecker, Seifert, Schwarz, & Cook, 2012). Reasoning is hardly ever men-
tioned in the pages of PSPI, and this absence can be perplexing in some
cases. Consider for example the 2002 article that surveyed the evidence
for the cognitive enhancing properties of ginkgo biloba (Gold, Cahill,
& Wenk, 2002). Ginkgo biloba is an herb that is used by some as a
dietary supplement to augment cognitive functions, but the evidence for
this effect is sparse and insufficient, the authors conclude. What is most
interesting for our current purpose, though, is that the authors never
discuss any data investigating improvements in reasoning performance.
They scrutinize the effects of ginkgo biloba on learning, memory, or
attention, but apparently reasoning is not considered to be a cognitive
function that is worth augmenting.
To be fair, this survey did not mention improvements in decision
making, either. But it is not hard, in any case, to find surveys in
Psychological Science in the Public Interest that focus on decision making.
In fact, the very first issue of PSPI was devoted to the way psychological
science could improve diagnostic decisions (Swets, Dawes, & Monahan,
2000). Later monographs focused on helping doctors and patients make
sense of health statistics (Gigerenzer, Gaissmaier, Kurz-Milcke, Schwartz,
& Woloshin, 2007), on understanding adolescent risky decision making
(Reyna & Farley, 2006), or on identifying the role of psychological factors
in the financial crisis of the late 2000s (Gärling, Kirchler, Lewis, & van
Raaij, 2009), to cite just a few examples.
It is not difficult either to find monographs in PSPI that focused on
moral issues. Sometimes these monographs lie on the line between deci-
sion making and morality, for example when they focus on cooperative
or prosocial behavior. One PSPI publication reviewed the psychological
drivers of participation in public goods (Parks, Joireman, & Van Lange,
2 Is Reasoning Useful? 15
2.2 Policymaking
2.2.1 The Credibility Problem
In the wake of the book Nudge (Thaler & Sunstein, 2008), various
countries recognized the need to incorporate behavioral insights in their
policymaking. At the heart of this movement is the notion that people do
not perfectly respond to incentives as optimally rational agents would and
that providing them with complete information about these incentives
will not be enough to help them make good decisions. Thus, understand-
ing cognitive limitations is key to designing policies that can enable people
to make better choices for themselves and better choices for society.
In 2010 the United Kingdom created the first government entity tasked
with bringing together ideas from behavioral economics, psychology,
and anthropology, in order to test behaviorally inspired interventions
and suggest cost-effective policies based on these data. This Behavioural
Insight Team (BIT) conducted more than 200 randomized controlled
trials, and its success helped establish the behavioral sciences as part of
20 Reasoning Unbound
the policymakers’ toolbox. Indeed, the BIT claimed that it earned back
its initial investment in just two years, not in a small part because of its
interventions aimed at increasing tax compliance. Inspired by the success
of the BIT, the United States created a similar entity in 2013, called the
Social and Behavioral Sciences Team. In 2015, as the team published
its first report, President Obama signed an executive order directing
federal agencies to incorporate insights from behavioral sciences in their
programs. One year later, the European Union produced a 50-page
report titled “Behavioural Insights Applied to Policy” that summarized
the initiatives taken in this domain by its member states.
The reports produced by the BIT, the Social and Behavioral Sciences
Team, and the European Union provide us with a comprehensive outlook
on the influence of psychological science on actual government programs
and policies. Thus, they are a good place to look at in order to assess the
respective impact of research on reasoning, decision making, and morality.
Of course, many of the reports of the BIT deal with issues that are
not grounded in reasoning, decision making, or morality. That being
said, it is easy to find reports that are clearly inspired by decision or
morality research—while it is impossible to find a single report inspired
by reasoning research. For example, one can find reports on the behavioral
science of recruitment decisions; on the decision making of social workers;
or on decision making in the context of energy use and saving. Just as
easily, one can find reports on the behavioral science of charitable giving,
organ donation, or tax evasion; all informed by experimental work on
ethics and morality.
It is harder to find initiatives inspired by morality research in the 2015
report of the Social and Behavioral Sciences Team. A single program
would seem to qualify, one aimed at increasing the accuracy of self-
reported sales by vendors selling goods to the government, by employing
the now-classic technique of having people certify this accuracy before
reporting the figures (Shu, Mazar, Gino, Bazerman, & Ariely, 2012).
There is no shortage of programs inspired by decision research with
a strong focus on improving financial decisions such as signing up to
workplace saving plans; applying for benefits; and applying for, obtaining,
and repaying loans. But once more, one cannot find any program that
would be explicitly or implicitly inspired by reasoning research.
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