JORDAN DICKS

dicksj@umich.edu | (734) 489-2150

EDUCATION: UNIVERSITY OF MICHIGAN, ANN ARBOR Graduated May 2024
College of Literature, Science, and the Arts GPA: 3.93
• B.A. Psychology
• University Honors, 2020-2023; James B. Angell Scholar, 2022-2023
Stephen M. Ross School of Business
• Minor in Business Administration
PROFESSIONAL EXPERIENCE:
Stephen M. Ross School of Business Ann Arbor, MI
Consumer Behavior Teaching Assistant August 2023 - May 2024
• Orchestrated monthly meetings to monitor progress of teams’ client-facing research projects, fostered collaboration by
consulting 10+ teams’ projects, ensuring teamwork and delivery of high-quality insights and data-driven recommendations
• Evaluated and provided constructive feedback on 200+ students' assignments through a self-developed and optimized version of
previous rubrics for continuous improvement of student understanding and growth
• Implemented a systematic approach to track and monitor student attendance and in-class participation for 100+ students
biweekly, documented and analyzed data for development of final grades
University of Michigan Credit Union Ann Arbor, MI
Brand and Marketing Intern June 2023 - August 2023
• Collaborated with LEAP Marketing Agency's Digital Experience VP to optimize in-house market research; leveraged GA4 to
evaluate website traffic and user behavior trends, offering evidence-based consumer insights and strategic recommendations
• Developed a survey initiative to optimize website CTAs, SEO tactics, and understand user behavior, cross-collaborating with
LEAP's Research Team; translated and presented research findings on target audience demographics and behaviors to the CMO
• Recorded and edited 10+ social media reels of company events and community engagement; analyzed reels’ success by tracking
engagement numbers and impressions, leveraging data-driven insights for social media presence optimization
Spectacle Society Detroit, MI
Marketing Project Manager January 2023 - April 2023
• Led comprehensive consumer behavior research project utilizing research surveys, interviews, and observation methods,
combined with analysis of digital media analytics and industry data, uncovering critical brand and customer pain points
• Directed data analysis of 370+ Qualtrics survey responses to identify patterns, trends, and insights for digital marketing strategy
recommendations and presented findings to CEO through Qualtrics Visualization and infographics
• Built and implemented brand assets and creative deliverables for the client's customer touch-points including social media, email
marketing, newsletters, and website through content creation of a media planner, curated graphics, and post templates
Black & Veatch Overland Park, KS
Human Resources Intern May 2022 - August 2022
• Supported the Talent Development and Organizational Effectiveness departments in their daily operations and contributed to
various projects to gain a comprehensive understanding of Human Resources practices and procedures
• Pioneered 35 ASPiRE Moments aligning with the OE Change Competencies to emphasize and encourage collaborative,
productive, and high-performing teams with Microsoft PowerPoint
• Edited 30+ learning seminar sessions, constructed interactive note-taking worksheets, and created PowerPoint templates for
company’s collaborative learning space
ORGANIZATIONAL INVOLVEMENT:
University of Michigan Dance Team Ann Arbor, MI
Team Member; Secretary; Social Media Manager March 2020 - May 2024
• Devoted 20+ hours per week to perfect 60+ routines while simultaneously attending lift sessions and community service events
• Performed at nationally-ranked college football and basketball games to engage with 100,000+ fans; competed at the highest
level of collegiate dance by participating in the most prestigious national championship
• Produced graphic design content to enhance brand image across all media channels, attract and retain followers, and bolster
recruitment
• Crafted compelling narratives capturing the essence of the team's culture and collective experience, showcasing team's
achievements, values, and unique dynamics to present to the National Championship and ESPN Coordinators
SKILLS:
• Adobe Illustrator, Premier Pro & • Google Analytics 4 (GA4) • Social Media Analytics
After Effects • Tableau • Data Segmentation & Targeting,
• Microsoft Office Suite • Email Marketing & Documatix Positioning, Discrete Consumer
• SPSS Statistics • Market Research/Market Analysis Choice & Conjoint Analysis
• Qualtrics/Survey Design • Consumer Relationship • Marketing Engineering for Excel
• Primary & Secondary Research Management (CRM) (MEXL)