‭DOS‬ ‭DOP‬ ‭Title‬ ‭Sign‬ ‭Remark‬

‭EXPERIMENT NO. 01‬

‭Aim:‬ ‭Study various -‬

‭i)‬‭Social Media platforms ( Facebook, twitter, YouTube, etc)‬
‭ii)‬‭Social Media analytics tools ( Facebook insights, google analytics , netlyticetc)‬
‭iii)‬ ‭Social Media Analytics techniques and engagement metrics (page level, post level, member‬
‭level)‬
‭iv)‬‭Applications of Social media analytics for business.‬
‭e.g. Google Analytics‬
‭https://marketingplatform.google.com/about/analytics/‬
‭https://netlytic.org/‬

‭Theory:‬‭Try to find out the answers for all the above and make a proper documentation of all.‬
‭Use Lexalytics Demos, Video Links, Google Analytics Video Demo.‬

‭Analyze How Individual / Organization is using Social Media?‬

‭‬ W
● ‭ ho is doing the posting?‬
‭●‬ ‭Who are the target audience members?‬
‭●‬ ‭Why is the audience engaged in social media with the organization?‬
‭●‬ ‭What type of content or interaction is the audience interested in?‬
‭●‬ W ‭ hat are the goals of the user? Which of the three interaction methods above‬
‭are they using?‬
‭●‬ ‭How is the user using social media?‬
‭●‬ ‭Do the user’s actions support the goals?‬

‭i.‬ ‭Social Media platforms ( Facebook, twitter, YouTube, etc)‬

‭Facebook:‬

‭ eadquarters:‬‭Menlo Park, CA‬

H
‭Launched:‬‭2004‬
‭Monthly Active Users:‬‭2.9 billion‬
‭Founders:‬‭Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris‬
‭Hughes‬
‭Revenue:‬‭$86 billion (‬‭2022‬‭)‬
 ‭●‬ F ‭ acebook‬ ‭isn’t‬ ‭number‬ ‭one‬ ‭anymore.‬ ‭Sure,‬ ‭the‬ ‭platform‬ ‭that‬ ‭you‬ ‭connect‬ ‭with‬ ‭your‬ ‭mom,‬
‭third-grade‬ ‭teacher,‬ ‭and‬ ‭neighbor‬ ‭is‬ ‭still‬ ‭there,‬ ‭and‬ ‭still‬ ‭as‬ ‭popular‬ ‭as‬ ‭ever‬ ‭(even‬ ‭more‬ ‭so,‬
‭actually).‬
‭●‬ ‭But‬ ‭now‬ ‭it’s‬ ‭Meta.‬ ‭Or‬ ‭at‬ ‭least‬ ‭the‬ ‭company‬ ‭that‬‭owns‬‭it,‬‭Instagram,‬‭and‬‭WhatsApp‬‭are‬‭now‬
‭Meta, Inc.‬
‭●‬ ‭The platform has seen a demographic shift, but it’s still the big dog on the social media block.‬
‭●‬ ‭Some‬ ‭of‬ ‭the‬ ‭leading‬ ‭industries‬ ‭on‬ ‭Facebook‬ ‭include‬ ‭financial‬ ‭services,‬ ‭ecommerce,‬ ‭retail,‬
‭gaming,‬ ‭entertainment,‬ ‭media,‬ ‭telecom,‬ ‭technology,‬ ‭consumer‬ ‭goods,‬ ‭and‬ ‭automotive‬
‭businesses.‬
‭●‬ ‭The‬ ‭News‬ ‭Feed‬ ‭increasingly‬ ‭suppresses‬ ‭business‬ ‭posts,‬ ‭but‬ ‭there‬ ‭are‬ ‭still‬ ‭ways‬ ‭to‬ ‭bolster‬
‭engagement without investing in ads.‬
‭●‬ ‭However,‬‭if‬‭you‬‭really‬‭want‬‭to‬‭drive‬‭action‬‭from‬‭your‬‭audience, ‭F ‬ acebook‬‭ads‬‭‬‭are‬‭a‬‭great‬‭way‬
‭to do it.‬
‭●‬ ‭Consider‬ ‭joining‬ ‭(or‬ ‭creating)‬ ‭groups, ‬‭using‬ ‭a‬ ‭Facebook‬ ‭Messenger‬ ‭chatbot‬‭,‬ ‭or‬ ‭using‬ ‭live‬
‭video to up your engagement.‬

‭YouTube‬

‭ aunched:‬‭2005‬
L
‭Headquarters:‬‭San Bruno, California‬
‭Monthly Active Users:‬‭2.2 billion‬
‭Revenue: ‬‭$28.8 billion (‬‭2022‬‭)‬
‭Founders:‬‭Jawed Karim, Steve Chen, Chad Hurley‬

‭●‬ T ‭ he original video social media platform, ‬‭YouTube‬‭‬‭maintains dominance in that market. It is‬
‭currently the second most used platform with 2.2 billion monthly active users.‬
‭●‬ ‭The potential for reach on YouTube is unrivaled.‬
‭●‬ ‭YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+‬
‭demographic, 49% of whom use the platform, second only to Facebook.‬
‭●‬ ‭YouTube covers all genres from beauty, gaming, and education to DIY home improvements.‬
‭This is the platform for most brands to invest in, with video being the growing ‭m
‬ edium for‬
‭content marketing‬‭.‬

‭Twitter‬

‭ eadquarters: ‭S
H ‬ an Francisco, CA‬
‭Launched: ‬‭2006‬
‭Monthly Active Users: ‭2‬ 17 million (‬‭2021‬‭)‬
‭Founders: ‬‭Jack Dorsey, Evan Williams, Biz Stone, Noah Glass‬
‭Revenue: ‬‭$1.2 billion (‬‭2022‬‭)‬

‭●‬ U ‭ nlike other social media platforms, ‭T ‬ witter‬‭‬‭saw a decrease in the number of users in the past‬
‭year. This may be attributed to the banning of former president Donald Trump and fears of‬
‭conservative censorship.‬
‭●‬ ‭The site is sold for ‭$‬ 44 billion‬‭‬‭to Tesla CEO Elon Musk.‬
‭●‬ ‭In spite of a clear understanding of what the future holds for the platform, if your business is‬
‭related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous‬
‭engagement on ‬‭this app‬‭.‬
‭●‬ ‭On Twitter, brands have an opportunity to craft and hone their voice. There’s room to be clever‬
‭and personable, while still being informative and helpful.‬
 ‭●‬ J‭ ump into threads, provide value, share your own content as well as others, and join the‬
‭non-stop conversation.‬

‭ ocial‬ ‭media‬ ‭analytics‬ ‭tools‬ ‭help‬ ‭you‬ ‭create‬ ‭performance‬ ‭reports‬ ‭to‬ ‭share‬ ‭with‬ ‭your‬ ‭team,‬
S
‭stakeholders,‬ ‭and‬ ‭boss‬‭—‬‭to‬‭figure‬‭out‬‭what’s‬‭working‬‭and‬‭what’s ‭n‬ ot‬‭.‬‭They‬‭should‬‭also‬‭provide‬
‭the data you need to assess your social media marketing strategy on both macro and micro levels.‬

‭ acebook‬‭Insights‬‭is ‭F
F ‬ acebook‬‭’s‬‭version‬‭of‬‭web‬‭page‬‭analysis,‬‭which‬‭allows‬‭a‬‭user‬‭to‬‭keep‬‭track‬
‭of‬‭information‬‭such‬‭as‬‭page‬‭views,‬‭unique‬‭views, ‬‭fan‬‭statistics, ‭w ‬ all‬‭posts,‬‭video‬‭and‬‭audio‬‭plays,‬
‭photo‬‭views,‬‭and‬‭so‬‭on.‬‭The‬‭addition‬‭of‬‭Insights‬‭has‬‭allowed ‬‭page‬‭operators,‬‭application‬‭producers‬
‭and‬ ‭domain‬ ‭administrators‬ ‭to‬ ‭better‬ ‭understand‬ ‭the‬ ‭user‬ ‭trends‬ ‭for‬ ‭their‬ ‭pages,‬ ‭which‬ ‭can‬ ‭aid‬
‭content‬ ‭management.‬ ‭Information‬‭is‬‭gathered‬‭on‬‭a‬‭daily‬‭basis,‬‭allowing‬‭an‬‭administrator‬‭to‬‭view‬
‭daily or monthly statistics. ‬

‭Google‬ ‭Analytics‬ ‭is‬ ‭a‬ ‭platform‬ ‭that‬ ‭collects‬ ‭data from‬ ‭your‬ ‭websites‬ ‭and‬ ‭apps‬ ‭to‬‭create‬‭reports‬
t‭hat provide insights into your business.‬

‭‬
● ‭ hey help you understand your audience‬
T
‭●‬ ‭They show you what your best social networks are‬
‭●‬ ‭Social data can help you create better content‬
‭●‬ ‭Help you Understand competitors‬
‭●‬ ‭Social metrics can help you create a better strategy‬
‭●‬ ‭Social media analytics shows you how a social media campaign is performing‬

‭Exercises / Case Study:‬

‭ ome‬ ‭up‬ ‭with‬‭five‬‭companies‬‭or‬‭brands‬‭you‬‭interact‬‭with‬‭regularly.‬‭For‬‭example,‬‭the‬‭companies‬
C
‭could‬ ‭be‬ ‭a‬ ‭beverage‬ ‭bottler,‬ ‭restaurant,‬ ‭clothing‬ ‭brand,‬ ‭or‬ ‭technology‬ ‭company.‬ ‭For‬ ‭each‬‭of‬‭the‬
‭five,‬‭find‬‭all‬‭the‬‭social‬‭media‬‭accounts‬‭you‬‭can.‬‭These‬‭will‬‭usually‬‭include‬‭a‬‭Facebook‬‭page,‬‭often‬
‭a Twitter or YouTube account, and they may be present in many other types of social media.‬
‭○‬ ‭List each company and their social media accounts.‬
‭○‬ ‭Find as many counts for each social media account as described in the section on‬
‭measuring success.‬
‭○‬ ‭How often does the company interact on their social network site? Is it many‬
‭times a day, a few times a week, or never?‬
‭○‬ ‭What kind of interaction is the company doing? Broadcast, request for input, direct‬
‭interaction, or a combination? Provide an example of each.‬
‭○‬ ‭Assess the company’s social media strategy. What are they doing well and why? What‬
‭could they do better, why would that be better, and how should they do it?‬
‭Expected Input:‬
‭Go through the websites and other web resources, demonstrations.‬

‭Expected Output:‬

‭Study and understand all the fundamental Social Media Concepts and their‬
‭significance.‬

‭Conclusion:‬‭Thus, we have studied the various concepts of Social Media Analytics and their‬
‭significanc‬
 ‭DOS‬ ‭DOP‬ ‭Title‬ ‭Sign‬ ‭Remark‬

‭EXPERIMENT NO. 02‬

‭Aim:‬ ‭Data‬ ‭Collection-Select‬ ‭the‬ ‭social‬ ‭media‬ ‭platforms‬ ‭of‬ ‭your‬ ‭choice‬ ‭(Twitter,‬ ‭Facebook,‬
‭LinkedIn,‬‭YouTube,‬‭Web‬‭blogs‬‭etc)‬‭,connect‬‭to‬‭and‬‭capture‬‭social‬‭media‬‭data‬‭for‬‭business‬‭(‬‭scraping,‬
c‭ rawling, parsing).‬

‭Theory:‬ ‭Use tools for scraping, crawling, parsing.‬

‭Web Scraping tool -‬

‭Octoparse‬
‭Comparing‬‭Covid‬‭19 Vaccine Tweets‬

‭●‬ C
‭ hoose a popular current issue of public debate (a bill under consideration, an election, or‬
‭a political issue). Search Twitter for posts about that issue.‬
‭○‬ ‭What‬‭opinions are you able to find? Summarize‬‭them.‬
‭○‬ ‭Is one opinion dominating the others?‬
‭○‬ ‭Do you find a‬‭lot of content repeated‬‭? Perhaps one or two tweets that are‬
‭repeated by many accounts?‬‭Does this appear suspicious‬‭, or is there a reason for‬
‭it?‬

‭Expected Input:‬
‭Go through the websites and other web resources, demonstrations‬‭.‬

‭Expected Output‬‭:‬
‭Collect the required data from the appropriate Social Media Platform of your choice.‬

‭Conclusion:‬
‭Thus we have collected the data from the Social Media Platform ( Name ) for the‬
‭application ( Name‬
 ‭DOS‬ ‭DOP‬ ‭Title‬ ‭Sign‬ ‭Remark‬

‭EXPERIMENT NO. 03‬

‭Aim:‬ ‭Data Cleaning and Storage- Preprocess, filter and store social media data for business‬
‭(Using Python, MongoDB, R, etc).‬

‭Theory:‬ ‭Use tools for scraping, crawling, parsing.‬

‭Web Scraping tool -‬

‭Octoparse‬
‭Comparing‬‭Covid‬‭19 Vaccine Tweets‬

‭●‬ C
‭ hoose a popular current issue of public debate (a bill under consideration, an election, or‬
‭a political issue). Search Twitter for posts about that issue.‬
‭○‬ ‭What‬‭opinions are you able to find? Summarize‬‭them.‬
‭○‬ ‭Is one opinion dominating the others?‬
‭○‬ ‭Do you find a‬‭lot of content repeated‬‭? Perhaps one or two tweets that are‬
‭repeated by many accounts?‬‭Does this appear suspicious‬‭, or is there a reason for‬
‭it?‬

‭Expected Input:‬
‭Go through the websites and other web resources, demonstrations.‬

‭Expected Output‬‭:‬
‭ ollect the required data from the appropriate Social Media Platform of your choice.‬
C
‭ lean, Store , Preprocess , filter and then store the data for business.‬
C

‭Conclusion:‬
‭Thus we have collected, cleaned, preprocessed and stored the required data from the‬
‭Social Media Platform ( Name ) for the application ( Name ) and utilised for business‬
 ‭DOS‬ ‭DOP‬ ‭Title‬ ‭Sign‬ ‭Remark‬

‭EXPERIMENT NO. 04‬

‭Aim:‬‭Exploratory Data Analysis and visualization of Social Media Data for business.‬

‭Theory:‬ ‭Use tools for scraping, crawling, parsing.‬

‭Web Scraping tool -‬

‭Octoparse‬
‭Comparing‬‭Covid‬‭19 Vaccine Tweets‬

‭●‬ C
‭ hoose a popular current issue of public debate (a bill under consideration, an election, or‬
‭a political issue). Search Twitter for posts about that issue.‬
‭○‬ ‭What‬‭opinions are you able to find? Summarize‬‭them.‬
‭○‬ ‭Is one opinion dominating the others?‬
‭○‬ ‭Do you find a‬‭lot of content repeated‬‭? Perhaps one or two tweets that are‬
‭repeated by many accounts?‬‭Does this appear suspicious‬‭, or is there a reason for‬
‭it?‬

‭Expected Input:‬
‭Go through the websites and other web resources, demonstrations.‬

‭Expected Output‬‭:‬
‭Collect‬ ‭the‬ ‭required‬ ‭data‬ ‭from‬ ‭the‬ ‭appropriate‬ ‭Social‬ ‭Media‬ ‭Platform‬ ‭of‬ ‭your‬ ‭choice.‬
‭ lean,‬ ‭Store,‬ ‭Preprocess,‬ ‭filter‬ ‭and‬ ‭then‬ ‭store‬ ‭the‬ ‭data‬ ‭for‬ ‭business.‬ ‭Then‬ ‭make‬ ‭analysis‬ ‭and‬
C
‭visualization from that data for a business‬‭.‬

‭Conclusion:‬
‭ hus‬ ‭we‬ ‭have‬ ‭collected,‬ ‭cleaned,‬ ‭preprocessed‬ ‭and‬ ‭stored‬ ‭the‬ ‭required‬ ‭data‬ ‭from‬ ‭the‬
T
‭Social‬ ‭Media‬ ‭Platform‬ ‭(‬ ‭Name‬ ‭)‬ ‭for‬ ‭the‬ ‭application‬ ‭(‬ ‭Name‬ ‭)‬‭and‬‭utilized‬‭for‬‭business.‬‭After‬
‭analyzing the data, it has been visualized for the purpose of the business‬
 ‭DOS‬ ‭DOP‬ ‭Title‬ ‭Sign‬ ‭Remark‬

‭EXPERIMENT NO. 05‬

‭Aim:‬ ‭Develop‬ ‭Content‬ ‭(text,‬ ‭emoticons,‬ ‭image,‬ ‭audio,‬ ‭video)‬ ‭based‬ ‭social‬ ‭media‬ ‭analytic‬
‭model‬ ‭for‬ ‭business.(e.g.‬ ‭Content‬ ‭Based‬ ‭Analysis‬ ‭:Topic‬ ‭,‬ ‭Issue‬ ‭,Trend,‬ ‭sentiment/opinion‬
a‭ nalysis, audio, video, image analytics).‬

‭Theory:‬ ‭Use tools for scraping, crawling, parsing.‬

‭Web Scraping tool -‬

‭Octoparse‬
‭Comparing‬‭Covid‬‭19 Vaccine Tweets‬

‭●‬ C
‭ hoose a popular current issue of public debate (a bill under consideration, an election, or‬
‭a political issue). Search Twitter for posts about that issue.‬
‭○‬ ‭What‬‭opinions are you able to find? Summarize‬‭them.‬
‭○‬ ‭Is one opinion dominating the others?‬
‭○‬ ‭Do you find a‬‭lot of content repeated‬‭? Perhaps one or two tweets that are‬
‭repeated by many accounts?‬‭Does this appear suspicious‬‭, or is there a reason for‬
‭it?‬

‭Expected Input:‬
‭Go through the websites and other web resources, demonstrations.‬

‭Expected Output‬‭:‬
‭Collect‬ ‭the‬ ‭required‬ ‭data‬ ‭from‬ ‭the‬ ‭appropriate‬ ‭Social‬ ‭Media‬ ‭Platform‬ ‭of‬ ‭your‬ ‭choice.‬
‭ lean,‬ ‭Store,‬ ‭Preprocess,‬ ‭Filter‬ ‭and‬ ‭then‬ ‭store‬ ‭the‬ ‭data‬ ‭for‬ ‭business.‬ ‭Then‬‭make‬‭analysis‬‭and‬
C
‭visualization from that data for a business. Develop the suitable content for the business.‬

‭Conclusion:‬
‭Thus‬ ‭we‬ ‭have‬ ‭collected,‬ ‭cleaned,‬ ‭preprocessed‬ ‭and‬ ‭stored‬ ‭the‬ ‭required‬ ‭data‬ ‭from‬ ‭the‬
‭ ocial‬ ‭Media‬ ‭Platform‬ ‭(‬ ‭Name‬ ‭)‬ ‭for‬ ‭the‬ ‭application‬ ‭(‬ ‭Name‬ ‭)‬‭and‬‭utilized‬‭for‬‭business.‬‭After‬
S
‭analyzing‬‭the‬‭data,‬‭it‬‭has‬‭been‬‭visualized‬‭for‬‭the‬‭purpose‬‭of‬‭the‬‭business.‬‭Developed‬‭the‬‭suitable‬
‭content for the business.‬