TABLE OF CONTENTS

• INTRODUCTION
• BENEFITS OF MARKET SEGMENTATION
• TYPES OF MARKET SEGMENTATION
• DEMOGRAPHIC SEGMENTATION
• PSYCHOGRAPHIC SEMENTATION
• BEHAVIORAL SEGMENTATION
• GEOGRAPHIC SEGMENTATION
• CONCLUSION
INTRODUCTION
Market segmentation is like sorting these people into different groups based on what
they care about. The primary goal of market segmentation is to identify distinct groups of
consumers who share similar traits and behaviors, enabling businesses to create
targeted marketing strategies that resonate with these segments. We have to be clear
that in market segmentation, it is the consumers who are segmented, not the product,
nor price. Market is about people who consume the product, not about the product that’s
get consumed.
BENEFITS OF MARKET
SEGMENTATION
1. Targeted Marketing: When you know exactly what different groups of people want,
you can create messages and products that speak directly to them. It's like talking their
language, making them more likely to be interested in what you offer.
2. Customer Satisfaction: Market segmentation helps companies understand what
each group of customers really needs, so they can make products that match those
needs. That means happier customers!
3. Market Opportunities: Sometimes there are groups of people who aren't getting
what they want from the market. Market segmentation helps companies see these gaps
and create products or services to fill them, which can lead to new and exciting
opportunities.
BENEFITS OF MARKET
SEGMENTATION
4. Resource Efficiency: Companies have limited time and money for advertising.
Instead of trying to reach everyone with the same message, market segmentation helps
them focus on the people who are most likely to buy. This way, they use their resources
more wisely.

5. Competitive Advantage: Standing out from the crowd is important for a business.
When you offer something that fits a specific group's needs perfectly, you become the
go-to choice for that group. This gives you an advantage over your competitors who
might be trying to please everyone.
TYPES OF MARKET SEGMENTATION

1. Demographic Segmentation
2. Psychographic Segmentation
3. Behavioral Segmentation
4. Geographic Segmentation
DEMOGRAPHIC SEGMENTATION
Demographic segmentation helps us understand different groups of people based on
things like age, gender, income, and more. This helps us make products that match what
each group likes, making more people interested in what we're selling.

Let's say we want to sell Laptop. People of different ages might want different software,
features from a Laptop. So, we divide them into groups based on their age. We also
think about whether they're a boy or a girl, because sometimes boys and girls like
different things too. We even consider how much money they make, because that affects
what they can afford.
PSYCHOGRAPHIC SEGMENTATION
Psychographic segmentation is like getting to know people's hearts and minds. Instead
of just looking at basic facts like age or where they live, we dig deeper into what they
care about, how they live, and what they enjoy. We divide people on their lifestyles,
values and interests.

Imagine we want to sell some products. We know that some people really love taking
care of our planet. They recycle, use less plastic, and care about nature. Others might
not think about these things as much. Psychographic segmentation helps us sort people
into groups based on these deeper things – their lifestyles (how they live), values (what's
important to them), and interests (what they enjoy).
BEHAVIORAL SEGMENTATION
Behavioral sementation is understanding how people act. It is like watching how people
behave and figuring out what they like to do. Instead of looking at who they are or what
they believe, we pay attention to how they actually act – what they buy, how often they
buy, and how much they like a brand.

So, behavioral segmentation is like being a detective. We watch how people shop, how
much they shop, and how much they like our stuff. Then we use this information to give
them rewards or special offers that match their shopping habits.
GEOGRAPHIC SEGMENTATION
Geographic segmentation is like putting people into groups based on where they live.
Instead of looking at what they like or how they act, we focus on the places they come
from – like cities, countries, or regions. It helps us group people based on where they
live. This way, we can give them products or services that fit their local preferences,
making them feel like our offerings are made just for them.

So let’s say i own a resturant in a city with people from all over the world. We might have
customers who love spicy food, and others who prefer mild flavors. Using geographic
segmentation helps us figure out what people from different places like to eat. We adjust
our menu to match their preferences, making them happy and more likely to come back.
CONCLUSION

In conclusion we can say that, market segmentation proves to be an incredibly valuable

tool for businesses aiming to succeed in a competitive world. By understanding that not
all customers are the same, companies can tailor their efforts to be more effective and
appealing.
~THANK YOU~