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Research Methods
f FROM THEORY TO PRACTICE
ft
Ben Gorvine • Karl Rosengren • Lisa Stein • Kevin Biolsi
*
OXFORD
UNIVERSITY PRESS
Research Methods
FROM THEORY TO PRACTICE
Ben Gorvine
Northwestern University
Karl Rosengren
University of Wisconsin —Madison
Lisa Stein
Northwestern University
Kevin Biolsi
KB Statistical Services
9 8 7 6 5 4 3 2 1
iv
Contents
Participant Coercion 62
Special Populations 63
Prisoners 63
Children 63
Nonhuman Animals 64
Participant Risk 64
AS5£HM£ Depression 64
Replication ofMilgram's Obedience Study and the Stanford Prison
Experiment 65
Conflict of Interest 66
Deception 66
Illegal Activities 67
Internet Research 68
-
Self selection Bias ISS
Motivated Respondent Bias ISS
Experimenter Bias ISS
Fatigue Effects and Attrition 156
Social Desirability Bias 1 S 6
Potential Threats to Validity and Possible Solutions 157
Respondents Who Do Not Understand Questions 1S7
Respondents Who Answered Fraudulently 157
Respondents with an Agenda 1 S 8
Careless Respondents 158
The Pros and Cons of Interviews 159
Advantages of Interviews 160
Rich Data 160
Confirmation of Participant Understanding 160
Detecting Careless Interview Responding 160
Disadvantages of Interviews 161
Inefficient Use of Time and Resources 161
Interviewer Effects 161
Response Bias 162
Standardization 162
The Value of Collecting Data on Socioeconomic Status 162
Using an Existing Survey versus Creating a New One 163
Steps to Building Your Own Questionnaire 165
Question Wording 165
Simplicity Is Goodf 165
Write Questions at the Appropriate Reading Level 166
Avoid Double-barreled Questions 166
Avoid Loaded Questions 167
Be Positive! 167
Response Types 168
-
Open-ended versus Closed ended Responses 168
Likert Scales and Response Format 169
Evaluating Your Survey 171
Obtain Feedback 171
Conduct Pilot Testing 171
Assess Instrument Reliability 172
Test - retest Reliability 172
Parallel-forms Reliability 172
Internal Consistency 172
Use Factor Analysis for Advanced Scale Construction 173
Contents
Appendix 423
Glossary 424
References 437
Credits 455
XVIII
Preface
.
a refresher, if not a more comprehensive review, of statistical material Additionally, a
number of colleges and universities are moving toward an integrated sequence of sta -
tistics and research methods courses, an approach we feel is quite productive . These
statistics chapters provide up - to- date information about current controversies regard-
ing the continued use of null hypothesis testing with a view to what the future might
hold for data analysis, while also providing students with a requisite understanding of
the traditional model. We also present material on research over time (or developmen -
tal approaches) , neuroscience, qualitative research, case study approaches, single -
subject experimental designs, and meta- analysis. Although wTe acknowledge that
few undergraduates will use these methods in their undergraduate careers, we feel that
this information will make them better critical consumers of research w’herever they
encounter it.
FEATURES
Research Methods: From Theory to Practice contains a number of distinct features. Each
chapter begins with an Inside Research section drawn from interviews of leading psy-
chological researchers wThose work exemplifies the content of that chapter. Their shared
experiences about their research studies, struggles, and career choices help demystify
and personalize the research process and capture some of its inherent excitement for stu-
dents. We have also interspersed researcher quotes that provide insights into particular
issues throughout the textbook. An Abstract presents an overview of what will be cov -
ered in the chapter. A Flow Chart depicts the organization of the research process and
important choice points. The flow chart in Chapter 1 provides an overview of the entire
research process, emphasizing iterative aspects of research. Flow charts in subsequent
chapters zoom in on sections of the initial flowchart relevant to the material covered in
the chapter. Each chapter includes at least one Media Matters section that analyzes and
evaluates how a particular research study or general topic relevant to the chapter is por-
trayed in the mass media. Practical Tips boxes highlight central concepts introduced in
each chapter and a Chapter Summary recaps the key issues. Two pedagogical elements
conclude each chapter. The first is Up for Discussion, which offers a series of thought
questions meant to push the reader beyond the text to consider wider applications of the
material. The second is a list of Key Terms defined in the Marginal Glossary within
each chapter. Although many terms are specific to research methods and analysis, others
come from diverse areas of psychology to broaden students’ understanding of the field.
Our Accompanying Instructor’s Manual not only presents standard material such as
chapter outlines, slides, and exam questions, but also includes details and examples
regarding how to conduct data analysis in SPSS and R. These analyses are based on the
examples provided in the chapters.
Preface
ORGANIZATION
Whereas many instructors like to assign chapters in a textbook in the order in which
they appear, our own experience has taught us that this can he difficult in a research
methods class, especially one that requires students to conduct mini- research projects .
In a sense, to be a skilled researcher and critical consumer of research , you need to know
-
all of the material covered in this book to start with This is clearly not practical or pos-
sible. For this reason, we have designed chapters to stand alone as references for a par-
ticular method or issue, so that they might be used in an order that best Fits an instructor.
We have also placed a chapter on ethics early in the book and presented material on
ethics throughout the text to reflect our belief that ethical concerns should be consid -
ered throughout the research process. In our own research methods courses, we include
in almost every class a brief discussion of ethical issues relevant to a particular method
or gleaned from a recent press account.
ACKNOWLEDGMENTS
A book like this takes some time and a lot of help! We are particularly thankful for Jane
Potter at Oxford University Press for convincing us that we should write this book. We
are grateful to Lisa Sussman at Oxford University Press for her careful editing of the text
and for guiding us through the entire process. We also thank the many reviewers and
students who read drafts of chapters, as well as the many students who have taken our
research methods classes. Your thoughts and comments have undoubtedly made this a
better book! We thank the following reviewers:
Finally, we thank all of our families. Ben thanks Amy for her endless patience with the
length and scope of this project and her invaluable help in designing several of the figures in
the chapter on experimental methods. He also thanks his daughters, F.mma and Sophie, for
their love and for providing the motivation to push through this project. Karl thanks Sarah
for listening to many crazy research ideas and helping to turn them into more practical
ones, as well as providing support on a daily basis. Karl also thanks his daughters, Emily
and Julia, for their love and support. Lisa thanks Daniel for his constant encouragement,
-
invaluable IT support, and take out dinners and Madeline, Emma, and Owen for making
everything worthwhile. Kevin thanks Carol, Lauren, and Megan for their love, encourage -
ment, and support.
X
1
Why You Should Care about
Research Methods
to Research
Read and Evaluate Past Research
Search for Convergence
How to Evaluate the Quality
of Reported Research
Methods
How Cognitive Biases and Heuristics
l Affect Your Judgment
Conducting Your Own Research
to Evaluate Claims
1
CHAPTER 1 INTRODUCTION TO RESEARCH METHODS
Martha Arterberry has combined her interests in areas as diverse as statistics, art
history, and infant development to study how human beings come to perceive the
world. She uses a varioty of research methods, such as observing children's behav -
ior, electroencephalograms, and an eye tracker to quantify eye movements. Her
work is at the forefront of an explosion in research on the development of
perception.
Research Focus: Perception and cognition in infants, children, and adults
THE RESEARCH PROCESS
This flowchart provides an overview of
the research process, emphasizing the
iterative aspects of research . Flow -
Complete ethics training charts in subsequent chapters zoom in
on sections of this flowchart relevant
*
Formulate a research
to the covered material.
question
Generate testable
Hypotheses
Choose a research
method
*
Develop a research
A protocol
*
Complete IRB proposal
*
Obtain IRB
approval
N *
Collect pilot data
*
Collect actual data
*
Analyze data
*
Write up study
*
Publish or present study
CHAPTER 1 INTRODUCTION TO RESEARCH METHODS
Chapter Abstract
In this chapter, we discuss the importance of research methods and their relevance not only
to the scientific process but also to daily life. We explore various approaches to evaluating the
constant, ubiquitous stream of reports of research findings in the media and advertising, as
well as results published in scholarly journals. We present examples of fraudulent and uneth -
-
ical researchers to help instill a healthy skepticism of all research findings. Finally, we intro
duce the fundamentaldistinction between science and pseudoscience and present a flowchart
depicting the research process that will guide the organization of subsequent chapters.
experts. After all, if some expert did not support the claim, it would not appear in the news
or on the Web, right ?
Do you blindly trust experts cited in a newspaper or online ? How do you know who you
can trust ? Many reports do not even mention a specific expert, so how can you determine
whether the report and reporting provide an accurate description of trustworthy results?
A second approach for evaluating claims is to read and evaluate the actual research. But
often you will find competing accounts that are difficult to interpret without extensive
knowledge of a particular field of study. How, then, do you evaluate the claims found in
different sources and come to your own conclusion ? This evaluation process becomes easier
as you gain experience and learn to judge the quality of the research and conclusions.
A third method for evaluating claims is to search for similar results, or converging
evidence, about claims made in news releases (in print or online) and original research.
( onvergiug ev idence refers to results from multiple research investigations that provide Converging
evidence Results
similar findings. But when you begin to search for converging results, you may be con - from multiple research
fronted with a diverse set of facts and opinions that can be difficult to sort out. investigations that
Finally, you could conduct your own research project to lest the claims, but many indi- provide similar
viduals do not have the knowledge or resources to conduct such tests. We will delve into findings.
this approach over the course of this book; much of the book is targeted to help you design
and conduct your own research project.
Second, you could dig for converging evidence from other websites or news outlets. Do
multiple sites provide converging evidence ? Unfortunately, not all of them will cover the
—
same aspects of a story. The press release Green Coffee Diet Free Offer: Ute Magic Weight
Loss Cure for Every Body Type (shown in Figure 1.2) discusses how Dr. Oz (from the popular
Dr. Oz television show) suggests that taking green coffee bean supplements can lead to
“magic weight loss’’ ( Weight Loss Pills Network, 2016). Is Dr. Oz an expert on caffeine or
weight loss? Is he even a real doctor? How should we evaluate these two reports, and should
we drink coffee or take green coffee bean supplements, or both ?
Third, you could use knowledge of research methods to help you evaluate the claims. We
will go into this approach in more detail shortly. Here, we describe potential approaches
you can use as you encounter research claims reported in the media.
Language: English
T R AV E L S A N D D I S C O V E R I E S
IN
AN APPENDIX,
PUBLISHED BY AUTHORITY OF THE RIGHT HONOURABLE EARL BATHURST, ONE OF
HIS
MAJESTY’S PRINCIPAL SECRETARIES OF STATE, AND DEDICATED BY
PERMISSION TO HIS LORDSHIP,
B Y M A J O R D I X O N D E N H A M,
OF HIS MAJESTY’S 17TH REGIMENT OF FOOT,
AND
C A P TA I N H U G H C L A P P E RTON,
OF THE ROYAL NAVY,
LONDON:
JOHN MURRAY, ALBEMARLE-STREET.
MDCCCXXVI.
LONDON:
PRINTED BY THOMAS DAVISON, WHITEFRIARS.
TO
THIS VOLUME,
CONTAINING
IS INSCRIBED,
THE AUTHORS.
P R E FA C E .
Page
Introductory Chapter.—From Tripoli to Mourzuk xi
Excursion to the Westward of Mourzuk xliii
APPENDIX.
No. I.—Translation of a Letter from the Sheikh Mohammed El Kanemy 139
No. II.—Translation of a Letter from an African Chieftain 140
No. III.—A Letter from Yousuf, Pasha of Tripoli, to the Sheikh of Bornou 141
No. IV.—A Letter from the Pasha of Tripoli 143
No. V.—A Letter from the Sheikh of Bornou to the Sultan of Kanou 144
No. VI.—A Letter from the Sheikh of Bornou to the Sultan of Hoossa 145
No. VII.—A Letter from the Chieftain Mohammed Gamsoo 146
No. VIII.—A Document relating to the Death of Mungo Park 147
No. IX.—A Letter from the Sheikh of Bornou to Captain Clapperton 148
No. X.—A Document made at the Court of Justice of Bornou 149
No. XI.—Translation of Letters and Documents received from the Sheikh
of Bornou concerning Mr. Tyrwhit’s Death 151
No. XII.—Translation of an Arabic MS. 158
No. XIII.—A Narrative of the first Battle of Kadawee 167
No. XIV.—The Song of Mohammed-Alameen ben Mohammed El Kanemy 171
No. XV.—Translation of an extempore Arab Song 173
No. XVI.—Translation of the Song of the Fezzanneers, on Boo
Khaloom’s Death 174
No. XVII.—Bornou Vocabulary 175
No. XVIII.—Begharmi Vocabulary 179
No. XIX.—Mandara Vocabulary 180
No. XX.—Timbuctoo Vocabulary 181
No. XXI.—Zoology 183
No. XXII.—Botany 208
No. XXIII.—Letter to Major Denham on the Rock Specimens 247
No. XXIV.—Thermometrical Journals 262
L I S T O F P L AT E S .
No. Page
1. Alameen ben Mohammed El Kanemy, Sheikh of
Bornou, Frontispiece
BY MAJOR DENHAM.