Conclusion: Is Spicejet future with Ajay Singh’s Strategies a Sustainable Success model

It is always believed as there would have been no better bet than Ajay Singh to reinvest in 2015 as
after all Spicejet being his own baby. The tagline “Turnaround MAN” was entitled to him and the
period post his reinfusion stands out as a testimony itself. All the facts were making it loud and clear
as Ajay Singh was a conglomerate of talent, In dept understanding of Aviation Industry, knowing in
out of Spicejet as an organization and lastly a smart entrepreneur focusing on profitability with subject
to minimum customer service level as an USP for his brand.
It is observed as his first major focus was smoothening operations being heart of Airline Industry
business model and in turn a major challenge broadly significant across all competitors. This not only
helps reduce cost and have positive impacts on profitability but keeps the ecosystem in a happy space.
The major pain points of hefty debts affects the necessary ammunitions of fuel roll over, salaries of
resources, and other operational expenses. So with his capital infusion he ensured the basic business
model up and running again serving its prestigious customers.
Now with basic ecosystem back on track at least for some time, he took a bold yet immediate impact
decision of Fleet rationalization. For many this would have been a problem of chicken or Egg first as
whether to implement some basic steps to increase market share and then add new fleet of airplanes.
But Ajay Singh strongly knew as this would not only help reduce maintenance and fuel efficiency
overheads but let its customer know as Spicejet is focused to give its customer best services and also
as an Airline service provider company is doing well. This clearly would help build trust of customers
and keep increasing its valued customer pool automatically resulting in its progressive revenue.
It is significant his prime motto was customer first as a process and the results of revenue will fall in
line. In view of the same he began with introducing ancillary services of in-flight meals, seat selection
facilities to customers, entertainment services like wifi. This all had a direct purpose of its customers
getting a feeling of being valued and important for Spicejet as an additional revenue stream apart from
legacy Airtickets alone.
With Customer centric approach he also focused on improvement scope within the organization. Let is
be Strategic alliances with suppliers, in house training to its employees who are front ends to
customers. With suppliers he focused on making a WIN-WIN situation agreements at both ends by
giving them big volumes, confidence on forecast business and thereby getting competitive rates for
desired services to Spicejet.
It is distinct and evident in terms of different parameters of Passengers traffic, passenger load factor,
revenues, net debt and expense number reductions as Ajay Singh has been successfully able to revive
and once again let Spicejet blossom in Airline Industry. Though recent figures are not so promising
again but major see it as post COVID effect observed across all such service industries of Airlines,
Hospitalities. Many analyst predict as FY 24 and FY 25 could help reach better conclusions.
In amidst of all, there are some who believe Spicejet could do better or would have sustained along
much better. Firstly it could be new revenue streams which he did in some way by adding ancillary
services, but could he have explored Cargo operations. Specially with “MAKE IN INDIA” many
global players have been localizing their manufacturing facilities which likely seems to make good
business opportunity for logistics services in India. It is observed many other competitors are already
taken initiatives in these directions.
Secondly, could Spicejet have focused more on Improvising Operational services along with new
services. With new technologies like IIOT, AI, ML can they add some further value to their customers.
Could they automize there existing process which could save some costs and also addressing pain
points. May be some innovation in Baggage handling, ticketing etc which can be a value add to its
customers helping it stand out from competition.
The questions looms around, but Ajay Singh has definitely been able to make a mark and create a
brand of himself when it comes to Airline Industry in India. He will always be known for his vibrant
decisions taken at right times, risk taking abilities and pioneer expert of running an Airline Industry.
His services to Spicejet have always turn out to be an amicable solution resulting in its success.