February 2018

Takeshi Okawara, Executive Director

Organization to Promote Japanese Restaurants Abroad

Invitation to JRO International Symposium

in Manila
The Organization to Promote Japanese Restaurants Abroad (JRO) is an authorized non-
profit organization founded in 2007 to promote Japanese Food as a global cuisine and enhance the
national brand of Japan. In order to achieve this goal, we are proactive in organizing international
symposiums and business meetings, hands-on culinary trainings and menu development
opportunities not only to support Japanese restaurants but also to restaurants of other cuisines
around the world with the valuable support of our global network of 24 branches covering Americas,
Asia, Europe and Oceania.

JRO has been interested in the Philippines, ASEAN’s second most populated country with
a promising and growing key market. With the highest expected growth among the ASEAN core
members, the Philippines has been enjoying the benefits of vigorous foreign investments. The
significant developments of the manufacturing, electronics and financial service industries have led
the continuous growth of the Philippine economy. Moreover, the expansion of the nation’s middle
class, specifically the younger generation’s enthusiastic consumption is also expected to further
raise the demand for the country’s foodservice industry, especially restaurants and processed foods.

In order to promote and develop the market for Japanese food and ingredients in the
Philippines, JRO will hold an International Symposium in Manila in cooperation with the Japan
Foodservice Association (JF) and the Ministry of Agriculture, Forestry and Fisheries (MAFF Japan).
The symposium theme is “Japanese Cuisine Expanding in the World” JRO has invited business
leaders and experts from the foodservice industries in Japan and the Philippines to discuss on
opportunities and marketing strategies for Japanese food and food ingredients suitable to the
Philippine market.

We hope that this will be a fruitful event for the foodservice industry and related stakeholders
in Japan and the Philippines. We are sincerely looking forward to your participation.

■Schedule
Date: 20 February 2018 (Tues)
Time: 14:00~16:10 Symposium
16:10~17:00 Networking
Opportunity

■Venue
Mayuree I, Dusit Thani Manila
Ayala Centre 1223 Makati City, MM
Tel. No. 02-238-8888
■Contents

１． Opening 14：00～14：10
２． Japanese Cuisine Expanding in the World: Growth Strategy
for the Foodservice Industry

With the high economic growth rate of the Philippines for the past 10 years,
we can expect more opportunities for the foodservice industry, especially the
restaurant market. However, what strategies should we take? Specifically, how
can we handle various issues related to restaurant management, personnel
training and product development to achieve further growth of the foodservice
industry and demand for Japanese food and food ingredients? Leaders from
Japan’s major foodservice and food manufacturing industries will discuss regional
and global growth strategies for the foodservice industry with their Philippine
counterparts. 14：10～16：10

Panelists
Mr. Takaya Awata, President, Toridoll Holdings Co. Ltd
Mr. Ichiro Sakakura, President, Ajinomoto Philippines
Ms. Nancy Reyes-Lumen, Partner, Commissary Kitchen
Mr. Johnlu G. Koa, Founder & CEO, The French Baker
Mr. Sam Christopher Lim,
Chairman for ASEAN, Philippine Franchise Association
Mr. Takeshi Okawara, Board Chairman, JRO (Moderator)

３．Networking Opportunity

This will be an opportunity for participants from the Philippines, Japan and 16：10～17：00
Southeast Asia’s foodservice and related industries (including food product
manufacturers) to network with the attendees.

■How to Apply
1. Online Registration
Please register using this link ：https://goo.gl/forms/4F3zCtrhPNn4Tjhv2

2. Attached Registration Form

Please fill up the form below with necessary details and submit to the JRO Office.
FAX:+81-3-5733-2586 or Email:shimoguchi@jronet.org
■ For further information, please contact:
Organization to Promote Japanese Restaurants Abroad (JRO) (Staff: Shimoguchi）TEL:+81-3-5733-2585

JRO International Symposium Registration Form (Free Attendance)

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