Research C1 Kyla

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DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL
Level of Marketing Strategies
of Grade 12 ABM-C Students of
Dr. Maria D. Pastrana National High School
in Subject Entrepreneurship
in partial fulfillment of the requirements in

PRACTICAL RESEARCH 2
Salvacion, Kyla Mae B.
Grade 12- ABM2
Mr. Billy Villamena, PNT

Research Adviser
February 6, 2023
CHAPTER I
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THE PROBLEM AND ITS BACKGROUND
Introduction
In senior high school, every academic track has their specialized subjects.
These are the subjects that are unique to the career track or learning strand that the
student chose, like the major subject that colleges have. Accountancy, Business
and Management (ABM) is one of the given strands that a student can take. In
entrepreneurship marketing strategies were offer to learners. Marketing strategies
are long-term plans for attaining the goals of an entrepreneur or a company by
recognizing client demands and developing a distinct and durable competitive
advantage. In business you must know how to make your work stand-out, think of
a way to attract your target customer. Setting marketing objectives is important for
a business because it gives managers priorities to work towards. It is possible
through marketing strategies because they can measure the success or failure of
their marketing strategies to achieving these objectives more effectively through
the utilization of marketing strategies.
There are numerous marketing strategies that one can acquired, but the
researchers selected the five (5) marketing strategies that is suitable for senior
high school students and modernized. The first one is using social media as an
advertising platform; some businesses have been built solely on the backs of
social media. Second is emphasizing your value proposition, your value
proposition is what will differentiate you from others in your space and make up
your prospects' minds that you are the provider to go with. Third, consider
blogging to attract prospects to your website. Blogging is a wonderful way to
boost online visibility, especially for prospects who have not yet made a purchase
decision. Fourth is the email marketing sequence. Part of any good sales funnel is
going to be an email marketing sequence. These are the automated messages that
go out to users once subscribe to your list. And the last one is promoting yourself
on social media. With billions of potential customers using various platforms
daily, social media is a powerful business tool, it can help you engage with
potential customers, build brand awareness, and promote your products.
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In this generation, Accountancy and Business Management (ABM) student
marketing strategy is important because it will be the guide to success. It will
guide you in about every business decision that you make. In conclusion, your
marketing strategy will highlight the path you are taking to achieve your specific
objectives and goals.
Statement of the Problem
This study aims to identify and compare the level of marketing strategies
of grade 12 ABM-C Students of Dr. Maria D. Pastrana National Highschool in
subject Entrepreneurship.
Research Question:
1. What is the demographics of grade 12 ABM-C students in terms of;
1.1 age; and
1.2 gender
2. What is the Level of Marketing Strategies of the G12 ABM – C student in the
subject Entrepreneurship?
3. Is there a significant relationship between the level of marketing strategies and

the subject entrepreneurship among the students of Grade 12 ABM – C?
Hypothesis
Ho: There is no significant relationship between the level of marketing strategy of

students to their entrepreneurial subject
H1: There is a significant relationship between the level of marketing strategy of

students to their entrepreneurial subject
Scope and Limitation

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The study will focus on 48 members of the Grade 12 ABM-C class at Dr. Maria
D. Pastrana National High School. This study is limited to 48 members of the
Grade 12 ABM-C class at Dr. Maria D. Pastrana National High School because
they can give more accurate information to measure their level of marketing
strategies in their entrepreneurship subject.
Significance of the Study

The relevance of this study is to provide insights whether the
entrepreneurial subject of the learners affect their level of marketing strategies.
This study is deemed to be significant to the following:
To the students, the result of this study will help them to enhance their level of
marketing strategies by enhancing their capacity to learn through entrepreneurial
subject.
To the teachers, it will give them an overview about the level of marketing
strategies of students and it will guide them on how they will integrate the
entrepreneurial subject in accordance to the students’ needs and interest.
To school administrator, this study will give a basis to provide a solution in

enhancing and developing the student marketing research, whether they need to
implement a new program to train the student or add new subject to enhance their
skills and knowledge.
To the parents, this will be beneficial to them as it helps them to guide their child
in enhancing their analytical skill on entrepreneurship.
To future researcher, this will serve as a reference for a similar study that they
will conduct.
Research Paradigm
INPUT PROCESS OUTPUT

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• Design and
validation of
survey
• The Level of questionnaires
marketing •Population The Level of
strategies of
sampling and Marketing Strategies
Grade 12 ABM -
Data Gathering of Grade 12 ABM-C
C student Students of Dr.
•Transcribing
• Grade of the level of student Maria D. Pastrana
student in the marketing National High
subject School in Subject
strategies and
Entrepreneurship Entrepreneurship
analysis of scaled
responses to its
relationship in
students’ online
performance
Figure 1: The Input, Process and Output of the Marketing Strategies of Grade 12
ABM-C Students of Dr. Maria D. Pastrana National High School in Subject
Entrepreneurship
Figure 1 presents the input, process, and output of the study. The
introduction for the use of Entrepreneurship and its different skills as well as the
review of related literature form different website to support the study served as
the input for the study. In the process, the data was accounted, transcribed, and
analyzed. Its output will be this study which entitled The Level Marketing
Strategies of Grade 12 ABM-C Students of Dr. Maria D. Pastrana National High
School in Subject Entrepreneurship. The result of analysis served as the basis in
providing a solution considering the needs of the students and to create a teaching
style that will suit to the students learning style as well as skills and abilities, more
specifically, in Entrepreneurship.
Definition of Terms
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Entrepreneur - one who always searches for change, responds to it and exploits it
as an opportunity. Innovation is a specific tool of entrepreneurs, the means by
which they exploit change as an opportunity for different business or service.
Entrepreneurship - is the purposeful activity of an individual or a group of

associated individuals undertaken to initiate, maintain and aggrandize profit by
production or distribution of economic goods and services.
Marketing Strategy - a set of objectives, policies, and rules that serve as
guidelines in a certain period of time for a company's marketing activity as
reactions from changing environmental conditions and competitive conditions.
Marketing – the activity or business of promoting and selling products or

services, including market research and advertising.
Strategy- a general plan to achieve one or more long-term or overall goals under
conditions of uncertainty.
CHAPTER II
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REVIEW OF THE RELATED LITERATURE AND STUDIES
This chapter includes the review of literature that is relevant to the present
study. This part of the study presents summation of reading from books, journals,
published and unpublished thesis made by researchers in connection with the
problem in the study. This reviewed literature either in whole or in part found
similarities and differences with the present literature
Local Related Studies

The impact of entrepreneurial education on youth, and various exogenous
factors affecting entrepreneurial orientations (innovativeness, risk taking capacity
of entrepreneurs, proactiveness, info-seeking behaviour) like, cultural/ethnic
background, family businesses background, and their emotional intelligence.
The study of Hills, G., & Hultman(2015) stated that to reflect upon 13
years of the Journal of Research in Marketing and Entrepreneurship and
developments in the field over that period The term 'development in this context is
usually connected with the development of new products, high education and new
processes of production (Nijkamp, 2003, Wortman 1990) as well as new markets
(Wortman, 1990) Five perspectives on the meaning of entrepreneurship are
considered, as a function in the economy (with a three-stage model), a new
business start-up, an owner-manager of a small business, a set of personal
characteristics, and, a form of behavior (Ronald, 2010).
Environment-related strategic situations are particularly complex for small
businesses, which are rarely masters of the game. Moreover, small business owner
mangers find themselves in a situation of imperfect and limited information. They
usually have to rely on perceptions whereas large corporations suffer from
information overload, especially figures. This explains the strategic importance of
personal relations networks, which far exceeds the importance of ‘orthodox’
planning and strategic diagnosis procedures (Julien, 2015).
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The environment is not restricted to the market alone; the sector, as
defined by Porter (2008), includes components of the channel (upstream suppliers,
downstream customers and distributors), potential competitors and close
substitutes, in accordance with industrial analysis. A broader analysis of the
economic environment would include all contributors of information and
decisions likely to influence owner-managers in their strategic decision. As a
result, small firms may find themselves in a very different, inter-individual,
institutional and, sometimes, vital relations network.
The study performed by Hammers Specht (2010) founds that in small

strategic planning groups with perceived environmental change and complexity,
uncertainty for planning, and intolerance for ambiguity, personal sources of
information were used more than impersonal. Personal sources provide richer
media than impersonal. Personal sources involve personal contacts that give
immediate feedback and use of two channels, audio and visual.
Foreign Related Literature

The study conducted by Patankah, Vishnu(2014) stated that
Entrepreneurship is a consistent process of being inspired, adventurous and
prepared. It plays a vital role in economic development and brings significant
changes in the economies of market. In the light of changing business scenario,
earlier studies have shown certain factors that affect entrepreneurial development.
The definition of entrepreneurship - the exploitation of opportunity
without regard to resources-confers a level of sanguinity to the person who is
engaged in entrepreneurship. This forward-looking personality is captured by the
dimensions of entrepreneurial orientation which includes risk-taking,
proactiveness, and innovativeness (Naldi, Nordqvist, Sjöberg, & Wiklund, 2007)
According to Hisrich, R (2007) the development of an entrepreneurial
process encompassing specific marketing tools such as product development will
maximize a firm's performance Considers the need to relate marketing and
entrepreneurship in terms of areas such as innovation and product development.
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It's applicability to studies of the marketing/entrepreneurship interface will be
discussed. It is argued that much of the contemporary Nordic research in
marketing, for example, networks, relationship marketing and recent phenomena
such as strategic alliances and imaginary organisations, is important for the
understanding of marketing behaviour in entrepreneurial. A promising avenue for
future studies would be cross-cultural comparative research on the individual-
opportunity nexus in marketing across countries. More mixed-method and
longitudinal research design are also welcomed. The authors conclude by offering
suggestions for future interdisciplinary research.
The study of Kuechle et al., (2016) states that the prediction- and control-
based strategies are the two main hypotheses of how entrepreneurs deal with
uncertainty in theories of entrepreneurship Prediction-based strategies focus on
estimating unknowns via sampling methods, whereas control-based strategies
focus on shaping unknowns via proactive behavior (Kuechle et al., 2016). The life
lesson he extracts from this experience is that individuals must be willing to trust
their gut instincts when they make choices and believe that those choices (or
"dots") will somehow connect to their future (Dollinger, M) Reflect upon 13 years
of the Journal of Research in Marketing and Entrepreneurship and developments
in the field over that period ( Hills, G., & Hultman,)
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CHAPTER III
RESEARCH METHODOLOGY AND PROCEDURES
This chapter the discussion on the research methodology of the study,

description of the respondents, research design, population and sampling
procedures, research instrument, data gathering procedures, and statistical tools
and treatment.
Research Locale
 Dr. Maria D. Pastrana National High School is located at Mauban, Quezon

where this study is conducted. Dr Maria D. Pastrana National High School
offers Accountancy, Business, and Management (ABM) strand in the
academic track of senior high school; therefore Dr. Maria D Pastrana
National High School is the exact place to get plenty of respondents
because the researchers will be able to get enough responses, different
ideas and opinions that will be needed for the study.
Research Design
 In this study the researchers used descriptive survey, it will give the
researchers different ideas and opinion from the respondents. It assessed
the characteristics of a successful business by using the five marketing
strategies as perceived by Grade 12 ABM-C Students.
Respondents of The Study
 For this study, the researchers used Grade 12 ABM-C students in Dr.
Maria D. Pastrana National High school as respondents of the study. A
total of forty-eight students responded to our survey. They are chosen for
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their academic track. Accountancy, Business and Management which has a
curriculum of marketing and for their knowledge about business.
Research Instrument
 The researchers used the questionnaire as an instrument to collect required

data. The questionnaire's draft was created using the researchers’ recent
studies in Entrepreneurship subject.
The requirements for creating a good data gathering instrument were put
into consideration when creating the instrument. To accommodate for the
respondents' level of knowledge preparedness, statements detailing the
situations or concerns in question were toned down.
Research Locale
The study was carried out via a Google form, with selected respondents
from Senior High School (ABM-C) Dr. Maria D. Pastrana National High School
sending the survey questionnaire. This was chosen because of the pandemic,
which became the key reason, prompting people to ban going outdoors and to
preserve safety and social distance in order to avoid Covid – 19 while collecting
data. Other than this is to avoid bias and misleading results, the researchers
distributed the surveys decently.
Research Design
This study used Quantitative and Qualitative approach to measure and

interpret specific data that will answer the statement of the problem of this study.
Therefore, it used mixed – method design as it is appropriate in providing facts in
which definite decisions may be constructed as it sought to explain and reflect on
hypothesis testing.
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Mixed – method design in this study is appropriate in providing facts in
which definite decisions may be constructed as it sought to explain and reflect on
hypothesis testing. These deliver critical information and data about the
experience of the ABM 1-C students, regarding their level of marketing strategy.
Finally, this research used table and graph analysis to analyze data.
Through the respondents' ranks on the offered questionnaire, the researcher was
able to elicit trustworthy responses from them. If necessary, the researcher will
undertake additional research to determine whether it is cost-effective and to
confirm findings and conclusions.
Research Instrument
To determine the Level of the Strategic Measures utilized by

students of Senior High School ABM 1-C, the researcher used an online and
personal survey questionnaire. The survey consisted of ten questions that were
designed to help the researcher assess the study topic and come up with better
conclusions. Questionnaires were utilized to collect the respondent’s data and are
conducted via Google Forms.
Data Gathering Procedure
The data will be gathered through conducting interviews and by giving the
respondent a survey checklist. The researcher will also wrote a letter to the
principal of DMDPNHS, requesting permission to do research inside the school
ventures as this would help the researcher fulfill their study regarding the level of
marketing strategies of the learners. Following clearance, questionnaires with
parental consent will be distributed to the selected respondents via Google Forms
and sent to them via the internet or through personal distribution.
Furthermore, the researcher stressed the importance of maintaining the

confidentiality and anonymity of the respondents in this study. After the
respondents have answered, the researcher will collect the checklist and
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interviews from them. The information gathered from the checklist and interviews
will then demonstrate how the level of marketing strategies helps the learners to
establish a good communication and business understanding.
Statistical Treatment
The data gathered in this study will be subjected to the following statistical
treatment.
To determine the percentage of the demographic profile of the

respondents, the researchers will use the percentage formula.
P = f/n 100
Where as:
P = Percent
F = frequency
N = number. of respondents
To determine the meaning of the Level of Marketing Strategy towards ABM 1-C
Σx
x=
n
Where as;
X = Sample mean
Σx = sum of GWA
n = number of respondents
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4 f +3 f +2 f + f
WM=
N
A four-point scale was used to determine the after mention Statistical Treatment.
The weighted mean obtained was interpreted in terms of category in the following
interval.
POINT RANGE INTERPRETATION CODE

SCALE INTERVAL
4 3.25 – 4.00 Very Easy VE
(High Level)
3 2.50 – 3.24 Easy E
(Moderate Level)
2 1.75 – 2.49 Difficult (Low Level) D
1 1.00 – 1.74 Very Difficult VD
(Very Low Level)
To determine the significant relationship the level of understanding and marketing

strategy of learners business metrics, the Standard Deviation formula was used.
n ( ∑ xy ) −( ∑ x ) (∑ y)
r=
√〔¿¿
Wherein:
r = Person Coefficient
∑xy = sum of the weighted mean for the level of marketing strategy of learners
∑x = sum of the average weighted mean of the level of understanding
∑y = total average impact of marketing strategy of learners

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∑x2 = sum of the squared average weighted mean of the level of understanding in
the marketing strategy
∑y2 = sum of the squared mean of the impact of marketing strategy of learners
The r will be interpreted in terms of verbal description where:
r from INTERPRETATION
.00 to .19 Indifferent or negligible positive

relationship
.20 to .39 Low Correlation or slight but positive
relationship
.40 to .69 Substantial Correlation or marked positive
relationship
.70 to .89 High Positive Relationship
.90 to 1.00 Very High Positive Relationship
.00 to -.19 Indifferent or negligible negative
relationship
-.20 to - .39 Low Correlation or present but negative
relationship
-.40 to -.69 Substantial Correlation or marked negative
relationship
-.70 to -.89 High Negative Relationship
-.90 to -1.00 Very High Negative Relationship
To test the hypothesis of the study, the T- test formula was used.
The Significance of the Coefficient of Correlation
t=r
√ n−2
1−r 2
Where
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t = computed t – value
r = computed r – value
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CHAPTER IV
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presents the results of the data gathering based on the
research questions and instruments, and the discussion of the data which have
been analyzed, evaluated, and interpreted in order to answer the research problem
of this study. Presentation of results includes the profile and the respondents’
answer to each of the question.
After the successful gathering of data and utilizing the level of marketing
strategy of Garde 12 ABM – C student, the table below provides a tabular visual
representation of the findings.
Figure 1
Ages of the Respondents
13% 17
18
19
52%
35%
Frequency distribution of the respondents in terms of Age
Figure 1 shows that 52% (25 respondents) are ranging in the age of 17
while 35% (17 respondents) are ranging in the age of 18 and 13% (6 respondents)
are ranging in the age of 19 & above. This figure represents that most of the
respondents are 17 years old.
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Sex
Male
31% Female
69%
Figure 2
Frequency Distribution of the Respondents in terms of Sex
Figure 2 illustrate that with the 48 respondents, 31% (15 respondents) are
male and 69% (33 respondents) are female. This figure represents that most of the
respondents of this study are female.
Table 1
No. of Students Mean Academic Qualitative

Performance Description
48 1.61 Outstanding
General Weighted Average of Selected Students in Entrepreneurship
Table 1 shows that the students’ academic achievement with the subject
Entrepreneurship is outstanding with a mean of 1.61. It is important to note that
the academic achievement of the students can be measured through numerical
values.
In support with this, The study of Hills, G. and Hultman(2015) stated that
to reflect upon 13 years of the Journal of Research in Marketing and
Entrepreneurship and developments in the field over that period The term
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'development in this context is usually connected with the development of new
products, high education and new processes.
Table 2
The Level of Marketing Strategies of ABM- C students
STATEMENT VE E D VD WM VD
1. I can determine 17 25 4 2 3.60 Very

what skills to use Easy
when establishing a
business plan.
2. I have mastered my 20 13 12 3 3.04 Easy
skill in marketing.
3. I can designed for a 31 7 7 3 3.37 Very

campaign of a Easy
business.
4. I can correct my 17 25 4 2 2.15 Difficult

problems in the
business using my
marketing strategy.
5. I have mastered the 25 23 0 0 3.52 Very
ideas included in Easy
entrepreneurial
mind.
6. Research and 14 26 3 5 3.02 Easy
resolve my problem
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using strategic
skills.
7. Identifying local 24 23 0 1 3.45 Very
trends for business Easy
tenure.
8. Locate different 22 24 2 0 3.37 Very

strategies to improve Easy
marketing skills.
9. Analyzing the 21 26 1 0 3.41 Very

capabilities and Easy
limitation
Entrepreneurship.
10. Communicate with 16 29 0 3 3.20 Easy
other people using
synchronous
communication
through strategic
skills.
Average Weighted Mean 3.213 EASY
Table 2 shows weighted mean, It is important to note that the range

interval of Very easy is 3.25 – 4.00 and is equal to a Very High Level, while the
range interval of easy is 2.50 – 3.24 which equal to Moderate level, while the
range interval of Difficult is 1.75 – 2.49 which equal to Low level and 1.00 – 1.74
is interpret as Very Difficult and indicate as Very Low Level of Marketing
Strategy. Therefore, the majority of the respondents answered easy in most of the
statement about Marketing Strategies indicating that they have a moderate level of
Marketing Strategies with a 3.21 average weighted mean.
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With the same credence, the study of Hisrich, R (2007) the development of
an entrepreneurial process encompassing specific marketing tools such as product
development will maximize a firm's performance Considers the need to relate
marketing and entrepreneurship in terms of areas such as innovation and product
development. It's applicability to studies of the marketing/entrepreneurship
interface will be discussed.
Table 2
Significant Relationship of the Level of Marketing Strategies of Grade 12

ABM -C Students in the Subject Entrepreneurship
Variable N Mean SD SD2 Df t- t-critical Decision

statistics value at
value 0.05 level
of
significanc
e
Marketin
g 0.370
48 3.21 0.1376
Strategies 9
Reject
0.36746 0.193
the Ho
GWA of 0.208
48 1.61 0.0434
students 3
Note: t- statistics value > t – critical value; Reject H0

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Table 3 shows the significant relationship between Level of Marketing
Strategies of students and their Academic Performance in Entrepreneurship. Since
the computed t - statistic value of 0.37 is higher than the critical value of 0.19 at
0.05 level of significance. This means that the null hypothesis of this study will be
rejected and the alternative hypothesis will be accepted. Therefore, the level of
ICT skills of the students has a significant relationship in their academic
performance in Entrepreneurship.
CHAPTER V
SUMMARY, FINDING, CONCLUSION AND RECOMMENDATION
This chapter synthesize the result of the study. It includes the brief
summary and shows the findings from the data that has been gathered, the
conclusion based on the findings and the recommendation of the researchers based
on the findings and conclusion.
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This study entitled, “ Level of Marketing Strategies of Grade 12 ABM-C
Students of Dr. Maria D. Pastrana National High School in Subject
Entrepreneurship” seeks to answer the following questions:
1. What is the demographics of grade 12 ABM-C students in terms of;
1.1 age; and
1.2 gender
2. What is the Level of Marketing Strategies of the G12 ABM – C student in the
subject Entrepreneurship?
3. Is there a significant relationship between the level of marketing strategies and

the subject entrepreneurship among the students of Grade 12 ABM – C?
This study was conducted among selected students in Dr. Maria D.

Pastrana National High School. With a total of forty-eight (48) grade 12 students
which served as the respondents of this study and also represent the remaining
students.
Findings
Based on the analysis and interpretation of the data gathered, the following
findings were revealed:
1. Demographic Profile of selected students in terms of Age, Sex and General

Weighted Average.
1.1 The 52% (25 respondents) are ranging in the age of 17 while 35% (17
respondents) are ranging in the age of 18 and 13% (6 respondents) are
ranging in the age of 19 & above. This figure represents that most of the
respondents are 17 years old.
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1.2 with the 48 respondents, 31% (15 respondents) are male and 69% (33
respondents) are female. This figure represents that most of the
respondents of this study are female.
2. The mean academic performance of the students during online classes is

1.61. This means that they have an outstanding academic performance
during online classes.
3. The majority of the respondents answered easy in most of the statement

about Marketing Strategies indicating that they have a moderate level of
Marketing Strategies with a 3.21 average weighted mean
4. The computed t - statistic value of 0.37 is higher than the critical value of
0.19 at 0.05 level of significance. This means that the null hypothesis of
this study will be rejected and the alternative hypothesis will be accepted.
Therefore, the level of Marketing Strategies has a significant relationship
when it comes to the academic performance of learners in the subject
entrepreneurship.
Conclusion
Based on the findings, the researchers conclude that:
1. Most of the respondents are 17 years old and female.
2. The academic achievement of the students in the subject entrepreneurship

is outstanding.
3. The level of Marketing strategies of the grade 12 ABM-C student is in

moderate level.
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4. There is a significant relationship between the level of Marketing
Strategies and the Academic performance of the learners in the subject
Entrepreneurship.
Recommendation
Within the findings and conclusion shown in this study, the researchers are
hereby presented the following recommendation:
To the students, explore more in the field of the entrepreneurship for this will
help you achieve a great marketing skills in the future.
To the teachers, select the right content and pedagogy in teaching the students
that may engage them in their learning processes and help the students to develop
more their marketing strategies.
To the parents, guide and support your children as well as motivate them in order
for them to focus on their learnings and use marketing strategy in a moderate way.
To the administrators, since the educational system today is mostly driven by

the technology, implement necessary solution in addressing the needs of the
teachers and students in terms of enhancing the level of their marketing strategies.
To the future researchers, this study may serve as your basis or references and
guide with the same research the you may do.
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https://www.emerald.com/insight/content/doi/10.1108/14715201111147914/full/
html?
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Research C1 Kyla

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Research C1 Kyla

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1

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Level of Marketing Strategies

of Grade 12 ABM-C Students of

Dr. Maria D. Pastrana National High School

in partial fulfillment of the requirements in

Salvacion, Kyla Mae B.

Grade 12- ABM2

Mr. Billy Villamena, PNT

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Statement of the Problem

1. What is the demographics of grade 12 ABM-C students in terms of;

1.1 age; and

3. Is there a significant relationship between the level of marketing strategies and

Ho: There is no significant relationship between the level of marketing strategy of

H1: There is a significant relationship between the level of marketing strategy of

Scope and Limitation

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Significance of the Study

To school administrator, this study will give a basis to provide a solution in

INPUT PROCESS OUTPUT

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Entrepreneurship - is the purposeful activity of an individual or a group of

Marketing – the activity or business of promoting and selling products or

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Local Related Studies

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

The study performed by Hammers Specht (2010) founds that in small

Foreign Related Literature

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

RESEARCH METHODOLOGY AND PROCEDURES

This chapter the discussion on the research methodology of the study,

 Dr. Maria D. Pastrana National High School is located at Mauban, Quezon

Respondents of The Study

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

 The researchers used the questionnaire as an instrument to collect required

This study used Quantitative and Qualitative approach to measure and

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

To determine the Level of the Strategic Measures utilized by

Data Gathering Procedure

Furthermore, the researcher stressed the importance of maintaining the

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

To determine the percentage of the demographic profile of the

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

POINT RANGE INTERPRETATION CODE

To determine the significant relationship the level of understanding and marketing

∑x = sum of the average weighted mean of the level of understanding

∑y = total average impact of marketing strategy of learners

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

The r will be interpreted in terms of verbal description where:

.00 to .19 Indifferent or negligible positive

The Significance of the Coefficient of Correlation

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Ages of the Respondents

Frequency distribution of the respondents in terms of Age

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

No. of Students Mean Academic Qualitative

DR. MARIA D. PASTRANA NATIONAL HIGH SCHOOL

Ngo, L. V. & O’Cass, A. (2013). Innovation and business success: