Section 1: Demographics

Timestamp 1. Age 2. Gender 3. What is your curre

3/26/2024 12:57:38 65+ Female CEO
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/26/2024 12:57:38 65+ Female CEO
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/26/2024 12:57:38 65+ Female Employed
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/26/2024 12:57:38 65+ Female Employed
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/26/2024 12:57:38 65+ Female Employed
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/26/2024 12:57:38 65+ Female Employed
3/26/2024 13:20:19 25-34 Female Self-employed/entrep
3/26/2024 13:42:39 35-44 Female Employed
3/26/2024 13:46:24 18-24 Female Unemployed
3/26/2024 13:50:10 25-34 Male Unemployed
3/26/2024 13:52:13 35-44 Male Employed
3/26/2024 13:55:15 25-34 Female Unemployed
3/26/2024 13:57:39 18-24 Male Unemployed
3/26/2024 14:03:53 18-24 Female Student
3/26/2024 14:07:10 25-34 Male Self-employed/entrep
3/26/2024 14:07:58 18-24 Male Unemployed
3/26/2024 14:09:04 35-44 Male Employed
3/26/2024 14:10:14 25-34 Male Unemployed
3/26/2024 14:43:57 25-34 Male Self-employed/entrep
3/26/2024 15:41:03 25-34 Male Self-employed/entrep
3/26/2024 16:11:39 18-24 Male Unemployed
3/26/2024 17:03:49 25-34 Female Self-employed/entrep
3/26/2024 20:28:39 25-34 Female Unemployed
3/26/2024 22:27:35 35-44 Male Employed
3/26/2024 23:04:17 25-34 Male Self-employed/entrep
3/27/2024 0:10:41 25-34 Female Employed
3/27/2024 0:37:57 25-34 Male Unemployed
3/27/2024 0:38:02 25-34 Female Employed
3/27/2024 12:10:21 35-44 Male Employed
3/27/2024 12:27:45 18-24 Female Employed
3/27/2024 12:43:05 25-34 Female Self-employed/entrep
3/27/2024 14:08:55 25-34 Male Self-employed/entrep
3/27/2024 15:29:52 25-34 Female Employed
3/27/2024 15:30:32 25-34 Female Unemployed
3/27/2024 15:48:10 25-34 Male Employed
3/27/2024 16:11:44 18-24 Female Employed
3/27/2024 16:46:31 18-24 Female Employed
3/27/2024 17:11:34 25-34 Male Unemployed
3/27/2024 17:22:34 35-44 Male Employed
3/27/2024 17:47:41 25-34 Female Employed
3/27/2024 20:32:24 35-44 Male Employed
3/28/2024 2:27:35 25-34 Male Self-employed/entrep
3/28/2024 12:11:26 25-34 Female Employed
3/28/2024 12:11:26 35-44 male Employed
Section 2: Emphasizing both Habits and Experience
4. Do you drink beer?5. How often do you dPrice Brand
No Daily 5 5
Yes Monthly 5 5
No Never 1 1
No Never 5 1
Yes Weekly 3 1
Yes Weekly 3 4
No Never 3
No Never 1 1
No Never 2 2
No Never 1 1
No Never 2 3
Yes Occasionally 5 5
No Never 2 2
No Never 5 3
Yes Monthly 1 1
No Never 1 3
Yes Occasionally 2 2
No Never 5 3
Yes Monthly 2 2
Yes Rarely 3 5
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 1
Yes Occasionally 1 1
No Never 1 3
Yes Weekly 4 4
Yes Occasionally 3 3
Yes Occasionally 1 4
No Never 4 5
No Never 1 1
No Never 3 1
Yes Occasionally 4 4
Yes Rarely 1 1
Yes Occasionally 3 5
Yes Weekly 5 3
Yes Rarely 3 3
Yes Daily 4 5
Yes Weekly 4 4
No Daily 5 2
Yes Monthly 5 5
No Never 1 5
No Never 5 1
Yes Weekly 3 1
Yes Weekly 1 1
No Never 4 4
No Never 1 2
No Never 2 1
No Never 1 2
No Never 4 1
Yes Occasionally 5 5
No Never 2 5
No Never 5 2
Yes Monthly 1 3
No Never 4 1
Yes Occasionally 2 1
No Never 3 2
Yes Monthly 2 4
Yes Rarely 3 2
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 5
Yes Occasionally 1 1
No Never 1 1
Yes Weekly 4 3
Yes Occasionally 3 4
Yes Occasionally 1 3
No Never 4 4
No Never 1 5
No Never 3 1
Yes Occasionally 4 1
Yes Rarely 1 4
Yes Occasionally 3 1
Yes Weekly 5 5
Yes Rarely 3 3
Yes Daily 4 3
Yes Weekly 4 5
No Daily 5 4
Yes Monthly 5 5
No Never 1 5
No Never 5 1
Yes Weekly 3 1
Yes Weekly 3 1
No Never 2 4
No Never 1 5
No Never 2 1
No Never 1 2
No Never 2 1
Yes Occasionally 5 4
No Never 2 5
No Never 4 2
Yes Monthly 1 5
No Never 4 1
Yes Occasionally 2 3
No Never 3 2
Yes Monthly 2 5
Yes Rarely 3 2
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 5
Yes Occasionally 1 1
No Never 1 1
Yes Weekly 4 3
Yes Occasionally 3 4
Yes Occasionally 1 3
No Never 2 4
No Never 1 4
No Never 3 1
Yes Occasionally 4 1
Yes Rarely 1 4
Yes Occasionally 3 1
Yes Weekly 5 5
Yes Rarely 3 3
Yes Daily 4 3
Yes Weekly 4 5
no Daily 5 4
Yes Monthly 5 5
No Never 1 5
No Never 5 1
Yes Weekly 3 1
Yes Weekly 3 1
No Never 4 4
No Never 1 2
No Never 2 1
No Never 1 2
No Never 5 1
Yes Occasionally 5 4
No Never 2 5
No Never 3 2
Yes Monthly 1 5
No Never 4 1
Yes Occasionally 2 5
No Never 3 5
Yes Monthly 2 4
Yes Rarely 3 2
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 5
Yes Occasionally 1 1
No Never 1 1
Yes Weekly 4 3
Yes Occasionally 3 4
Yes Occasionally 3 3
No Never 4 4
No Never 1 5
No Never 3 1
Yes Occasionally 4 1
Yes Rarely 1 4
Yes Occasionally 3 1
Yes Weekly 5 5
Yes Rarely 3 3
Yes Daily 4 3
Yes Weekly 4 5
yes Daily 5 4
Yes Monthly 5 5
No Never 1 5
No Never 5 1
Yes Weekly 3 1
Yes Weekly 3 1
No Never 5 4
No Never 1 5
No Never 2 1
No Never 1 2
No Never 5 1
Yes Occasionally 5 5
No Never 2 5
No Never 5 2
Yes Monthly 1 5
No Never 5 1
Yes Occasionally 2 5
No Never 5 2
Yes Monthly 2 5
Yes Rarely 3 2
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 5
Yes Occasionally 1 1
No Never 1 1
Yes Weekly 4 3
Yes Occasionally 3 4
Yes Occasionally 1 3
No Never 5 4
No Never 1 5
No Never 3 1
Yes Occasionally 4 1
Yes Rarely 1 4
Yes Occasionally 3 1
Yes Weekly 5 5
Yes Rarely 3 3
Yes Daily 4 3
Yes Weekly 4 5
yes Daily 5 4
Yes Monthly 5 5
No Never 1 5
No Never 5 1
Yes Weekly 3 1
Yes Weekly 3 1
No Never 5 4
No Never 1 5
No Never 2 1
No Never 1 2
No Never 5 1
Yes Occasionally 5 5
No Never 2 5
No Never 5 2
Yes Monthly 1 5
No Never 1 1
Yes Occasionally 2 1
No Never 2 2
Yes Monthly 2 1
Yes Rarely 3 2
Yes Rarely 5 5
Yes Occasionally 5 5
No Never 1 5
Yes Occasionally 1 1
No Never 1 1
Yes Weekly 4 3
Yes Occasionally 3 4
Yes Occasionally 1 3
No Never 1 4
No Never 1 1
No Never 3 1
Yes Occasionally 4 1
Yes Rarely 1 4
Yes Occasionally 3 1
Yes Weekly 5 5
Yes Rarely 3 3
Yes Daily 4 3
Yes Weekly 4 5
yes weekly 4 4
Taste Quality Availability 7. Where do you typic
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
3 3 3
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
3 3 3
5 5 4 Home
4 1 2 Supermarket
3 3 3
1 5 5 Supermarket
3 3 3
2 2 1 Bar/Restaurant, Hom
3 3 3
2 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
3 3 5
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
4 1 5 home
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
5 5 5
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
5 5 5
5 5 4 Home
4 1 5 Supermarket
5 5 5
5 5 5 Supermarket
5 5 5
2 2 1 Bar/Restaurant, Hom
5 5 5
2 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
5 5 5
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
5 5 5
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
5 5 5
5 5 4 Home
4 5 2 Supermarket
5 5 5
1 5 5 Supermarket
5 5
5 2 1 Bar/Restaurant, Hom
5 5 5
5 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
4 5 5
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
3 5 5
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
5 5 5
5 5 4 Home
4 1 2 Supermarket
2 5 5
1 5 5 Supermarket
3 3 5
2 2 1 Bar/Restaurant, Hom
3 3 5
2 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
5 2
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
5 5 5
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
5 5 5
5 5 4 Home
4 1 2 Supermarket
5 5 5
1 5 5 Supermarket
5 5 5
2 2 1 Bar/Restaurant, Hom
5 5 4
2 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
5 5 5
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
5 5 5 Supermarket, Bar/Rest
5 5 5 Bar/Restaurant
1 1 1 Bar/Restaurant
4 3 2
4 2 3 Bar/Restaurant
5 4 4 Liquor store
5 5 5
1 2 5 Bar/Restaurant
2 2 2 Home
1 1 1 None
5 5 5
5 5 4 Home
4 1 2 Supermarket
1 1 1
1 5 5 Supermarket
1 1 1
2 1 1 Bar/Restaurant, Hom
1 1 1
2 1 1 Bar/Restaurant
5 5 1 Bar/Restaurant
5 5 5 Thu
5 5 1 Supermarket, Bar/Res
1 1 1 Bar/Restaurant
1 1 1
4 5 4 Supermarket
5 5 3 Supermarket, Bar/Rest
3 3 3 Supermarket, Liquor s
3 5 1 Bar/Restaurant, Hom
1 1 1
1 1 1 I dont drink
5 4 2 Anywhere where the ne
4 4 4 Liquor store
1 1 1 Bar/Restaurant
5 5 5 Bar/Restaurant
3 5 5 Bar/Restaurant
3 3 3 Supermarket
5 5 5 Bar/Restaurant
5 5 5 Liquor store
 Section 3: TBL Beer Products, Purchasing Behavior and Brand Loyalty
8. How much do you t9. Are you familiar with TBL
10. beerwhich
If yes, products?
TBL 11.What is your overal
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
1,000- 10,1000 yes none 4
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
 No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
1,000,000 and aboveNo Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite 5
1,000-10,000 No Grand Malt 1
Yes Grand Malt 4
150,000-500,000 Yes Safari Lager, Castle 3
50,000-150,000 Yes Safari Lager, Castle 4
Yes None 3
1,000-10,000 Yes Castle Lite 4
1,000-10,000 Yes Grand Malt 2
Yes Safari Lager 1
No Non alcoholic brand 1
1,000-10,000 Yes Safari Lager, Castle L 4
1,000-10,000 No Safari Lager, Castle L 5
 Yes Safari Lager 1
1,000-10,000 Yes Kilimanjaro Premium 1
No Non alcohol drinks 1
1,000-10,000 Yes Safari Lager, Castle L 3
Yes None 3
10,000-50,000 Yes Safari Lager 5
1,000-10,000 Yes Safari Lager, Castle L 5
10,000-50,000 Yes Grand Malt 5
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 2
1,000-10,000 Yes Safari Lager, Castle 5
1,000-10,000 No Ndovu 4
50,000-150,000 Yes Castle Lite 4
10,000-50,000 Yes Castle Lite, Castle L 3
10,000-50,000 Yes Castle Lite, Grand Ma 4
Yes Grand Malt 5
No Non of the above 1
1,000-10,000 Yes Grand Malt 4
50,000-150,000 Yes Castle Lite 4
1,000-10,000 Yes Safari Lager, Castle 5
10,000-50,000 Yes Castle Lite, Grand Ma 5
50,000-150,000 Yes Safari Lager, Castle L 4
1,000-10,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
150,000-500,000 Yes Safari Lager, Castle 4
12. Which of the follo Taste Quality Price
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
affordable 5 5 5
Affordable 4 5 5
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
Premium 5 5 5
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
Premium 5 5 5
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
Premium 5 5 5
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
 1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
Premium 5 5 5
Premium, Affordable, I 5 5 5
Affordable 5 5 5
Premium 1 1 1
Affordable, Traditional 5 4 3
Premium, Affordable, I 3 2 3
Affordable 4 4 4
Affordable
Premium 5 4 5
Premium 2 2 2
Premium 1 1 1
1
Affordable, Traditional 5 4 4
Premium, Affordable, I 5 4 3
Affordable 1 3 4
Premium 5 3 4
M 1 1 5
Innovative 3 3 2
Premium, Affordable, Innovative, Traditional, Reliable
Premium 1 3 1
Affordable 5 4 4
Innovative 5 5 5
Affordable, Reliable 5 5 4
Traditional 2 2 2
Premium 5 5 5
Reliable 4 4 4
Premium, Affordable, T 4 4 3
Premium 1 3 5
Affordable, Innovative 4 4 4
Affordable, Reliable 5 5 5
I dont know 1 1 1
Premium 5 4 5
Affordable 4 4 4
Reliable 5 4 4
Reliable 5 5 5
Innovative 3 3 2
Affordable 4 5 4
Affordable, Innovative, 4 4 4
Premium 5 5 5
Availability Variety 14. How likely are you15.Do you consider yo
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
5 5 5 no
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
 1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
5 5 5 No
5 5 5 Yes
1 1 1 No
3 3 1 No
3 2 3 Yes
4 4 4 Yes
5 No
4 5 1 No
1 2 2 Yes
1 1 1 No
1 No
5 4 1 No
2 4 5 Yes
5 3 1 No
5 5 5 Yes
5 1 1 No
3 2 3 Yes
No
1 1 1 Yes
4 4 4 Yes
5 5 5 Yes
5 5 1 No
2 2 No
5 5 4 No
3 2 2 Yes
5 4 4 No
5 5 3 No
5 5 3 Yes
5 5 3 Yes
1 1 1 No
5 4 3 Yes
4 4 4 Yes
5 5 3 Yes
5 3 3 No
4 3 3 Yes
5 4 4 Yes
5 4 5 Yes
5 5 5 Yes
16. If no, what are th 17. Would you recomm
18. What improvement 19. If you could chan
Price, Taste, preferenNo Cheaper prices Cheaper
Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
taste yes none none
Price, Taste, preferenNo Cheaper prices Cheaper
 Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
Price, Taste, preferenNo Cheaper prices Cheaper
Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
Price, Taste, preferenNo Cheaper prices Cheaper
Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
Price, Taste, preferenNo Cheaper prices Cheaper
Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
 No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
Price, Taste, preferenNo Cheaper prices Cheaper
Yes To Lower the price of As a royal customer of
preference No No No
preference Yes Improve marketing stra Packaging.
Price, Taste, preferenYes health condition to busmell,Better taste
Yes Improve their brand Hygene improving
Yes Quantity of the brand Bottle
Price Yes Amount of alcoholismTo reduce amount of a
Price Yes Ac Availability
Price Yes Increase alcohol Taste
No Reduce the quantity ofClose the prod
Not an alcoholic Yes Keep up with the wor Nothing
Price, Taste, preferenYes It helps to increase i I do not know
Taste Yes They should improve Flavour
Price, preference, Br Yes Waaongeze kutengenez Taste
preference No To make other non alcVery nice
Price, Availability Yes Low price and increasTaste
Don’t drink that’s whyYes Taste Packing
Price No should reduce sugar fo Nothing
Yes good price
Yes TBL should increase tFlying fish
preference No None None
Taste Yes Taste Selling price
Price Yes Quality Price
Availability Yes Nothing Nothing
Taste, preference Yes More products Price
Taste, preference Yes Price Wine should produce
Yes improve the quality a Reduce reusable bollt
Yes To reduce price Nothing
Non alcohol drinker No I dont know I dont know
Yes Be innovation to add oMake all beer product
Yes Availability should incCans
Yes Make a better and affPrice
preference Yes Come up with brands Nothing
wi to change oth
Yes Bottle size Nothing
Taste Yes Make it easy to get evInnovation is the key
Yes I don’t know Nothing
Yes None None
20. Perception and Demand
What factors would motivate
21. Howyou to switch
would
you rat
Better taste, Lower pr
Better taste, Lower pri
Better taste
Better taste, Lower pr
Better taste, Lower pr
Better taste, Lower pr
Better taste, Lower pri
Better taste, Improved
Lower price
None
Improved quality
Innovative new produ
Better taste, Lower pr
Lower price
Better taste, Lower pri
Innovative new produ
Better taste, Innovat
Lower price, Greater av
Better taste
Better taste, Lower pr
Greater availability
Better taste, Lower pr
Innovative new produ
Lower price, Improved
Innovative new produ
Lower price, Innovati
Lower price
Better taste, Improved
Better taste, Greater a
I dont know
Better taste, Innovat
Improved quality
Improved quality
Better taste, Improved
Improved quality, Inn
Innovative new produ
Better taste, Lower pr
Better taste, Lower pr
better taste
Better taste, Lower pr
from
your current
22. Before beer brand
this survey, to TBL
were you beer
aware ofproducts? (Select all(Rate
the TBL products? that apply
on a
5 5
5 5
1 1
3 5
3 3
3 5
5 5
4 4
2 2
1 1
1 2
4 5
2 4
3 3
5 4
1 1
3 1
5 5
5 5
3 4
5 5
5 5
4 5
5 5
4 4
4 5
3 3
4 5
5 5
1 1
5 5
4 5
5 5
4 5
4 4
3 5
4 5
5 5
5 5
5 5
Better taste, Lower pri 5 5
Better taste 1 1
Better taste, Lower pr 3 5
Better taste, Lower pr 3 3
Better taste, Lower pr 3 5
Better taste, Lower pri 5 5
Better taste, Improved 4 4
Lower price 2 2
None 1 1
Improved quality 1 2
Innovative new produ 4 5
Better taste, Lower pr 2 4
Lower price 3 3
Better taste, Lower pri 5 4
Innovative new produ 1 1
Better taste, Innovat 3 1
Lower price, Greater av 5 5
Better taste 5 5
Better taste, Lower pr 3 4
Greater availability 5 5
Better taste, Lower pr 5 5
Innovative new produ 4 5
Lower price, Improved 5 5
Innovative new produ 4 4
Lower price, Innovati 4 5
Lower price 3 3
Better taste, Improved 4 5
Better taste, Greater a 5 5
I dont know 1 1
Better taste, Innovat 5 5
Improved quality 4 5
Improved quality 5 5
Better taste, Improved 4 5
Improved quality, Inn 4 4
Innovative new produ 3 5
Better taste, Lower pr 4 5
Better taste, Lower pr 5 5
Better taste, Lower pr 5 5
Better taste, Lower pri 5 5
Better taste 1 1
Better taste, Lower pr 3 5
Better taste, Lower pr 3 3
Better taste, Lower pr 3 5
Better taste, Lower pri 5 5
Better taste, Improved 4 4
Lower price 2 2
None 1 1
Improved quality 1 2
Innovative new produ 4 5
Better taste, Lower pr 2 4
Lower price 3 3
Better taste, Lower pri 5 4
Innovative new produ 1 1
Better taste, Innovat 3 1
Lower price, Greater av 5 5
Better taste 5 5
Better taste, Lower pr 3 4
Greater availability 5 5
Better taste, Lower pr 5 5
Innovative new produ 4 5
Lower price, Improved 5 5
Innovative new produ 4 4
Lower price, Innovati 4 5
Lower price 3 3
Better taste, Improved 4 5
Better taste, Greater a 5 5
I dont know 1 1
Better taste, Innovat 5 5
Improved quality 4 5
Improved quality 5 5
Better taste, Improved 4 5
Improved quality, Inn 4 4
Innovative new produ 3 5
Better taste, Lower pr 4 5
Better taste, Lower pr 5 5
Better taste, Lower pr 5 5
Better taste, Lower pri 5 5
Better taste 1 1
Better taste, Lower pr 3 5
Better taste, Lower pr 3 3
Better taste, Lower pr 3 5
Better taste, Lower pri 5 5
Better taste, Improved 4 4
Lower price 2 2
None 1 1
Improved quality 1 2
Innovative new produ 4 5
Better taste, Lower pr 2 4
Lower price 3 3
Better taste, Lower pri 5 4
Innovative new produ 1 1
Better taste, Innovat 3 1
Lower price, Greater av 5 5
Better taste 5 5
Better taste, Lower pr 3 4
Greater availability 5 5
Better taste, Lower pr 5 5
Innovative new produ 4 5
Lower price, Improved 5 5
Innovative new produ 4 4
Lower price, Innovati 4 5
Lower price 3 3
Better taste, Improved 4 5
Better taste, Greater a 5 5
I dont know 1 1
Better taste, Innovat 5 5
Improved quality 4 5
Improved quality 5 5
Better taste, Improved 4 5
Improved quality, Inn 4 4
Innovative new produ 3 5
Better taste, Lower pr 4 5
Better taste, Lower pr 5 5
Better taste, Lower pr 5 5
Better taste, Lower pri 5 5
Better taste 1 1
Better taste, Lower pr 3 5
Better taste, Lower pr 3 3
Better taste, Lower pr 3 5
Better taste, Lower pri 5 5
Better taste, Improved 4 4
Lower price 2 2
None 1 1
Improved quality 1 2
Innovative new produ 4 5
Better taste, Lower pr 2 4
Lower price 3 3
Better taste, Lower pri 5 4
Innovative new produ 1 1
Better taste, Innovat 3 1
Lower price, Greater av 5 5
Better taste 5 5
Better taste, Lower pr 3 4
Greater availability 5 5
Better taste, Lower pr 5 5
Innovative new produ 4 5
Lower price, Improved 5 5
Innovative new produ 4 4
Lower price, Innovati 4 5
Lower price 3 3
Better taste, Improved 4 5
Better taste, Greater a 5 5
I dont know 1 1
Better taste, Innovat 5 5
Improved quality 4 5
Improved quality 5 5
Better taste, Improved 4 5
Improved quality, Inn 4 4
Innovative new produ 3 5
Better taste, Lower pr 4 5
Better taste, Lower pr 5 5
Better taste, Lower pr 5 5
Better taste, Lower pri 5 5
Better taste 1 1
Better taste, Lower pr 3 5
Better taste, Lower pr 3 3
Better taste, Lower pr 3 5
Better taste, Lower pri 5 5
Better taste, Improved 4 4
Lower price 2 2
None 1 1
Improved quality 1 2
Innovative new produ 4 5
Better taste, Lower pr 2 4
Lower price 3 3
Better taste, Lower pri 5 4
Innovative new produ 1 1
Better taste, Innovat 3 1
Lower price, Greater av 5 5
Better taste 5 5
Better taste, Lower pr 3 4
Greater availability 5 5
Better taste, Lower pr 5 5
Innovative new produ 4 5
Lower price, Improved 5 5
Innovative new produ 4 4
Lower price, Innovati 4 5
Lower price 3 3
Better taste, Improved 4 5
Better taste, Greater a 5 5
I dont know 1 1
Better taste, Innovat 5 5
Improved quality 4 5
Improved quality 5 5
Better taste, Improved 4 5
Improved quality, Inn 4 4
Innovative new produ 3 5
Better taste, Lower pr 4 5
Better taste, Lower pr 5 5
u aware of the TBL products? (Rate on a scale of 1-5, with 1 being not at all aware and 5 being extremely aware)
5 being extremely aware)