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Wuhan University of Technology Graduation Project (Thesis)

The operating risks of Meituan Takeout under the background of Internet antitrust

and prevention research

College (Department): School of Management

Professional class: Business GJ 1801 class

student name: Cai Xufei

mentor: Zhu Suli

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May 29, 2022

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Author's signature: May 29, 2022

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Table of contents

Chapter One Introduction.............................................. ............. 1.1 Research background, purpose and 1

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significance........................ .................. 1.1.1 Research background and purpose........................ .............

1.1.2 Research significance ............................. .................. 1.2 Current status of relevant 1

research at home and abroad............. ........................ 1.2.1 Related research on antitrust of 1

Internet platforms............ .................. 1.2.2 Related research on operating risks of Internet 2

companies............. ............ 1.2.3 Related research on the current status of Meituan’s food 2

delivery ............. ....... 1.3 Research content........................................ ............. 1.3.1 Research 3

content........................ .................. 1.3.2 Research methods............. ..................Chapter 2 4

Current Situation of Internet Food Delivery Industry............ .................................. 2.1 The 5

development history of the food delivery industry...................... .................................. 2.2 5

Market structure of food delivery industry...... .................................. 2.2.1 Market structure of 5

the food delivery industry ................................................ 2.2.2 Main platform status. .................................. 7

2.3 Antitrust Law Impact on the takeaway industry........................................ 7

Chapter 3 Meituan Food Delivery Development Current Situation and Environmental 11

Analysis...................... 3.1 The development status of Meituan Takeaway................................ .. 11

3.1.1 Meituan’s corporate development history........................................ . 3.1.2 Meituan 11

Food Delivery’s Operation Model........................................ 3.1.3 Profit analysis of Meituan 12

Waimai...................................... 3.2 Analysis of the external environment of Meituan 13

Waimai...................................... 3.2 .1 Meituan Opportunity Analysis........................................ .. 15

3.2.2 Meituan threat analysis...................................... ..... 3.3 Analysis of the internal 15

environment of Meituan Waimai............................. ..... 3.3.1 Analysis of Meituan’s 15

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advantages ............................. ........ 3.3.2 Analysis of Meituan’s Disadvantages........................ ...........

3.4 The impact of antitrust laws on Meituan Waimai............................. ...........Chapter 4 Risk 16

Identification and Analysis of Meituan Takeout in the Context of Internet Antitrust... 4.1 16

Investigation into Meituan Food Delivery Operation Risks........................ 4.1 .1 Background and 17

purpose of investigation........................................ 4.1.2 Survey results................................................ ..... 19

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4.2 Compliance risks................................................ ........... 4.2.1 Operator compliance twenty two

risks........................ ............ 4.2.2 Distribution compliance risks........................ ............. 4.2.3 twenty three

Mergers and Acquisitions Compliance Risks........................ .................. 4.3 Market twenty three

risk ............................. ............................. 4.3.1 Merchant Risk ............................. .................. 4.3.2 twenty four

Market competitor risk............. .................. 4.3.3 User risks............ .................................. 4.4 Information twenty four

security risks...................... .................................. 4.5 Risks of Diversified Expansion twenty four

Strategy .................................Chapter 5 Internet Prevention and control of operating risks of 25

Meituan’s food delivery under the background of anti-monopoly... 5.1 Compliance risk 25

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prevention... .................................. 5.1.1 Construction of corporate compliance concept... ..................................

5.1.2 Establishment and optimization of the compliance department... .................. 5.1.3 Actively respond 27

to investigations............ .................................. 5.2 Market Risk Prevention............ .................................. 5.2.1 29

Participate in promoting industry standards Formulation...................................... 5.2.2 Finding new gravity 29

points..... .................................. 5.2.3 Optimize operational processes and balance multiple parties 29

Benefits........................ 5.3 Information security risk prevention............ .................................. 5.3.1 29

Technical support safety protection system...... .................. 5.3.2 Providing multiple 30

protections............ .................................. 5.4 Diversified expansion strategy risk prevention... .................. 30

5.4.1 Independent innovation replaces mergers and acquisitions for expansion... .................. 5.4.2 30

Integrate resources and expand cautiously............ ........................ 5.5 Supporting environment for 31

risk prevention ............. .................. 5.5.1 Creating social value............ .................. 5.5.2 31

Internationalization............. .................................. 5.5.3 Pay attention to technological 31

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innovation...... ..................................... Chapter 6 Conclusion......... ................................................................. .

references............................................... ..................Appendix A Survey on Meituan’s Operations 31

in the Anti-Monopoly Background (Consumers) ............. .............Appendix B Investigation of Meituan’s 32

Operations under the Antitrust Background (Riders) ............. .........................Appendix C Survey 32

on Meituan’s Operations under the Anti-Monopoly Background (Merchant) ......................... ....... 32

Acknowledgments ........................................ .............................47 32

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