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蔡徐菲开题报告上传版
蔡徐菲开题报告上传版
report
Internet anti-monopoly
manner.
basic content and technical solutions been clarified? Are you ready
delivery
With the increasing development of the Internet and the accelerated pace of life,
college students and corporate white-collar workers have an increasing demand for
takeaways. At the same time, with the penetration of big data technology, the Internet
platform also provides these consumers with a life that is closer to their needs. satisfy.
Such cyclical development has made the continuous expansion of Internet platforms
inevitable, and how to carry out anti-monopoly of Internet companies has become a
public debate. Last year, Alibaba and Meituan were punished, which brought the
antitrust topic to a climax. At present, most domestic research on the antitrust topic of
Internet platforms mainly focuses on the formation mechanism of monopoly, market
identification standards, antitrust laws and regulations, and inter-enterprise mergers
and acquisitions from the aspects of law and economics. There is a lack of risk
research specifically focused on the monopoly of a certain Internet company and
analysis of business risk prevention behaviors under supervision.
From a theoretical perspective, this article aims to conduct an in-depth analysis
and investigation of the Internet platform industry and Meituan Waimai, one of the
Internet companies, to analyze the operating risks in the anti-monopoly environment
from the perspective of the enterprise, explore and try this field, and enrich the anti-
monopoly Theoretical research on risk management and control. From a practical
sense, the study of Meituan Takeout’s operating risks in the Internet anti-monopoly
environment will not only help Meituan identify and avoid operating risks, but also
provide certain reference for similar Internet platform companies. .
2. The basic content, objectives, and proposed
(design)
The research goal of this article is to find out the various risks that exist in the
operation of platform companies under the Internet anti-monopoly environment
through an in-depth understanding of the current status of Meituan's food delivery
operations and an in-depth analysis of the internal and external environment, and to
explore reasonable methods to predict and resolve risks.
The first chapter of this article mainly includes the research
background, purpose and significance and explains the main research
content and ideas of this article. Chapter 2 mainly focuses on the
food delivery industry to describe the development overview of the
Internet platform industry, including the development process, market
structure, performance status of major platforms, and industry
development trends. It also explains the impact on the food delivery
industry in conjunction with the monopoly law. The third chapter
explains the current situation of Meituan Takeout in three parts:
development process, operating model and profit points, and uses SWOT
analysis to analyze the internal and external environment of Meituan
Takeout. Chapter 4 diagnoses and evaluates the operational risks of
Meituan Waimai based on the analyzed content, summarizes the results
of the questionnaire survey, and analyzes the risks according to the
four aspects of market, operations, finance and human resources.
Chapter 5: Prevention and Control of Meituan Food Delivery Business
Risks, corresponding to four different types of risks, including
inspiration for risk prevention for other Internet platform
companies. Chapter six is summary and outlook. The specific outline
is as follows:
Chapter 1 Introduction
1.1Research background, purpose and significance
1.2Relevant research status at home and abroad
1.3Research content and research methods
Chapter 2 Current Situation of the Internet Food Delivery Industry
2.1 Development history of the food delivery industry
2.2 Market structure of the food delivery industry
2.2.1 Market structure of food delivery industry
2.2.2 Main platform status
2.2.3 Differences in core elements of each platform
2.3 The impact of antitrust laws on the food delivery industry
Chapter 3 Meituan Food Delivery Development Current Situation and
Environmental Analysis
3.1 The development status of Meituan Food Delivery
3.1.1 The development history of Meituan Food Delivery
3.1.2 Meituan Takeaway’s operating model
3.1.3 The profit points of Meituan Takeaway
3.2 Analysis of the external environment of Meituan Takeout
3.3 Analysis of the internal environment of Meituan Waimai
3.4 Potential impact of antitrust laws on Meituan Waimai
Chapter 4 Risk Identification and Analysis of Meituan Takeout under the
Background of Internet Antitrust
4.1 Investigation into Meituan’s food delivery business risks
4.2 Market risk
4.3 Operational risks
4.4 Financial risks
4.5 Human Risk
Chapter 5 Prevention and Control of Meituan’s Food Delivery Operation Risks
under the Background of Internet Antitrust
5.1 Overall idea of risk prevention
5.2 Market risk prevention
5.3 Operational risk prevention
5.4 Financial risk prevention
5.5 Human risk prevention
Chapter 6 Summary and Outlook
(1)Literature research
This article searches for relevant academic papers, journals,
books and other documents on the operating status and risk research
of Internet platform companies in the anti-monopoly environment on
academic websites, libraries and other various channels to gain an
in-depth understanding of the relevant theoretical knowledge of anti-
monopoly and operating risks. analysis, and at the same time
systematically summarize the relevant information on Meituan Waimai.
While constantly studying and summarizing previous research results,
we should pay attention to the theoretical development of domestic
and foreign capital operation risk management, pay attention to
theoretical developments in related fields, and keep pace with the
times.
(2)case study method
Comprehensive use of corporate strategic analysis models such
as SWOT analysis to analyze the internal and external environment of
the industry and Meituan Takeaway, as well as competition between
platforms, thereby exploring potential risks in Meituan Takeout’s
operations.
(3)comparative analysis
While analyzing the operating model of Meituan Takeout, we also
analyze and compare the operating models of Meituan’s competitors in
the same industry, summarize their respective characteristics, and
analyze their respective advantages and disadvantages.
(4)inductive reasoning
Inductive reasoning is a kind of reasoning from the specific to the
general. From a certain point of view on individual things to a
larger point of view, there are special and specific examples to
deduce general phenomena. This article uses the method of inductive
reasoning to extend from the punishment of the representative Meituan
takeout case to the operational risks faced by the entire Internet
platform company.
(5)Questionnaire method
Questionnaires refer to formulating detailed questionnaires and
analyzing the responses of respondents to analyze the desired
results. This article draws on the potential risks of Meituan's
operations in the anti-monopoly environment by preparing a
questionnaire on Meituan's operating risks, and combining the results
of the questionnaire with an in-depth analysis of Meituan's current
situation.
Figure 1 Technical route
From December 2021 to early March 2022, determine the thesis topic, formulate
a writing outline, and submit a proposal report;
From March 2022 to early May 2022, based on the proposal report approved by
the tutor, conduct market research and complete the first draft of the thesis;
From May 2022 to early June 2022, based on the first draft of the paper approved
by the tutor, the paper will be further revised until it is finalized;
In early June 2022, submit the final thesis and apply to participate in the
graduation thesis defense.
years )