India’s leading fintech platform

for the mid-income segment

Debt Presentation

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 Founding team with deep domain experience is backed by marquee
investors
Madhusudan Ekambaram
Co-Founder & CEO
▪ 18+ years of product development &
product management experience
▪ Led the launch of e-commerce in over
10 countries while at Huawei
▪ Co-Founder at Fintech Association for
Consumer Empowerment (FACE)
NIT
SURATHKAL
Karthikeyan Krishnaswamy
Co-Founder & CTO
▪ 18+ years of product & technology
experience
▪ Designed & developed software
micro-innovations targeted for
developing countries
▪ Previously, Co-Founder & CTO at NTT
Solutions
Backed by marquee investors and raised $250 Mn in primary equity
Vivek Veda
Co-Founder & CFO
▪ 18 years of experience dealing in
multiple domains in Finance
▪ Extensive expertise in equity
research, M&A, merger, demerger,
private equity placement etc
▪ Co-Founder at Fintech Association for
Consumer Empowerment (FACE)
Sidharth V
Chief Risk Officer
18+ years of experience
Ajeet Kumar
Private and confidential
Chief Operating Officer
16+ years of experience
Ishan Bose
Chief Marketing Officer
12+ years of experience
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 ~$2.8 Bn 11 Mn+
Disbursements run rate1 Lifetime customers served1
42% growth in 1 year 40% customers started as NTC2

Private and confidential

India’s largest and $210 Mn+ <40%
profitable fintech serving Gross revenue2
65% growth in 1 year
APR
Below credit card industry avg. 42%

“400 Mn+
mid-income consumers”
$22 Mn 3.5%
PAT2 Credit Cost3
2x growth in 9 months Best in the industry

Note: 1. As of Dec-23, 2. For the period Apr23-Dec-23, 3. Cumulative New book credit cost as a % of disbursement for
YTD Dec23. Above metrics are for Dec-23; FX = 82; NTC – New-to-Credit 3
 KreditBee is amongst the most well funded & capitalized Fintech players in the
country
Net Worth / External Raised Series D of $160 Mn primary equity from global
108% 83% 96% 104% N.M.
Funding marquee investors

Net worth1
260 167 131 117 430
(USD Mn)

250

Private and confidential

KreditBee is exceptionally capital efficient, profitable and
201 scaled compared to other players

Only platform offering a wide basket of products

137
External Funding ❑ At present – Personal loans, insurance, credit score
(USD Mn) 113 reports, checkout finance, DigiGold, SME Lending
❑ Pilot Stage – Loan Against Property (LAP)
57

Upgraded to A- Category after recent fundraise

❑ A- Credit rating by CRISIL and Acuite since Sept’23
KreditBee Moneyview Navi Fibe Kissht ❑ 50bps+ benefit in blended cost of funds

Note 1: Avendus estimates for Jan’23 4

 KreditBee has cracked the mid-India segment serving their lifestyle needs
Served 11 Mn+ customers so far Select customers on KreditBee platform

Ravana
$160 credit for the purpose of
Kolar, Karnataka
shopping
Self-employed
96% 76% 26%

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Suryakant
Disbursement to Non-metro customers Self-employed Erode, Tamil Nadu
$1,200 credit for personal
reasons
700+ CIBIL Self-employed

Mahantesh
$360 credit for the purpose of
Bagalkot, Karnataka
household expenses
Salaried

$4-8k (₹3-6 lakhs) ~$250 (INR 21K) ~9 Months

Typical income p.a. Average ticket size1 Average tenure1 Balamurugan M
$933 credit for personal
Kanchipuram, Tamil Nadu
Salaried reasons

Notes: 1. For the month Dec-23

Data is for the period Apr-23 to Dec-23 unless specified 5
KreditBee is focused on high quality underserved segment
Borrowers have improved their credit score …& increasing allocation of disbursals to higher CIBIL … resulting in our exposure to 700+ CIBIL
on our platform… score customers at ~75% repeatability score customers increasing

CIBIL score movement of new borrowers1 CIBIL score of borrowers AUM split by CIBIL score

Private and confidential

46% 48%
54%
64%

95% 96%
6%
31%
6% 33%

40%
30%
23% 2% 18% 2%
3%
2%
At the time of 1st Disbursal As on Dec'22 Q4'FY20 Q4'FY23 AUM as on Mar'20 AUM as on Mar'23

NTC <700 CIBIL score >700 CIBIL score NTC <700 CIBIL score >700 CIBIL score NTC <700 CIBIL score >700 CIBIL score

Note: 1. New borrowers acquired between Apr’21 and Dec’21 6

 KreditBee has achieved significant customer and financial scale across all its
offerings

1 2 3 4

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Personal loan Adjacencies Checkout finance DigiGold
Expense Manager, Insurance &
Medium tenure cash loans directly More customer wallet share & higher Customer retention & engagement
Credit Advisory acts as significant
into customer bank accounts in retention with wide offline and online offering wherein they can do small
hook for customers offering high
<10 mins merchant coverage investments in gold
CM

74 Mn+ ~90% [] 316K+

Customer database Contribution Margin with 60%+ Payment Partners No. of Cumulative Users
attach rate

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 KreditBee is best positioned amongst other consumer fintech players

New-to-Credit

Only platform to serve multiple products

Best product market fit

Private and confidential

Well oiled platform for any new product
Launched & scaled checkout finance & DigiGold

Metro Universal

Largest lifetime registered customer base

74 Mn+ customers

BNPL/Cards All

Best quality of repeatable customers

Loans
~75% disbursement to repeat customer
Size of the bubble represents
Prime disbursements scale

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Full-stack platform driving strong value proposition for customers & partners

Loans SME finance

Wide product
New demand Insurance range Credit report Wide distribution

Repeat demand Increased demand Lending partners

Serve more Customer
Customers customers stickiness Merchants

Private and confidential

Checkout DigiGold
Multiple products Access to capital
finance Insurance providers
Better More
Instant financing underwriting utilization Partner base

Home loan
LAP
Existing

Vehicle loan Pipeline

Comprehensive product suite providing multiple monetization channels throughout customer lifecycle

Interest income Processing fee Platform partners Insurance Credit reports Penalty fee Membership &
commission commission income upgrade fee

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 India’s largest credit platform offering instant finance with personal loans

Accelerating growth to drive ~$2.6 Bn disbursals in FY24 Customer attributes1

275
COVID COVID 269 53% Customers are below age 30
261
1st Wave 2nd Wave
245 247

23% ≤26
215 29%
27-30

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177
176 175 31-35
24% ≥36
154 24%
148
137
3,150
118 119
71 101 2,780
2,580
73 79% Customers take more than 1 loan
62 82 75 2,250 2,250
1,955
1,741

1,428 10%
1,195 21% 1
1,118
956 1,009
866 836
605 637 26% 2-4
385 435 363
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5-10

Jun'19 Sep'19 Dec'19 Mar'20 Jun'20 Sep'20 Dec'20 Mar'21 Jun'21 Sep'21 Dec'21 Mar'22 Jun'22 Sep'22 Dec'22 Mar'23 Jun'23 Sep'23 Dec'23 Mar'24E 10+
43%
Annualized Disbursements ($ Mn) Average Ticket Size ($)

Note: 1. Based on amount disbursed for the month of Dec-23 10

KreditBee is a ‘true platform’ with a 50% off-book share
16.0%

14.5%
Lending partners 13.3% 13.0%2
12.0%3

~55%
Underwriting through
own book1
FY20 FY21 FY22 FY23 Dec'23

Private and confidential

KreditBee Cost of Funds (Debt)

19.8%
18.6%

Co-lending partners 14.7%

13.0% 13.0%

~45%
Underwriting through
platform partners1

FY20 FY21 FY22 FY23 Dec'23

KreditBee Cost of Funds (Co-Lending)

Notes: 1. As of Dec-23 2. After 200bps increase in repo rate; 3. After rating upgrade to A- from Crisil and Acuite 11
Debt Raised since Inception

Banks NBFCs AIFs / Wealth

Clients

Private and confidential

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 Well diversified customer acquisition strategy driving low-cost originations
Channel mix of customer acquisition Customer Acquisition Cost (USD)

278K
267k
9.7 9.5 9.3
8.6 8.9
7.8 7.7 7.7 7.6 7.7
6.4

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3.2
79k
1.0 1.4 1.0 1.0 1.0 1.0 1.0 1.0
0.8 1.0 0.7
0.1

Mar'21 Jun'21 Sep'21 Dec'21Mar'22 Jun'22 Sep'22 Dec'22Mar'23 Jun'23 Sep'23 Dec'23
CAC - Repeat Borrower CAC - New Borrower
Mar'21 Jun'21 Sep'21 Dec'21 Mar'22 Jun'22 Sep'22 Dec'22 Mar'23 Jun'23 Sep'23 Dec'23

Other Google & FB Organic & Referral

Reduced dependency on Google and Facebook from Diversification of channels & deeper tech integrations with
34% in Apr-21 to 9% in Dec-23 partners have led to cost friendly growth

Increased adoption of aggregators to provide customers with

Repeat customers have a CAC of ~$1
high ticket size & best overall repayment

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Proprietary underwriting tech stack and strong focus on risk management

120+ data sources & 24,000+ ~20 scorecards & 80+ dashboards for
variables for customers real-time risk assessment

Diversified multi-
channel acquisition1

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Organic & referral 56%

9%
Customer
3.5%
Acquisition Credit Cost2
Other Paid Channels 35%

~4.7% CAC/GMV

53% customers improved credit score & 200+ collection agencies tie-up across India
35% upgraded to bureau3 and 88% collection automation

Note 1: For the month Dec’23, 2. Cumulative new book credit cost as a % of disbursement for FY23, 3. For the period Apr’19-Mar’20 14
Deployed robust non-intrusive collection strategy yielding highly effective results

Automated Tele Agency Legal

High Risk calling calling led recourse
-3 0 30 45
Customers

Collection
Scorecard

Private and confidential

Automated Tele Agency Legal
Low Risk calling calling led recourse
Customers -3 2 45 60

Collection Efficiency Initiatives

Improved physical collection agency tie-ups from 2

in Apr’21 to 200+ currently

~88% ~95.3% ~96.5 %

On time payments Before 30 DPD Before 180 DPD Integration of dialler system with inhouse CRM

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Overall collection strategy is geared towards optimizations at each level
Top-class collections team & processes driving
Key collection metrics monitored at a product level 88% automated collections

Monitored on due month at a bucket level

Roll rate to track the dues rolling to the next bucket • Strong inhouse team of 1200 agents & 500 outsourced tele callers
efficient in vernacular collection

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• Unparalleled collection infrastructure with 200+ field recovery
agency tie-ups with access to 1,500+ agents
Monitored on due month at a bucket level
Cycle rate to track collection in each bucket

• Dynamic training & feedback for agents in accordance to changing

strategies

Hourly & daily reports measuring intraday • DRA training certification provided in line with IIBF
Collection efficiency performance

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Plunging into underpenetrated SME lending market presenting a compelling
value proposition
Why will KreditBee win in this market

KreditBee already has a rich database of 30 Mn+ self-

▪ SMEs are an underserved segment
• Banks & NBFCs typically serve mid-market and large
employed customers who has their own business
enterprises in India

Well-established origination with 59% customers from

▪ Lenders don’t follow risk-based pricing organic/referrals route to serve well in the SME segment

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• Segment is served by informal/local money lenders charging
high interest rates

Existing relationships with the 55 lending partners to aid in

achieving scale from inception
▪ Banks usually disburses in ~45-60 days
• High turnaround time to disburse affects business performance of
the customers Built a strong moat with its industry leading proprietary
underwriting risk engine, collections & risk frameworks
▪ Traditional players lack sophisticated underwriting
capabilities
• Reluctance to serve the segments makes it harder to develop & Demonstrated track record of low credit losses and consistent
train underwriting policies
profitability by serving the underserved segment

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 KreditBee is on track to create a comprehensive credit ecosystem

Till FY22 FY22-23 FY24 and beyond

Lending Adjacencies
India’s leading

Private and confidential

full-service fintech
Value-add products • Consolidating leadership position by scaling
SME lending and entering LAP segment
• Offering SaaS products to Fintech & Finserv
• Wide range of Insurance products starting institutions
Personal Loans at a premium of $0.3 pm
• Advising on making better financial
decisions with Credit Score Reports
• •
Entry level Flexi-personal loans for NTC customers Offering option to convert purchases into
EMIs with Checkout finance
• Flexi-personal loans plus for repeat or premium
NTC customers • Digital gold investment product, DigiGold,
• Premium loans to salaried & self-employed offering convenience
with good credit history & income

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 Thank you

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Private and confidential