GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various functions

BLOOM’S TAXONOMY: Knowledge

QUESTION What is the primary purpose of marketing?

OPTION A To increase sales

OPTION B To create awareness about a product or service

OPTION C To build customer relationships

OPTION D To manage the distribution of goods and services

CORRECT OPTION B

EXPLANATION FOR CORRECT The main purpose of marketing is to raise awareness of a product or
ANSWER service and create demand for it. While sales, customer relations,
and distribution are all important aspects of marketing, they are
secondary to the overall goal of creating awareness and demand.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various functions

BLOOM’S TAXONOMY: Application

QUESTION A company is launching a new line of organic skincare products. How

can they use the concept of target marketing to reach their desired
audience?
OPTION A Identify the demographic and psychographic characteristics of their
ideal customers
OPTION B Develop a marketing campaign that appeals to the general public

OPTION C Distribute their products through mass retailers

OPTION D Price their products at a premium to attract high-end consumers

CORRECT OPTION A

EXPLANATION FOR CORRECT Target marketing involves identifying a specific group of consumers
ANSWER and tailoring marketing efforts to appeal to their needs and
preferences. By understanding the demographic and psychographic
characteristics of their ideal customers, the company can develop a
more effective marketing campaign.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: Understand the principles and concepts of marketing strategies.

BLOOM’S TAXONOMY: Evaluation

QUESTION Evaluate the significance of consumer protection in marketing

practices.
OPTION A It's important to protect consumers for ethical reasons only

OPTION B It's crucial for businesses to comply with laws and build consumer
trust
OPTION C Consumer protection doesn’t impact marketing practices

OPTION D It's only necessary for large corporations

CORRECT OPTION B

EXPLANATION FOR CORRECT Consumer protection is vital for ethical compliance, comply with laws
ANSWER and to build trust among consumers, impacting marketing practices
significantly.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: Identify the different types of marketing strategies.

BLOOM’S TAXONOMY: Understanding

QUESTION Which of the following is NOT a type of marketing strategy?

OPTION A Product Differentiation

OPTION B Market Penetration

OPTION C Market Development

OPTION D Product Diversification

CORRECT OPTION D

EXPLANATION FOR CORRECT Product diversification involves developing new products for new
ANSWER markets, while the other options all involve either existing products
or existing markets.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components

BLOOM’S TAXONOMY: Analysis

QUESTION A company has been experiencing a decline in sales. Upon analyzing

the market, the company finds that there are several new
competitors offering similar products at lower prices. What is the
most likely reason for the company's decline in sales?
OPTION A The company's products are not competitive in terms of price

OPTION B The company's marketing campaign is ineffective

OPTION C The company's customer service is poor

OPTION D The company's products are not of high quality

CORRECT OPTION A

EXPLANATION FOR CORRECT The company's decline in sales is most likely due to the fact that its
ANSWER products are not competitive in terms of price. The other options
may also be contributing factors, but the price is the most likely
culprit.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components

BLOOM’S TAXONOMY: Understanding

QUESTION Which of the following is the most accurate definition of marketing?

OPTION A The process of creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society
at large
OPTION B The process of selling goods and services to customers

OPTION C The process of advertising and promoting products and services

OPTION D The process of making a profit from selling goods and services

CORRECT OPTION A

EXPLANATION FOR CORRECT Option A provides the most comprehensive and accurate definition
ANSWER of marketing, encompassing all of its key aspects. The other options
are too narrow in scope.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components.

BLOOM’S TAXONOMY: Applying

QUESTION A company is considering launching a new product. How can

marketing help the company determine whether the product is likely
to be successful?
OPTION A By conducting market research

OPTION B By developing a promotional campaign

OPTION C By setting a sales target

OPTION D By distributing the product to retailers

CORRECT OPTION A

EXPLANATION FOR CORRECT Market research is the process of collecting information about the
ANSWER market, including customer needs, wants, and preferences. This
information can be used to determine whether a new product is
likely to be successful.
GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components.

BLOOM’S TAXONOMY: Analysis

QUESTION Analyze the impact of digital marketing on traditional marketing

strategies.
OPTION A Digital marketing has no impact on traditional strategies

OPTION B Digital marketing complements traditional strategies by reaching

wider audiences
OPTION C Traditional marketing strategies are obsolete due to digital marketing

OPTION D Digital marketing is costlier than traditional methods

CORRECT OPTION B

EXPLANATION FOR CORRECT Digital marketing often complements traditional strategies,

ANSWER extending reach and engaging with a broader audience while not
rendering traditional methods obsolete.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components.

BLOOM’S TAXONOMY: Analysis

QUESTION Analyze the factors influencing pricing decisions in marketing.

OPTION A Demand and supply

OPTION B Production costs and government policies

OPTION C Competitor pricing and consumer behavior

OPTION D All of the above

CORRECT OPTION D

EXPLANATION FOR CORRECT Pricing decisions are influenced by multiple factors including
ANSWER demand, costs, competition, and government policies.

GRADE 12

SUBJECT Business Studies

CHAPTER NAME Marketing

LEARNING OBJECTIVE: To understand the concept of marketing and its various components.

BLOOM’S TAXONOMY: Knowledge

QUESTION What are the key characteristics of an effective advertisement?

OPTION A Creativity, length, and cost

OPTION B Creativity, relevance, and target audience

OPTION C Length, target audience, and location

OPTION D Cost, relevance, and location

CORRECT OPTION B

EXPLANATION FOR CORRECT Effective advertisements are characterized by creativity, relevance to

ANSWER the target audience, and their needs.