ROHITH K (2313123)

Descriptive Statistics
Dependent Variable: Sales
In-Store Std.
Promo Coupon Mean Deviation N
Hi Yes 9.2000 .83666 5
No 7.4000 1.14018 5
Total 8.3000 1.33749 10
Med Yes 7.6000 1.14018 5
No 4.8000 .83666 5
Total 6.2000 1.75119 10
Lo Yes 5.4000 1.14018 5
No 2.0000 .70711 5
Total 3.7000 2.00278 10
Total Yes 7.4000 1.88225 15
No 4.7333 2.43389 15
Total 6.0667 2.53164 30

When examining the sales data, we find that the average sales associated with high in-store
promotions and coupons are greater than the overall average (grand mean).

Tests of Between-Subjects Effects

Dependent Variable: Sales
Type III Sum
Source of Squares df Mean Square F Sig.
a
Corrected Model 162.667 5 32.533 33.655 .000
Intercept 1104.133 1 1104.133 1142.207 .000
ispromo 106.067 2 53.033 54.862 .000
coupon 53.333 1 53.333 55.172 .000
ispromo * 3.267 2 1.633 1.690 .206
coupon
Error 23.200 24 .967
Total 1290.000 30
Corrected Total 185.867 29
a. R Squared = .875 (Adjusted R Squared = .849)

No interaction: The combination of coupons and promotions doesn't create an additional

boost in sales compared to their individual effects.
Independent contribution: Both promotions and coupons individually lead to higher sales.
While the data shows that higher sales coincide with both high in-store promotions and
coupon distribution, the parallel lines in the graph indicate that these factors likely have
independent effects. This means that increasing one factor does not significantly influence
the impact of the other on sales. In simpler terms, offering coupons and running in-store
promotions seem to contribute individually to higher sales, and neither one strengthens the
effect of the other.
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