PROJECT AROMA

PROJECT AROMA
INDUSTRY OVERVIEW PROJECT AROMA FUND REQUIREMENT
Beauty & Personal Care in India
(In $ Bn) INR 7.5 Cr
30
➢ “Aroma” Founded in 2018 is on a
mission to inspire healthy and • Working capital
hygienic living
25 • Selling & Distribution
➢ Key Product Categories include • Marketing & Branding
20 Sanitizers, Hair Care, Perfumes
and Fragrances, Skin care et al INVESTMENT RATIONALE
15
➢ Focus on robust developing State of Art Inhouse
10 distribution network across Tier manufacturing capability
II, Tier III Cities & Rural Market
50+ SKUs across multiple
5 categories
➢ License to Manufacture Cosmetic
0
& Ayurvedic products Highly skilled & experienced
2019 (A) 2022 (P) 2025 (P) management
Cosmetics Fragrances Personal Care Skin Care
AROMA – THE NEW WAY

Value for money with products lighter on your

skin & pocket

Products designed to offer easy & quick hygiene

& personal care solutions anytime & anywhere

Serving the underserved market in Tier II, Tier III

cities & Rural India

Rapid expansion in fast growing Hyper-market

chains & modern trade across Country
REVENUE TRACTION

STATE-WISE SALES FOR SEP22 MONTH ON MONTH SALES GROWTH

Retain touch Sales from 20.0

2.5K + points available 50% + Gujarat
57%
17.8
16.0

Revenue (INR Lakhs)

Modern trade INR 47%
28 stores 10.5L+
MRR 12.0
11.4

43%
8.0
BRAND-WISE SALES APR22 - SEP22 7.7

5.4
4.0
INR 31.8 Lakhs

INR 25.7 Lakhs -

Jun-22 Jul-22 Aug-22 Sep-22
INR 5.6 Lakhs Month
CONTACT US

PROFICIO GROUP
Web : www.proficioadvisors.com
Email : info@proficioadvisors.com
Tel : 022 – 2628 6677

Aankit Jain
aankit@proficioadvisors.com / +91 96996 80721

Chetan Jain
chetan@proficioadvisors.com / +91 91520 97189