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SCHEMATIC DESIGN OF A

PROPOSED THEME PARK DEVELOPMENT

Presented to

The College of Architecture and Sustainable Built Environments


Pamantasan ng Lungsod ng Maynila

In Partial Fulfillment of the Requirements for the Course


Architectural Design VI

By
Nohay, Louise Audrey J.

Ar. Donna Veronica P. Rabe, uap


Design Laboratory Adviser

April 2024
TABLE OF CONTENTS

TABLE OF CONTENTS ............................................................................................................ ii


LIST OF TABLES ................................................................................................................... iv
LIST OF FIGURES ..................................................................................................................iviv

CHAPTER I

DESIGN CONSIDERATIONS FOR THEME PARK DEVELOPMENT ................................11


1.1. Theme Development .....................................................................................................11
1.2. Site Selection ..................................................................................................................11
1.3. Master Planning .............................................................................................................22
1.4. Attraction Variety...........................................................................................................33
1.5. Safety Measures ............................................................................................................44
1.6. Thematic Immersion .....................................................................................................44
1.7. Queue Management........................................................................................................44
1.8. Environmental Sustainability ........................................................................................55
1.9. Technology Integration .................................................................................................55
1.10. Flexibility for Expansion................................................................................................55
1.11. Climate Considerations .................................................................................................55
1.12. Accessibility ..................................................................................................................66
1.13. Capacity Planning .........................................................................................................66
1.14. Entertainment and Education ........................................................................................66

CHAPTER II

LOCAL AND INTERNATIONAL GUIDELINES FOR THEME PARK DEVELOPMENT

2.1. “Public Parks and Open Spaces” ....................................................................................88


2.2. PD 1096 (NATIONAL BUILDING CODE OF THE PHILIPPINES) ........................ 11 11
2.3. PHILIPPINE GREEN BUILDING CODE ................................................................. 11 11
2.4. Governing Park Development Design Guidelines of Menifee, California.................. 13 13
2.5. Governing Park Development Design Guidelines of Delhi, India ............................... 16 16

CHAPTER III

FEASIBILITY AND ANALYSES ......................................................................................... 18 18


3.1. 18
User Analysis .............................................................................................................. 18
3.1.1. List of Users ................................................................................................. 18 18
3.2. Space Analysis ............................................................................................................ 2525
3.3. Environmental Analysis .............................................................................................. 33 33

3.3.1. 33
Sun Study ..................................................................................................... 33
3.3.2. Wind Study ................................................................................................... 34
3.3.3. Climate Study ................................................................................................35 35
3.3.3.1. Regional Climate...................................................................... 35 35
3.3.3.2. Philippine Climate Map Based on Rainfall Distribution ......... 36 36
3.3.3.3. Climate History ....................................................................... 37 37
3.3.4. Air Quality .................................................................................................... 38
3.3.5. Site History.................................................................................................... 39
3.3.6. Physiography .................................................................................................40 40
3.3.6.1. Slope and Elevation .................................................................. 40
3.3.7. Surficial and Bedrock Geological Mapping ..................................................41 41
3.3.8. Man-Made Hazards ...................................................................................... 41 41
3.3.8.1. Typical Environmental Hazards ...............................................41 41
3.3.8.2. Existing Building Structures ................................................... 41 41
3.3.8.3. Surface Water ...........................................................................42 42
3.3.9. Natural Hazards ............................................................................................. 42 42
3.3.9.1. Fault lines, Earthquakes, and Landslides ................................ 43 43
3.3.9.2. Flooding .................................................................................. 44 44
3.3.9.3. Forest Fire History .................................................................. 45 45
3.3.10. Access and Road Networks ........................................................................... 45 45
3.3.10.1. Tourism Corridors .................................................................... 45
3.3.10.2. Major and Minor Roads .......................................................... 46 46
3.3.10.3. Transit Routes ......................................................................... 47 47
3.3.11. Land-Use Mapping ........................................................................................ 48
3.3.11.1. Commercial/Retail ................................................................... 48 48
3.3.11.2. Mixed Use ............................................................................... 49 49
3.3.11.3. Residential ................................................................................49 49
3.3.11.4. Parks and Open Spaces ........................................................... 50 50
3.3.11.5. Civic and Institutional Spaces ................................................. 50 50
3.3.11.6. Industrial................................................................................... 50
3.3.11.7. Agricultural ............................................................................. 51 51
3.3.11.8. Protected Area ......................................................................... 51 51

CHAPTER IV

CASE STUDIES ..................................................................................................................... 52


52

4.1. Best Practices for Theme Parks.................................................................................... 52


4.2. Adaptability of Innovations to Philippine Setting ........................................................ 55 55

CHAPTER V

BUBBLE SPACE DIAGRAMS ............................................................................................. 59


59
CHAPTER VI

FORM CONCEPT .................................................................................................................. 62


62

CHAPTER VII

PLANNING CONCEPT ......................................................................................................... 65

CHAPTER VIII

BRANDING CONCEPT .........................................................................................................69 69


8.1. Logo ............................................................................................................................ 69
8.2. Name and Slogan ........................................................................................................ 70
8.3. Colors .......................................................................................................................... 70
8.4. Brand Values ............................................................................................................... 71

iii
LIST OF TABLES
Table 1. User Analysis .................................................................................................. 18
Table 2. Space Tabulations ........................................................................................... 25 25
Table 3. Climate History of Malolos as of March, 2000................................................37 37
Table 4. Climate History of Malolos as of March, 2010................................................37 37
Table 5. Climate History of Malolos as of March, 2020................................................38 38

LIST OF FIGURES

Figure 1. Sun study for the proposed site in Malolos, Bulacan ......................................... 33
Figure 2. Wind Rose diagram of Malolos, Bulacan ...........................................................34
Figure 3. Monthly Temperature Graph of Bulacan, Philippines ...................................... 35
Figure 4. PH Climate Map ...............................................................................................36
Figure 5. Site history in Malolos Bulacan as of 2002 .......................................................39 39
Figure 6. Site history in Malolos Bulacan as of 2010 .......................................................39 39
Figure 7. Site history in Malolos Bulacan as of 2015 .......................................................40 40
Figure 8. Site Elevation Graph of the proposed site in Malolos, Bulacan.........................40
Figure 9. Nearest Active Fault Trace from Malolos, Bulacan .........................................43 43
Figure 10. Detailed Hazard Map of the City of Malolos, Bulacan, Philippines ................44
Figure 11. Land Use mapping of Malolos, Bulacan, Philippines ..................................... 48
Figure 12. Masterplan Bubble Space Diagram ..................................................................59
Figure 13. Staff Office Building Bubble Space Diagram ..................................................60
Figure 14. Walk-Up Apartelle Bubble Space Diagram .................................................... 61
Figure 15. Central Hub Form Concept ............................................................................. 62
Figure 16. Park Gateway Form Concept .......................................................................... 63
Figure 17. Park Gateway Form Inspiration ...................................................................... 63
Figure 18. Planning Concept Inspiration .......................................................................... 65
Figure 19. Planning Concept Based on Sub-themes..........................................................66 66
Figure 20. Planning Concept Based on Zoning ................................................................ 67
Figure 21. Proposed Theme Park Logo ............................................................................ 69

REFERENCES ...................................................................................................................... 73

iv
CHAPTER I

DESIGN CONSIDERATIONS FOR THEME PARK DEVELOPMENT

Creating a captivating, sustainable, and financially successful theme park


experiences require a thorough understanding of the many factors at play, from
market analysis and site selection to thematic development and operational strategy.
To consider the complex interactions between various elements that influence the
planning, execution, and long-term viability of this dynamic recreational area, this
chapter provides the crucial aspects that are inherent in theme park development.

1.1. Theme Development

"A social artwork designed as a four-dimensional symbolic landscape,


evoking impressions of places and times, real and imaginary" is the definition of a
"theme park" (King, 2000, pp. 837-739). Within the business, the term is used
imprecisely, conflating classic amusement and thrill parks with more typical, but
culturally restricted, themed venues. But the distinctions are evident.

Its purpose is to create an imaginary place to produce a psycho-social


engagement that gives a story, mental and emotional dynamics, dramatic detail and
aesthetic states. A captivating theme that resonates with the target audience and
permeates all aspects of the park, including rides, attractions, landscaping,
architecture, and even staff costumes are the factors that create a Theme Park.

1.2. Site Selection

‘The characteristics are synthesized to define a theme park as “a closed space


with controlled access and a thematic identity that employs performative labor or
adopts merchandising to form a site that affords visitors opportunities for hybrid
consumption and the possibility of themed experiences.’ (Liang and Lee, 2019)

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Britain's national tourism administration has proposed the ideal of the theme
park location must meet four conditions which was that in 2-hour driving range there
is a population of 12 million or less than 1h from big tourist resorts, it must be near
two commercial concentration areas, it compared with other theme parks adjacent at
best and it is within 15 minutes according to the main road traffic.

At the same time the institute points out five important factors to consider of
the theme park land location which are that it is located beside the main trunk or
nearby, the line of sight is open, there is plenty of water, electricity, sewage treatment
facilities, the residents nearby don't mind and there are plenty of lands. (Hu, 2013)

Selection of a location with sufficient space for development, good


accessibility, and considerations for future expansion. The site should also offer
attractive natural features or allow for creative landscaping to enhance the theme.

1.3. Master Planning

Yabing Li (2007) put forward the theme park spatial economic structure is
mainly composed of theme tourism clusters around space structure and the structure
of land use spatial structure and layout of the formats.

According to Leisure Business Advisors LLC, it is crucial to create a


comprehensive master plan that outlines the layout of the park, including the
placement of attractions, amenities, guest services, backstage areas, and circulation
routes. Consider factors like guest flow, sightlines, and thematic coherence.

The functional arrangement frequently adopts the "loop" design that is


typical of many modern amusement parks. The themed zones in this arrangement
are centered around a lake, which frequently acts as the venue for nighttime events.
The "hub and spoke" design, which was initially made popular by Disneyland, is
another typical pattern. Its focal point is a visual emblem, such a castle, from which
thematic sections radiate outward. There are numerous layouts in use, although none
stand out as being better than the others. The selection of the most functional layout

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is influenced by specific site features, just as other design elements.

This strategy aids in optimizing both crowd flow and total holding capacity.
For convenience, the main stores are typically located close to the exit.

To guarantee easy travel throughout the theme park, a visitor circulation plan
can also be created based on regular guest behavior and pedestrian planning
guidelines. This reduces congestion and improves visitor comfort.

1.4. Attraction Variety

Under certain conditions, however, theme attractions can become more


effective than thrill ones. This is true if a certain area of a park has become too
saturated with thrill type rides, or a recent theme is especially popular amongst the
public. Another conclusion of the study is that it is more efficient to invest in
multiple smaller attractions than in one large attraction. (Dvorachek, 2018)

To offer a diverse mix of attractions catering to different age groups,


interests, and thrill levels is one of the most impactful attributes of a theme park.
According to the study of Dvorachek, theme park attraction attributes are as follows:
Spin, Drop Tower, Water flumes, Omni mover, Roller coaster, Fast Guided track,
Show, Simulator, Train, Variable Track, Truck, Based on well-known story,
Environment, Age interest, Thrill scale, Sensory Scale, Auditory, Olfactory, Tactile,
and Examples.

1.5. Safety Measures

When sustainability of tourism is considered, the safety record of theme


parks and amusement venues must be something that owners and operators put at
the top of their lists.

ASTM F 24 on amusement rides and devices is the only standards-writing


body with exacting safety standards on amusement rides and devices (IAAPA,

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2010). The adherence to these standards is voluntary, unless the adoption of these
standard has occurred at the state level or an organization has self-imposed these
standards. (Avery and Dickson, n.d.)

Prioritizing safety throughout the park's design can be achieved by including


ride safety features, provision for spaces emergency procedures, crowd management
design strategies, and accessibility for guests with disabilities.

1.6. Thematic Immersion


Theme games such as roller coaster and leap over the horizon have a positive
overall rating, which is consistent with previous studies of (Guo et al., 2017; Wei et
al., 2021). It indicates that the sense of immersion, memorable and unique
experience of tourists will greatly enhance their satisfaction, thus triggering their
intention to revisit.

It is through creating an immersive environment through thematic


storytelling, scenic design, landscaping, architecture, lighting, sound effects, and
special effects that creates an encouraged suspension of disbelief and transport
guests into the world of the theme.

1.7. Queue Management

Nevertheless, waiting in a long queue is never desirable. The frustration can


be significant enough to stop the customer visiting the theme park again. Therefore,
if queuing can be organized or designed into a mechanism in which people do not
repeatedly queue for a ride, satisfaction must be significantly increasing.

Design of efficient queue lines with interactive elements, shade structures,


and themed environments is effective to enhance the waiting experience and reduce
perceived wait times. It is recommended to consider implementing virtual queuing
systems or ride reservation systems for added convenience.

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1.8. Environmental Sustainability

A growing number of customers demand simple, effective, and enjoyable


service in addition to a high level of environmental protection. It seems that a lot of
travelers these days choose locations that are unspoiled, safe, and uncrowded.
(Shabazz, et.al., 2017)

Certain steps towards sustainability measures include incorporating


sustainable design principles into the park's infrastructure and operations, including
energy-efficient buildings, renewable energy sources, water conservation measures,
waste management programs, and green spaces.

1.9. Technology Integration

The current development of the virtual reality market is driven by the


continuous digitization advancements in the technology. An increasing number of
theme parks have incorporated VR technology as an innovative way to attract more
visitors by creating unique experiences. (Oakley, 2019)

1.10. Flexibility for expansion

Flexibility for future expansion of theme parks is crucial for ensuring


sustained growth, attracting repeat visitors, and keeping up with changing trends and
technologies. It is important to design the park layout and infrastructure with
flexibility to accommodate future expansion and growth. Allot annual events for the
theme park’s promotion and collaborate with other industries.

1.11. Climate Considerations

McClung [9] pointed that the one of the most important factors influencing
park attendance is climate. In the theme park, many thrill rides are in outdoor areas.
The weather and climate are the key issues. To make the park safe and enjoyable to
visit all year round, the designing and planning about the logistic and construction

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of the theme park are crucial. Given the tropical climate of the Philippines, it is
recommended to design the park with ample shading, cooling stations, and indoor
attractions to provide relief from the heat and occasional rain showers. Incorporate
lush landscaping with native plants that thrive in the local climate.

1.12. Accessibility

Tourism is an important aspect in the lives of many people, including people


with disabilities. “Tourism fulfills human desirable, trans-situational goals, needs
and values. Individuals with disabilities are often socially excluded, at home and
while visiting or travelling” (Zenko & Sardi, 2014, p. 653). Certain accommodations
must be present in theme parks in order to conveniently cater to PWDs are: Special
access to attractions, wheelchair/ EVC Rental, Allowance of Service Animals,
Braille Accommodations, Hotel Room Accommodations, and Assistive Listening,
that are all present in Walt Disney World.

1.13. Capacity Planning

Previous studies have identified a number of factors affecting a theme park’s


capacity. For instance, it has been suggested that the number of theme park visitors
affects their waiting time, whereas visitors’ waiting time affects their satisfaction
level (Liang 2009; Zhang, et al. 2012).

Design the park with consideration for capacity management to avoid overcrowding
during peak seasons. It is effective to incorporate features such as wide walkways,
multiple entry points, and queue management systems to ensure a smooth flow of
visitors.

1.14. Entertainment and Education

More important aspects of amusement and theme parks are their rich
entertainment resources which have great potential for family recreation and youth
development. A theme park in particular, with an array of well-designed programs

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and fun-driving attractions, could be a wonderful site for parents to allow their young
kids to grow in many areas. (Lee, Bob and Jin, Lei, 2021) "Family Recreation and
Theme Parks," Visions in Leisure and Business: Vol. 23: No. 1, Article 5.

Offer a mix of entertainment and educational experiences that appeal to a


wide range of visitors. Incorporate interactive exhibits, live shows, and themed
experiences that entertain while also providing opportunities for learning about
Filipino culture, history, and natural heritage.

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CHAPTER II

LOCAL AND INTERNATIONAL GUIDELINES FOR THEME PARK


DEVELOPMENT

Theme parks have steadily developed from the early 1900s to rank among the most
popular categories of tourist attractions. Theme parks have become lucrative
destinations for some places. It offered vital reasons to visit and somewhat made up
for the lack of attractions in many places. Theme parks are becoming popular
vacation destinations and global entertainment trends, as highlighted by Liu [8] and
Milman [11].

It is not just a kind of attraction; it is also a reason to go and a mode of transportation.


A high degree of imagination and expert understanding of logistics and operational
requirements are necessary for the design and development of theme parks.

2.1. Governing Park Development Design Guidelines of “Public Parks and Open
Spaces”:

Minimum standards for the creation, promotion, operation, and use of healthy
public open spaces:

2.1.1. Open and accessible

a) Recognizing that public open spaces are essential to the core


functioning of a community, all such spaces shall be designed and
developed cohesively within the network of other essential destinations
and establishments.

b) All public open spaces shall be easily accessible by foot, wheelchair,


bicycle, and other forms of active or light modes of mobility, and public
transit. Such accessibility includes multiple entry and exit points, safely
designed walking paths and pedestrian crosswalks, and clear way

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finding to connect to public transport stations. Running routes, bicycle
lanes, and active transport parking facilities shall also be incorporated
into the design and development of public open spaces, as applicable.
These shall be in accordance with the National Building Code of the
Philippines, DPWH Department Order No. 263 s. 2022, and other
related laws and issuances.

c) All public open spaces shall ensure safe routes going to and from its
premises by mandating strict vehicle speed limits in roads connected to
or surrounding the public open space, and maintaining park visibility
during daylight hours and proper lighting at night; provided, that such
lighting do not compromise the diurnal cycle of plants and animals
present in the public open space.

2.1.2. Child, elderly, persons with disability/ies, and pet-friendly

a) All public open spaces shall be sensitive and responsive to the needs of
all its users, especially the children, elderly, and persons with limited
physical mobility or other disabilities, in accordance with Batas
Pambansa 81g. 344 Implementing Rules and Regulations, other related
laws and issuances.

b) Sidewalks, walking paths, pedestrian and crossing infrastructures, and


other accessibility facilities shall be provided at grade. Materials that
are tactile, not slippery when wet, well-lit and that can provide high
contrast shall be used in the development or enhancement of such
spaces.

c) All signages, controls, or nudges for way-finding shall be made visible


with appropriate visual design, text and language (e.g. in Braille or in
Filipino, as appropriate), and placed in conspicuous areas at suitable
height for children and people in wheelchairs.

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d) Public open spaces shall, as applicable, provide appropriate, sanitary,
and properly maintained breastfeeding and changing stations for
mothers with infants or children.

e) Senior citizens, persons with disability, and pregnant women shall


be provided with an express lane, or otherwise given priority.

2.1.3. Eco-friendly, sustainable and non-polluting

a) Development or enhancement of public open spaces shall, under


no circumstance, destroy, displace, and/or contaminate existing natural
habitat of local wildlife, forests, or agricultural domains.

b) Development or enhancement of public open spaces shall consider


greening strategies, and non-polluting landscape design features, such
as green streetscape, appropriate lighting requirements that prevent
light pollution, permeable landscape surfaces, etc.

c) Public open spaces with water facilities like ponds, aquariums,


fountains, or other related attractions, shall be designed to consume
water efficiently and sparingly, and use harvested rainwater whenever
possible.

2.1.4. Climate and disaster resilient

a) Public open spaces shall be developed with the aim of mitigating or


reducing hazards and risks around its area.

b) All identified public open spaces shall be suitable for use in accordance
with the results of the LOU Climate and Disaster Risk Assessment
(CDRA).

c)

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2.2. Governing Laws for Development Design Guidelines of “PD 1096
(NATIONAL BUILDING CODE OF THE PHILIPPINES)”:

2.2.1. Zoning Classification I-1

a) Minimum Required Off-street (Off-RROW) cum On-Site Parking Slot,


Parking Area and Loading/Unloading Space Requirements by Allowed
Use or Occupancy:

One (1) car slot and one (1) jeepney/shuttle slot for every 50.00 sq.
meters of spectator area; and one (1) bus parking slot for every two (2)
hundred (200) spectators.

b) Special Provision on the Handicapped: For buildings/structures to be


provided with features intended for the use or occupancy of the
handicapped, the minimum provisions of Batas Pambansa (BP) Bilang
344 and its Implementing Rules and Regulations (IRR) with respect to
parking shall be strictly observed.

2.2.2. Minimum Setbacks for Recreational

Road Right-of-Way (RROW) Width (Meters): 21


Front (meters) 5, Side (meters) 3, Rear (meters) 3

2.3. Related Governing Laws based on the PHILIPPINE GREEN BUILDING


CODE:

2.3.1. Water Recycling:

Recycled water from Sewage Treatment Plants (STP) shall be reused for
non-potable purposes.

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Requirements:

The recycled water produced on site shall be reused for non-potable


purposes such as toilet flushing, irrigation, and cooling towers through a
distinct and separate piping system from the potable water supply system.

2.3.2. Open Space Utilization:

The inclusion of green areas or landscaped areas for indigenous or


adaptable species of grass, shrubs and trees will help in providing more
permeable surface for the building development’s open space and thus allow
the re-charging of natural groundwater reservoir, control stormwater surface
run-off, cool the building surroundings, and provide indoor to outdoor
connectivity for the building occupants.

2.3.3. Solid Waste Management

Efficient waste management requires the adoption of efficient waste


management practices and use of eco-friendly materials.

a) Material Recovery Facility (MRF)

MRF shall be provided for the collection and segregation of solid waste
Materials. The requirements shall be:

● Buildings shall be provided with a minimum area for MRF as


specified in Table 15.

● MRF shall be fully enclosed and easily accessible from within the
building and from the outside for easy collection of waste.

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2.4. Governing Park Development Design Guidelines of Menifee, California:

2.4.1. Site Planning

Park design and site planning shall include analysis and integration of
onsite and off-site features such as bicycle and pedestrian trails, open
space areas, topography, views, existing vegetation and joint–use needs
of adjacent schools. Community Plans, Master Plans, Specific Plans,
Planned Communities and other City planning documents shall be
referenced when analyzing and evaluating the project during site
planning.

2.4.2. Grading and Drainage:

All park projects shall have positive drainage and provide the necessary
components for drainage. Drainage is to be directed away from buildings,
playgrounds, backstops, electrical enclosures, and irrigation controllers.
The following gradients shall be used in preparing grading and drainage
plans.

2.4.3. Paving, Walkways, and Mow Curbs:

a) Paving and Walkway Designs: Walkways that provide a loop system


are preferred. Primary walkways in the park shall be concrete paving
without color.

b) At park perimeter(s) and parking lots, walkways should be located to


provide a logical, convenient, and aesthetic means of accessing the
park. Walkways shall be accessible to all users. Aesthetically,
walkways should be designed to allow the user to enjoy on and off-site
views, and the different amenities of the park.

c) Walkway Locations: Where possible, provide walkways to separate

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turf areas from shrub and groundcover areas to reduce edging costs.

d) Walkway Widths

• Primary pedestrian/maintenance access walkways and security


lighting: Nine feet wide minimum.
• Walkways adjacent to ball field lights: Twelve feet wide minimum.
• Walkways adjacent to parking stalls without wheel stops: Nine feet
wide minimum.
• Secondary pedestrian walkways without maintenance access or
security lighting: Six feet wide minimum.

2.4.4. Fencing and Walls

a) Parks shall be designed functionally and visually as open as possible


with as little fencing as possible. Fencing shall only be provided for
sports fields, joint–use areas, or where there is a safety issue that cannot
be reasonably addressed by some other means. Fencing may be used
where a tot lot is in close proximity to streets, parking lots or other high
volume vehicular use areas that pose a safety concern. For security
reasons, solid fencing shall not be used.

b) Ornamental fencing shall be used to maintain views or to be consistent


with a project’s design theme.

c) Pedestrian gates shall be a minimum of four feet wide. Gates for


maintenance vehicles shall be a minimum of twelve feet wide; use
double swing gates.

2.4.5. Planting

Planting Design: Shall be appropriate for the site and climate conditions
and shall enhance the park site and the park user’s experience.

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All parking areas shall provide a minimum of five percent of the parking
area as landscaping. Within the parking area, one 24–inch box tree shall
be provided within 30 feet of each parking space.

2.4.6. Comfort Stations

Comfort stations may contain men’s and women’s restrooms, an electrical


room, a plumbing chase, a Community Services storage room, and a
community storage room. Comfort stations shall include the following
specific requirements:

a.) Building Design: The building design and materials shall harmonize
with the design of the park’s theme or natural character.

b.) The building shall be designed to facilitate natural air ventilation. If an


exterior privacy wall is needed at the entries to the comfort station, the
wall should be no larger than necessary and shall not be L–shaped. The
entrance to the comfort station shall face the main area of activity.

2.4.7. Surveillance

These measures deal with the location and use of physical features,
electrical and mechanical devices, activities, and people to maximize
visibility in the environment.

They create a risk of detection for intruders and offenders, and a


perception of safety for legitimate users.

2.4.8. Outdoor lighting

a) Provide exterior lighting for visibility at night in parking lots, on


pedestrian paths, at building entrances and exits, etc. to enable people

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to see where they are going and identify others along their route.
b) Illuminate areas around buildings where persons might hide.
c) Avoid lighting isolated areas that people should not use at night.
d) Make sure that trees, or other landscape improvements, do not block
light.

2.5. Governing Park Development Design Guidelines of Delhi, India:

2.5.1. Physical Access and Adjacency

Physical Access considers safety, compatibility, privacy, concentration of


activities, ease of operations and administration.:

a) Activities shall be grouped to maximize desirable effects (accessibility,


control of participants, multi-uses)
b) Activities shall be separated to minimize conflicts including noise and
degree of physical activity.
c) The placement of active and passive spaces shall allow for
simultaneous occurrence of diverse activities.
d) Arrange activity areas to encourage casual interaction among users by
introducing transitional areas for lounging and providing visual access.
e) Use visual access as a significant tool for administrative control.

2.5.2. Planning Norms

a) Active Recreational Areas

• Position imaginative and/or social play features to be properly


accessible.
• Provide shade structures that are free-standing or attached to the play
structures.
• Provide restrooms, within 30m. of play area.

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b) Layout and Equipment

• Provide age designation signage at the entrance of each area that


states the age
• appropriateness of the play equipment and recommendations for
adult supervision.
• Orient the swing area away from the active play area to avoid
conflicts in play circulation.

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CHAPTER III

FEASIBILITY AND ANALYSES

3.1. User Analysis

This will examine and comprehend the requirements, inclinations, and actions of
the individuals using the space. To ensure that the finished constructed
environment is both visually beautiful and sensitive to the requirements and
desires of the people who will use it, this part will assist the designer in making
design decisions.

3.1.1. List of Users

STAFF / EMPLOYEES TABULATION


CUSTOMER SERVICE EMPLOYEES
USERS DESCRIPTION REMARK/S
Guest Services Staff members who assist guests with inquiries,
provide maps, give directions, and handle lost
and found items.
Front Entrance/ They welcome visitors, scan passes or tickets
Ticketing take care of crowd control during busy times,
sell tickets, and accept payments.
Finance Officer Managing the park's finances, including
budgeting, payroll, and accounts
payable/receivable.
Retail/Merchandise Employees working in gift shops and
merchandise stores, including sales associates
and cashiers.
Entertainment Staff Offer a mix of entertainment and educational
experiences that appeal to a wide range of
visitors.

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OPERATIONS STAFF / EMPLOYEES
Theme Park They may assist in the maintenance, repair, and
Assisting inspection of rides, attractions, and other
Engineers infrastructure throughout the park. Their duties
may also involve troubleshooting technical
issues, conducting safety checks, and ensuring
that all equipment meets regulatory standards.
Ride Operators Their duties typically include greeting guests,
enforcing safety regulations, and operating ride
controls to start, stop, and monitor ride
movements.
Technicians Technicians in a theme park context are skilled
workers responsible for maintaining, repairing,
and troubleshooting various technical systems
and equipment within the park.
FOOD AND BEVERAGE EMPLOYEES
Chefs are responsible for overseeing the culinary
operations within various food outlets
throughout the park.
Cooks work under the supervision of chefs to prepare
and cook food items according to established
recipes and standards. In a theme park setting,
cooks may be assigned to specific stations or
areas within food outlets.
Servers They greet customers, take orders, and deliver
food and beverages promptly and accurately.
Cashiers handle transactions and process payments for
food, beverages, merchandise, and other goods
sold within the theme park.
CUSTODIAL EMPLOYEES

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Grounds management of the theme park's outdoor
Maintenance spaces, including gardening, landscaping, and
route upkeep.
Janitorial and Staff responsible for maintaining cleanliness
Cleaning throughout the park, including janitors,
cleaners, and waste management personnel.
PROMOTIONS STAFF
Promotions Event is responsible for planning, organizing, and
Coordinator executing promotional events within the theme
park.
Promotion The Promotions Assistant works under the
Assistant supervision of the Promotions Event
Coordinator to support promotional campaigns
and activities within the theme park.
IT Associates responsible for leveraging digital platforms and
technologies to promote the theme park online.
SAFETY AND MEDICAL STAFF
Safety responsible for overseeing safety protocols and
Officer/Coordinator procedures within the theme park to ensure the
well-being of guests and employees.
First Aid Attendant trained medical personnel stationed throughout
the theme park to provide immediate medical
assistance to guests and employees in case of
illness or injury.
Paramedic They provide advanced medical care, assess
and treat injuries and illnesses, and coordinate
with local emergency services
SECURITY STAFF
Security Guards Responsible for ensuring the safety and security
of guests and staff, patrolling the park, and
responding to incidents or emergencies.
Bag Checkers Staff stationed at park entrances to inspect bags

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and belongings for prohibited items.
Surveillance Monitoring CCTV cameras and observing
Personnel crowds for any signs of suspicious activity.

ADMINISTRATION
Theme Park is the highest-ranking executive responsible for
Director the strategic direction and overall management of
the theme park.
Head of oversees all engineering activities within the
Engineering theme park. This includes the design,
construction, maintenance, and repair of rides,
attractions, and infrastructure.
Head of is responsible for overseeing the day-to-day
Operations operations of the theme park. They develop and
implement strategies to improve efficiency,
enhance guest satisfaction, and maximize revenue
generation.
Food and in charge of all culinary and dining operations
Beverage within the theme park.
Director
Retail Director manages all retail operations within the theme
park, including gift shops, merchandise stores,
and souvenir kiosks. They develop
merchandising strategies, select product
offerings, and oversee inventory management and
sales promotions.
Head of Human oversees all aspects of human resource
Resources management within the theme park. This includes
recruitment, training, performance management,
employee relations, and compliance with labor
laws and regulations.

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Landscape is responsible for the design, maintenance, and
Manager enhancement of the theme park's outdoor spaces.
Electrical The Electrical Engineering Manager oversees all
Engineering electrical systems and infrastructure within the
Manager theme park.
Promotions is responsible for planning and executing
Manager marketing campaigns and promotional events to
drive attendance and revenue for the theme park.
Front of House oversees guest services and hospitality operations
Manager within the theme park.
Recruitment responsible for attracting, selecting, and
Manager onboarding qualified candidates to fill positions
within the theme park.
Guest Manager is dedicated to ensuring that guests have
Experience memorable and enjoyable experiences
Manager throughout their visit to the theme park. They
oversee customer service initiatives.
Maintenance responsible for overseeing the maintenance and
Manager repair of all facilities, equipment, and attractions
within the theme park.
Health and is responsible for implementing and enforcing
Safety Manager health and safety policies and procedures within
the theme park.
HR Personnel Handling employee recruitment, training,
scheduling, and payroll.
Finance and Managing the park's finances, including
Accounting budgeting, payroll, and accounts
payable/receivable.
Marketing and Developing promotional campaigns, advertising
PR the park, and managing public relations.

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GUESTS
TICKET HOLDER CLASSIFICATION
REGULAR DAY guests who purchase standard admission tickets
PASS to the theme park for a single day. These tickets
HOLDERS typically grant access to all available rides,
attractions, and entertainment within the park for
the duration of one day.
SENIOR Tickets are discounted admission tickets
CITIZEN | PWD available to qualifying individuals who are senior
TICKETS citizens or have disabilities. These tickets often
provide reduced rates compared to regular day
pass prices
JUNIOR DAY are typically children under a certain age limit,
PASS often ranging from 2 to 11 years old, depending
HOLDERS on the park's policies. Additionally, there may be
a height limit imposed for Junior Day Pass
admission.
JUNIOR | PWD Tickets are discounted admission tickets
TICKETS available to qualifying individuals who are
children that have disabilities. These tickets
usually offer reduced rates specifically for
children below a certain age (e.g., 12 years old
and below)
STUDENT Student Pass Holders are guests who hold
PASS admission tickets specifically designated for
HOLDERS students. These tickets may offer discounted rates
for students who present valid student
identification cards
BIRTHDAY Birthday Promo Ticket Holders are guests who
PROMO qualify for special promotions or discounts
offered by the theme park in celebration of their

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TICKET birthdays.
HOLDERS
AGE CLASSIFICATION
BABIES Babies are typically infants or toddlers who are offer
too young to actively participate in most theme amenities
park attractions. such as
nursing rooms
and diaper-
changing
stations to
accommodate
families with
babies.
CHILDREN Children in a theme park context generally refer
to individuals ranging from toddlers to pre-teens,
typically between the ages of 2 and 12 years old.
YOUNG Young adults visiting a theme park are typically
ADULTS individuals in their late teens to early twenties,
generally ranging from 13 to 30 years old.
MIDDLE AGED Middle-aged adults visiting a theme park are
ADULTS typically individuals in their thirties to fifties,
generally ranging from 30 to 60 years old. They
may visit the park with family, friends, or as part
of a multigenerational trip.
SENIOR / PWD While they may prefer gentler attractions and Provide
shorter wait times, many seniors still enjoy seating and
participating in park activities, such as shows, senior-
tours, and leisurely walks through themed areas. friendly
walkways
Table 1. User Analysis

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3.2. Space Analysis

In order to inform design, planning, and policy decisions, this chapter will cover
the analysis and assessment of physical locations. Urban planning and policy
creation are often the subject of space analysis conducted at the national level. In
both local and national spatial studies, architects, urban planners, and legislators
work together to influence the built environment. These evaluations are necessary
to create built environments that are functional, visually pleasing, and meet
community and public demands.

SPACE TABULATION

UTILITY ZONE
SPACE DESCRIPTION REMARK/S

Electrical room acts as the main hub for controlling and


distributing electricity in the park. It contains
a variety of electrical devices, control
systems, and safety equipment required for
the operation of lights, rides, and other
amenities.
Transformer Vault serves as a dedicated space for housing
electrical transformers, which are essential
components of the park's electrical distribution
system.
Maintenance room is a dynamic work environment that is
necessary to maintain the attractions and
facilities of the theme park safely, effectively
managing resources, and keeping them
operating for as long as possible.
Pump room functions as the main facility for controlling
and distributing water in the park.
Cistern Tanks act as vital water storage reservoirs, usually for
use in irrigation systems, a variety of water

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features, and other park operations.
Sanitary Tanks are made to manage and hold wastewater
produced by a variety of park sources,
including as bathrooms, food service areas,
and other facilities.
Chiller room The park's HVAC system, which consists of
the chillers—which are crucial parts of the
system—has a facility specifically designed to
house and run them.
MRF (Materials is a specialized facility used for the processing,
Recovery Facility) sorting, and recycling of waste products
produced in the park.
Generator are critical components of the park's
infrastructure, providing backup power in the
event of electrical grid failures or outages.
Equipment Storage designated spaces where various types of
equipment, tools, and materials are organized,
stored, and maintained when not in use.
Staff restrooms provide essential facilities for park employees
Mechanical rooms specific areas that house the many mechanical
systems and tools required to run the park.
Sorting and receiving is a special area where inbound shipments are
area for deliveries unloaded, examined, sorted, and ready to be
distributed to different parts of the park.
Staff locker Give workers the necessary storage space so
they may safely keep their personal things,
uniforms, and work-related materials while
working shifts.
Staff lounge as a designated area where workers may
unwind and rest in between shifts.
Control areas for ride are designated places where ride operators
operators supervise the functioning of attractions,

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guaranteeing the safety of visitors and a
seamless ride experience.
Guard and staff act as housing for security guards and other
quarters critical employees who might have to live on
the premises.
Sewage Treatment specialized facility that cleans park-generated
Plant wastewater before releasing it into the
surrounding environment.
Storage Room vital areas for the well-organized storage of
different materials, equipment, and supplies
required for park operations.
FOOD SERVICE

Food court is a major dining area where park guests can Add
choose from a wide selection of food and drink provision for
options. separate
Public
Restroom
Convenience Store is a retail establishment that caters to park
visitors' needs by providing a large selection of
goods and services.
Restaurants are dining establishments that offer a variety
of food and beverage options to park visitors.
Cafe provide park visitors with a laid-back
ambiance as well as a selection of light meals,
snacks, and beverages.
COMMERCIAL SPACE

Retail booths retail outlets or kiosks strategically located


throughout the park to offer guests a
convenient shopping experience.
Souvenir shops offer a wide range of merchandise and
memorabilia for park visitors to purchase as
keepsakes or mementos of their visit.

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ATM Machines and provide guests with convenient access to cash
currency exchange and currency exchange options during their
visit.
OPEN SPACE

Picnic grounds designated outdoor areas where they can relax,


dine, and enjoy leisure activities in a natural
setting.
Landscaped mini parks offer guests a tranquil retreat from the hustle
and bustle of the attractions.
Main Boulevard serves as the central thoroughfare that
welcomes guests and sets the tone for their
visit.
Parking space: designated areas where guests, staffs, shuttles,
1. Cars and service vehicles can safely park their
2. Motorcycle vehicles during their visit.
and Bicycle
3. Delivery
Trucks
4. Shuttles
5. Bus
6. Staff parking
Event Space versatile venues designed to host a wide range
of special events, celebrations, and gatherings.
Park Gateway serves as the entrance area where guests
transition from the outside world into the
immersive environment of the park.
ASSEMBLY AREA

Amphitheater dynamic entertainment venue designed to host


General Event a variety of live performances, shows,
grounds concerts, and events.
Indoor gaming arena is an immersive and interactive entertainment

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venue where guests can enjoy a variety of
arcade games, virtual reality experiences, and
interactive attractions.
Indoor Mini Theater: is a specialized venue designed to offer guests
1. Projector a unique and immersive cinematic experience.
Room
2. Electrical
Room
3. Backstage
4. Restroom
5. Janitor’s
Closet
OFFICE ZONE

Security Office ensuring the safety, security, and well-being of


guests, employees, and park assets.
Conference Room provides a dedicated space for park
management, staff, and partners to hold
meetings, discuss strategies, and plan
upcoming events or attractions within the
park.
HR Office serves as a versatile and functional space for
hosting meetings, presentations, workshops,
and corporate events.
I.T. Office central hub for managing and maintaining the
park's technology infrastructure, systems, and
services.
Administration Offices important for managing the park's day-to-day
for: operations, administrative functions, and
1. Director business activities.
2. Finance and
Accounting

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3. Marketing and
PR
4. Front of House
5. Head of
Engineering
Records Storeroom serves as a secure storage facility for
maintaining and preserving various types of
records, documents, and archives.
ATTRACTIONS
Flat rides are the main draw for visitors, offering a
Gravity rides diverse array of rides, shows, exhibits, and

Vertical rides experiences designed to entertain, thrill, and

Water rides delight guests of all ages.

Booths
Play Zone
Indoor rides
Indoor immersive
attraction
INFORMATION
Information kiosk where guests can seek assistance, obtain
information, and ask questions about park
amenities, attractions, and services.
Ticketing Center where guests can purchase admission tickets,
passes, or wristbands to enter the park and
access its attractions.
Lost and found serves as a dedicated resource for guests to
report and retrieve lost items during their visit.
MEDICAL
Emergency Facility facility for providing medical assistance, first
Clinic aid treatment, and emergency care to guests
First Aid station and employees who experience injuries,

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illnesses, or medical emergencies while
visiting the park.
SECURITY

Surveillance room serves as a central hub for monitoring and


Security room managing security surveillance systems,
ensuring the safety and security of guests,
employees, and park assets.
SANITARY and SUPPORT FACILITIES

Restroom/Washroom essential facilities designed to provide guests


with clean, safe, and convenient facilities for
personal hygiene and restroom needs.
Breastfeeding room encourages tolerance and assistance for
nursing or breastfeeding mothers, improving
the family-friendly and pleasurable nature of
theme park visits.
Changing Room This provides guests with private, comfortable
spaces to change clothes especially after
enjoying a water attraction.
Locker Center serves as a centralized facility where guests
can securely store their belongings while
enjoying attractions, rides, and activities
throughout the park
CIRCULATION SPACES
Walkways pathways and thoroughfares that provide
guests with access to attractions, facilities,
amenities, and various areas within the park.
Ride queues here guests wait in line before boarding
attractions and rides.
Emergency routes designated pathways and evacuation routes
that provide safe and efficient means of egress
during emergency.

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WALK-UP TOURIST APARTELLE SPACES

Main Lobby
Reception Area
Front Desk
Public Washroom
Accommodation rooms:
1. Single room
2. Double room
3. Triple room
4. Deluxe room
Specialty restaurant
Staff Locker
Staff Lounge
Laundry area
Linen room
Electrical room
Pump room
Security room
Table 2. Space Tabulations

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3.3. Environmental Analysis

3.3.1. Sun Study

Figure 1. Sun study for the proposed site in Malolos, Bulacan

The length of the day in Bulacan varies over the course of the year. In
2024, the shortest day is December 21, with 11 hours, 15 minutes of
daylight; the longest day is June 21, with 13 hours, 0 minutes of
daylight.

The earliest sunrise is at 5:25 AM on June 1, and the latest sunrise is 1


hour, 0 minutes later at 6:25 AM on January 23. The earliest sunset is
at 5:24 PM on November 21, and the latest sunset is 1 hour, 6
minutes later at 6:30 PM on July 8.

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3.3.2. Wind Study

3.2.2.1. Regional, Local, and Seasonal Winds

Figure 2. Wind Rose diagram of Malolos, Bulacan

This section discusses the wide-area hourly average wind vector (speed
and direction) at 10 meters above the ground. The wind experienced at
any given location is highly dependent on local topography and other
factors, and instantaneous wind speed and direction vary more widely
than hourly averages.

The average hourly wind speed in Bulacan


experiences significant seasonal variation over the course of the year.

The windier part of the year lasts for 5.0 months, from October
31 to March 31, with average wind speeds of more than 7.9 miles per
hour. The windiest month of the year in Bulacan is December, with an
average hourly wind speed of 9.8 miles per hour.

The calmer time of year lasts for 7.0 months, from March 31 to October
31. The calmest month of the year in Bulacan is May, with an average
hourly wind speed of 6.2 miles per hour.

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The predominant average hourly wind direction in Bulacan varies
throughout the year. The wind is most often from the west for 4.1
months, from May 24 to September 27, with a peak percentage
of 62% on August 18. The wind is most often from the east for 7.9
months, from September 27 to May 24, with a peak percentage
of 90% on January 1.

3.3.3. Climate Study

3.3.3.1. Regional Climate

Figure 3. Monthly Temperature Graph of Bulacan, Philippines

Located at an elevation of 3.82 meters (12.53 feet) above sea level,


Bulacan has a Tropical monsoon climate (Classification: Am).

The city's yearly temperature is 28.64ºC (83.55ºF) and it is 1.42%


higher than Philippines's averages. From May to September,
the southwest monsoon (habagat).

The hottest month is May with an average temperature of 29.7 °C


(85.5 °F) while the coldest is February with an average temperature of
25.1 °C (77.2 °F). The highest average temperature in Bulacan is 92°F
in May and the lowest is 83°F in January.

Day: the average daily temperature during the day is between 28°C

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and 33°C
Night: the average nighttime temperature is between 23°C and 26°C
Rain: it rains 173 days and there is a total of approximately 659 mm
rainfall.

3.3.3.2. Philippine Climate Map based on Rainfall Distribution

There are two primary seasons in the country's climate:

1. the wet season, which runs from June to the first part of October;
2. the dry season, which lasts from the end of October to May. The
mild dry season, which runs from late October to February, and
the hot dry season, which runs from March to May, are two other
divisions of the dry season. April
and May are the hot and dry
months.

The climate of the Philippines is


either tropical rainforest, tropical
savanna, or tropical monsoon, or
humid subtropical (in higher altitude
areas) characterized by relatively
high temperature, oppressive
humidity and plenty of rainfall.
Figure 4. PH Climate Map.

The map shows that the site is located in a Type 1 rainfall distribution
using the Updated Modified Corona’s Classification. These cover
the areas along the western portion of the country.

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3.3.3.3. Climate History

Table 3. (Climate history of Malolos, Bulacan as of March, year 2000)

The table shows the climate summary of Malolos, Bulacan in the year
2000. The average temperature at Fahrenheit was 83.09° (28.38°C), while
the minimum and maximum temperatures are at 80°F (26.67°C) and
88°F (31.00°C) respectively.

Table 4. (Climate history of Malolos Bulacan as of March, year 2010)

The table shows the climate summary of Malolos, Bulacan in the year
2010. The average temperature at Fahrenheit was 84.87° (29.37°C),

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while the minimum and maximum temperatures are at 76.87°F
(24.93°C) and 89.76°F (32.09°C) respectively.

Table 5. (Climate history of Malolos Bulacan as of March, year 2020)

The table shows the climate summary of Malolos, Bulacan in the year
2020. The average temperature at Fahrenheit was 84.35° (29.08°C), while
the minimum and maximum temperatures are at 73.48°F (23.04°C) and
92.16°F (33.42°C) respectively.

3.3.4. Air Quality

The Air quality in Malolos, Bulacan is generally acceptable


for most individuals with an AQI score of 31. However, sensitive groups
may experience minor to moderate symptoms from long-term exposure.

The current pollutants are PM.25 or 9 µg/m³ which are


inhalable pollutant particles with a diameter less than 2.5 micrometers,
PM10 or 15 µg/m³ with a diameter less than 10 micrometers and particles
that are larger than 2.5 micrometers. Malolos, Bulacan has an excellent
level of 03 with 46 µg/m³ and S02 with 4 µg/m³.

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3.3.5. Site History

Figure 5. (Site history in Malolos Bulacan as of 2002)

According to the image taken from Google Earth in 2002, the site is an
undeveloped land with two adjacent self-supporting communications
tower and a nearby pond. There are still no developments around it.

Figure 6. (Site history in Malolos Bulacan as of 2010)

According to the image taken from Google Earth in 2010, the central
portion of the site was made into a pond or reservoir. The two adjacent
self-supporting communications towers are still present.

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Figure 7. (Site history in Malolos Bulacan as of 2015)

As of 2015, the pond has dried and the self-supporting


communications tower have been demolished. A lot has been occupied
on its west because of presence of perimeter walls or abutments.

3.3.6. Physiography

3.3.6.1. Slope and Elevation

Figure 8. (Site Elevation Graph of the proposed site in Malolos,


Bulacan)

The site situated in Malolos has a relatively flat terrain, ranging


from 0.81% to 2.17% with a gentle slope. The land's slope slopes
westward, then southwest toward the south.

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3.3.7. Surficial and Bedrock Geological Mapping

The Quingua Series, San Manuel Series, and Tagulod Series


are the three soil types found in the main type of Malolos, which are the
soils of the alluvial terrain. The Matimbo and Masantol series, which are
coastal landscape soils, as well as the Loamy and Mucky tidal swamps,
which are miscellaneous soil types, are additional soil types included in
the Malolos soil map.

A large portion of Mabolo and Malolos' soil is the result of


alluvial deposits carried by rivers such as the Pampanga and Angat rivers.
Alluvial soils have high quantities of nutrients and organic matter,
making them generally fertile and ideal for agriculture.

3.3.8. Man-Made Hazards

3.3.8.1. Typical Environmental Hazards

According to the City of Malolos Contingency Plan


report, probability and impact ratings of earthquake and flooding
rank as the City of Malolos' top two hazards. Typhoons and storm
surges are classified as secondary risks under flooding, which is
ranked first. Earthquake ranks first, with tsunami and ground
shaking coming in second and third. The enormous destruction
that might result from the Big One, or an earthquake of magnitude
7.2, jolting the west valley fault line and causing immense
destruction throughout the metropolis.

3.3.8.2. Existing Building Structures

The existing building structures around the site form a


critical component in the site selection and the eventual design

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planning of the Proposed Theme Park. Present around the site is
a Restaurant on the east, and a retail store building on the west.
Both structures integrated the use of fire wall. The structural
integrity of both buildings is evident in its robust framework and
well-maintained components.

3.3.8.3. Surface Water

Approximately 577.61 meters away from the site is the


Malolos River, which is particularly situated in the Teachers
Village. The Malolos River is a significant water way to
the regional ecology and provision of water for neighboring
communities' needs, including irrigation. It has an average
elevation of 4 meters, a minimum of 1 meter and a maximum of
7 meters. The barometric pressure of Malolos river is 101 Kpa.

Inadequate drainage, excessive surface runoff from


various waterways, high tide, overflow from silted rivers and
creeks, strong rainfall linked to typhoons, and coastal flooding
are all potential sources of flooding in the City of Malolos.
Generally, the flood danger of the rivers in Bulacan is
categorized as high due to the present availability of modeled
flood statistics from thinkhazard.org.

3.3.9. Natural Hazards

In order to create constructed environments that are safe,


robust, and sustainable—that safeguard people, property, and
ecosystems—it is imperative that designers take natural hazards into
account. This will enable adaptive responses to the challenges presented
by a changing climate and the danger of natural disasters.

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3.3.9.1. Fault lines, Earthquakes, and Landslides

Figure 9. Nearest Active Fault Trace from Malolos, Bulacan

The nearest active fault trace from the site in Malolos,


Bulacan, Philippines stretches to 34.2 kilometers, known as the
West Valley Fault. According to the Assessment of
PHIVOLCS, 34.2 kilometer is described as safe, but with a
High Susceptible risk of Liquefaction.

Although Malolos does not usually have a high risk of


landslides like other hilly or mountainous areas, there are still
parts of the city that could be vulnerable to shallow landslides,
particularly after a lot of rain or when human activity disturbs
the naturally occurring slopes.

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3.3.9.2. Flooding

Figure 10. Detailed Hazard Map of the City of Malolos, Bulacan,


Philippines

According to the data generated from GeoAnalyticsPh from


the Department of Science and Technology, the barangays of
Namayan, Pamarawan, Caliligawan, Babatnin, Masile and Calero
registered to have the highest population exposed to high flooding.

Mabolo, where the site is situated, ranks 27th and is classified


for Moderate flood susceptibility. Areas in this classification are areas
likely to experience flood heights of greater than 1 up to 2 meter and/or
floor duration of more than 3 days. These are areas subject to
widespread inundation during prolonged and extensive heavy rainfall
or extreme weather conditions.

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3.3.9.3. Forest Fire History

In Bulacan the peak fire season typically begins


in early February and lasts around 17 weeks. There
were 512 VIIRS fire alerts reported between 27th of March
2023 and 25th of March 2024. This is normal compared to
previous years going back to 2012. Region with most tree
cover loss due to forest fire from 2001 to 2022
is Norzagaray. Which had the highest rate of tree cover loss
due to fires with an average of < 1 ha lost per year. The
statistics showed no events of forest fire in Malolos, Bulacan.
But, from 2001 to 2022, Malolos City lost 17 ha of tree cover,
equivalent to a 1.6% decrease in tree cover since 2000,
and 4.61 kt of CO₂e emissions.

3.3.10. Access and Road Networks

3.3.10.1. Tourism Corridors

In terms of being a historical district, this region


includes important historical landmarks including the Casa Real
Shrine, which functioned as the First Philippine Republic's seat
of government, and the Barasoain Church, the site of the 1898
Malolos Congress. The Malolos Cathedral (Minor Basilica of
Our Lady of Immaculate Conception) and Malolos City Hall are
two other noteworthy landmarks in this region.

The location of Malolos Heritage Triangle has been


decided to be a designated area to highlight the rich cultural and
architectural legacy of the city. Malolos also has a vibrant arts
and culture scene, with various festivals, events, and art
exhibitions held throughout the year. The city celebrates its
heritage through cultural performances, art displays, and

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historical reenactments, fostering a sense of pride and
community among its residents.

3.3.10.2. Major and Minor Roads

In Malolos, Bulacan, there are several major and minor


roads that serve as vital arteries for transportation within the city
and connecting it to neighboring areas. Here are some of the
significant roads in Malolos:

a) MacArthur Highway (National Highway): This is one of the major


thoroughfares passing through Malolos. It serves as a primary route
connecting the city to other towns and cities in Bulacan, as well as
to Metro Manila.
b) Malolos Bypass Road: Also known as Governor F. Halili Avenue,
this road serves as an alternate route for motorists, bypassing the
congested areas of downtown Malolos. It starts from the MacArthur
Highway in Barangay Sumapang Matanda and ends near the
Malolos Toll Plaza of the North Luzon Expressway (NLEX).
c) Paseo del Congreso: This road runs adjacent to the historic
Barasoain Church and Casa Real Shrine.
d) Bulacan Provincial Road: This road network connects various
barangays (neighborhoods) within Malolos and links the city to
other municipalities in the province.
e) Service Roads: There are several service roads branching off from
major highways, providing access to residential areas, commercial
establishments, and industrial zones within Malolos.
f) Internal Roads: Within residential areas and barangays, there are
numerous minor roads and streets that facilitate local traffic flow and
provide access to homes, schools, and community facilities.

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3.3.10.3. Transit Routes

The most often used kind of public transportation in


Malolos is the jeepney. They run a number of routes both inside
the city and to other cities and villages nearby. In Malolos,
popular jeepney routes link the city's main barangays, or
neighborhoods, as well as neighboring municipalities like
Paombong, Calumpit, and Guiguinto.

Provincial buses connect Malolos to Metro Manila


and other provinces in Central Luzon by cruising along
important routes like the MacArthur Highway. These buses also
provide intercity and interprovincial transportation services.

The PNR North 2 projects, which is presently being


built by the Philippine National Railways (PNR), would expand
the train line from Tutuban in Manila to Malolos, Bulacan.
When this commuter rail service is in operation, it will give
locals and visitors going between Malolos and Metro Manila an
additional mode of transportation.

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3.3.11. Land-Use Mapping

LOCATION

Figure 11. Land Use mapping of Malolos, Bulacan, Philippines

3.3.11.1. Commercial/ Retail

The commercial centers in Malolos Bulacan are the following:

a) Downtown Malolos that usually contains the city's central business


district (CBD), which is distinguished by a strong concentration of
banks, restaurants, retail stores, and government buildings. This
area is frequently home to important sites including Malolos City
Hall, business buildings, and shopping malls.
b) In Malolos, Plaza Rizal the area around Plaza Rizal is the hub for
both social and business events. Numerous retail stores, eateries,
cafés, and other establishments serving both locals and visitors
surround the plaza.

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c) One of Malolos' main thoroughfares, MacArthur Highway is
dotted with shops, restaurants, convenience stores, retail stores,
and gas stations. Due to the high volume of foot and vehicle traffic
in this neighborhood.
d) Walter Mart Malolos, situated in the center of Malolos provides
locals and tourists with places to eat, shop, and provide leisure
activities. It is a well-liked location for shopping and recreational
pursuits and is situated alongside MacArthur Highway.
e) SM City Malolos (Future Development) is scheduled to open in
the near future and is anticipated to improve the city's business
environment.

3.3.11.2. Mixed Use

The following are the significant mixed-use developments


present in the City of Malolos, Bulacan:

The North Gateway Park, which is a 200-hectare mixed-use


development that is well situated in Malolos along the North
Luzon Expressway (NLEX), the Atrium Malolos, Vista Malolos
along Mac Arthur Highway, a master-planned community that
was created by Vista Land, Mega Centro Malolos situated in the
center of Malolos in Jacinto Street, and the Executive Homes at
Capitolville.

3.3.11.3. Residential

As seen in the land-use mapping, the residential areas are


scattered across Malolos, Bulacan. The barangays within Malolos
City that have significant residential areas are Barangay
Sumapang Matanda that comprise of subdivisions, Barangay
Mojon that is known for their executive villages, Barangay Atlag,
Barangay Sto. Nino, Barangay San Pablo, and Barangay Tikay.

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3.3.11.4. Parks and Open Spaces

Parks and Open Spaces that are present in Malolos,


Bulacan are the Malolos Cathedral Park, Barasoain Church park,
Plaza Rizal, Bulacan State University Eco Park, Freedom park
near the Malolos City hall, the Local Barangay Parks that are
situated on certain barangays, and Riverfront Parks along the
Angat river that caters water-based activities and hiking.

3.3.11.5. Civic and Institutional Spaces

The civic and institutional spaces present in Malolos,


Bulacan are the Malolos City hall, which is the seat of the local
government, Barasoain Church, that also serves as a venue for
civic events, historical commemorations, and cultural activities,
Bulacan State University which is the leading institute in the
province, Malolos Cathedral, Malolos Congress Memorial,
several Healthcare facitlities, Police Stations, and lastly the Fire
stations, that are spearheaded by the Bureau of Fire Protection
(BFP) Malolos City Fire station.

3.3.11.6. Industrial

Malolos, Bulacan has several industrial zones and areas


that cater to various manufacturing, processing, and industrial
activities. Some of these are the Bulacan Agro-Industrial
Subdivision along the North Luzon Express way which
accommodates agro-industrial activities such as food processing,
manufacturing, warehousing, and distribution. Another industrial
zone is the Malolos Industrial estate, Grand Industrial Estate,
Tikay Industrial Area, Sumapang Matanda Industrial Zone,
Mojon Industrial Park and the MERALCO Business Center.

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3.3.11.7. Agricultural

Agricultural zones in Malolos, Bulacan, facilitate a range


of agricultural pursuits, like as farming, livestock rearing, and
agribusiness. In Barangay Agricultural Zones, such agricultural
areas contain cattle farms, vegetable farms, fruit orchards, and
rice paddies. Some barangays that have important agricultural
zones are Tikay, Sumapang Matanda, Mojon, Bulihan and
Barihan.

3.3.11.8. Protected Area

A few instances of protected places in the province of


Bulacan that could be reachable from Malolos are Biak-na-Bato
National Park which is situated in San Miguel, Bulacan, is well-
known for its historical value, limestone caves, and rock
formations. Another is Angat Watershed Forest Reserve
that includes the Bulacan municipalities of Norzagaray and San
Rafael. Lastly is the Norzagaray Watershed Forest Reserve in
Norzagaray, Bulacan, which is another significant watershed
area that supports biodiversity, stabilizes the soil, and controls
water movement.

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CHAPTER IV
Case Studies

4.1. Best Practices for Theme Park

From the Case Study of Competitive strategies in the US theme park industry: A
Popular Media Perspective

Theme parks, like any durable goods industry, must obtain an increasing
share of business from repeat customers (Braun and Milman 1994).. To attract
them, parks must continually enhance experiences to outshine past visits,
necessitating investments in new rides and attractions. This competitive strategy
incurs substantial upfront costs as parks strive to offer cutting-edge designs.

In the late 80s, central Florida's theme park industry was led by Walt Disney
World (WDW) with competing parks. The market structure and nonprice behavior
limited price competition. Research backed a dominant-firm model with followers
for pricing at WDW and its main competitors. To attract this business successfully,
convincing potential guests that new parks offer superior vacation experiences
compared to previous visits necessitates designing and constructing exciting new
rides, attractions, and parks. However, this nonprice competition involves high
sunk costs, with parks striving to introduce cutting-edge designs. Yet, the stakes
are heightened by investing in these new features without a guaranteed market
demand.

The parks and resorts division is one of the Walt Disney Company's four
main divisions, together with the following other business segments: studio
entertainment, consumer products and media networks. In all these cases, the aim
of the company is to produce entertainment experiences based on quality creative
content and exceptional storytelling. The company's strategy concerning parks is
characterized by three principles: increased frequentation, increased length of stay
by visitors to parks and increased visitor expenditure. To achieve this, in addition

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to increasing the existing parks' capacity to attract and creating new operative
systems such as 'fast passes' to avoid queue-associated problems and improve
customer satisfaction

Universal Studios exploited WDW's vulnerabilities by targeting young


adults seeking high-tech thrills and diversified attractions, leveraging its successful
California site to introduce proven attractions. Universal invested in high-tech
rides and maintained quality despite technical delays, reinforcing its commitment
to the central Florida market.

Other theme parks also include SeaWorld Research and Rescue Foundation
as an independent, non-profit-making organization supported by SeaWorld and
Movie World Park, which consists of a number of movie-themed attractions on a
surface area of 100 ha, both parks are most lucrative.

As for Harmonyland, it has the possibility of expanding its sphere of


influence to South Korea, as well as other improvements affecting operational
aspects and contents. In any case, it is worth highlighting the character, which feed
from the popularity of Hello Kitty and the other characters created by Sanrio. In
the case of Harmonyland, which is out of doors, in addition to the attractions and
events, the park teaches visitors about Oita's natural environment and cultural
heritage.

Wannado City is a $45 million covered theme park for 4- to 11-year-olds,


created by CIE. Their goal is to expand this concept to other American cities. It's
the first Latin American park in North America, offering educational and fun
activities under the slogan 'At Wannado City, kids can do what they ‘Wannado!'.
Another project in Gurnee Mills, Chicago, operated by the Mills Corporation, aims
to become an international leisure spot with themed areas, rides, shows,
technology, architecture, gardens, and a 550-year-old castle for a unique
experience.

The theme is how to attain such accomplishment (Wong and Cheung, 1999).

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For this reason, some writers decide to characterize parks according to a set of
attributes. In general, all of the characteristics are required to distinguish a theme
park from other attractions; none of them alone is sufficient. The following
characterization, which is based on a number of factors, enables one to positively
identify theme parks as ludic locations dedicated to play, imagination, knowledge,
and escape. The following traits are present in theme parks:

1. They have a thematic identity that determines recreational alternatives.


2. They contain one or more themed areas.
3. They are organized as closed spaces or with controlled access.
4. They have a great capacity to attract families.
5. They contain enough rides, shows and systems of movement to create a visit that
lasts on average some 5 to 7 hours.
6. They present atmospheric forms of entertainment (musicians, characters or
actors who perform in the street).
7. They have an important commercial vocation.
8. They have high levels of investment per unit of ride or show capacity.
9. They have high-quality products, service, maintenance, and standards of
cleanliness.
10. They manage their productive and consumer processes centrally.
11. They incorporate technology as much in the production processes as in those of
consumption.
12. They have a single (‘pay-one-price’) admission system.

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4.2. Adaptability of Innovations to Philippine Setting

From the Case Study of:


Theme Park in Central Philippines International Review of Humanities and
Scientific Research and Measuring and examining innovation in Philippine
business and industry

In the Philippines, the tourism industry is steadily growing, as evidenced by


the increase of tourist influx in the region. With the government’s direction of
enhancing local revenue to augment fund sources and sustain programs, investing
in income generating projects is vital. Individuals are more interested in avatar
rides and the like as added attractions in the theme park, confirming the findings
of Valcic et al. (2015) that the visitors’ purpose in visiting in the park was primarily

on the “desire for an adrenaline experience.” According to Bomediano and


Cabaron (2019), the following are the motivational factors for the Filipinos from
Central Luzon for visiting theme parks:

Past research has shown that simulated environments are more immersive
due to evoking subjective and psychological responses similar to real
environments (Wedel et al., 2020). Since the main goal of theater is to engage as
many audiences' senses as possible (Lakka, Malamos, Pavlakis, & Ware, 2019),
AR provides the advantage of connecting and enhancing the senses, potentially
providing deeper connectivity with emotions.

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Technological advancements have a significant impact on the tourist sector,
giving visitors a more engaging experience and raising their level of satisfaction
overall (Guttentag, 2010). Virtual reality (VR) is one new field of technological
innovation that is being used more and more in a variety of contexts, such as
marketing, education, and entertainment (Guttentag, 2010). Thanks to virtual
reality (VR), travelers can now have a more engaging and varied experience when
visiting a place or attraction (Han, tom Dieck, & Jung, 2018). Virtual reality (VR)
technology is being used by an increasing number of theme parks worldwide as an
inventive means of revitalizing its original characteristics in order to draw in more
guests. These parks are major tourist attractions (Jung et al., 2018).

Virtual reality (VR) creates lifelike computer-generated environments,


immersing users in various scenes. Theme parks are adopting VR on rides for
enhanced experiences. Augmented reality (AR) overlays virtual elements onto our
real world, enhancing storytelling in parks. Integrating AR experiences can boost
visitor engagement and retention in all parks. As businesses worldwide grapple
with harnessing these cutting-edge developments, many are turning to outsourcing
partners with the requisite expertise. Among these potential partners, the
Philippines, with its robust technology infrastructure and highly skilled workforce,
has emerged as a standout contender.

The UNCTAD also considered several factors before publishing the list,
particularly looking at the receptiveness of the local population to frontier
technologies. Frontier technology includes blockchain technology, the Internet of
Things (IoT), 3D printing, nanotechnology, and artificial intelligence (AI), among
others. Compared to other Southeast Asian nations, the Philippines performed
significantly better than the rest of the pack, only falling behind the trio of
Singapore (3rd), Thailand (49th), and Malaysia (32nd). Indonesia, Cambodia, and
Myanmar ranked 85th, 112th, and 133rd places, respectively. Although
developing countries are the least prepared to use frontier technologies, several
economies in Asia have made important policy changes that have enabled them to
perform better than expected according to their gross domestic product (GDP) per
capita. (UNCTAD, 2023)

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The last ten years have demonstrated how profoundly innovations—
particularly those related to technology—have changed the way we do things.
Innovation has always been linked to increased competitiveness and productivity.
As a result, governments understand that innovation plays a critical role in
sustaining economic growth and development and in identifying long-term
solutions to socioeconomic and environmental problems like boosting energy
efficiency and producing new jobs for a population that is still expanding.

The Philippines is placed 74th out of 128 economies in the 2016 Global
Innovation Index (GII) Report 2, which measures the overall innovation climate.
The nation is ranked fifth out of seven members of the Association of Southeast
Asian Nations (ASEAN), ahead of Indonesia (88th) and Cambodia (95th), but
behind Singapore (6th), Malaysia (35th), Thailand (52nd), and Vietnam (59th).

Encouraging innovation in Philippine business and industry is difficult


because of the limitations of the nation we operate in: limited resources (such as
required RSEs), conflicting goals of public policy, and institutional problems.
Quimba & Rosellon (2011) discusses the limitations faced by the local automotive
sector in terms of knowledge and technology transfer from their individual mother
company units, as well as other challenges related to weak network linkages.

Innovation policies should move away from a linear innovation model and
toward a model of the entire innovation ecosystem, with interventions carefully
considered in consultation with all stakeholders. This is because there are many
systems and measures in place to encourage the generation of new ideas, such as
tax incentives, IPR protection, and competitive S&T research. To facilitate
interactions between the various players involved in the innovation ecosystems—
universities, research laboratories, banks (for venture capital), and government
agencies overseeing various sectors, like the Department of Agriculture, the
Department of Health, the Department of DOST, and the Department of
Technology—a national innovation framework and action plan are necessary. This
innovation plan ought to take into account the needs of businesses as well as
industry-specific traits.

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It will undoubtedly take more financial resources to promote innovation, but
it will be crucial to scrutinize where these funds are allocated. Additionally, to
guarantee that innovation becomes mainstreamed, policymakers will need to find
a champion for innovation. It is important to take into account how stringent laws
may affect the uptake of new technologies and, consequently, innovation. As a
result, existing laws and regulations can impede innovation and creativity and even
unintentionally strengthen monopolistic positions in a market. These laws and
regulations do not always appropriately apply to new and developing technology.

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CHAPTER V
Bubble Space Diagram

Figure 12. Masterplan Bubble Space Diagram

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Figure 13. Staff Office Building Bubble Space Diagram

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Figure 14. Walk-Up Apartelle Bubble Space Diagram

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CHAPTER VI
Form Concept

I. Central Hub

Figure 15. Central Hub Form Concept

The LED display's spherical design makes it possible to view it from 360
degrees, providing an immersive visual experience from any aspect. Game trailers,
character animations, and live gaming footage are just a few examples of the dynamic
graphics that could be displayed on the sphere LED display in relation to popular video
games. Throughout the park, the sphere-shaped LED display may act as the center of
attention for presentations and themed events. For instance, the display might show live
feeds of gaming competitions, developer interviews, or unique content pertaining to
impending game releases during special gaming events or product debuts.

A programmable lighting effect and theme could be shown on the backlit keys,
giving the focal hub attraction more visual appeal. To create a dynamic and immersive
ambiance that captivates guests, park owners could coordinate the lighting with the
park's overall theme or with activities.

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The enormous massing in a form of a game controller is an effective attraction
to visitors as its void serves as an entry with adjacent LED TV display that will exhibit
shows, game previews, or game characters in 3d-effect action.

II. Park Gateway

Figure 16. Park Gateway Form Concept

Figure 17. Park Gateway Form Inspiration

To set the atmosphere from the time guests arrive, the park gateway
offers futuristic architectural components and eye-catching neon-resembling lighting with
considerations to the PWD. The park gateway will appear to be a portal to the Video Game
realm which is analogous to character selection in a game. Neon signs, LED strips, and

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holographic projections might be used to embellish the entrance to create an aesthetically
spectacular and immersive space reminiscent of the visuals found in video games.

Visitors may come across interactive character selection kiosks at the park entrance,
where they can select their avatars or identities for the park experience. The entrance to the
park may have special areas for selfies and photos, allowing guests to take priceless pictures
with their favorite characters and post them on social media. By adding photo challenges,
digital photo booths, or themed hashtags to improve the park's online visibility and
community involvement, park managers can promote user-generated conte

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CHAPTER VII
Planning Concept

Figure 18. Planning Concept Inspiration

Featuring the map-based layout like the lanes and jungle areas in Mobile
Legends, the theme park could be designed with different zones representing distinct regions
of the battlefield. Visitors would navigate through these zones, each offering its own
attractions and experiences. In replication of the Mobile Legends battle field layout where
there is a middle ground for the two opposing themes, there could be a central hub area
where visitors begin their journey and return for breaks or to regroup. This hub could feature
amenities such as dining options and rest areas.

The layout of the theme park could also include designated lanes and paths that
guide visitors through the different zones. These paths could be wide enough to
accommodate foot traffic comfortably and could be themed to resemble the pathways found
in the game.

For a more immersive experience, it is effective to integrate interactive obstacles


and challenges along the paths to mimic the gameplay experience. For example, visitors
might encounter puzzles, mini-games, or physical challenges that they must overcome to
gain points or stamps to receive a small token of award. This encourages teamwork and
strategy among visitors as they navigate the park, just like in a real game setting. This also

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uses elements of storytelling to guide visitors through the park and immerse them in the
narrative of the different sub-themes found in the theme park.

By replicating the layout environment of such a battlefield in a game, the theme


park foot traffic flow concept offers visitors an engaging and immersive experience that
captures the essence of the game. The interactive obstacles and challenges along the
pathways encourage visitors to spend more time exploring the park, leading to increased
dwell time and higher spending on food, merchandise, and attractions. Encouraging visitors
to move through the park and participate in challenges promotes physical activity and
exercise, contributing to a healthier lifestyle for guests of all ages

Figure 19. Planning Concept Based on Sub-themes

The 5 sub-themes present in the proposed theme park are MOBA (Multiplayer
Online Battle Arena), FPS (First-Person-Shooter Games), Sandbox Games, Retro Games,
and the Overall collective gaming theme. These themes are based on their popularity in the
Philippines, with MOBA and FPSs with the most significance to Filipino Players. In

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consideration with young visitors and the incorporation of the theme park to be ‘family-
friendly,’ the Theme Park has included the Sandbox Games and Retro Games which are
designated to be adjacent with each other based on the zoning of the sub-themes. The
collective theme which encompasses all gaming themes are centralized on the theme park
in order to serve as a refresher and a retreat from all the other themes present in the park.

The theme serves as a commendation to the E-sports or the competitive video gaming
culture that has been growing in the Philippines. Gaming is now more than simply a pastime.
It is becoming a respectable professional path for companies as well as players. Players now
have the chance to compete professionally with the help of organizations and sponsors. The
option to select such a theme would be a definite advantage to the developers and the E-
sports community.

Figure 20. Planning Concept Based on Zoning

After the thematic zones are established, the individual parts are placed inside
each area. To draw visitors from across the park, the biggest rides and entertainment are
located at the edges of the lot. The attractions are also scattered within the lot with
different themes to create a sense of adrenaline and engagement especially to the young

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visitors and would also serve provisions for interactive obstacles.

The Utility zones are wisely placed excluded from the site of the façade in
order to maintain divisions between staff and customer flow. This strategy aids in
optimizing both crowd flow and total holding capacity. For convenience, the main stores
are typically located close to the exit. The open space of the Main Boulevard paves way
to the Central hub that stands as a central icon and attraction to the visitors, similarly to
Disneyland. The Theme Park also uses a ‘loop’ park layout that encourages visitors to
keep walking and avoid getting lost.

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CHAPTER VIII

Branding Concept

8.1. Logo

Figure 21. Proposed Theme Park Logo

The logo depicts a futuristic, yet a simple representation of what the


gaming world is supposed to be. Red is used to signal that the player has done
something wrong, and green signals that the players have done something right.
This connection between colors and feedback is ultimately common in Video
Games, and generally, in real life. This logo is an analogy to the concept of
Chinese philosophy, Yin Yang. But in the case of Pixel Realm, right and wrong
is in a sense of balance with the equal sign the two lines create, hence
disregarding the number of rights and wrongs in playing video games, because
after all, the purpose of playing video games is enjoyment, leisure, and
amusement.

The X and Triangle buttons are replicated from the PS4 controller
buttons, which signifies the actual concept of the Theme Park. The gray chip
behind the logo represents a Central Processing Unit chip board which represents
the over all control to make a video game work. Any computing device,
including gaming PCs and consoles, is powered by a CPU. The performance of
a game, including aspects like frame rate, resolution, and graphical fidelity, is

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contingent upon the processing capability of a CPU.

8.2. Name and Slogan


Proposed theme park name: PIXEL REALM

Pixel Realm creates a captivating blend of the digital and real worlds,
providing guests with an immersive experience that immerses them in a lively
environment where video games come to life.

The development and history of video games are intricately linked to


the relationship between games and pixels. "Picture elements," or "pixels," are
the small dots that comprise images on displays. Pixels are the fundamental units
of the virtual worlds that gamers interact with in video games.

Proposed Slogan: Pixel Realm: Where Reality Meets the Game!

8.3. Colors

Proposed Brand Colors and their symbolisms:

Red

Red stimulates players and signals danger. Although making a mistake while
performing a task does not necessarily carry any danger, the color red still tells
players “Something is wrong, look out”. Conversely, red is frequently associated
with health depletion, damage, or injury within video games.

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Green

Green, on the other hand, is associated with nature and safety and, as a 2004
study showed, evokes positive emotions. In gaming, green is commonly used to
represent health, vitality, and healing. Health bars, hearts, or other indicators
often change color to green to signify a player character's well-being or recovery.

Gray

In order to create visual contrast, hierarchy, and legibility in interactive overlays,


HUDs (heads-up displays), and menus for video games, gray is frequently used
in user interface design. To improve readability and usability, neutral gray
backgrounds, borders, or text components can be used. This will make it easier
for players to browse game interfaces and get the information they need without
being distracted.

Black

In video games, black is frequently utilized to emphasize certain visual contrasts


and details in game objects, characters, and locations. To grab players' attention
and direct their focus within the game world, key items, characters, or interactive
aspects might be highlighted with dark, black backdrops or silhouetted shapes.
In platformers such as "Limbo" or "Inside," for instance, the sharp contrast
between black backdrops and silhouettes in the foreground increases the mood
and gameplay elements of the game.

8.4. Brand Values

Immersive Storytelling

Putting a strong emphasis on immersive storytelling as a fundamental brand


value, giving visitors the chance to enter the settings of their favorite video
games and take part in thrilling quests via intricately designed settings,

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captivating stories, and interactive features.

Adventure

Presenting the theme park as a hub for epic expeditions and exhilarating
experiences, giving visitors the ability to take on risky tasks, overcome obstacles,
and delve into enormous virtual environments teeming with adventure, wonder,
and discovery.

Adaptability

Adjusting and changing quickly in reaction to new developments in the gaming


sector, technology, and customer tastes in order to keep theme parks fresh,
interesting, and cutting edge for many years to come.

Expansion

In order to improve the guest experience and go above and beyond what visitors
expect, the theme park emphasizes investments in new technology, new themes,
infrastructure, and attractions. This shows a dedication to continuous
development and improvement.

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CASE STUDIES:

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