MALLIG NATIONAL HIGH SCHOOL

PRODUCT DEVELOPMENT

1. EXECUTIVE SUMMARY................................................................................................................

The banana flower, often called banana sabunganay in ilokano, is a pendulum that
forms below the last bunch of unripe bananas. It has a cone shape and its leaves ( bracts) have
a purple color which resembles a heart. The centre of the flower has a whiter color, it taste its
bitter and the texture is similar to that palm heart ad bamboo shoots.
Our business name is Orion’s Sabunganay Nuggets
Product Logo :
Product Tagline: Choose Banana Nuggets, For A Change

Sabunganay Nuggets is a snack made from banana blossom, All purpose flour and seasonings.
We used sabunganay because it is a great alternative for meat.
For our packaging we used stand up pouch.

2. TARGET CUSTOMERS(MARKET)

Our primary or main target market are the Grade 10 students and the teaching staffs of
Mallig National High School
We also conduct a survey on Grade 10 students to know their personal preferences

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Our secondary market will be the other grade levels and sections of Mallig National High
School

3. Product Description & Positioning Statement

Orion’s Sabunganay Nuggets strives a lot of effort to produce a high quality snack that can surely
compete to any other snacks.

Our product aims to provide a tasty, healthy, yet affordable snack in the community of Mallig National
High School, specially the Teachers and Grade 10 Students .

Banana flower is rich in nutrients, including fiber, antioxidants, and numerous minerals. Emerging
research indicates that it may aid digestive health, prevent prostate enlargement, support bone health,
and help lower blood sugar and cholesterol levels. Banana flower is rich in nutrients, including fiber,
antioxidants, and numerous minerals. Emerging research indicates that it may aid digestive health,
prevent prostate enlargement, support bone health, and help lower blood sugar and cholesterol levels.

The content in this banana blossom can facilitate digestion and bind fat and cholesterol to be removed
with feces. Banana blossom has the advantage of being a source of anthocyanins, besides that banana
blossom contains protein, phosphorus, minerals, calcium, vitamin B1, vitamin C and high fiber content.

4. Market Strategy , Competitive Products, and Analysis.........................................................................

4.1. Competitive Products Overview

Given the area of Mallig National High School, there were many vendors selling various snacks, but none
offered sabunganay nuggets, showing that there is no competition in the market.
4.2. Competitive Strengths, Weaknesses & Response Statements
STRENGTHS Weaknesses

- Location- the location is near the targeting
potential customers, so it is to our
advantage that the store is easy to access
- Uniqueness- the product is a new
variation of a nuggets that cannot be seen
in others.
- Good customer service
- Offers affordable and reasonable price
Opportunities
- New- the store is not stablish in the food
industry
- Single location will limit the reach to
customers or consumers
- Proponents are relatively new to the
business world
- Operating days are limited
- The product is easy to imitate
Threats

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- Brand name and logo are intriguing since
it is new to the market
- The growing population of the school in
the neighborhood on where it is located
- can generate new products
- offering the product to a large population
- Intensifying competition from different
food chain around the vicinity
- Marketing demand can be seasonal
- Rising cause of ingredients leads to
expensive prices of product that limits the
consumers
- New entrants to the market

4.3 Demand and supply Analysis

Since students cannot purchase food outside of the school during this period of face-to-face instruction,
the demand for snacks increases, making sabunganay nuggets a good choice at this time. There were no
nugget vendors near the school in terms of supply.

4.4 Mode of distribution

Orion’s Sabunganay Nuggets mode of distribution will be a direct distribution or selling.

4.5 Market strategy

The proponents intend to use this promotional strategies to generate more leads and boost customer
engagement to attract more consumers and achieve the objectives. To bring popularity and awareness to
the market of the innovative sabunganay nuggets we will use social media platforms as a marketing
strategy. You see using social media platforms will be an opportunity for the consumers to easily access
our business and extended switch to its potential consumers. In this way more queries and suggestions can
be addressed. Taking advantage of this modern world to promote the products is certainly a great help for
the growth of our proposed business. Furthermore we will promote the product through the positive
feedback of word of mouth marketing strategy, printed flyers and door to door selling.

5. FINANCIAL DATA/PRODUCT DEVELOPMENT......................................................................

5.1. Pricing
In terms of pricing, we use the cost-plus or cost-based pricing strategy to provide a affordable product
with a markup of 20%

COST-BASED PRICING

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PRODUCT DEVELOPMENT

Total cost= Ingredients+Packaging

=70+30

=100

Mark Up Percentage= 10%

Final Price= total cost+ mark up

= 100 + (100×10%)

= Php 10

5.2. Financial Projections

• Mininum Price per serving of Sabunganay Nuggets = 10.00 pesos/pack
 Expected minimum daily sales = 15 pavks
 15 packs × 10.00 pesos = 150
 Minimum daily Gross Sales = 150
 Daily operation cost (gas for cooking) = 10.00
 Daily product capital (ingredients) = 100.00
 Daily net profit = 40.00 pesos
 Monthly net profit = 1200 pesos

• By these projections we can coclude that by just only 3 months wen can have our (ROI) or Return of
Investment

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PRODUCT DEVELOPMENT

7. DOCUMENTATION

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