HEXAGON FITNESS STUDIO

A Business Plan Presented to

The Faculty of the School of Business

Mandaue City College

Mandaue City

In Fulfillment

of the Requirements for the course

MKTE 403

Entrepreneurial Management

INAHID, CHRISLIE

FLORES, CRISTINE

BONTILAO, KYRA KAYE I.

CABASAG, SHIELA JADE

GENOLAGA, JOHN CARL

JAYME, RANDY

MAY 2024
 HEXAGON FITNESS STUDIO

TABLE OF CONTENTS
Title Page i
Approval Sheet ii
Table Content iii

I. EXECUTIVE SUMMARY 1
II. BUSINESS DESCRIPTION

Nature of the Business 2

Business Logo 3
Mission & Vision Statements 3
Business Objectives and Goals 4
Unique Selling Proposition (USP) 4
Legal Structure & Ownership Details
Business Location & Facilities
III. MARKET ANALYSIS
Market Size & Growth Potential
Target Market, Demographics & Psychographics
Analysis of Industry Trends & Dynamics
Competitors Analysis
Identification of Market Gaps & Opportunity
SWOT Analysis
I. MARKETING AND SALES STRATEGY
II. OPERATIONAL PLAN
III. MANAGEMENT AND ORGANIZATION
IV. FINANCIAL PLAN
V. EXECUTIVE SUMMARY
VI. APPENDICES
 HEXAGON FITNESS STUDIO

PART I
BUSINESS DESCRIPTION

NATURE OF THE BUSINESS

The fitness industry is a dynamic sector encompassing various businesses and

services aimed at promoting physical health and well-being. It includes gyms, fitness
studios, personal training, nutrition counseling, sports equipment retail, fitness
apparel, wellness retreats, and digital fitness platforms.
With an increasing emphasis on health consciousness and active lifestyles, the
fitness industry has experienced significant growth in recent years. Factors such as
rising obesity rates, lifestyle diseases, and a growing awareness of the importance of
exercise have contributed to the industry's expansion.