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Architecture

7.1 ICONIC BUILDINGS

IN THIS UNIT
GRAMMAR
• the passive
VOCABULARY
• describing buildings
• idioms
• prefixes
SCENARIO
• talking about requirements
• deciding on facilities in
a hotel
STUDY SKILLS
• identifying fact and opinion
WRITING SKILLS
• an opinion-led essay

A house is a machine for living in. Le Corbusier (Charles-Edouard Jeanneret-Gris), 1887-1965, Swiss architect

V O C A B U LA R Y
DESCRIBING BUILDINGS A THE C O LO SSEU M
1 What is your favourite building? W hy do you like it?
I always visit the Colosseum when I’m in Rome; it’s
2a Are these adjectives for describing buildings magnificent. I suppose it’s w hat many people think of
positive, negative or neutral? when you say classical architecture. It’s an incredibly
impressive building, and to me represents the power
ancient classical contemporary derelict of the Roman Empire. It was constructed way back in
dilapidated elegant graceful imposing AD 80. It’s a vast amphitheatre and big crowds used to
impressive innovative magnificent ornate go there to watch gladiators and fights between wild
run-down stylish traditional ugly animals. It’s made of stone and concrete, and although
it was damaged by earthquakes in the 15th century, the
2b Decide which adjectives in Exercise 2a can main structure has survived for almost 2,000 years. It
describe a building which is: used to look rather run-down, but recently it has been
renovated and partly restored.
1 not in good condition
2 not modern
3 unattractive
4 new and different
5 attractive
6 decorative
7 modern
8 important-looking

P R O N U N C IA TIO N
3 WXM Word stress Underline the stress on the
adjectives in Exercise 2a. Put them in groups of words
with first- and second-syllable stress. Compare your
ideas with a partner, then listen and check.

66
ICONIC BUILDINGS 7.1

4 Look at the photos on these pages. Describe each 7 Match words in the texts with their meanings 1-10.
building. Which do you like most? Why? 1 a circular building with seats arranged on a slope (text A)
5 a Match verbs 1-8 with their meanings a-h. 2 continued to exist in difficult conditions (text A)
3 repair a building so it is in good condition (text A)
1 damage a repair to put in original condition
4 a place for a dead person (text B)
2 rebuild b keep in good condition
5 a round roof on a building (text B)
3 construct c build
6 the outside (text B)
4 demolish d ask someone to build
7 the inside (text B)
5 maintain e erect again
8 a building which is easily noticed (text C)
6 restore f plan
9 not lasting or needed for very long (text C)
7 commission g harm 10 something ugly or very unpleasant to look at (text C)
8 design h knock down

5b Put the verbs in order to show the stages in the life SPEAKING AND WRITING
of a building.
8 Work with a partner. Describe a building in your country
or a country you know well. Talk about these topics.
READING • where it is
6 a Read the statements. Are they true or false? Guess • why you like it
the answers from your knowledge. Compare your • what is special about it
ideas with a partner. • why you would recommend a visitor to see it
The Colosseum
9 Interpreting ideas Discuss the questions with your partner.
1 was built in the 15th century.
2 was a place where people watched fights. 1 What do you think is the most iconic building in
3 is older than the other two structures. your country?
4 is currently in very bad condition. 2 Do you think it is a good representation of your
architectural culture? Why?/Why not?
The Taj Mahal
3 What buildings in other countries do you consider
5 was built as a palace for an emperor.
to be iconic?
6 was constructed over 500 years ago.
7 is in danger. 1 0 W rite a paragraph about the building you discussed
The Eiffel Tower in Exercise 8 or 9.
8 has always been popular.
9 was the world's tallest building. MEET THE EXPERT
10 was never intended to be permanent.
Watch an interview with Laura Mark,
6 b Read the website texts and check your answers. an architectural journalist, about
innovative designs.
Turn to page 152 for video activities.

B THE TAJ M A H A L
I love the Taj Mahal in Agra, India. Seeing
it for the first time was a breathtaking THE EIFFEL TOW ER
moment. It was built by Emperor Shah Myfavourite building, or structure, I
Jahan in memory of his wife, who died in suppose, is the Eiffel Tower in Paris. It’s
childbirth. Although it looks like a palace, one of the world’s best-known landmarks
it is a tomb. It’s strange that something so and it captures the atmosphere of Paris for
beautiful was built for such a sad reason. me. It looks so elegant and graceful rising
It looks very traditional with the huge above the city. Itwas commissioned and
dome, but actually the design also feels very designed as a temporarystructure for the
contemporary, even though it was finished 1889 Universal Exhibition, but has never
in 1653. The white marble exterior and been taken down, although apparently at
its carvings look amazing in the sun. The the time there was a lot of opposition from
interior decoration is also very detailed and the public to it, with manypeople calling
ornate. Itwas built using materials fromall it an eyesore. It’s massive. I think it’s about
around India andAsia, and using over 1,000 300 metres tall - and it was the world’s
elephants. Iread that in the 19th century it tallest structure until about 1930. When it
was looking quite dilapidated, but was then was built, it was a very innovative design,
restored. It seems environmental pollution but it takes a lot to maintain- each part of
is the biggest threat today as it is making it is repainted every sevenyears!
the marble yellow.

67
7.2 SOLVING PROBLEMS

SPEAKING AND READING GRAMMAR


1 W ork with a partner to discuss the questions. THE PASSIVE (1)

1 Where do most people live in your country? In 6 a Look at the three highlighted examples of the passive
houses or apartments? in the article. Match them with statements a and b.
2 How large is the average house/apartment? Is limited a We use the passive if the agent is unimportant,
space a common problem? obvious or unknown.
3 Do young people tend to live with their parents or b If the agent is specified, this comes at the end of the
live alone? Why? clause and follows by.

2 a Look at the photos and describe them. Which 6 b Match the highlighted examples with the tenses.
looks the most interesting building, and why? • present simple
2b Read the article and match the photos with parts 1-4. • present continuous
• future simple
3 Read the article again and complete the table.
6 c How are the passives formed?
2 3
^ Language reference and extra practice, pages 126-149
Who designed it?
Where is the 7 Complete the sentences with the correct passive
building? form of the verb (present simple, present continuous
What materials or future simple). Sometimes there is more than one
are used? possible answer.

How big is the 1 At present, several space-saving houses_______


(manufacture) by our firm.
building?
2 Triangular floating schools_______ (build) in Nigeria
Why is the in the near future.
building special? 3 The house_______ (make) mainly of glass.
4 New apartments_______ (build) across the street.
4 Evaluating W ork in small groups to discuss the 5 Next year, the disused garages_______ (convert) into
questions. affordable homes.
1 What are the advantages and disadvantages of living 6 Research_______ (carry out) by the R&D team into
in each house? the living needs of young adults.
2 Which house would you most like to live in, and why? 7 The project_______ (not finish) on time if we don't
3 Which of the following do you think are the most get the information we need.
important problems facing architects in your country?
• insulation (maintaining heat in cold climates) LISTENING
• keeping cool in hot climates 8 a B W Marta Gattarosa, an architect, is answering
• efficient use of space questions from students of architecture. Listen and
• being environmentally friendly write the three questions they ask.
• fitting in with the local surroundings
• being visually attractive 8 b Listen again and take notes on her answers.
8 c Compare your notes with a partner.
5 Match words in the article with their meanings 1-6.
1 excellent and unusual (part 1)
2 extremely clever (part 1)
SPEAKING
3 many (part 2) 9 W ork in small groups. Why do young people
4 not having enough space (part 3) increasingly live with their parents till later in life?
5 the shape or arrangement of the parts of something Think about these questions and discuss.
(part 3) • Is it more expensive for young people these days
6 tiny (part 4) (college loans, expensive car insurance)?
• What percentage of their income do people spend
on rent/mortgage?
• Is there a lack of affordable housing?
• Are there other reasons why young people might
choose to stay at home?
• Are people getting married and having families when
they are older?

68
SOLVING PROBLEMS 7.2

Who wants to live in a house like this?


From the ‘Sliding House’ to Poland’s 3 Domestic Transformer
narrowest house, Sachiko Kimura I Iorrg Kong is orre of the world’s most
chooses her favourite homes that densely populated cities. Arcliitect Gary
solve space problems or deal with Chang grew up there in a firry flat with
the challenge of the climate. six others. Chang has come up with atr
innovative answer to fire increasingly
1 The Sliding House
cramped lives of many urban dwellers.
This remarkable building was built in
I think he has transfonned his cramped
Suffolk, UK, by arcliitects dRMM. They
apartment into something really special.
were asked by the owners to prioritise
The firry 32m2 rectangular apartment
three tilings: light, space and a connection
has polished chrome walls that carr
with the outdoors. The architects came up
change into 24 different configurations,
with a space that changes, using a huge,
each serving a specific treed. The space
20-tonne sliding glass cover on railway
available carr change into a home theatre,
tracks. The cover protects the building
spa, kitchen, bedroom or a chill-out room
and also transfonns it. The building
with a hammock, depending orr what
lives and breadies and is an ingenious
Chang needs at any moment. Chang
solution. But most of all, I think it is foil
hopes his dwelling offers a viable life-
and makes people smile when they see it.
enhancing alternative for people irr I Iorrg
At present, several sliding houses are being
Korrg who carr’t afford anything bigger.
manufactured by dRMM.
4 Keret’s House
2 Reflection of the Mineral
I was intrigued by Poland’s narrowest
I have always loved Japanese space-saving
house. The tiny house measures just
architecture and especially the brilliant
9 1cm across at the narrowest point and
capsule hotels. This 146'nr2house, built
is wedged into the gap between two
in Nagano, Tokyo, is proof that ‘less
buildings in Warsaw. It is clearly not
is more’. It was designed by Yasuhiro
designed with family life in mind and
Yamashita and I like the successful use
is only just big enough for one person
of modem architectural ideas combined
to inch their way from the single bed
with clever use of space as well as
through the miniscule kitchen and into
structural design. It really has made use
the tiny toilet. The building started life as
of every inch of space available. Even
an art installation designed by film maker
the furniture and appliances have been
Etgar Keret, who then decided to use
constructed keeping the contours of this
the property as a workplace when he
extraordinary' building in mind. The
was in Poland. There is only a total floor
house has won numerous architectural
space of 46 square feet in the two-floor
awards and experts think it will soort be
recognised as a landmark in its owrt right. structure wliich is made of iron.

69
7.3 BUILDING BRIDGES

READING
1 Do you recognise the bridges in the photos? What is
the most impressive bridge in your country?
2 Read the introduction to the article. Which of these
reasons account for the importance of bridges?
1 They are essential for transporting goods and trade.
2 They have military significance.
3 They bring beauty into our lives.
4 They symbolise people or places.
5 They give people more belief in their ability to
achieve things.

3 Read the rest of the article and answer the


questions.
1 Which bridge was made with soft stone?
2 Which was built to resist disasters?
3 Which changes its dimensions according to the
temperature?
4 Which looks like a musical instrument?

4 Comparing features Read the article again and make


notes. Compare the bridges in terms of age, length,
appearance and use.

VOCABULARY
IDIOMS, PREFIXES
5 Read the introduction again. Complete the
sentences with the correct form of the idioms in
the article.
1 I'm not leaving this job till I've got something to go

2
to. I don't want to _______ .
We don't need to look at the problem of falling sales
BRIDGING Till: GAP
yet. Let's_______ . easured by the effect they have on our spirits
3
4
Don't worry about it anymore. It's_______ .
I've had a few arguments with colleagues. If I want
M and imagination, bridges are the highest form of
architecture. They stand as metaphors for so much
to get promoted, I need to _______ . in life. ‘Let’s cross that bridge when we come to it,’ I
remark, when I want to put off thinking about some nasty
6 a Look at the words in the box. Underline the dilemma. If I quit a secure job, I am ‘burning my bridges’.
prefixes, then match them with meanings 1-4. If I make friends with strangers, I am ‘building bridges’. If
I argue with someone, but want to forget it and be friends
indisputable misplaced overcome revitalise again, I say, ‘It’s all water under the bridge.’
unusual
Why do we hold bridges in such regard? One reason is
surely that, because of their strategic importance, they are
1 again often scenes of fierce battles and thrilling heroics. Another
2 not (x2 prefixes) is that a bridge can often embody the spirit of a city, even
3 wrongly an entire nation, as the Sydney Harbour or Brooklyn
4 be too strong / too much Bridges do, or the Stari Most did until it was destroyed in
the Bosnian conflict. (Fortunately, it has since been rebuilt
6 b Add prefixes to the words to change the meaning. and is now listed as a World Heritage Site.)
1 important But perhaps the chief reason is that a bridge is a leap
2 understand of daring: a symbol of mankind’s belief in its ability to
3 crowded overcome any natural obstacle, no matter how wide,
4 significant deep or windswept. That belief has occasionally been
5 define tragically misplaced, for example the collapse of the
6 sensitive Hintze-Ribeiro bridge in Portugal killing fifty-nine people,
but it has never been shattered.
What’s indisputable is that our own age has seen one of
the most innovative bursts of bridge-building ever.

70
BUILDING BRIDGES 7.3

GRAMMAR
THE PASSIVE (2)

7a Look again at the article and underline examples of


the past simple passive and the present perfect simple
passive. How are they formed?

7b Look at sentences 1 and 2 from the article. Match


them with forms a and b.
1 An earthquake added a metre to the bridge's length
while it was still being built.
2 It took around ten years to be completed,
a passive infinitive
b past continuous passive
^ Language reference and extra practice, pages 126-149

8 Correct the mistakes in bold in the report.


Complaints 'have received about the recent
construction of the Sheridan Hotel. It 2was completing
in November last year. W hile it 3was constructing, many
residents and business people of the town suffered great
inconvenience. Building materials 4were delivering at
all hours of the day and night, and the noise level was
unbearable. When the foundations 5were digging, the
air became polluted and the streets were very dusty.
Complaints 6were making daily to the Council, but
nothing 7was doing. As a result, several shops 8have
been closed for some weeks during the worst period and
now several claims for compensation 9have received by
the Council. The hotel 10has now built and the Council
is meeting next week to discuss the complaints and
• Built for Expo 92, the Alamillo Bridge across the River what " is be done about compensation. We expect the
Guadalquivir in Seville demonstrates how a striking new conclusions 12to publish by the end of the month.
bridge can revitalise an old city. The bridge, which w as
designed by Santiago Calatrava, is supported b y a pylon 9a Look at examples 1 and 2 of the passive. Match
and cables which form the graceful shape of a harp. It has them with uses a and b.
a span of 200 metres and w as painted in Calatrava’s trade
1 The 'Gherkin' is an impressive example of modern
mark bright white.
architecture. It was designed by Lord Foster and
• The Akashi Kaikyo Bridge in Japan is the longest, tallest Ken Shuttleworth.
and costliest suspension bridge ever constructed. It took 2 Many tourists have been impressed by the strange­
around ten years to be completed. Connecting Kobe with shaped building in the City of London.
Awaji-Shima Island, this bridge has been built to withstand
hurricanes, tidal w aves and earthquakes. In 1995, an
a It is more natural to put subjects which consist of a
earthquake added a metre to the bridge’s length while it long expression at the end of a sentence,
w as still being built. It has a total length of 3,910 metres. b We prefer to start a new sentence with a familiar
subject (something already mentioned).
• The famous Charles Bridge (Karlov Most) w as built in
the 14th century and named after the king. It is unusual 9b Look at the highlighted passives in the article.
because it is made o f sandstone, not hard granite, which Which use from Exercise 9a does each one illustrate?
required some maintenance work in the 15th century
after a flood. Street vendors, street artists and tourists can
always be seen along its 500-metre length. SPEAKING AND WRITING
• The Golden Gate Bridge spans the mile-wide 10 Work with a partner. You have a photo of
mouth of San Francisco Bay. The total length o f the bridge one bridge and information about two. Share your
is 2,739 metres. The bridge expands on hot days and information, then write a paragraph about your bridge.
contracts when it is cold. On hot days, the heat lengthens Student A: look at page 155.
the cable. A s a result, the bridge becom es 4.9 metres
Student B: look at page 158.
lower and 1.8 metres longer. The bridge w as opened
on 21 M ay 1937 with a ‘pedestrians’ day’, during which
200,000 people walked across the bridge. On the morning
o f the following day it was opened to traffic.

_______
71
SCENARIO
ON THE HORIZON

SITUATION
1 W o rk w ith a p artn er. D iscuss w h a t
facilities you w o u ld e xp e ct to find in a INVITATION TO TENDER
to p-class hotel and co n fe ren ce centre.
Contract for the design of a luxury hotel and conference centre
2 Read the 'In vitatio n to T e n d e r'
in Rio de Janeiro
d o cu m e n t. W h a t facilities are
m entioned? Horizon Hotel & Conference Centre - 5 stars
w w w .h o t e lh o r iz o n .b r | 320 ro o m s
3a Read the d o cu m e n t again and
a n sw e r the q u estio ns.
C a n d id a te s a re a s k e d to s u b m it th e ir le tte r o f in te n t b e fo r e 24 Ju n e.
1 W hat sort of reputation does
H H C C have? H orizon H otels and C onference Centres (HHCC) in v ite s th e
2 W hat w ill the ground floor look like? a r c h ite c tu r a l firm s lis te d b e lo w to p re s e n t a p la n fo r d e s ig n in g a
3 W hat w ill the main purpose of the H o te l a n d C o n fe r e n c e C e n tre in R io d e J a n e iro .
hotel be?
HHCC is a n in te r n a tio n a l c h a in o f h ig h -c la s s h o te ls a n d c o n fe r e n c e
4 H o w w ill H H C C decide w hich
architectural firm to choose for the c e n tre s . It is fa m o u s fo r p r o v id in g lu x u r y a c c o m m o d a t io n a n d

design of the building? o u ts ta n d in g s e n d e e . W e in te n d th e h o te l to b e u se d f o r c o n fe r e n c e s


a n d c o n g r e s s e s b y g r o u p s fro m a ll o v e r th e w o rld .
3b W h y do you th in k H H C C has chosen
S e le c te d a r c h ite c tu r a l firm s a re a s k e d to s u b m it a p la n fo r th e
to build the hotel and co n fe ren ce centre
g r o u n d f lo o r o f th e b u ild in g , w h ic h wall b e L -sh a p e d . D e ta ils o f th e
in Rio de Janeiro?
p r o je c t a re a s fo llo w s .

T h e h o te l w ill h a v e se v e n flo o rs:


B asem en t - e q u ip m e n t a n d s to r a g e
Ground floor - fa c ilitie s to b e d e c id e d
First floor - a la rg e c o n fe r e n c e ro o m , th re e m e e tin g ro o m s
a n d a s e m in a r ro o m
S econ d floor - o ffic e a c c o m m o d a t io n
Third-fifth floors - b e d r o o m s
Sixth floor - a la rg e re s ta u ra n t, a v a ila b le fo r g u e s ts a n d th e
g e n e r a l p u b lic

T h e c o n tra c t to d e s ig n th e h o te l a n d c o n fe re n c e c e n tre w ill be


a w a r d e d to th e a rc h ite c tu r a l firm w h ic h p ro d u c e s th e b e st p la n
fo r th e g r o u n d flo o r.
ON THE HORIZON

KEY LANGUAGE TASK


TALKING ABO UT REQUIREMENTS DECIDING ON FACILITIES IN A HOTEL
4 K E 1 Listen to three architects talking about designing 6 a Two architectural firms are going to submit a plan
the ground floor of a hotel. Answer the questions. for the ground floor. W ork in three groups.
1 What four suggestions do the architects make to Groups A (Lindsay Associates) and B (Jackson and
meet the needs of health-conscious guests? Li Consultants): You are the architectural firms. In your
2 What do the architects finally decide to do? groups, discuss and decide what six facilities should be
put on the ground floor and where each facility should
5 a Listen again and tick the phrases you hear. be located. Study the diagram and draw a rough plan of
Talking about essential requirements the ground floor, with all its facilities.
1 We really must have ... Group C (Representatives of Horizon Hotels and
2 It's vital we have ... Conference Centres): Discuss what six facilities should
3 It's absolutely essential to o ffe r... be on the ground floor. Think about where you might
4 It's a priority ... locate each facility.
5 We've got to o ffer...
6 We certainly need ...
Talking about desirable requirements LIFTS
7 It'd be very popular with ...
8 We should offer them ...
Talking about possible requirements ENTRANCE
9 It might be a good idea to ...
10 We could also consider...
11 Another possibility would be to ...

5 b Listen again and complete the phrases you have


ticked with information from the conversation. Then
check your answers by looking at Audio script 7.3 on
page 176. STAIRS

5 c Practise saying the phrases. Pay attention to stress


and intonation.

6 b The two firms (Groups A and B) present


their plans for the ground floor to the HHCC
representatives (Group C) and answer any questions.
6 c H HCC representatives decide which architectural
firm should be given the contract to design the
ground floor, explaining the reasons for their choice.

9 U Y j8 0 A
7.5 STU D Y AND W RITIN G SKILLS

STUDY SKILLS
ID EN TIFYIN G FACT AN D O PIN IO N

l a W o rk in small groups. Read the definition of a


'high-rise apartm ent block'. Then discuss the essay
question and give your opinions.
A high-rise apartment block can be defined as a building
which has a large number of storeys and is equipped with
elevators. It is generally 35 metres or greater in height.
1b Skim the essay. Does the w riter agree with
your opinions?

2 Look again at the essay question. W hich of the


statements is the best description of this kind of essay?
In an opinion-led essay, the writer:
a presents the arguments objectively for and against a
controversial issue.
b discusses and evaluates the opinions of other writers
on the essay topic.
c states his/her opinions on the topic and supports
them with evidence.

‘If they had a choice, few people w ould liv e in high-rise ap artm en ts.’
D iscuss the statem ent and give you r opinion.

B ecau se o f expan din g popu lation s and the la ck o f space for bu ild in g n ew houses, high-rise
ap artm en t b lo cks h a v e becom e in cre a sin g ly com m on in m ost o f the w o rld ’s m a jo r cities
s and tow ns. H ow ever, som e people sa y th at resid en ts in m u lti-sto rey bu ild in gs do not re a lly
enjoy liv in g in them . It is claim ed th at th ey fee l isolated, a re often lo n e ly and liv e in su ch
blo cks n ot b y choice bu t ou t o f n ecessity. T h is is a m iscon ception. T h e re are, in fact, m a n y
ben efits o f liv in g in th is typ e o f accom m od ation and few disad van tages. M ost people enjoy
th is sty le o f liv in g and do not cra v e for a h o use or lo w -level apartm ent.
io T h e m ost sign ifican t advan tage o f choosing to five in a high-rise bu ildin g is that the residents
are close to m ost th in gs th ey need for th eir e v e ry d a y living. H igh-rise apartm ents tend to be
in desirable, u rban locations, n ea r to the dow ntow n area. A s a result, residents have qu ick
and easy access to shopping, nightlife, cu ltu ra l institutions, tran sport facilities and often
th eir place o f w ork. H ow ever, th ere are also high-rise apartm ents situated in beautiful,
15 n atu ra l su rrou nd in gs, such as parks, gardens and beach areas. T hese are gen erally outside
the city centre and th ey w ill be chosen by people lookin g for an altern ative to city life.
A n o th er m ajor ad van tage o f high-rise accom m odation is that it offers a w ide ran ge o f shared
am enities su ch as: doorm en, con trolled entry, fitness centres, sw im m in g pools, recreation
areas, m o rn in g coffee sessions and hosted even ts aim ed at bringin g residents together. These
20 provide opportunities for residents to get to kn ow each other better. T h e y develop a sen se of
com m unity, w h ich helps residents to avoid feelin gs o f isolation and loneliness. T he residents
look out for each other, so th at a sense of safety and se cu rity is fostered.
C ritic s o f h ig h -ris e a p a rtm e n ts p o in t o u t th a t th e re a re lim ite d o p p o rtu n itie s fo r
g a rd e n in g in su c h b u ild in g s. T h is is n ot e n tir e ly tr u e sin c e m a n y re s id e n ts h a v e
25 b a lc o n ie s a n d th e y ca n u se th ese to g ro w v e g e ta b le s , p la n ts and flo w e rs. M ore
im p o rta n tly , th e re is a te n d e n cy n o w a d a y s fo r a rc h ite c ts to d e sig n h ig h -rise b u ild in g s
w h ic h in c lu d e ‘g r e e n ’ sp a c e s fo r tre e s, p la n ts an d sh ru b s. A h ig h -rise b u ild in g in M ilan ,
Ita ly , ‘B o s c o V e r tic a le ’ is ty p ic a l o f th is tren d . It w ill p ro v id e h u n d re d s o f n ew hom es
a n d b r in g a h e c ta re o f fo re s t in to th e c it y ’s c e n tr a l b u sin e ss d is trict. T h e b u ild in g w ill
3o be a p e rfe c t m o d el fo r a r c h ite c ts d e s ig n in g to w e r b lo c k s in th e fu tu re .
T o su m up, th ere a re u n q u e stio n a b ly m a n y a d v a n ta g e s o f liv in g in h ig h -ris e a p a rtm e n t
b u ild in g s. R a th e r th a n c re a tin g fe e lin g s o f is o la tio n and lo n e lin e s s, th ese b u ild in g s
d e v elo p a se n se o f co m m u n ity a n d fo r m a n y peop le th e y o ffer an id e a l life s ty le . S u ch
a p a rtm e n ts w ill u n d o u b te d ly in c r e a s e in th e fu tu re b e c a u se o f th e p o p u la tio n g ro w th
35 a n d la c k o f sp a ce in m a n y c o u n trie s.
STUDY AND WRITING SKILLS 7.5

3 Read the essay again. In which paragraph(s) of the WRITING SKILLS


essay can you find the following? AN OPINION-LED ESSAY
a the writer's strongest argument to support 7 a Avoiding repetition - nouns Most texts contain
his/her opinion
pronouns. These are used instead of a noun or noun
b a counter-argument which is challenged by the writer phrase. Complete the lists with other pronouns that
c a strong opinion linking with the opening paragraph you know.
d the opinion(s) of the writer on the topic
e additional arguments to support the writer's opinion Personal pronouns: I, she, him ...
Possessive pronouns: mine, hers, ...
4 Fact and opinion What is the difference between a Demonstrative pronouns: that, ...
fact and an opinion? Complete the text with the words Relative pronouns: who, ...
in the box. Other pronouns: one, ...

belief emotions evaluation proved 7b Look at the essay again. What do the highlighted
scientific subjective pronouns refer to?
them (line 6) = high-rise apartments
A fact is true and based on 1_______ testing or practical 1 This (line 7) 5 which (line 21)
experience, not on ideas. It can be supported by 2 their (line 14) 6 This (line 24)
objective evidence. An opinion is a *1 2_______ that may or 3 These (line 15) 7 these (line 25)
may not be true. It is normally3_______ . It can be based 4 These (line 19)
on a person's perspective, 4_______ or understanding
of something. The essential difference between a fact 8 a Avoiding repetition - nouns/noun phrases It is
and an opinion is that a fact can be 5_______ by study, common to avoid repeating nouns and noun phrases
research, 6_______ or previous knowledge. by using phrases with similar meanings. Find three
alternative phrases in paragraph 1 which avoid repeating
5 W ork in small groups. Are the statements from the high-rise apartment blocks and one alternative in
essay facts (F) or opinions (O)? Give reasons. paragraph 4 for tendency.
1 Most people enjoy this style of living, (paragraph 1)
2 High-rise apartments tend to be in desirable, urban 8 b Avoiding repetition - verbs and adverbs Find the
locations, (paragraph 2) following in the essay.
3 There are also high-rise apartments situated in • two verbs in paragraph 3 which avoid repeating offers.
beautiful, natural surroundings, (paragraph 2) • an adverb in paragraph 5 which avoids repeating
4 These provide opportunities for residents to get to unquestionably.
know each other better, (paragraph 3)
9 Improve this paragraph about high-rise apartments
5 There are limited opportunities for gardening in such
buildings, (paragraph 4) by avoiding repeating nouns phrases, verbs, verb
phrases and adverbs.
6 There is a tendency nowadays for architects to
design high-rise buildings which include 'green Another great advantage of high-rise apartments is that
spaces', (paragraph 4) they are generally cheaper to buy than a house. They
7 The building will be a perfect model for architects are also cheaper for living and maintenance. Buying
designing tower blocks in the future, (paragraph 4) an apartment typically costs from $200,000-300,000,
8 Living in such apartments will undoubtedly increase but buying a house will cost a lot more. Maintenance
in the future, (paragraph 5) costs are undoubtedly cheaper for high-rise apartments
because the surface area of high-rise apartments is
6 Find the phrases 1-6 in the essay. What can you smaller than the surface area of houses. Also, living
infer about the writer's intention? and maintaining a house is generally a lot more time-
1 It is claimed that they feel isolated ... (paragraph 1) consuming. A great argument, too, is that living above
You can infer from the phrase 'It is claimed . . . ' that the the ground in an apartment is more peaceful and less
writer may not agree with this opinion. noisy than living in a house.

2 This is a misconception, (paragraph 1) 10 Write an opinion-led essay on one of these questions.


3 This is not entirely true ... (paragraph 4) • Too much money is spent on maintaining and
4 More importantly, ... (paragraph 4)
repairing old buildings rather than on building new,
5 Unquestionably ... (paragraph 5) modern, space-saving ones.
6 Undoubtedly ... (paragraph 5) • It is more important for a building to serve its
purpose than to be a work of art.
• In old towns, new buildings should always be in
the traditional style.
• Modern architecture is ugly compared with
classical styles.

75
Globalisation
8.1 GLOBALISATION - G O O D OR BAD?

IN THIS UNIT
GRAMMAR
• verb patterns
• causatives
VOCABULARY
• globalisation
• collocations
• abstract nouns
• words from the text
SCENARIO
• clarifying
• taking part in a debate
STUDY SKILLS
• summarising
WRITING SKILLS
• a summary

SPEAKING AND VOCABULARY 4 a Complete the sentences with the nouns in the box.
GLOBALISATION
companies competition cultures environment
1 What do you understand by the term globalisation? gap manufacturing poverty standards
2 Complete the description with the words in the box. understanding workers

communications experience improvements Globalisation:


life world 1 exploits__ in sweatshops in poorer countries.
2 widens the ___ between rich and poor.
Globalisation is a term used to describe the way in 3 reduces _______ and increases wealth.
which the '_______ is developing a single economy and promotes global and tolerance.
culture. This is as a result o f2_______ in technology destroys local and traditions.
and 3_______ j and the influence of large multinational damages the natural
companies. Globalisation is changing people's4________ improves the quality of _______ leading to more
of everyday 5_______ all over the world. jobs and better pay.
8 creates and increases the choice of goods
3 W ork with a partner. Which of the following causes/ and services,
results of globalisation are the most important? Why? encourages better for the environment,
Can you think of any others? literacy, health, working conditions.
• cheap air travel 10 gives multinational______ too much power.
• availability of global brands and products (e.g. Sony,
Adidas, Nestle, Nokia, McDonald's) 4b W ork in small groups. Discuss the sentences about
• entertainment (e.g. music, TV, films, shows from globalisation in Exercise 4a. Which do you agree/
other countries) disagree with?
• communication advances
• world events (e.g. the Olympic Games, the World Cup)
• opportunities to work or study abroad
• international organisations (e.g. the United Nations,
the World Health Organisation, the World Bank)

76
GLOBALISATION - GOOD OR BAD? 8.1

READING AND LISTENING 6 K C T Now listen to some other views from the
podcast of last w eek's show and complete the table.
5 Viewpoint is a w eekly current affairs programme.
Read the opinions on the Viewpoint message board and 7 Choose two of the messages and summarise each
complete the table for messages 1-4. person's view point in one or two sentences.

For or against
globalisation?
Reasons VOCABULARY
CO LLO CATIO N S
1 Marco
2 Cindy 8 a Complete the collocations with the words in the box.
3 Anna change choice greed rights trade1
5
4
3
2
4 David
5 Michel 1 consumer
6 Mike 2 clim ate__
7 Astricl 3 corporate
8 John 4 fa ir_______
9 Maria 5 human

child free global multinational natural

6 resources
7 warming
Is globalisation a good thing? 8 companies
9 labour
10 markets
1 Globalisation is definitely about progress. It leads to
8 b Now check your answers to Exercise 8a in
better products, which are more cost effective to produce
Audio script 8.1 on page 177.
and therefore cheaper for everyone. It's about consumer
choice. Globalisation also connects people by means of 8 c Choose three or four collocations and write
communication and offers them new opportunities for travel, sentences about your own country.
work and education. It means a faster rate of development for
the whole world. Many poorer countries have benefited from
investment as a result of globalisation. M a r c o , Italy SPEAKING AND WRITING
9 Assessing results and consequences W ork in groups
to discuss the questions.
' 2 The global economy simply means sweatshops in poor 1 Discuss the impact of globalisation up to now on
countries so that rich countries can have cheap goods.
There is a lot of inequality involved in globalisation and the your own life and your country.
desire for cheaper products. It also leads to the destruction 2 Are you optimistic or pessimistic about the future? Why?
of natural resources. Globalisation benefits the rich nations, 3 Thinking about the issues involved in globalisation,
who control prices, who influence the economies of poor and having looked at some of the arguments in this
countries and cause populations to migrate in order to try and lesson, do you think it is a force for good, for bad or
improve their lives. C in d y , C h in a a mixture of both?

1 0 Summarise your argument in a short paragraph for


3 Globalisation has been a force for change in so many ways the Viewpoint message board.
for so many people. It has given them access to information and
improved their lives, and has given global mobility to skilled
workers. Fair trade has the ability to lift people out of poverty. O MEET THE EXPERT
It creates a level playing field and allows countries across the
Watch an interview with Richard Cook,
world to share their best products, goods and services. Many
a consultant and coach, about working in
workers in developing countries now have employment because
of globalisation. Globalisation benefits all nations by increasing
a global workplace.
competitiveness and efficiency. A n n a , Brazil Turn to page 152-153 for video activities.

4 Globalisation's only good for those who are already


economically strong. It's the big m ultinational companies
who really benefit, and it worries me that sometimes they
seem to have more power and influence over our lives than
elected governments. Some of them are actually richer than
whole countries, which must be a bad thing. D avid, Nige

77
8.2 GLOBAL SKILLS

4 Listen again and com plete the notes using one word
in each gap.

LISTENING AND VOCABULARY


ABSTRACT NOUNS
1 W ork with a partner to discuss the questions.
1 Would you like to work for an international company
that employs people in many different countries?
2 Would you like to work or travel abroad? Why?AVhy not?
3 What problems could arise when people from different
countries have to work together in a global team?
4 What skills do you think you need to work in a
global team?

2 a Match w ords 1-5 w ith their meanings a-e.


1 adaptability
2 curiosity
3 consensus
4 sensitivity READING SI
5 intuition
5 Scan the texts quickly. W hich countries or continents
a the desire to know about something are m entioned in each one?
b the ability to change and be successful in different
situations
I A group of exchange students from Europe were attending
c agreement between everyone in a group
% lP a lecture by Professor Lee at a university in Hong Kong. After
d the feeling that you know something is correct or true
a while, one of the exchange students put up her hand. Professor
even if you don't know why
Lee didn't seem to notice her at first and the local students looked
e thinking about how other people will feel about
a bit awkward. After a few minutes, Professor Lee noticed her and
something
she asked him to clarify something. Then other exchange students
2 b Complete the sentences with words from Exercise 2a. started asking more questions and the professor appeared to be
uneasy. He hadn't encountered so many questions before.
1 M y_____ told me not to trust him.
Then some of the exchange students started to challenge the
2 He definitely has_____ - he could live in any country.
professor's point of view. The atmosphere was quite strange. The
3 All team members need to have a _____ about the
local students preferred to be more reserved and wanted everyone
country they are going to.
to show more respect towards the professor.I
4 The team leader's rude comments show a lack of_____ .
5 The team failed to reach a _____ on the issue.
I A group of clinical researchers for an international pharmaceutical
3 K 1E1 Listen to four international managers giving

0 advice to young people w ho w ant to w ork for global


com panies. Decide w hich speaker does the following.
a gives an example of how to adjust to someone with a
company were meeting in Moscow to discuss the studies
they were running all over the world. Most of the researchers were
Chinese and Russian but the group leader was American. Some of the
researchers were unhappy because the group leader called everyone
different communication style by their first names and forgot to use their titles. Although he tried to
b talks about a number of skills needed to work globally be friendly, he was not polite and had a very relaxed tone and stance
c talks about cultures with different ideas about the and dressed very casually. In fact, some of the group said they would
individual and the team never forget seeing him attend one meeting wearing shorts. He
d talks about what employers want seemed to think that what was said was more important than how it
was said and he never seemed to pay attention to body language.
78
GLOBAL SKILLS 8.2

6 Read the texts again. Which texts, if any, refer to the 1 0 W ork with a partner. Look at the pairs of
following topics? sentences 1-5 and discuss the differences between
1 building relationships the verb patterns.
2 dressing conservatively 1 a I remember watching the first TV reports of
3 indirect and direct communication styles the tsunami.
4 avoiding stereotypes b Remember to lock the door when you go out.
5 showing respect for authority 2 a I'll never forget meeting Brad Pitt when I went
6 understanding handshakes to Hollywood.
7 using titles and correct forms of address b I won't forget to switch off the lights when I go.
8 exchanging business cards 3 a I stopped driving after three hours at the wheel,
9 punctuality and deadlines b I stopped to have a break for a few minutes.
10 space issues between people 4 a I tried sending her flowers, but it had no effect,
b I tried to persuade her to listen to me, but
7 W ork with a partner. Describe the problems in each she wouldn't.
text. What advice would you give the people in the 5 a I regret to inform you that you did not get the job.
three situations? b I don't regret changing jobs.
8 Drawing conclusions With your partner, look again
at the listening and reading sections. What are the GRAMM AR TIP
three most important skills you need when working in After remember, forget, stop, regret and go on, we
a global team? choose infinitives to look forward and -ing forms to
look at the present or past.
GRAMMAR I must remember to download a map o f the city. (I'm
VERB PATTERNS going there next week.)
I remember meeting him at a conference in Seoul.
9 Look at the highlighted sentences in the texts and
(The conference was two years ago.)
match verbs 1-5 with patterns a-e.
1 appear ^ Language reference and extra practice, pages 126-149
2 ask
3 dislike 11 Complete the sentences with the infinitive or -ing
4 forget form of the verbs in brackets. In some sentences both
5 start may be possible.
a followed by the infinitive with to 1 I'm sorry I forgot_______ (respond) to your email.
b followed by either the infinitive with to or the -ing 2 I tried_______ (talk) to the team leader, but he didn't
form with a different meaning really listen.
c followed by an object and the infinitive with to 3 I'll never forget_______ (attend) the Forbes Global
d followed by the -ing form CEO conference in September.
e followed by either the infinitive with to or the -ing 4 Don't forget_______ (go) to the meeting.
form with no change in meaning 5 I remember_______ (hear) something about how
popular the book was in China.
6 I stopped_______ (buy) global brands like Adidas
and Nike.
Team members from Mexico, India, China, Germany and 7 She remembered_______ (bring) her video camera to
the USA were having a series of business meetings in the conference, so we've got a great film of it.
Mexico when some problems arose with regard to punctuality
and deadlines. Team members from Mexico, India and China 1 2 Work with a partner and discuss topics from this list.
were sometimes late for meetings, giving the reason that • someone you'll never forget meeting
they had been getting to know their colleagues from other • something you stopped doing recently
countries over coffee in the staff canteen. However, the team • something different you should try doing next year
members from Germany and the USA disliked waiting for team • something you'll never forget seeing
members who turned up late and had become frustrated. For • something you shouldn't forget to do before going to
the Germans and Americans if someone said 'the deadline is an interview
tomorrow', then that meant tomorrow. However, the Mexicans, • something you remember doing on one of your
Indians and Chinese argued that getting to know each other was birthdays
more important to the success of the project than a deadline,
because only by building trust together could they work as
a team. They also found that the Americans and Germans
didn't seem to value tact and diplomacy enough. For example,
sometimes the Americans said things without considering the
feelings of the people they were talking to.

79
8.3 GLOBAL COOPERATION

1 ______ Now, in the 21st century, we've seen a new dynamic that is
pushing the boundaries of invention and innovation - global cooperation.
Scientific and technical research and development is now so complicated
and sophisticated that no one scientist, however brilliant, can know it all.
So, increasingly, innovation is coming from the combining of cutting edge
expertise from diverse scientific fields. Scientists at CERN, for example, have
come together from all over the world to seek answers to questions such
as what is the universe made of and how did it start. In this article we will
look at two more examples of this new global phenomenon that is quietly
revolutionising our world.
2 ______________ There are now over 8,000 scientific journals worldwide
and it is impossible to be an expert in all areas. Professor Bob Langer
at Massachusetts Institute of Technology (MIT) has made significant
breakthroughs in the field of biomedical engineering and cancer treatment.
But he hasn't done it on his own. His skill has been in bringing together truly
interdisciplinary teams. He has invited experts from around the world in
polymer science, medicine, pharmaceuticals, radiology, neurosurgery, molecular
biology and engineering to form a global team to design new polymers* which
can go inside the body, deliver medicines and then dissolve. Professor Langer is
constantly looking for new global collaborators and experts in different fields.
3 ______________ When Cesar Harada heard about the effects of the oil spill
in the Gulf of Mexico in 2010, he quit his dream job as project leader at MIT
and tried to develop a more efficient way to soak up the oil. But rather than
prioritising profit, he decided to 'open-source' the design. He shared his own
ideas on the web for free and then got experts from all around the world to
contribute ideas and even donations. He then invited scientists and engineers
to join him in New Orleans, and together they designed a highly manoeuvrable,
flexible boat capable of cleaning large tracts of oil quickly. This free, not-for-
profit way of sharing ideas, and releasing intellectual property on the internet,
meant that innovation happened very quickly. All they had to do was credit
all the inventors who cooperated. Harada's 'open-source' reciprocity is a new
economic model with global cooperation at its core.
4 ______________ Drawing people together from all over the world and creating
synergy is a powerful way of driving innovation. Global teams with a united
purpose building on everyone's expertise can collectively do far more than one
brilliant individual. The inventor today is a global collaborator, a sharer, and not
a protector of ideas. With 2.3 billion people online, collaboration and global
cooperation can happen really quickly and it is possible to connect in a more
profound way than ever before.
‘ polymers = a chemical compound formed from long chains of the same molecule group

80
GLOBAL COOPERATION 8.3

READING GRAMMAR
1 You are going to read an article about global CAUSATIVES
cooperation. Work in small groups. How many 6 a K I M Listen to three people from a global
examples of global cooperation can you think of for the charity discussing their latest campaign and answer
areas below? How did the global cooperation occur? the questions.
• scientific breakthroughs 1 What was successful?
• humanitarian crises 2 Did Jane fix her own computer?
• natural disasters 3 Who updated the website?
• environmental disasters 4 Who approved the figures?
Scientists from all over the world worked on the Higgs 5 What was a shame?
Boson project in Switzerland. 6 Who w ill sign off the plan?

2 Read the article quickly and choose the best title. 6 b Look at Audio script 8.3 on page 177 and underline
examples of structures 1-3.
1 Global cooperation is on the increase.
2 Is innovation dependent on globalisation? 1 have + object + past participle to describe something
3 Global cooperation is needed more than ever before. which is done for the subject by someone else (i.e.
the subject arranges or pays for somebody else to do
3 Complete gaps 1-4 in the article with sentences a-d. something for them)
a International cooperation based on sharing 2 get + object + past participle to describe something
information freely has produced innovative which is done for the subject by someone else (i.e.
approaches to solving problems, the subject arranges or pays for somebody else to do
b In a highly specialised world, scientists, medics and something for them)
engineers have to collaborate in order to innovate, 3 have + object + past participle to describe something
c It appears that the days of brilliant individual unexpected or unpleasant which happens to the subject
inventors working in garages on their own is over,
d We live in a world which has benefited from huge GRAMM AR TIP
advances in technology, medicine and science made
In this structure, get is usually more informal than
during the last century.
have and we tend to use it in spoken English.
4 Summarising Summarise these topics in one or two We must get the house decorated soon.
sentences.
^ Language reference and extra practice, pages 126-149
1 What is happening with innovation in this century
2 Langer's approach to teams 7 Put the words in order to make correct sentences.
3 Harada's innovative approach to problem solving
1 removed / the / protesters / had / the / authorities
2 we / have / w ill / new phone lines / three /
VOCABULARY installed / next month
W ORDS FROM THE TEXT 3 at the airport / the photographers / searched /
had / bags / their
5 a Match words or phrases in the article with their
4 is having / she / her new book / into Japanese /
meanings 1-7.
translated
1 the force that controls the relationships people or 5 you / do / your / done / hair / get / at / Alleycatz?
things have with each other (paragraph 1) 6 had / their / taken / fingerprints / the police /
2 to challenge the limit of what is thought to be by / the demonstrators
possible (paragraph 1) 7 he / is / to / have / going / tested / his eyes /
3 the newest way of doing something (paragraph 1) tomorrow
4 an event or situation that can be seen (paragraph 1) 8 of / I / to / you / have / had / a copy /
5 to work together (paragraph 2) the report / sent
6 the combined power of a group of things when they 9 passport / last year / my brother / his / stolen / had
are working together (paragraph 4) 10 my / friend / slashed / his / tyres / got / by /
7 serious (paragraph 4) some hooligans
5b Complete the text with words from Exercise 5a.
All our scientists have 1_______ with scientists throughout
SPEAKING
the world leading to 2_______ research which will have 8 a Work with a partner. Read notes about two
3_______ impacts in the field of space exploration. examples of global cooperation.
Working together has led to great4_______ and we will Student A: look at page 156.
only be able to push the 5_______ of scientific knowledge Student B: look at page 158.
through further collaboration.
8 b Share your information and discuss what else you
know about these topics.

81
8.4 SCENARIO
SUPERMARKET SUPERPOWER

SITUATION
1 Read the extract from a TV guide and discuss the
questions with a partner.
1 Do you prefer shopping in a supermarket or smaller
stores? Why?
2 What do you expect to be able to buy in a
supermarket? Discuss your ideas with a partner.
3 Do you think supermarkets are generally good or
bad for the communities they serve?

English language channel


Thursday 10 p.m.
VISTA Live debate
This week the panel discusses the plans of Smithsons,
the international supermarket giant, to open branches
in towns and cities all over the country. Opinions on the
company and its activities are sharply divided so this will
definitely be one to watch.

2 Now read the newspaper report and answer


the questions.
1 When was Smithsons founded?
2 What does it sell?
3 Where does it sell?
4 What sort of stores does it have?
5 What is happening in the near future?

Supermarket plans further expansion


MITHSONS, THE SUPERMARKET giant, is on the move
S again, as it looks at entry into a number of new markets
I around the world.
I From its small beginnings as a market stall over eighty-five
j years ago, Smithsons has become one of the world's biggest
| companies and employers. Growing out of its bases in the USA
and UK, it now has around 5,000 stores around the world. From
out-of-town superstores to small city-centre convenience shops,
it claims to offer something for everyone.
Today it sells a vast range of goods and has seen huge growth
since it entered the non-food area. It now sells everything from
clothing, household items and electrical goods to financial
services, fuel and insurance. The larger stores can now organise
weddings and funerals. The company's slogan, 'Smithsons - for
everything in life', is, it seems, becoming a reality.

3 a E Z I Bob Craven, the Chief Executive of Smithsons,

0 is on the hard-hitting radio programme In the Hot Seat.


Listen and tick the topics that are mentioned.
1
2
environmental damage
staff unions
3 consumer choice
4 competition
5 fair trade
6 treatment of staff

3b Listen again and take notes on the topics in Exercise 3a.

82
8.4
SUPERMARKET SUPERPOWER

KEY LANGUAGE
CLARIFYING
4 a Correct the mistakes in the extracts. Look at Audio script 8.4 on
page 177 to check your answers.
1 ... what do you think by good value?
2 Basically, what I'm meaning is the customer is ...
3 Sorry, I don't catch what you mean.
4 What I really try to say is ...
5 Or to give it another way, ...
6 Could you expand that in more detail, please?
7 Could you be more clear?
8 Let me research that.
9 Could you explain me an example?
10 To be more c le a r... we really appeal to ...

4b Put the phrases in Exercise 4a into two groups.


a for making your meaning clearer b asking for clarification

TASK
TAKING PART IN A DEBATE
5 a Work in groups. Smithsons is planning to come to your country. You
will be taking part in an edition of Vista, the live TV debate programme.
Student A (Chairperson): look at page 156 and study your role card.
Student B (Labour relations expert): look at page 158 and study
your role card.
Student C (Government representative): look at page 161 and
study your role card.
Student D (Opposition party representative): look at page 163
and study your role card.
Student E (Consumer group representative): look at page 163
and study your role card.
5b Work in pairs of the same roles (two As, Bs, etc.). Discuss what you
believe, and think about the arguments you can use in the debate.
5 c Hold the debate in groups of Students A-E.

OTHER USEFUL PHRASES

Chairing
I'd like to ask (name) for his/her views (on this).
Thank you, (name). You've had your say. Let the others give their
views now, please.
I'd like to move on now to ...
Interrupting
I'd just like to say ...
Can I just come in here?
If I can interrupt you at this point...
Dealing with interruptions
If you could just let me finish.
Hold on a minute, please.
If I can just finish what I'm trying to say ...

Getting your point across


The main issue here is ...
The really important thing is ...
Surely, the point is th a t...

83
8.5 STUDY AND WRITING SKILLS

STUDY SKILLS 5 Topic sentences Look at paragraphs 1-3 of the


SUMMARISING article on page 80. Underline the topic sentence in
each paragraph, and identify one important idea that
1 a W ork with a partner and discuss the questions.
supports it.
1 When do you need to summarise things in your life?
Paragraph 1
2 Are your summaries generally formal or informal?
Written or spoken? Topic sentence: Now, in the 21st century, we've seen a
new dynamic that is pushing the boundaries of invention
1 b Discuss what you think makes a good summary. and innovation - global cooperation.

2 a Are these statements true or false, do you think? Supporting idea: Scientific and technical research and
Give reasons. development is now so complicated and sophisticated
that no one scientist, however brilliant, can know it all.
1 A summary is a short version of the original text.
2 To write a good summary, you must understand 6 Paraphrasing Read paragraph 1 of the article
every word in the original text. again and say which paraphrase below is better.
3 A summary is generally about one-third of the length Give your reasons.
of the original text. Paraphrase A
4 You should use your own words when summarising. In this century, new ways of dealing with the world's
5 You must not change the order of the ideas in the text. problems are the result of experts from different fields
6 You should never use words from the original text. working together rather than from achievements by
7 You must not include any quotations from the
individuals. For example, at CERN, scientists from
original text. different countries have joined together to find solutions
8 A summary should not include your own opinions. to complex problems. (44 words)
9 It is difficult to do a summary if you cannot
Paraphrase B
paraphrase well.
Global cooperation can result in invention and
10 It is helpful to find synonyms for words when
summarising. innovation. This depends on advances in different
fields. One individual cannot find new ways of solving
2b Which of the ideas that are true did you think of in problems. New solutions need cooperation. Scientists
Exercise 1b? at CERN are studying the problems of the universe.
These can only be solved by experts from diverse
3 Put the stages of writing a summary below in order.
fields. (47 words)
a Highlight the key points in the original text,
b Make notes of the key points. Paraphrase the points, 7 W ork with a partner. Read paragraph 2 of the
do not copy them. article. It contains 129 words. Discuss the summary
c Check the summary to make sure it is accurate below. Give reasons why it is not a good one.
and complete.
d Read the original text carefully and check the Scientists have to collaborate to innovate. There are
meaning of unknown words, now over 8 ,ooo scientific journals in the world. One
e Write the summary from your notes. person cannot be an expert in all the areas of research.
Professor Langer at MIT has made breakthroughs in
4 W ork with a partner. What do you understand by
the medical field. He has done this by forming teams
the terms paraphrasing and topic sentences? Read the
from different disciplines to find new polymers for
text below to check.
treating a medical condition. He is always trying to
When you summarise a text, you need to select the key find new global collaborators. ( 6 7 words)
point in each paragraph. The main point is usually in
the topic sentence. This is generally the first sentence
of the paragraph, though it may appear in other places,
including at the end. You also need to paraphrase the
important points. This means that you express them in a
shorter, different way, using your own words if possible.

84
STUDY AND WRITING SKILLS 8.5

W RITIN G SKILLS
Early next month, local officials will gather for a
A SU M M A R Y
ribbon-cutting ceremony at a facility in Whitsett,
8 Read te ch n iq u e s a - c ab o ut p araphrasing. Then North Carolina. A new production line will start
paraphrase senten ces 1- 6. to roll and the seemingly impossible will happen:
a Using synonym s America will start making personal computers again.
Som e p e o p le believe/say/argue/claim that in n ovation / Mass-market computer production had been slowly
creativity is d riven/stim ulated b y com petition . disappearing for the past thirty years, and the vast
majority of laptops have always been made in Asia.
b Changing the w ord class
Dell shut two big American factories in 2008 and
innovation - innovate or in n o vative; com petition -
2010 in a big move to China, and HP now makes
co m p e te or co m p e titive ; collaboration - collaborate
only a small number of business desktops at home.
c Changing the w ord order The new manufacturing facility is being built not
D raw in g p e o p le together from all o ve r the w o rld a n d by an American company but by Lenovo, a highly
creating synergy is a p o w e rfu l w ay o f driving innovation. successful Chinese technology group.
O n e o f the m ost effective ways o f encouraging innovation
is to form an international team to w ork on a p roject.

1 So, increasingly, innovation is com ing from the


com bining of cutting edge expertise from diverse
scien tific fields, (paragraph 1)
2 In a highly specialised w orld, scientists, m edics and
engineers have to collaborate in order to innovate,
(paragraph 2)
3 His skill has been in bringing together truly
interdisciplinary teams, (paragraph 2)
4 But rather than prioritising profit, he decided to
'open source' the design, (paragraph 3)
5 It appears that the days of brillian t individual
inventors w orking in garages on their own is over,
(paragraph 4)
6 The inventor today is a global collaborator, a sharer,
and not a protector of ideas, (paragraph 4) The original ideas behind offshoring was that Western
firms with high labour costs could make huge savings
9 Yo u are going to sum m arise an article ab o u t a n ew by sending work to countries where wages were much
trend in m an ufacturing in the U SA. B efo re w ritin g the lower. Offshoring means moving work and jobs outside
sum m ary, do the fo llo w in g .
the country where a company is based. For several
1 U nd erlin e the topic sentence in each paragraph. decades, that strategy worked, often brilliantly. But now
2 T ry to paraphrase each of the sentences.1 companies are rethinking their global footprints.
1 0 W rite yo u r su m m ary in ap p ro xim ately 120 w o rd s. The first and most important reason relates to labour
Use this stru ctu re. (To ensu re that the sum m ary is
costs. Wages in China and India have been going up
co h e sive , use linkin g w o rd s such as h o w e v e r, in
by 10-20 percent a year for the past decade, whereas
a d d itio n , finally.) manufacturing pay in America and Europe has hardly
changed. Other countries, including Vietnam, Indonesia
• w hat the new trend is
and the Philippines, still offer low wages, but not China’s
• how Am erican firms used to m anufacture
scale, efficiency and supply chains. Lenovo’s labour
• reasons w h y some A m erican firms are changing their
costs will still be higher than in its factories in China and
w ay of m anufacturing
Mexico, but the gap has narrowed a great deal.
• exam ples of firms that are changing their method
of m anufacturing Second, many American firms now realise that they
• the situation in Europe went too far in sending work abroad and need to
bring some of it home again. Well-known companies
such as Google, General Electric and the Ford Motor
Company are bringing some of their production back
to America and adding new capacity there. Michael
Porter, Harvard Business School’s guru on competitive
strategy, says that a lot of chief executives offshored
too quickly, and too much.
In Europe, there was never as much enthusiasm for
offshoring as in America, and the small number of
companies that did it are in no rush to return.

85
Art
9.1 WHAT IS ART?

IN THIS UNIT
I GRAMMAR
• gradable and ungradable
adjectives
• position of adverbs

) VOCABULARY
• art and artists
• adverb-adjective collocations
• order of adjectives
SCENARIO
• dicussing implications,
offering counter-arguments
• deciding on an action plan
STUDY SKILLS
• expanding your vocabulary
WRITING SKILLS
• an online review

c &

I paint objects as I think them, not as I see them. Pablo Picasso, 1881-1973, Spanish artist

SPEAKING AND READING 4 How would you describe the views of each person?
Select from the following adjectives and find reasons
1 W ork in small groups and discuss the questions.
in the article to support your answers. Can you add
1 Did you study Art at school? Did you enjoy it? any other adjectives?
Why?/Why not?
2 How often do you visit museums and art galleries? conservative critical dismissive intellectual
3 Do you think art is important in people's lives? passionate radical respectful undecided
Why?/Why not?

2 Read the debate on the webpage and match the 5 Justifying opinions W ork in small groups. Which
people to the opinions below. of the following do you consider to be art? Explain
1 Art is about someone's feelings. your reasons.
Art is to show the craftsmanship of the artist. some graffiti on a wall
Art is a waste of time. a tattoo on someone's body
The purpose of art is to represent the natural a holiday photograph
environment. a pile of bricks in an exhibition
The purpose of art is to make viewers think about a screensaver on a mobile phone
their own ideas. a comic book
The purpose of art is for financial gain. a painting of a bowl of fruit
an advert for a product
3 Which people do you agree/disagree with? Who a firework display
makes the best point, in your opinion?
New Language Leader Upper Intermediate Self Study

fiiij. := p > q © 00 ♦ Q O ® © E H
HAVE A SAY I ABOUT I LINKS LOGIN

ART OPINION HAVE A SAY Taco


It's just a business really, isn't it? Some of these so-called
Following the provocative and hard-hitting article by Louise masterpieces - they can fetch millions. It seems criminal when
Trench Do you believe in Art ?, we thought you should have people are starving in the world. Museums make too much money,
your say. So this week's question is . . . particularly from these big retrospectives of famous artists. They've
usually all been dead for years, so what's the point of looking at
WHAT IS THE PURPOSE OF ART? their work? I don't go to art galleries or museums for that reason.
Dan Anyway, I don't think they want people like me there who don't
For me, it is all about the skill of the artists. I can't draw or paint so I like understand art.
to see how they can recreate realityjust by using shapes and colour. It's a Rina
real skill. I tried at school, but I just had no talent for it It's amazing what The purpose of art, for me, is to represent the world - to show
they can do. I just like naturalistic art I suppose. I think it's called realism. things around us. Paintings can show the natural beauty of the
Karen world. Even those really early cave paintings show the world of
I feel art should be thought-provoking and get people to question the people who painted them. I love landscape painting. I'm not
things, you know, the world around them, and their views on it. It interested in groundbreaking modern and contemporary art, or all
can also be used for political purposes - to criticise governments or that abstract art which people like. I'm not interested in what critics
challenge authority - just as Banksy does today with his murals. Art and collectors say. I don't want to think about what it means. I just
should be controversial and get people talking, you know, stimulate want it to look nice and to make me feel good.
debate. It may also be shocking. Maybe I'm idealistic, but I believe art Matt F
can help change the world. There's no point to art at all. It's ridiculous. I mean, it's a stupid
question. The fact that you need to ask means that it doesn't have
Kylie
a point. You don't need to ask what the purpose of engineering
I'm really not sure. I mean, I've read books about art, but at the end
of the day, I think it's about your emotional reaction to a piece of art. or science is, do you? Art is rubbish - there's nothing useful about
Some art you respond to and like - other art you don't. Some people it at all. And being an artist isn't a real job anyway. I think a lot of
like more traditional art, like portrait painting, or sculpture. Other so-called art is a con. You know when 'artists' put a pile of leaves in
a corner of an art gallery and claim it's a work of art? Well, it's not.
people prefer more modern and contemporary art which can be very
unusual. Some people feel this is not art and they just can't stand it. Any fool can do that.

VOCABULARY 1 0 a Listen again and complete the expressions.


ART AND ARTISTS I'm really of thing.
6 Find nouns or adjectives in the article which mean It was so impressive - __ of
the following. It really took_______ .
It re a lly_______ my expectations.
1 causing people to think
It w a s _______ and the cost.
2 art which is done on a wall This was a - - - opportunity.
3 causing a lot of disagreement
4 a very good piece of art 1 0 b Choose three of the expressions from Exercise 10a
5 involving new methods or ideas and write sentences which are true for you.
6 a show of the past work of an artist

7 List all the types of art and artworks mentioned in SPEAKING


the article. 11 Describe a well-known painting or piece of
painting, naturalistic art, ... art you have seen or know about. Talk about the
following topics.
LISTENING • what it looks like
• what is interesting about it
8 K C T Listen to three people talking about art Make
• why it is well-known
notes on each person's attitude.
• if you like or dislike it, and why
9 Match the three speakers to the types of art they
like from the box below.

landscape portraits sculpture ceramics


video art performance art abstract art classical art
contemporary art modern art

[■
PH O TO GRAPHY

1 Do you take photos? When? Why? Do you prefer 3 Identifying arguments Find arguments in the article
colour or black and white photos? that support the idea that photography is an art form.
2 Read the article and choose the best title. 4 Work with a partner and discuss the questions.
1 What makes a good photo? 1 What does the article say about the difference
2 The best photo in the world. between photography and paintings?
3 Is photography an art form? 2 What reasons are given in the article for
photography not being an art form?
3 Do you think photography is an art form?

SI However, those who see photography


as an art form say that the critics
are completely wrong. They argue
that the camera cannot decide
between an ordinary, functional,
regular photo and a really excellent,
cleverly composed photo, consciously
constructed. Rather, it is the
photographer who has the skill to
pick out the essential qualities of the
subject at a particular moment and
brings creativity to the process.
5 Not all photographers are primarily f il
interested in producing photos that
are art some take photos to record
L the world for scientific purposes or to 3
capture a news story. But occasionally,
these types of photos can become
IB iconic works of art because they
B
are so stunning. Examples of this are the very unusual
aintings are almost always considered an art form,
P but what about photography? The Frenchman Henri
Cartier-Bresson, possibly the most famous photographer
photographs taken by explorers in the Antarctic for
geographical purposes, which often reveal the wonders of
nature by showing contrasts between ice and water. They
of the 20th century, emphasised the difference between
can also become iconic because they come to represent an
painting as art and photography as art. In 1957, he told
The Washington Post that 'There is a creative fraction of important moment in time. A classic instance of this is the
a second when you are taking a picture. Your eye must picture taken by Robert Capa during the Spanish Civil War
see a composition or an expression that life itself offers of a soldier at the moment of being shot, falling backwards.
you, and you must know with intuition when to click This photograph is both deeply moving and historically
extremely important. A more recent example of a photo
the camera. That is the moment the photographer is
creative.’ lie is, of course, referring to the immediacy of representing an important moment in time is the Pulitzer
prize-winning photo taken by Kevin Carter of a vulture
photography - the absolutely unique moment, never to
be repeated, when ihe exposure is taken. waiting for a child to die during the 1994 Sudan famine.
A further characteristic of photography, unlike painting,
is that more can be captured in a photograph than was
intended by the photographer. Fine details, entirely
unexpected and often invisible to the naked eye, can he
revealed. The photograph ‘does not lie’ because it has not
passed through the brain of the photographer. This is
completely different from the brain processes of the painter,
who decides what I k 1 is going to paint, how he will make the
subject interesting and how he is going to paint it.
Some critics of photography claim that modern cameras
reduce photo-taking to an automatic process.They say.
Must point and shoot,The camera does the rest.You will
get a good photo.

88
PHOTOGRAPHY 9.2

VOCABULARY 9a Find the adjectives from Exercise 7a in the article


ADVERB-ADJECTIVE CO LLOCATIONS and note the words before them. Then choose the
correct option in the statements below.
5 Find the following adjectives in the article. Note the
adverbs that go with them. 1 Gradable/Ungradable adjectives can be made
stronger or weaker with words like very, a bit,
different moving unexpected wrong extremely,_______ , _______ an d ________ .
2 We often use absolutely,_______ an d ________ with
6 Complete each sentence below using an adverb- gradable/ungradable adjectives.
adjective collocation from the boxes.
9b Now complete the statements above with the
heavily highly painfully totally words in the box.

criticised praised qualified shy a little completely pretty slightly totally


unbelievable unjustified

GRAMM AR TIP
1 Cartier-Bresson w a s_______ for his excellent
coverage of Gandhi's funeral in India in 1948. We can use really with both gradable and ungradable
2 Mario Testino w a s_______ in many fields before he adjectives:
moved to London to train as a photographer. The film was really interesting.
3 The plot of the film w a s _______ and the war scenes The exhibition was really fascinating.
were fake. Really, awfully and terribly are more common in
4 One Hour Photo is a film starring Robin Williams informal spoken English.
about a quiet an d _______ photo technician.
5 A top university w a s _______ for spending £1.4m on ^ Language reference and extra practice, pages 126-149
art works when its main building needed repair.
6 The banning of photographers from the area was
10 Correct the adverbs if they are wrong.
as there was no obvious danger to people. 1 I thought it was a very excellent photograph.
2 We were a bit tired after our visit to the Louvre.
3 I was very devastated when they said the exhibition
GRAMMAR was closed.
GRADABLE AND UNGRADABLE ADJECTIVES
4 The photographs were extremely terrible.
7a Look at these adjectives from the article. Put them 5 When we had finished going round the photo
into pairs with similar meanings. exhibition, we were absolutely exhausted.

essential excellent good important 11 Identify the adverb-adjective combinations in the


unique unusual text below. Are there any combinations that don't go
together? Why?

7b Now put the following adjectives into pairs with


The National Gallery of Ireland has a very excellent
similar meanings.
collection of European fine arts. It opened in 1854
angry bad big cold devastated and now has over 2,500 paintings. Admission is very
enormous exhausted fascinating freezing cheap. It has a wonderful Irish collection, including
furious hungry interesting small works by Jack B. Yeats, and the Flemish and
starving terrible tiny tired upset Dutch collection is very enormous. There is even
a Vermeer. There are also works by Caravaggio,
Adjectives can be gradable or ungradable. For example, cold Picasso and Monet. We were absolutely hungry at
is gradable (there are degrees of 'coldness'), but freezing is the end of our visit, and luckily the cafe has great
ungradable - it is at the end of the scale of 'coldness'. food. The shop is located in the new wing, which is
itself an extremely fascinating piece of architecture.
Some ungradable adjectives express extreme qualities
For such a small country, this collection is
(e.g. terrified, furious, starving) and others express absolute
absolutely interesting and most visitors have a really
qualities (e.g. alive, correct, dead, male, human).
wonderful day.
8 Which of the adjectives in Exercise 7 are gradable
and which are ungradable?
SPEAKING
Gradable Ungradable
1 2 Work in small groups. Find a favourite photo on
angry furious your phone or think of one you have taken that you
like. Describe the photo and say why it is one of your
favourites.

89
9.3 CONTEMPORARY SCULPTORS

READING
1 Work with a partner. Do you know of any
sculptures in your country, or in the rest of the world?
Anish Kapoor w as
2 Read the profiles of three artists quickly, and say born in Mumbai, India,
what artistic disciplines each has worked in. in 1954 and moved to
England in 1972.
3 Read the profiles again and answer the questions.
He studied at two famous
According to the texts, which artist: art schools in London, before
1 still lives in his/her country of birth? starting out as a sculptor. Kapoor
2 did not complete his/her education? soon became well-known
3 had a husband/wife who was more famous than because of his particular style,
he/she was? which, in his early works,
4 is influenced strongly by his/her country of birth? involved the clever use of
5 has received criticism of his/her talent? monochrome and brightly-
6 uses him/herself as a model? coloured pigments surrounding
7 has recently combined two artistic disciplines the sculpture.
in his work? Although he is mainly resident
in London, he often visits India,
4 Which of the works of art in the photos do you
and Western and Eastern styles
like the most? Would you like to go to the artists'
influence his work. His use of
exhibitions? Why?/Why not?
colour is strongly influenced by
the heaps of coloured spices and
VOCABULARY powders found in Indian markets.
ORDER OF ADJECTIVES Kapoors later works are often
5 a Look at the highlighted phrases in the profiles. List very large. In fact, his 110-ton
the adjectives under some of these headings. Cloud Cate sculpture in Chicago
is amongst the largest in the world.
age, material, colour/pattern, opinion, nationality, size,
This sculpture is forged from a
shape, most other qualities
series of highly-polished stainless
5 b Add the adjectives from the following examples steel 'plates' that create an arched,
under the headings in Exercise 5a. Try to work out the highly-reftective work with
order of adjectives before a noun (i.e. opinion is first). Chicago's skyline and Millennium
Check your answers in the table on page 166. Park in the background.

beautiful, antique, colourful, Japanese silk paintings Kapoor has also worked on
a huge, well-known, dark bronze sculpture subway design in Italy and his
work is increasingly becoming a
6 Complete the sentences below, putting the mixture of art and architecture.
adjectives in brackets in the correct order. In 2012, he completed 'Orbit'
1 Michael Ayrton made_______ sculptures. for the 2012 London Olym pic
(bronze, fabulous, large) Gam es. At 115 metres tall. Orbit
is the tallest sculpture in the U K .
2 Rothko's paintings often consist of a number o f______
boxes, (coloured, large, rectangular)
3 These_______ figures date back 2,000 years.
(antique, wonderful, Javanese)
Yoho Ono
4 The artist created a _______ sculpture. Yoko Ono, who once said
(fantastic, stainless steel, shiny) 'Everybody's an artist',
5 Lacquer is a _______ varnish. w as born in 1933 in Tokyo,
(hard, coloured, heat-resistant) Japan. In 1945, at the end
of W orld W ar II, she had to hide with
6 Wall paintings are used to brighten up some_______
her fam ily when Tokyo w as fire-
environments.
bombed. Although she cam e from
(dreary, urban, modern)
a rich, aristocratic fam ily, she had to
7 The bird was made with a piece o f_______ paper. pawn her mother's property to obtain
(square, Japanese, origami) rice when Japan surrendered and
everyone w as poor. She moved with
her fam ily to New York when she
w as eighteen. She went to college,
but dropped out after two years.

90
CONTEMPORY SCULPTORS 9.3

GRAMMAR
POSITION OF ADVERBS
Antony Gormley
7a Look at the adverbs/adverb phrases in bold in the
Antony G orm ley w as born in 1950 in
profiles. Add them to the list below.
Hampstead, England, and, like Kapoor,
1 Time: then, in May, ...
is fam ous for his large-scale sculptures. He
2 Place: there, at home, ...
■ ■ ■ H studied at C am bridge from 1968 to 1971 before
3 Manner: quickly, carefully, ...
travelling to India and Sri Lanka to study Buddhism
until 1974. O n his return, he studied in a num ber of 4 Frequency: sometimes, never, ...
colleges in London.
5 Certainty: definitely, perhaps, ...
6 Degree: a lot, mostly, ...
H is w ork mainly focuses on the hum an body and he
uses his own body creatively to form m etal casts for 7b Look at the clauses these adverbs/adverb phrases
his sculptures. O ne of his best-known sculptures is 'The appear in and answer the questions below.
A n g el of the North', an enorm ous m etal figure, now 1 Do groups 1-3 come at the beginning, middle or
com pletely rusted to a brown colour, with huge, fully- end of the clause?
extended w ings. Motorists travelling on the A1 road to 2 Where do groups 4-6 come in the clause?
the North of England and Scotland see the A n g e l rising 3 Where do the adverbs in 4-6 go in relation to the
above them dramatically as they drive closer to it. verb they modify?
A nother striking sculpture is 'A sian Field', installed 4 Is this the same with all verbs? (Look at mainly.)
in Sydney in 2006. It has 180,000 sm all brown clay
figurines crafted by 350 C hinese villag e rs in five days GRAMM AR T IP
from 100 tons of red clay. The installation is rem iniscent
We can emphasis adverb phrases of time and place by
of the terracotta w arrio rs of X ia n , C h in a.
putting them at the beginning of the clause.
H is spectacular public art installation 'Event Horizon' In 2012, Yoko Ono received a lifetime achievement
prem iered in London in 2007, before being displayed award.
in a num ber of m ajor world cities, including N ew Y o rk,
Sao Paolo and Rio de Janeiro. ^ Language reference and extra practice, pages 126-149

8 Put the adverbs in brackets in the correct place in


the sentences.
1 Rahmi Pehlivanli, the famous Turkish painter,
painted portraits, (often)
2 Many artists have been influenced by Picasso,
(strongly)
3 Leonardo da Vinci sketched technical designs.
(very skilfully)
4 The French post-impressionist Paul Gauguin died
alone, (in Tahiti)
5 Katushika Hokusai is the most famous Japanese artist
ever, (probably)
6 The batik effect is produced by machines rather than
She is primarily known for her sculpture and
installation art, but she has also worked in film, poetry
being hand made, (nowadays)
and m usic. She is probably most fam ous for her
m arriage to John Lennon of The Beatles. Lennon once SPEAKING
described her as 'the w orld's most fam ous unknown
9a Developing arguments W ork with a partner and
artist: everybody knows her nam e, but
think of three arguments that support the following
nobody knows w hat she does.'
statement and three arguments against it.
Her artistic work has frequently
Public works o f art are a waste o f money.
been criticised. Indeed, Brian Sewell, a
traditional art critic, said, 'She's shaped 9b W ork with a new partner and discuss the
nothing, she's contributed nothing, she's statement using the arguments you have developed.
sim ply been a reflection of the tim e s...'.
There is certainly disagreement with
Sewell's views in the art world. In 2009, O M EET TH E EXPERT
she received a Golden Lion for Lifetime Watch an interview with Yulia Podolska, a
Achievement from the Venice Biennale, sculptor, about her work and influences.
and in 2013 the largest retrospective of her
Turn to page 153 for video activities.
work opened in Frankfurt, coinciding with
her 80th birthday.

91
SCENARIO
THE RUSSELL DRAKE GALLERY

SITUATION
I’ve visited the gallery several times. Usually disappointed.
The Russell Drake G allery sells contemporary art in The range of art is too great. I’m not interested in
Chelsea, New York. Chelsea, with its 300 galleries, is photography, sculpture and video art, and I can’t get
the centre of modern art in the city and there is strong excited about modern African art (last week’s exhibition).
You need to focus more on what you’re offering.
competition to try and satisfy existing customers as
w ell as attract new ones. Location is not enough. I didn’t enjoy my visit. The artists were boring. Most of the
Galleries need to stand out from the crowd and offer paintings were landscapes and portraits. Middle-of-the-road
something different to collectors and the general stuff that you can see in plenty of galleries. There was nothing
public. The Russell Drake G allery represents about to talk about.
thirty-five artists, whose works are priced from I liked the artists on show, and the naturalistic art was
$ 5 ,0 0 0 -2 0 0 ,0 0 0 . The gallery's aim is to sell between really impressive. The exhibition ‘Realism in the arts’ was
eight and ten pieces each month. the highlight of my visit. But I got really tired after a while
and wanted to sit down. Unfortunately, there weren’t
Recently, the gallery has not been meeting its sales
enough seats. W hat about having a cafe to relax in at the
targets. As a result, its owners, Russell and Vanessa
end of a visit?
Drake, realise that they must make changes to increase
sales and attract more customers to their gallery. They Your prices are far too high for what you’re offering.
have a meeting planned with Dennis Paul, an art Only collectors can afford that sort of money. By the way,
consultant, about how to increase their profits. parking’s really difficult in your area. I had to walk miles to
get to you. It’s not easy to find your gallery, either. You’re
right on the edge of the district, I found out.
1 Read the situation and answer the questions.
Your staff were friendly, but there weren’t enough signs to
1 W hat is the Chelsea area of New York famous for? show what was going on in some of the rooms. I wanted
2 W hat do galleries need to do in order to be to see more works by New York artists, I’m not really
successful? interested in Asian art.
3 H ow many works of art would the Russell Drake
You need to be more innovative in your choice of artists.
G allery like to sell each month?
I like naturalistic art, not abstract art and splash paintings.
4 W hat problem is the gallery currently facing? I’d love to buy some paintings by young, emerging artists.

2a Work with a partner. Read the reviews from the I like the high ceilings in the gallery, but there isn’t enough
gallery's website and decide which are the three most light, so I didn’t enjoy my visit. It’s about time you
serious criticisms. repainted the walls, isn’t it? That’d make the rooms lighter.

You must improve your website. It’s not enough to show


2b Compare your opinions with other pairs.
just one painting from a collection you’re going to feature
in your gallery. Also, the site’s difficult to navigate. I
couldn’t find any map showing where you are located.
THE RUSSELL DRAKE GALLERY

3 Look at the visitor ratings below. W hat do they TASK


show, in your opinion? Do they indicate that customer DECIDIN G ON AN ACTION PLAN
satisfaction of the gallery is: a) high, b) fairly high,
c) acceptable, d) too low or e) totally unacceptable? 6 W ork in small groups. You are members of a team
of art consultants headed by Dennis Paul. Do the
following tasks together.
Number of reviews (previous three months)
Total: 106 1 Consider the implications of each of Dennis Paul's
ideas below. Then choose the best five ideas for
Visitor rating
further study. Make notes of your reasons for not
Excellent 5
choosing the other ideas.
Very good 22 2 Discuss the cost of the ideas you've chosen. Which
Average 71 ones w ill be:
Poor 8 a inexpensive b quite expensive
Awful 0 c very expensive d easy to implement
e more suitable as a long-term project?
3 Think of any other ideas that could make money for
KEY LANGUAGE the gallery. Make notes.
DISCUSSING IMPLICATIONS, OFFERING CO U N TER ­ 4 Work out an action plan for the next year.
ARGUM ENTS
4 Russell and Vanessa Drake and Dennis Paul
MEETING AGENDA
are discussing the commission that the gallery charges
artists to exhibit their w ork. Listen and choose the
Ideas
arguments that Dennis Paul uses to oppose lowering
the commission rate. 1 Change the gallery's strategy. Focus on
exhibiting exclusively young emerging artists
1 The artists do not object to the present commission
based in New York.
system.
2 Other galleries might start lowering their commission. 2 Sponsor a young, promising artist, perhaps
3 Russell Drake's commission is already fairly low. someone already exhibiting on the internet.
4 The artists do not like changes in commission rates. 3 Sponsor a competition of modern art in New
5 The best customers would be unhappy about variable York's major art colleges.
rates. 4 Exhibit at one major art fair in New York rather
6 A lower commission rate w ill have an impact on the than at several smaller fairs, as the gallery does
gallery's profitability. at the moment.

5a Listen again and number the phrases below in the 5 Hire an expert to improve the gallery's
order you hear them. website. Aim to attract more foreign visitors by
advertising in specialist art magazines.
a But think of the consequences. (Dennis)
b I think there's a strong argument for doing it. 6 Redecorate the gallery and enlarge the
(Vanessa) windows.
c But it wouldn't if we charged variable commission 7 Move to a new location where the rents are
rates. (Russell) much cheaper.
d You need to take into account the reactions of the 8 Vary the commission rate, charging 50 percent
other gallery owners. (D) to established artists and a lower commission
e There are plenty of things you could do ... (D) rate for young artists.
f Maybe, but consider the implications. (D) 9 Set up a cafe in the gallery offering high-quality
g We do need to have more young artists on our books. (V) snacks and lunches.
h If you lower your commission, other galleries might
10 Invite famous modern artists to give lectures
start doing the same thing. (D)
on their work at the gallery.
i That may be true, but our situation's getting pretty
desperate. (V)
j W e've got to do something if we want to survive. (V)
k the problem with that is that it could really upset your
best customers ... (D) 7 Compare your action plan with the plans of other
I It'll affect your profits if you lower your commission groups. Explain your reasons for not choosing some of
rate. (D) Dennis Paul's ideas.

5b Decide whether each phrase is 'discussing 8 As one group, take a vote to decide which is the
best action plan.
implications' (I) or 'offering a counter-argument' (C).
9.5 STUDY AND WRITING SKILLS

STUDY SKILLS G R A M M A R T IP
EXPANDING YO UR VO CABULARY
Adjective-noun collocations are also important.
1 Look at these phrases. What do you think the word A good thesaurus w ill help you to recognise
nice means? Does it mean the same in each phrase? collocations and find better words to express what
1 Have a nice day. 4 That's a nice haircut. you mean. Look up the basic idea of what you
2 Nice to meet you. 5 Let's have a nice cup of tea. want to say and you can find alternatives.
3 She's really nice. 6 It's a nice place to live.
5 Collocations Which of the following can be
2 Read this extract from a book about expressing
fascinating, absorbing, gripping or com pelling?
yourself accurately. Is this the same as in your language?
1 a book
It pays to increase your w ord pow er 2 a fact
3 a film
Expanding your vocabulary is a sure way of improving
your English and the way you express yourself in English.
However, spoken and written English are often quite different. WRITING SKILLS
I Take a simple example - the word nice is very common in AN ONLINE REVIEW
spoken English. It is a very general adjective, which is rather
6 Look at the different ways you can use to research a
vague in meaning, as in the following examples: Have a nice
day, Nice to meet you, She’s really nice, That’s a nice haircut. In holiday. What are the advantages and disadvantages of
this spoken context, nice is very useful - often we don’t need each? Which would you use to get information?
to be very precise because a lot of meaning is carried by our • visit a travel agent
intonation and facial expression. Also, the listener and speaker • check the websites of travel agencies
can clarify what exactly is meant. In written English, these • look at some travel blogs
clues are absent so we need to be more precise in order to • consult a guidebook
convey what we really mean.
• get advice from friends or colleagues
In addition, it is good to expand your vocabulary for stylistic
reasons. Your writing will be much more interesting if you 7 K IM Listen to an extract from a talk on 'How to
avoid repeating the same words. improve your writing skills'. Denise Couture, a lecturer
in Communications, is talking about travel blogs. Work
with a partner and discuss the questions.
3 What does the word nice really mean in phrases 1 What advantages of writing a travel blog does she
1-6? Choose two words from the box for each phrase. mention in her talk?
2 Which do you think is the most important advantage?
beautiful charming delicious friendly
3 Does she mention the same advantages you thought
picturesque productive relaxing restful
of in Exercise 6?
stylish tasty trendy useful
8 Read the travel blog about Nice, a city in the
1 a nice view 4 a nice jacket southern region of France known as the Cote d'Azur,
2 a nice meal 5 a nice person and answer the questions.
3 a nice holiday 6 a nice meeting 1 Which tourist sites did Alessandra and her friend
4 Look at these other common, basic adjectives 1-8. visit during the day?
Add three more precise adjectives from the box below 2 What was their general impression of each site?
to each one. 3 What did Chagall and Matisse have in common?
1 good: excellent In what ways were they different?
2 bad: terrible 9 Vocabulary competition Work in small teams. Note
3 interesting: fascinating down as many words as you can that are similar in
4 sad: upsetting meaning to the ones in bold in the blog. The time limit
5 boring: dull is five minutes and you may use a dictionary. At the
6 funny: humorous end, count your words. The team with the most wins.
7 exciting: dramatic
8 stupid: crazy 10 Write a travel blog of a trip you have made, either
in your country or abroad. Mention any unusual or
interesting experiences you had and describe one or
absorbing absurd amusing appalling awful two sites. Try to use some of the new vocabulary that
brilliant compelling dreadful exhilarating you have learnt.
gripping heartbreaking hilarious laughable
monotonous moving nailbiting outstanding
repetitive ridiculous tedious terrific
thrilling touching witty

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STUDY AND WRITING SKILLS 9.5

Alessandra.com

1
NICE BLOG
A DAY IN NICE: CHAGALL AND MATISSE MUSEUMS

Nice is a great city to stroll around. In the morning, we


decided to visit Cours Saleya, the market square. It's a historic
area, surrounded by 500-year-old buildings. It's also a trendy
place. There are always lots of tourists who go to enjoy
the atmosphere, sample the range of foods and admire the
flowers on display. A lot o f residents go there on Sundays
to buy their supplies of meat, cheese, spices and fruit for
the week. W e had a nice meal at a restaurant. The salad was
really good and the waiter was charming and helpful. It was a
really relaxing time for both o f us.
It wasn't ju st the food that was great. There were several
street performers in the square playing various musical
instruments, but the highlight for us was a group of Brazilian
dancers and acrobats. They were all men and incredibly
athletic. Their performance was really exhilarating. They
jumped incredibly high and did somersaults on the hard
ground, accompanied by Brazilian music. One of them was
very funny. He made jokes in French and English to the
crowd and managed to persuade a young child to climb up
the human pyramid formed by the other acrobats. There was
a thrilling end to the performance when the most athletic
performer jum ped over a wooden bar which had been raised
to an incredible height. It was really dangerous to do it, but
exciting for the crowd.
In the afternoon, we hired bicycles and visited the Chagall
and Matisse Museums. W e had to ride up a long, steep h ill to
get there. It was exhausting. A t one point, we were passed by
a group o f young, fit cyclists who seemed to find our efforts
hilarious! W e really suffered and felt dreadful when we got
there, but it was worth it. Both museums were outstanding:
the Chagall Museum had lovely gardens and a peaceful cafe,
w hile the Matisse Museum was in a beautiful park. Once you
got to the museum, you had a fantastic view of Nice.
Chagall (1887-1 985) and Matisse (1 869-1 954) lived in Nice
at the same time. They were inspired by the sunlight and
bright colours of the landscape. Matisse once said, 'When I
realised that every morning I would see this light, I couldn't
believe my luck.'
Although they were in Nice at the same time, their artistic
Comments 71
styles are different. Chagall, born in Russia, was greatly
influenced by East European Jewish folk culture. He Frank said ...
developed a surrealistic style and many of his paintings have Great blog, A. Art brings immense jo y to
dream-like figures in them. Matisse was born in Northern my life. Terrific photos.
France. His paintings show a wider range o f styles from
JU N E 29, 2 0 1 4 1 5 .0 0
Impressionism to Neo-classicism and abstract art. Apparently,
some people find it confusing when they visit the Matisse
Kylie said ...
museum.
Thanks Alessandra. I’m inspired to visit the
W e thought both museums were brilliant. You really must museums and see the paintings!
visit them if you are an art lover, or even if you're not, the JU N E 28, 2 0 1 4 1 1 .4 5
museums are w e ll worth a visit because the paintings are so
colourful and fu ll of light.

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