WHELTON SCHOOL OF MARKETING

Social Media

WHELTON SCHOOL OF MARKETING | SESSION 1

Marketing
Trends
How to create effective and
relevant content online
 Key takeaways:
Things Exploring different channels
Where to start
to discuss Tips from the experts
Sample content
Tip: Use links to go to a
How brands work online different page inside
your presentation.

How: Highlight text, click

on the link symbol on the
toolbar, and select the
page in your presentation
you want to connect.

WHELTON SCHOOL OF MARKETING | SESSION 1

Making it
big online
Learn what people are
interested in social media.
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.

WHELTON SCHOOL OF MARKETING | SESSION 1

Exploring
different
channels

You have the freedom

to choose your platform.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.
Where
to start
Create your Present your Seek your
brand's profile product or service target audience

It serves a variety of purposes, It serves a variety of purposes, It serves a variety of purposes,

making presentations powerful making presentations powerful making presentations powerful
tools for convincing and teaching. tools for convincing and teaching. tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

 What happens offline
Start with an outline of topics and
identify highlights, which can be
applied to whatever subject you plan
on discussing.
You can then organize them into your
introduction, your main content, and
your conclusion. Remember to keep
your presentation easy-to-read.
WHELTON SCHOOL OF MARKETING | SESSION 1
What happens online
To create a stunning presentation, it's
best to simplify your thoughts. Start
with an outline of topics and identify
highlights, which can be applied to
whatever you're discussing.
You can then organize them into your
introduction, your main content, and
your conclusion.
The biggest startups allocate

75%
to social media marketing

It serves a variety of purposes, making presentations

powerful tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

Top 10 100

Startups
80

60

40

Follower count
Start with an outline of topics and identify
highlights, which can be applied to 20

whatever subject you plan on discussing.

0
WHELTON SCHOOL OF MARKETING | SESSION 1 1 2 3 4 5 6 7 8 9 10
 Item 6 Item 1

Creating a 16.7% 16.7%

bigger online
presence Item 5 Item 2
16.7% 16.7%

The different areas companies

focus on online

Start with an outline of topics and identify

Item 4 Item 3
highlights, which can be applied to whatever
16.7% 16.7%
subject you plan on discussing.
Tried and tested techniques
from the experts

Anika Sherwood Molly Bradshaw Matthew Bromman

Fashion influencer Marketing Expert Social Media Manager

It serves a variety of purposes, It serves a variety of purposes, ItItserves

servesaavariety
varietyofofpurposes,
purposes,
making presentations powerful tools making presentations powerful tools making
makingpresentations
presentationspowerful
powerfultools
for convincing and teaching. for convincing and teaching. for convincing
tools and teaching.
for convincing and teaching.
Good
design
matters
WHELTON SCHOOL OF MARKETING | SESSION 1 Entice your audience with stunning visuals.
Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. It serves a variety of
purposes, making presentations
powerful tools for convincing
and teaching.
Examples of eye-catching content
Start with an outline of topics and identify highlights, which
can be applied to whatever subject you plan on discussing.
Remember to make it easy-to-read.
Build your brand on social media

What your company does Why your team is amazing

It serves a variety of purposes, Presentations are tools that can be used as demonstrations, lectures,
making presentations powerful speeches, reports, and more. It serves a variety of purposes, making
tools for convincing and teaching. presentations powerful tools for convincing and teaching.

Why should people support you What makes you unique

It serves a variety of purposes, making presentations powerful tools for It serves a variety of purposes,
convincing and teaching. Presentations are tools that can be used as making presentations powerful
demonstrations, lectures, speeches, reports, and more. tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1


WHELTON SCHOOL OF MARKETING | SESSION 1
Do
important
work
Show people the
purpose of your craft
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience.
Go back
to your roots

Show people how you started

Remember to keep your presentation easy-
to-read. Avoid overloading a slide with too
many words and choose a color palette that
won't distract the audience. If you’d like to add
more content to your presentation, there are
plenty of options.
You can include photos of your team,
descriptions of products, or your goals as a
company. It all depends on the purpose of
your presentation, and how you plan to
arrange the details.
Successful
companies are
consistent

Nailing down a schedule

It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.

Answering questions immediately

It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.

Interacting with followers

It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
Making
the most Social media channels

out of the Automated customer service

internet Seamless ecommerce platform

Analytic tools and reporting

Take advantage
Tailor-made user recommendations
of the tools available.

WHELTON SCHOOL OF MARKETING | SESSION 1

 Adapt to different
platforms
01
See how other
profiles are created
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
WHELTON SCHOOL OF MARKETING | SESSION 1
02
Gauge the audience's
tastes and preferences
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
03
Build a profile apt for
that specific platform
If you’d like to add more content
to your presentation, there are
plenty of options. You can
include photos of your team,
descriptions of products, or your
goals as a company.
 How great brands deal with consumers

Interact Quick response Swift order taking

with followers to inquiries and assistance

Presentations are communication It serves a variety of purposes, To create a stunning presentation,

tools that can be used as making presentations powerful tools it's best to simplify your thoughts.
demonstrations and lectures. for convincing and teaching. Remember to make it easy to read.

Swift order taking Delivering Keeping the

and assistance on promises customers delighted

You can then organize them into Make sure you do enough research Avoid overloading a slide with
your introduction, your main content, to support your points. It’s also too many words and choose a color
and your conclusion. a good idea to use visual aids. palette that isn't distracting.
Where brands start

Top Sites
Facebook
Start with an outline of topics
and identify highlights, which
can be applied to whatever
subject you plan on discussing.
Instagram
You can then organize them into
your introduction, your main
content, and your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

 How brands
work online
An example of an online schedule

Choosing photos Writing Uploading Connecting Choosing

& creating designs effective copy content with followers testimonials

You can then organize You can then organize You can then organize You can then organize You can then organize
them into your intro, them into your intro, them into your intro, them into your intro, them into your intro,
your main content, and your main content, and your main content, and your main content, and your main content, and
your conclusion. your conclusion. your conclusion. your conclusion. your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

 Social Media Team
The team to help you stand out

Tash Watkins Grace Harrison Heather Gibson

Founder COO Marketing Head
Contact Us
We'd love to talk about
all things marketing.

Phone Number
123-456-7890

Email Address
hello@reallygreatsite.com

Website
www.reallygreatsite.com
 The best marketing
doesn't feel like marketing.
Tom Fishburne

WHELTON SCHOOL OF MARKETING | SESSION 1

Whiteboard Page
Write a note here

Write a note
here

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note here

Tip: Collaboration makes teamwork easier! Click "Share" and invite your
teammates to fill this up. Use this page for bulletins, brainstorms, and Copy a note,
drag to the Copy a note, drag
other fun team ideas.
board, and to the board, and
write your write your ideas.
Right-click on the background of the slide, or on the thumbnail below, ideas.
for the option to expand this page into a whiteboard for more space!
 Add more sub-ideas

Collaborate on Add a related idea Add even more

a Whiteboard
sub-ideas

Add more sub-ideas

Add even more

sub-ideas
Add a related idea Add a main topic

Add a related idea

Add more sub-ideas

Add a related idea

Add more sub-ideas Tip: Collaboration makes teamwork easier! Click

"Share" and invite your teammates to fill this up.
Use this page for bulletins, brainstorms, and other
Add more sub-ideas fun team ideas.

Add even more Add even more Right-click on the background of the slide, or on
sub-ideas sub-ideas the thumbnail below, for the option to expand this
page into a whiteboard for more space!
Resource
Page

Use these design resources

in your Canva Presentation.
Happy designing!

Don't forget to delete or hide

this page before presenting.
Resource
Page

Use these design resources

in your Canva Presentation.
Happy designing!

Don't forget to delete or hide

this page before presenting.
Resource B for blur C for confetti

Page
D for a drumroll M for mic drop

O for bubbles Q for quiet

Find the magic and fun in

presenting with Canva
Presentations. Press the following
keys while on Present mode! Any number from 0-9
U for unveil
for a timer
Delete or hide this page
before presenting.