Products and services

Farmers' products and services include:

 auto insurance;
 home insurance, including homeowners, condominium and renters insurance, mobile and
manufactured home insurance, specialty home insurance, including landlord and rental
properties, seasonal homes, and vacation homes, and flood insurance through the National
Flood Insurance Program;
 motorcycle insurance;
 life insurance, including term, whole and universal life insurance;
 recreational insurance, such as insurance for boats, ATVs, RVs, and travel trailers;
 business insurance for small and medium-sized businesses, such as liability and property
insurance, commercial auto and workers compensation insurance for apartment and commercial
property owners, artisan contractors, condominium homeowner associations, retail stores,
service providers, offices, religious organizations, educational and non-profit organizations,
hotels, motels, bed & breakfasts, and other businesses in the light manufacturing, restaurant,
wholesale, and auto service & repair industries; and
 financial services and products, such as mutual funds and variable annuities.

Sponsorships
Farmers Field
In February 2011, Farmers announced that it had agreed to sponsor a football stadium in the city of
Los Angeles. This stadium would have been located downtown, close to the Staples Center. The
contract was signed for 30 years, and its estimated cost was $700 million. The deal would have
started with $20 million for the first year, then eventual increases. The stadium was planned to be
named "Farmers Field". The stadium project was cancelled after the Kroenke Sports &
Entertainment announced their own stadium to be built to be the home of the Los Angeles
Rams and Los Angeles Chargers

The Farmers Insurance Open

Farmers became the title sponsor of the Farmers Insurance Open PGA tournament in Torrey Pines,
CA in 2010. The event raises millions for local San Diego charities each year.
www.farmersinsuranceopen.com

NASCAR[edit]
Farmers was the sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne for Hendrick
Motorsports in the Monster Energy NASCAR Cup Series from the 2012 season till the end of the
2017 season. The year prior, Farmers sponsored Mark Martin and a few years before that, Travis
Kvapil. Farmers was the first to introduce a #hashtag on a race car. Kahne's first victory in the No. 5
was at the 2012 Coca-Cola 600 at Charlotte Motor Speedway. Farmers promotes its motor-sport
relationship through the Farmers Racing website.[26] At the conclusion of the 2017 season, Farmers
Insurance left Hendrick motor-sports and NASCAR. The combination produced 6 wins in 6 years
together including a Brickyard 400.