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The Precision Farming
Revolution
Global Drivers of
Local Agricultural Methods
James E. Addicott
The Precision Farming Revolution
James E. Addicott
The Precision
Farming Revolution
Global Drivers of Local Agricultural
Methods
James E. Addicott
Bath, UK
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore
Pte Ltd. 2020
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Preface
v
vi Preface
farming system came with calculable cost benefits that would stand to
profit local farmers around the world, whilst at the same time making
industrial farming ‘green’, the book analyses precision farming systems
as one of a number of cultural methods to be found within Britain’s
multi-agricultural and countryside landscape. Intelligence, ideas and
thinking, new organisational powers and capacities, were precisely what
precision farming offered farmers and firms. The power dynamics of
industrial agriculture were reorganised and this book will offer readers
an understanding of how and why.
vii
Contents
2 Global drivers 37
2.1 Population Pressure 40
2.2 Climate Change 43
2.3 Biodiversity 48
2.4 Technological Revolution 54
References 64
3 Economic drivers 69
3.1 Profit 70
3.2 Labour 81
3.3 Competition 93
3.4 Politics 118
References 126
ix
x Contents
Index 231
List of Figures
xi
xii List of Figures
We see an American farmer starting his working day: From his living
room, he logs into the operations center of his farm via a touch table and
a holographic screen. A digital voice greets him and asks him to priori-
tise the jobs for the day. An irrigation alert sounds; the farmer activates
the pumps from his computer. He gets a video call from his dealer telling
him that some maintenance work has been finished, then a message from
his agronomic advices about a new prescription map, which the farmer
transfers by sliding his finger on a computerised map of his farm, to the
relevant field… Then the farmer goes out for a walk in the field using the
camera on his smartphone, he analyses a handful of soil and the condi-
tion of a maize plant. (Leroy et al. 2016: p. 14)
It was the most peculiar marketing video since there was nothing par-
ticularly beautiful or glamorous about the company’s future vision
(Fig. 1.1). The farmer owner’s house was dimly lit, sparsely furnished.
He was dressed in grey, his persona droll and pensive. The weather out-
doors was stormy, and dense grey clouds over the farmland were almost
dystopian, if not apocalyptic. It seemed that all life, substance and soul
have been sapped from the poor American farmer. He had no face-to-
face contact with a wife or family. There seems to be only one farm
worker who is autonomously driven around the fields by a tractor in
absolute science. Without conversation, he was only engaged with his
computer or smartphone. Interaction took place using his eyes, ears and
fingertips. Knowledge was streamed through to him in visual forms.
1 The Precision Farming Revolution
3
Fig. 1.1 ‘Farm Forward’: set somewhere in the future, an America farmer makes
adjustments to his crops from his farm office using computing and remote sens-
ing technologies. Available online at https://www.youtube.com/watch?v=jEh5-
zZ9jUg (Source Image clearance obtained from John Deere & Co.)
From his farm office he has the power to control and radically alter vast
agricultural landscapes. He responded robotically. Yet, this was the firm’s
pitch for the future of precision farming systems.
Technologies have demonstrated their transformative effects on
modern societies, which foster a new spirit of ‘technological optimism’
surrounding new agricultural technologies applied to conventional,
industrial farming systems. Technological optimism can be understood
as an ontology and corresponding political outlook that with the use
of science and technologies, human beings ‘should become increas-
ingly able to protect ourselves from formerly catastrophic threats from
nature: storm, floods, doubts, diseases, predators and so on’, and ‘nature
should become an indefinitely expanding reservoir for the satisfaction of
human desire’ (Benton 1994: p. 32). Some sociologists see that technol-
ogies such as satellites have radicalised modern culture, and as a result
reflexive knowledge about the harmful effects of industrial processes
and growing awareness about environmental risks has driven modernity
4
J. E. Addicott
was: why were local farmers investing into precision farming systems
and what were the outcomes of adoption?
These questions were researched within my local, family farming
neighbourhood over the course of four years of Ph.D. research based
at the Department of Sociology: University of Cambridge, funded by
my farming family and carried out under the supervision of Dr. Peter
Dickens, and the outcomes are discussed in this book.
took place between 2014 and 2017 within the cooperative group
of fifteen farmers spread over eleven farm units. Research methods
included four focus groups and two rounds of semi-structured, individ-
ual interviews. I also spent three harvests working in the role of a fully
immersed, participant observer and auto-ethnographer who worked on
local farms and attended trade shows, annual events, machinery demon-
strations and meetings between farmers and agronomists, experts and
politicians (2014, 2015 and 2016). There were resistance movements,
countertrend or alternative developmental avenues to the main indus-
trial push towards precision farming systems which offered a fascinating
economic and sociological dynamics to observe. The following chapters
describe various relationships between local farmers, farmland areas and
off-farm firms, politicians, government organisations, industry stake-
holders, consumer markets and so on.
My approach was interdisciplinary and mixed-methods, conversa-
tional and relational. At focus groups the farmers were presented with
semi-structured questions that worked more like conversation prompts.
The aim was to get farmers discussing various topics related to preci-
sion farming without overloading targeted questions with any of my
unconsidered biasness or personal assumptions. Focus groups were
digitally recorded with a microphone, transcribed then coded and cat-
egorised. Categories were normally formed by general topics of discus-
sion-generated focus group (e.g. ‘Technology’, ‘Cost Benefits’, ‘Trust’,
‘Knowledge’, ‘Integration’, ‘Investments’, ‘Standards’, ‘Markets’ and
‘Weather’). Codes and categories that then came out of individual inter-
views were then used to construct questions for semi-structured indi-
vidual interviews and focus groups. This ‘snowball’ process was repeated
throughout the research period until the conversations reached natural
conclusions or the category had become ‘saturated’ (Annells 1996; Birks
and Mills 2011; Charmaz 2006). Questions that were derived from
farmers’ interviews were merged with more conversational questions
that responded to news events or academic publications (e.g. Brexit or
academic research into ‘good farming’ symbolism). Individual inter-
views gave farmers a chance to offer their own individual account that
would contribute towards a more pluralistic account for the reasons and
outcomes of adoption.
1 The Precision Farming Revolution
9
4. State the required outcome for the crop and the farm
5. Consider the special requirements of the crop and the country
6. Establish ways to manage the variability to achieve the stated outcome
7. Consider methods to reduce or redistribute the inputs and assess the
risk of failure
8. Treat crops and soil selectively according to their needs (Blackmore
2003: p. 28).
Fig. 1.2 Using soil management software, this field named Nettley Piece was
demarcated into three soil management zones, indicated by the red lines,
according to varying soil type
Fig. 1.3 A Normalized Difference Vegetation Index NDVI satellite image. This
is a field called ‘Nettley Piece’. The dark green areas represent healthy plant
growth (chlorophyll). The lighter green areas to orange and dark red areas indi-
cate where more fertiliser is required
Our observations for Latitude and Longitude this day showed our
position to be 87.32 N. and 7.30 W. It meant that the whole pack had
been steadily drifting southeast since our arrival. It was at least some
consolation to know that we were slowly but surely drifting south,
where we knew there was game. How we should have liked to have
had that seal we saw the first day! We had seen no life of any
description since, neither in the water nor in the air, not even a track
on the snow to show that there was another living thing in these
latitudes but ourselves. It is a land of misery and death.
With a view to working the longest possible time in an attempt to
get the N 25 clear, and at the same time have sufficient provisions
left with which to reach Greenland, Captain Amundsen felt that it was
necessary to cut down our daily rations to 300 grams per man, or
just one half pound per man per day. This amounted to one-half the
ration that Peary fed his dogs a day on his journey to the Pole. By
thus reducing our rations, he figured that our provisions would last
for two months longer.
Captain Amundsen now set June 15th as the date upon which a
definite decision must be arrived at. On that date something must be
done; so a vote was taken, each man having the option of either
starting on foot for Greenland on that date, or else sticking by the
plane with the hope of open water coming while watching the food
dwindle. There was much divided opinion. It seemed absurd to
consider starting out on a long tramp when right by our side was 640
horsepower lying idle, which could take us back to civilization within
eight hours. Captain Amundsen was for staying by the plane. He
said that with the coming of summer the leads would open. Riiser-
Larsen said he would start walking on June 15th. Feucht said he
would not walk a foot and that he would stick by the motors. Omdal
said he would do what the majority did, and I said I would prefer to
wait until June 14th before making a decision.
My own mind was pretty well made up that if I ever succeeded in
traveling 100 miles towards Greenland on foot, I would be doing well.
Yet sitting down by the plane and watching the last of the food go
was a thing that ran counter to my every impulse. I agreed with
Captain Amundsen that I should much prefer to “finish it” on my feet.
I think that all really believed that in our worn-out condition, carrying
thirty pounds on our backs and dragging a canvas canoe along with
which to cross open leads, none of us would be able to reach the
Greenland coast.
Most of our doubt regarding the tramp to Greenland, of course,
came from our not knowing just how far the bad country that we
were in extended. Climb up as high as we could, we were never able
to see the end of it. Whether it extended to Greenland or not was the
question, and that was what made it so hard for us to decide what
course to take.
After our evening cup of chocolate Captain Amundsen and I
generally would put on our skis and take a few turns around the ice
floe we were on before turning into our sleeping-bags. I usually
asked him on these occasions what he thought of the situation. His
reply was that things looked pretty bad, but he was quick to add that
it had always been his experience in life that when things were
blackest, there was generally light ahead.
On May 31st there was eight inches of ice in the lead on the far
side of the floe we were on. We decided to try a take-off on this new
ice. From our ice-cake down into the lead there was a six-foot drop,
so that it was necessary to construct a slip upon which to get our
plane down into the lead. We built this slip in accordance with
standard road-making principles—first heavy blocks of ice, then
filling in on top with smaller pieces, and then tiny lumps and loose
snow, on top of which we spread a layer of loose snow which froze
into a smooth surface. It took us two days to build this slip and to
level off the ice ahead for 500 meters.
At this time we had established regular nightly patrols, each man
taking his turn at patrolling all night around and around the ice floe,
on his skis, looking for open water. The mental strain during this
period was terrific, for we never knew when the cake we were on
might break beneath us.
On June 2nd, at 5 p.m., we decided that our slip was worthy a
trial. We started up the motors and taxied across the floe and down
the slip, but we had built our slip too steep, and, therefore, not
having enough speed, the plane simply sagged through the ice and
for 1,000 meters we merely plowed through it. We shut off the
motors and prepared to spend the night in the lead.
At midnight I was awakened by Captain Amundsen yelling that
the plane was being crushed. I could plainly hear the pressure
against the metal sides. We lost no time in getting everything out
onto some solid ice near by, and by working the plane up and down
permitted the incoming ice to close in beneath her from both sides. It
was a narrow escape. We had expected the plane to be crushed like
an eggshell. Riiser-Larsen’s only comment after the screwing
stopped was, “Another chapter to be added to our book!” Before
morning our first heavy fog set in. The Arctic summer was upon us.
From then on the fog hung like a pall over us and for the remainder
of our stay in the Arctic we were never free from it, although we were
always able to see the rim of the sun through it and knew that above
it the sky was clear and the sun shining brightly, but we could not
rise into it. With the coming of the fogs the temperature rose to
freezing.
We were gradually working our way over towards where the
N 24 was lying. During the day we would level off a new course, but
there was not sufficient wind in which to rise, and as usual our
heavily loaded plane broke through the thin ice,—