3.

Report
Due Date: Sunday 26 May, 11.55pm
Weighting/Value: 40%

Details of Task: Students are required to prepare an individual, casebased report. To

complete the assessment, students use the following case company, which will form the
basis of your report.

• Maton Guitars, considering expansion (establishing a dealer) into either India or Turkey
• TGI Fridays, considering expansion (opening a chain of restaurants) into either Oman or
Singapore 17
• Who Gives A Crap, considering expansion (opening a warehouse) into either Brazil or
Vietnam
• Zorali, considering expansion (opening a store) into either Canada or Finland

Your task: You are a representative from the internationally famous consultancy firm
'Prestige Worldwide', who have been contracted by your selected case company. Your client
is looking to expand their operations internationally, but are unsure of the best approach for
their internationalisation. In particular, they are seeking your recommendations on the
following key issues:

1. Based on their respective levels of international competitiveness in your client's industry,

which of the two countries would be most advantageous for the firm's international
expansion? Justify your answer using relevant theory, models or concepts.
Canada – market economy, democracy, common law (apart from Quebec which uses civil),
more corruption than australia (74 on CPI), similar to Australia culture wise,
Finland – mixed economy, democracy, civil law, incredibly politically stable (rank 1),
relatively similar to Australia culture wise, shared values of environmentalism

Therefore
2. Based on the competitive pressures that your client is likely to face in its expansion, which
strategy would be most appropriate for expansion into your chosen target market
(country)? Justify your answer using relevant theory, models or concepts.

Wont have first mover advantage for either country

3. Is establishing a wholly-owned subsidiary through FDI an appropriate way for your client
to enter the chosen target market (country)? If not, what alternate entry mode is best, and
why? Justify your answer using relevant theory, models or concepts.

To assist your client's internationalisation, you are required to prepare a report that
addresses these three issues as part of your recommendations. For a specific delineation of
the required elements that will be assessed in each section of the report, students are
advised to consult the Report Marking Rubric on Moodle.

Please note: Books, newspaper reports, company annual reports and IBISworld reports may
be used to support arguments and analysis.
However, academic journal articles must form the key underpinnings of your analysis. A
minimum of 6 academic journal article sources are required (for a Pass-standard report). For
an HD-standard report, you should be aiming to include at least 9 academic journal article
sources. If your report does not include citations in the body section, this means that you
have committed plagiarism (even if you did not intend to), which carries with it an
automatic grade of N. Please ensure that you include citations to acknowledge your sources
of information!

Format:
PRELIMINARIES
- Title Page
- Table of Contents
- Executive Summary

INTRODUCTION
- Purpose/Introduction
- Company Background/Info
- Assumptions
- Limitations
- Outline of the report/layout

BODY*
- Target market
- International strategy
- Entry mode

CONCLUSION
- Summary and overall recommendation

APPENDICES (If any)

REFERENCE LIST

* The 3 items listed in the ‘Body’ section are simply representative of the 3 questions
outlined in the Unit Guide for this assessment. Please note that you are still required to
identify which are the relevant concepts/models/tools/theories to apply for each of the 3
questions. You may also choose to utilise different sub-headings in this section, as long as
you CLEARLY address each of the 3 questions.
Rubric

Preliminaries:
Includes all three of the required elements (title page, ToC and executive summary). Executive
summary effectively summarises the purpose, company background info, findings for all 3 questions
and conclusion.

Introduction
Outlines all four of the required elements (purpose, company background info,
assumptions/limitations and outline) in comprehensive detail.

Question 1:
Identifies the relevant international business concepts, models and theories covered this semester.
Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces
strong insights that are well-supported by evidence of research.

Question 2:
Identifies the relevant international business concepts, models and theories covered this semester.
Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces
strong insights that are well-supported by evidence of research.

Question 3:
Identifies the relevant international business concepts, models and theories covered this semester.
Applies these concepts, models and theories in detail, with strong links to the chosen case. Produces
strong insights that are well-supported by evidence of research.

Evidence of wide reading: Includes 9 or more academic journal sources.

Conclusion:
Summarises the main points from the discussion in detail, and provides thorough, insightful
concluding statement/implications.

Presenation
Intuitive and professional structure in line with report format.
Excellent application of the APA style.
Meets all of the required elements listed.
Professionally-written.

Sources:

https://www.privacyshield.gov/ps/article?id=Finland-Protecting-Intellectual-
Property#:~:text=Intellectual%20property%20rights%20must%20be,PRH)%20in%20Finnish
%20and%20Swedish.