DM Structure for Coaches

This messaging structure is more direct because usually the person receiving your
message will be a customer service rep. So, our goal is to get them to check the message
and then pitch them a loom video and under no circumstances, you should send them a
loom on Instagram. Always ask for their email. Power of micro commitment. But you can
still send looms on IG if they really want it.

First Message:

EXAMPLE -

In Comments: (This should be done when you send the first message. Goal here, is
to make them check their message requests.)

Loved the video @helloluckycards Can you check the question I left in your d.ms?
Otherwise, it might get lost in the black hole of your requests forever💀😅

Follow up:

In comments (Need to send this one with the 1st follow-up): Hey @Name, Just wanted to
remind you that I left you a message in your DMs. If you don't respond, I'll assume you're
ignoring me and will start sending you memes until you give in.😜

1st follow-up dm: Hey, just wanted to circle back, did you receive my messages? (after 48
hrs i.e, 3rd day)
2nd follow-up dm will be meme (After 72 hrs i.e, 4th day)

Last Follow-Up: (On 6th days)

Hey Hargroves Cycles,

I saw this and couldn’t resist……any good times to speak later this week?

Once they reply:

The goal here to is to hook them up:
(pre-record this voice note)

Hey there, Thanks for responding! Hope you’re having an amazing day.

Right after the voice note above, send this message:

I specialize in generating 30 additional sales calls for [NICHE Coaches] every month
by leveraging short form content and email automations, building a loyal community
of your followers/fans without running any paid ads. After taking a good look at your
profile I have created a personalized video containing actionable steps that you can
take right off the bat after watching it to monetize your community.

What would be the best email to send it over to?

Use these messages, once you have sent them the loom video:

Sent this right after you send them a loom - Hey, I hope the anticipation waiting for the
video wasn't too bad! The personalised video has been sent over to your email. I would
love to know what you think about it :)

After 24 hrs

If they have watched the video and not taken any action (replied via email/ booked a
meeting), send this message: Hey {Name}, Thank you again for taking the time out of
your busy schedule to watch your personalised video. I always take a lot of pride in
making them the best and would appreciate any feedback that you may have! Also happy
to answer any questions :)
After 48 hours,

If they haven’t watched the video or left you on seen after the above the message,
use this: Hey [Name], have you had a chance to check out the video? Would be glad to
know your thoughts about it.

If they ghost you/ not check any of the above follow ups, use this (after 6 days of
sendin the loom video):
Audio message - Hey, hope you’re having an amazing day. Just bumping this up and
yeah..waiting for your answer..Bye
● Also, comment on their post when you send this voice note - Hey @username Did
you ever get my voice message or is it still floating aimlessly in the vast expanse of
your messages 💀😅 Let me know either way

Important Note:

Don’t expect to get all the replies on the same day. We get replies even after 8-10 days. So,
keep following up. Use the above methods. Feel free to improvise. Your campaigns will
really start to kick off after 5-6 days.

For Facebook & Instagram

Introductory Message:
Hey XYZ,
I stumbled upon your video about The 5 Trading Charts to make the most amount of
profits as a trader. Had to give it to you - I was really impressed with your in-depth
knowledge.

Quick question - Do you also provide group coaching?/ 1:1 personal coaching?

Hey XYZ,
Hopped off your video about (Topic of video). Had to give it to you - I am really impressed
by it./
Loved the value you have been dishing out on your feed, especially the video about
(Topic)

Quick question - Do you also provide group coaching?/ Do you also provide 1:1 personal
coaching?

If they don’t reply to it - Use the same follow up systems as above.

SFC + Community Building + Email Marketing.

Once they reply:

The goal here to is to hook them up:

(pre-record this voice note)

Hey there, Thanks for responding! Hope you’re having an amazing day.

Right after the voice note above, send this message:

We specialize in generating 30 additional sales calls for [NICHE Coaches] every

month by leveraging short form content and email automations, building a loyal
community of your followers/fans without running any paid ads. After taking a good
look at your profile I have created a personalized video containing actionable steps
that you can take right off the bat after watching it to monetize your community.

What would be the best email to send it over to?

Loom Structure:
Create a custom presentation that will be applicable for most of the brands. (Will give the
pointers related to this in the later section.)

1. Do a short intro 30 secs (Have their website opened on your desktop).

Hey [Brand Name], I am X, Founder nd Owner of Y. I wanna first say thank you for
requesting a short video. I really understand how busy brand owners just like yourself can
be. So, I'm not gonna be keeping up too much of your valuable time.

In this video, I m gonna give you a few pointers on where you can massively improve in
terms of branding and I'll share a few examples of the highest quality UGC examples and
how at X media, we actually create these UGC videos and how exactly we can implement
the strategies at (Their Brand) to scale your brand profitably on TikTok.

2. (This phase is supposed to be tailored to their products and branding. Always prepare it
before the call) Navigate their website, and show them that they are not doing TikTok and
missing out on a lot. For this, find any competitor of their brand in advance who is
advertising on TikTok, and now, talk about how their competitor is stealing the market
share for very low CPAs. (2 minutes)

3. So, first I take a deep dive into our processes, I wanna first address the question that
must be baffling you. Is TikTok the best platform for you and should your brand be
advertising on it?

4. Talk about the problems your niche is facing - For SAAS/ ECOM (1mimute)
1. Rising ad costs (since iOS 14 update)
2. LACK OF QUALITY CREATIVES
3. FB volatility (Fluctuating CPMs, Low Roas, and ad acc getting banned)
4. Time

5. Share your past results (This is the juicy part) 30-45 secs

6. Now, show the backend process (use keynote for it). Create a worksheet on how you'll
use the UGC Storyboarding.
Type of ads. (Make it personalized. Use their competitor's one in comparison) - 3 minutes

7. Show the steps involved in creating ads

(1 minute)
8. Show them how TikTok is a massive blue ocean
Have the CTA

https://www.loom.com/share/3569f4dad2a44537bca3c4e5305c8238