Inser t product name

(Headlines)
That Work
The Headline Blueprint For High Converting Headlines.

By
Gijs Wierda
Danny Postma
Headlines That Work 1
Introduction
As a marketer, it’s critical to master the skill of writing attention-grabbing headlines.

Your headline will be the first thing your visitors see. It could be on your landing
page, your PPC advertisements, your email subjects, or even in a printed magazine.

Within a split-second, people decide if they ignore you, or click and spend a few
more seconds checking out what you have to offer. Your ad, landing page, article, or
email could be so good, but if your headline sucks, people will leave and won’t even
see your offer.

Great headlines create curiosity, excitement, and enthusiasm to click or continue.

A headline can literally make - or break - your business. You only have one shot to
succeed.

That’s quite a lot of pressure on you as a marketer to come up with an excellent head-
line. Isn’t it? Ever had that moment where you stare at your screen - trying to write
an excellent headline for your landing page, mail, or product, but nothing happens?

Sounds familiar? Well, it happens to all of us, all the time.

But, you’re smart. You just bought this book, and from now on, you’ll never have to
write a headline from scratch. You can just choose one of the 200 headline formulas,
fill in the blanks, and be good to go. Easy peasy lemon squeezy.

How it all started

We were sick and tired of spending our days looking at a blank screen, not able to
come up with good headlines. Sometimes, it takes hours to come up with a few
headlines.

That’s why we decided to collect and bundle the best-converting headlines ever used
into this book.

Headlines That Work 2

After months of researching, brainstorming, and grinding our brains, we created
an Excel spreadsheet with hundreds of headlines. This list is a collection of the stra-
tegies and techniques we have learned over the years. We also asked other experts
what their favorite headlines were and added them to the list. Some ideas have come
from industry experts through their books, webinars, and blogs.

But that’s not all. Over the last few months, we have A/B tested a few of the collected
headlines on more than 10,000,000 visitors. The results were epic. To be honest,
some headlines performed really badly, and we permanently removed them from
the list. But, other headlines exceeded our expectations, and a few even doubled our
initial conversion rates!

One of our clients saw an increase of 138.8% in CTR on their product banners. We li-
terally selected three headlines from the blueprint, filled them out, and tested them.

Quickly, word spread around town, and a few co-workers asked us if we could share
this “secret” Excel document with them. We did. They tested some of our headlines
and saw some very positive results with these headlines as well. They were literally
blown away by the massive impact a headline could make.

This success inspired us to share our collection of 200 headlines with everyone. Why
keep all those 200 headline formulas for ourselves if any marketer could benefit
from this? From now on, you can stop wasting time on writing headlines that don’t
convert. Pick one of our headline formulas and give it a try! We’re confident that
your profit, sales, and number of customers will improve.

We hope you value the work we put in and will be inspired over and over again. Feel
free to reach out to Danny or Gijs and let us know what you think.
Headlines That Work 3
Table of contents

Introduction PAGE 2

About the authors PAGE 4

How to use this book PAGE 5

Headline essentials PAGE 6

How to use this book PAGE 8

Headline formulas PAGE 10

Headlines That Work 4

About the authors

Gijs Wierda
Simply put, Gijs knows how to turn your visitors into custo-
mers. He has been optimizing websites for leading sites all
around the world as a freelance conversion rate optimization
(CRO) consultant. Each day he deals with everything from im-
proving copy, clarifying value propositions, customer research,
price optimization, and data analysis. Over the last few years,
he has achieved 20% - 300% revenue growth for leading busi-
nesses in travel, SaaS, banking, insurance, and e-commerce.
He has done so by constantly questioning the status quo and
split-testing new ideas.

Linkedin: https://linkedin.com/in/gijswierda/
Website: https://gijswierda.com

Danny Postma
Danny Postma founded Landingfolio.com in 2015 and has
been featured on major platforms like ConversionXL and Moz.
Landingfolio has been upvoted more than 1,300 times on Pro-
ducthunt, making it to the list of most upvoted products. Danny
collects great landing pages, and in his search for the best sites,
he discovered what works well and what doesn’t.

Besides Landingfolio, Danny helps clients increase their con-

version rate by optimizing their websites. Some of his clients
include a major Dutch newspaper and the biggest fitness blog
in The Netherlands.

Linkedin: https://www.linkedin.com/in/dannypostma/
Website: http://landingfolio.com

Headlines That Work 5

How to use this book
This publication is intended to be your go-to book when writing headlines. You sim-
ply flip through the book, grab one of our 200 headline formulas, fill in the variables
and your headline is ready.

How does it work, exactly?

Each headline formula contains one or more variables that need to be filled in. A
variable is recognized by its gray color and braces {}.

BLUEPRINT

{Audience}: Stop {Problem}. Use {Solution}

In the example above you would fill in:

• Your audience
• The problem your audience faces
• Your solution for this problem

Let’s say you’re selling a specifically designed live chat tool (solution) for startups
(audience) who see a lot of website visitors leaving and want to reach out to them
(problem). In this case, your headline could be something like this:

WORKING EXAMPLE

Startups: Stop Leaving Your Visitors In The Dark. Use Our Live chat Tool.

You can apply those three variables (audience, problem, solution) to most of our
headlines. Here’s another one:

WORKING EXAMPLE

Live chat for Startups

Headlines That Work 6

Headline variables
You will see different variables in our headlines. But most of the formulas contain
one or several of the following variables:
• Your audience (dentists)
• The problem your audience has (no customers)
• Your solution for this problem (online marketing campaigns)
• The product you sell (security cameras)
• The desirable outcome (more clients through the door)
• The undesirable outcome (getting fat)
• The unique differentiator that sets you apart from the competition (the only
secured wallet)
• The authority, a person or brand that your audience widely respects (UEFA)
• An adjective (good, easy, simplest)
• A superlative (best, easiest, simplest, greatest, largest)

Headline categories
The headlines are based on emotional and psychological triggers, such as:
• The social proof headline
• The scarcity headline
• The authority headline
• The loss-aversion headline
• The benefit headline
• The how-to headline
• The reasons why headline
• The frustration/problem headline
• The guarantee headline
• The benefit headline
• The command headline
• The question headline

It’s up to you to determine which headline suits your audience best.

Headlines That Work 7

Headline Essentials
Always Be Very, Very Specific
When you make a statement in your headline, be very specific. Never say “easy-to-
use software.” Easy is much too vague. What makes it so easy, exactly? Is it easier
to use than your competitors? How, specifically? Always ask yourself the questions
“how, exactly?” and “so, why is this important?” when writing headlines.

Make Sure Your Unique Selling Points Are “Really” Unique

We see this very often. A business writes down their unique selling points (USP’s),
but it does not compare them with the competition. When you offer free shipping,
and your competitors do as well, your free shipping is not a USP. Your visitors will
compare you with your competitors. If you offer the same benefits, you’re not uni-
que. Emphasize your unique differentiators, those that others don’t mention and,
ideally, something they can’t compete with.

Match Your Visitor’s Expectations

Most of your visitors come to your site via a digital channel. Make sure you match
your visitors’ expectations by using the same wording on your landing page as you
did in the previous step. For example, make sure there’s a nice “scent” between your
ads and headlines by using the same words.

Support Your Claims with Proof or Evidence

Your claims will be much more effective when you support them with hard proof.
Using “best restaurant” is too vague. Support your claim with proof: “best-rated res-
taurant on TripAdvisor.” You could also use numbers as evidence, e.g., “14,102 books
sold” or “over 1384 customers trust us.”

Always Be Super Clear and Easy to Understand

Remember that your visitors do not work for you and are not privy to your indus-
try-based lingo. Avoid words that make perfect sense to your colleagues but do not
ring a bell for your visitors. Make sure you use language that he/she can readily un-
derstand. Talk to your clients like they are right there with you. It’s not about you; it’s
it’s all about your visitor. Aim for a Grade 6 reading level and be jargon-free.

Headlines That Work 8

all about your visitor. Aim for a Grade 6 reading level and be jargon-free.

Do Your Research
Knowing your audience is one of the keys to successful headline writing. When you
fully understand what your audience really wants on a deeper level, you know what
hot buttons activate headline. Before you start filling in the formulas, make sure you
have a solid idea of your customers. Identify their pain points, wishes, current solu-
tions, e.g. Collect insights via (on-site) surveys, popups, analyzing forums, your call
center and create a customer hypothesis. Your headlines will be much more effective
when you talk like your audience and exactly match their preferences.

Don’t Try to be Too Clever

Sometimes, when you’re working on a headline for a long time, you might attempt
to be clever which often leads to vague and ambiguous headlines. They might sound
fantastic to you, but when you try to be clever and, for example, use jokes or compa-
risons that are not clear, you will be confusing your readers.

Remove potential barriers and objections

What obstacles does your headline have to overcome? What’s holding people back
from taking action? Is there a major hurdle or misconception to clear about your
industry, company, product or service?

Write your headlines when you’re “in the mood”

Writing killer headlines is easier when you’re feeling at your best. When do you have
the clearest mind and highest motivation? For me personally, I am most creative at
8:00 in the morning (yes, really) when I have just had coffee and have just ridden my
bike for 15 minutes to work.

Get the ultimate proof, A/B test your headlines

A/B testing is a fantastic way to inexpensively prove the power of your headlines. It’s
easy to run a split-test on different headlines on your landing page with Optimizely
or Visual Website Optimizer. Insert your fresh titles, and let it run until you hit sig-
nificance. You could also A/B test your ads and email subjects, of course. P.S. If you
achieve an amazing uplift, please share it with us! :)
Headlines That Work 9
 200 Headline Formulas

Enjoy.

Headlines That Work 10

 BLUEPRINT

Can Your {Current Solution} Pass the .... Test?

1
WORKING EXAMPLE

Can Your Deodorant Pass the Stress Test?

BLUEPRINT

We {Do This}, but the Difference Is {Unique Differentiator}

2
WORKING EXAMPLE

We Sell Boats, but the Difference Is They Never Sink

BLUEPRINT

{Audience}: It’s Time to Stop {Problem}. Use {Solution}

3
WORKING EXAMPLE

Marketeers: It’s Time to Stop Using Boring Copy. Use Headline Formulas!

BLUEPRINT

The Biggest (and Easiest) Secret of {Desired Outcome}

4
WORKING EXAMPLE

The Biggest (and Easiest) Secret of Successful Unicorns

BLUEPRINT

Make {Desired Outcome} That Matter

5
WORKING EXAMPLE

Make Blog Posts That Matter

Headlines That Work 11

 BLUEPRINT

{Number} of {Authority} Are Right/Wrong About {What They Do}

6
WORKING EXAMPLE

83% of Scientists Are Wrong About Counting Calories

BLUEPRINT

{Authority} Show You How to {Do Notable Thing Like They Do}
7
WORKING EXAMPLE

Dentists Show You How to Clean Your Teeth the Right Way

BLUEPRINT

{Product Name} for {Audience} Is Here!

8
WORKING EXAMPLE

Boom 2 for Designers Is Here!

BLUEPRINT

To the {Audience} Who Will Settle for Nothing Less Than {Outcome}
9
WORKING EXAMPLE

To the Designer Who Will Settle for Nothing Less Than Pixel Perfect Design

BLUEPRINT

How to {Desired Outcome}

10
WORKING EXAMPLE

How to Convert Visitors Into Leads

Headlines That Work 12

 BLUEPRINT

I Stopped {Doing Common Thing} Forever. You Should Too. Here’s Why.
11
WORKING EXAMPLE

I Stopped Watching TV Forever. You Should Too. Here’s Why.

BLUEPRINT

We Analysed {Number} {Topics} - and Here’s What We Found

12
WORKING EXAMPLE

We Analysed 593 Landing Pages - and Here’s What We Found

BLUEPRINT

The {Solution} Your {Audience} Deserves

13
WORKING EXAMPLE

The Healthy Food Your Dog Deserves

BLUEPRINT

The {Adjective} Way for {Audience} to Get {Desired Outcome}

14
WORKING EXAMPLE

The Best Way for Schools to Get More Students

BLUEPRINT

Your {Desired Outcome} Now in {Unexpected Format}

15
WORKING EXAMPLE

Your Favourite Tutorials Now in Video

Headlines That Work 13

 BLUEPRINT

Get the {Adjective} Power of {Product Category} Without {Pain}

16
WORKING EXAMPLE

Get the Luminous Power of Caffeine Without Taking Caffeine

BLUEPRINT

The Complete Library of {Number} {Desired Resource}

17
WORKING EXAMPLE

The Complete Library of 7.897 Winning A/B Tests

BLUEPRINT

Want {Highly Desirable Outcome} ? Get {Solution} Now!

18
WORKING EXAMPLE

Want More Muscles and Strenght? Get the Stronglifts Program Now!

BLUEPRINT

Secret 2-minute {Desired Outcome} Techniques

19
WORKING EXAMPLE

Secret 2-minute Marketing Automation Techniques

BLUEPRINT

Passionate About {Desired Outcome}? We Are Too

20
WORKING EXAMPLE

Passionate About Landing Pages? We Are Too

Headlines That Work 14

 BLUEPRINT

{Period} {Number} {Authority} Used {Product} to {Desirable Outcome}

21
WORKING EXAMPLE

Last Week 15.159 Cows Used Landingfolio to Get Design Inspiration

BLUEPRINT

{Number} Proven Ways to {Desirable Outcome}

22
WORKING EXAMPLE

99 Proven Ways to Increase Your Conversion Rates

BLUEPRINT

You’re Tired of {Objection or Anxiety}. But You Want {Desirable Outco-

me}. So It’s Time You Meet {Product Name}. 23

WORKING EXAMPLE

You’re Tired of Losing Your Earpods. But You Don’t Want Wired Earphones. So It’s
Time You Meet Eartraps.

BLUEPRINT

{Do Something Hard} in {Period} or {Promise}

24
WORKING EXAMPLE

Lose 86kg of Body Fat in 12 Weeks or Get 150% of Your Money Back

BLUEPRINT

Tired of {Problem}? Get started with {Solutution}Today!

25
WORKING EXAMPLE

Tired of Feeling Weak? Get Started With Bodypump Today!

Headlines That Work 15

 BLUEPRINT

Don’t Miss Out On {Desirable Outcome}

26
WORKING EXAMPLE

Don’t Miss Out On Free Money

BLUEPRINT

Why You Need to Break All the Rules to {Desirable Outcome}

27
WORKING EXAMPLE

Why You Need to Break All the Rules to Build a Successful Startup

BLUEPRINT

When {Authority, Authority} and {Authority} Need {Solution}, They Call

{Business Name} 28

WORKING EXAMPLE

When Twitter, Uber and Producthunt Need a Faster Site, They Call Your Mom

BLUEPRINT

{Number} Lessons I Learned From {Unexpected Authority}

29
WORKING EXAMPLE

5 Lessons I Learned From My Terrible Boss

BLUEPRINT

The {Adjective} Way to {Problem Your Product Solves}

30
WORKING EXAMPLE

The Most Profitable Way to Double Your Facebook Reach

Headlines That Work 16

 BLUEPRINT

{Audience}: Are You {Undesirable Outcome}

31
WORKING EXAMPLE

Designers: Are Your Landing Pages Not Working?

BLUEPRINT

9 Out of 10 {Audience} Can’t {Do This}. Are You One of Them?

32
WORKING EXAMPLE

9 Out of 10 Webdesigners Can’t Lick Their Elbow. Are You One of Them?

BLUEPRINT

{Solution}, Backed/Powered by {Trusted Authority}

33
WORKING EXAMPLE

Online Statistics Course, Powered by Stanford University.

BLUEPRINT

The “Insider” Secrets of {Product}

34
WORKING EXAMPLE

The “Insider” Secrets of Writing Headlines That Convert

BLUEPRINT

{Product Category} Made {Adjective}

35
WORKING EXAMPLE

Facebook Advertising Made Easy

Headlines That Work 17

 BLUEPRINT

{Solution} Ideas You Can Steal From {Respected Brand}

36
WORKING EXAMPLE

15 Design Ideas You Can Steal From Apple

BLUEPRINT

{Product Category} With {Unique Differentiator}

37
WORKING EXAMPLE

Laptop With an Built In Printer

BLUEPRINT

Let’s Stop {Doing Undesirable Outcome}

38
WORKING EXAMPLE

Let’s Stop Designing Landing Pages That Don’t Convert

BLUEPRINT

Let {Product} Work on Your {Problem} for Just {Period} - And You’ll See
The Difference
39
WORKING EXAMPLE

Let Our Growth Hackers Work on Your Underperforming Site for Just 1 Day - And
You’ll See The Difference.

BLUEPRINT

Stop Wasting {Time/Money} on {Undesirable Outcome}

40
WORKING EXAMPLE

Stop Wasting Time on Writing Crappy Headlines

Headlines That Work 18

 BLUEPRINT

Join {Number} {Audience} Who {Do Something Amazing}

41
WORKING EXAMPLE

Join 125.058 Digital Nomads Who Travel and Work

BLUEPRINT

The Ultimate Guide to {Desirable Outcome}

42
WORKING EXAMPLE

The Ultimate Guide to Become The Next Sith Lord

BLUEPRINT

See Why {Authority} Said {Intriguing Thing}

43
WORKING EXAMPLE

See Why Ryan Hoover Said Every Self-Respecting Marketer Should Buy This

BLUEPRINT

{Get/Do Something} Like {Authority} - Without The {Pain Points}

44
WORKING EXAMPLE

Get a Body Like Schwarzenegger - Without Going To The Gym

BLUEPRINT

The {Short Product Description} for {Specific Audience}

45
WORKING EXAMPLE

The Inbound Marketing Platform for Small Businesses

Headlines That Work 19

 BLUEPRINT

Start Saving {Time/Money} on {Desirable Outcome}

46
WORKING EXAMPLE

Start Saving Time on Writing Headlines

BLUEPRINT

Stop Wasting {Time/Money} on {Undesirable Outcome}

47
WORKING EXAMPLE

Stop Wasting Time on Writing Crappy Headlines

BLUEPRINT

Get More/Better {Desirable Outcome} With {Product Category}

48
WORKING EXAMPLE

Get Better Customer Feedback With One-click Surveys

BLUEPRINT

How Long Are You Willing to Put Up With {Undesirable Outcome}?

49
WORKING EXAMPLE

How Long Are You Willing to Put Up With Sweaty & Soaking Wet Armpits?

BLUEPRINT

I Found a {Adjective} Way to {Get Desirable Outcome}

50
WORKING EXAMPLE

I Found a Strange Way to Get Strong

Headlines That Work 20

 BLUEPRINT

How to {Get Incredible Result} and {Do Unexpected Thing as a Result}

51
WORKING EXAMPLE

How to Get a High Converting Landing Page and Stop Working

BLUEPRINT

{Product}. Reinvented.
52
WORKING EXAMPLE

Photoshop. Reinvented.

BLUEPRINT

{Desirable Outcome} Has Never Been Easier

53
WORKING EXAMPLE

Working Remote Has Never Been Easier

BLUEPRINT

{Undesirable Behavior of Your Audience}? Stop!

54
WORKING EXAMPLE

Wasting Time on Facebook During Your Work? Stop!

BLUEPRINT

Master the Art of {Desirable Outcome} in Just {Period}

55
WORKING EXAMPLE

Master the Art of Javascript in Just 2 Weeks

Headlines That Work 21

 BLUEPRINT

I Spent {Period} {Working Toward Goal}. I Just {Unexpected Quitting

Statement}. Here’s Why.
56
WORKING EXAMPLE

I Spent 5 Years Growing a Youtube Audience. I Just Deleted My Channel. Here’s

Why. BLUEPRINT

BLUEPRINT

Have a / Build a {Desirable Thing} You Can Be Proud of

57
WORKING EXAMPLE

Have a Muscled Body You Can Be Proud of

BLUEPRINT

Little Known Ways to {Desirable Outcome}

58
WORKING EXAMPLE

Little Known Ways to Build an Audience

BLUEPRINT

How to Master {Product/Solution} in the Shortest Time Possible

59
WORKING EXAMPLE

How to Master A/B Testing Strategies in the Shortest Time Possible

BLUEPRINT

{Problem} Shouldn’t Be This Hard

60
WORKING EXAMPLE

Losing Weight Shouldn’t Be This Hard

Headlines That Work 22

 BLUEPRINT

They/We Used {Authority} to {Desirable Outcome}

61
WORKING EXAMPLE

We Used Scientist to Develop the Best Washing Powder

BLUEPRINT

What Everybody Ought to Know About {Good, Bad or Desirable}

62
WORKING EXAMPLE

What Everybody Ought to Know About Traveling the World on Your Own

BLUEPRINT

Give Your {Audience} Superpowers

63
WORKING EXAMPLE

Give Your House Super Powers

BLUEPRINT

The One Basic Secret of {Problem}

64
WORKING EXAMPLE

The One Basic Secret of Winning Headlines Formulas

BLUEPRINT

What You Should Know About {Product}

65
WORKING EXAMPLE

What You Should Know About Email Marketing

Headlines That Work 23

 BLUEPRINT

Struggling to/with {Undesirable Outcome}? Find Out Why {Number}

{Respected Authority} Joined Us Last Week.
66
WORKING EXAMPLE

Struggling to Run Profitable Adwords Campaigns? Find Out Why 124 SEM Agen-
cies Joined Us Last Week. BLUEPRINT

BLUEPRINT

We Helped {Audience} Just Like Yours to {Desirable Outcome}

67
WORKING EXAMPLE

We Helped Restaurant Owners Just Like Yours to Poison Guests.

BLUEPRINT

{Remove Pain in an Unexpected Way}

58
WORKING EXAMPLE

Stop Sore Muscles With a Cup of Tea

BLUEPRINT

Tired of {Problem}?
69
WORKING EXAMPLE

Tired of Ironing Your Shirts?

BLUEPRINT

{Proven Industry Example} for/of {New Territory}

70
WORKING EXAMPLE

Uber for Boats

Headlines That Work 24

 BLUEPRINT

How to {Desirable Thing} Like {Authority}

71
WORKING EXAMPLE

How to Speech Like Obama

BLUEPRINT

Would You {Do Uncommon Thing}?

72
WORKING EXAMPLE

Would You Quit Your Job? I Just Did.

BLUEPRINT

Why {Number of X} Can’t {Undesirable Outcome}

73
WORKING EXAMPLE

Why 83% of Startups Can’t Get Funding

BLUEPRINT

Stop Doing {Undesirable Outcome}

74
WORKING EXAMPLE

Stop Doing Bodybuilding Without Seeing Gainz

BLUEPRINT

How a {Audience} Got {Desirable Outcome} in Just {Period}

75
WORKING EXAMPLE

How a Model Got Featured in Vogue in Just 2 Weeks After She Started

Headlines That Work 25

 BLUEPRINT

Is It Immoral to {Desirable Outcome}?

76
WORKING EXAMPLE

Is It Immoral to Eat Cookies Every Day?

BLUEPRINT

Your Search for {Desirable Outcome} Ends HereThing}?

77
WORKING EXAMPLE

Your Search for More Knowledge Ends Here

BLUEPRINT

Get {Desirable Outcome} or {Guarantee}

78
WORKING EXAMPLE

Get Fit or Get Your Money Back in KFC Vouchers

BLUEPRINT

Are You Still Wasting Money on {Undesirable Outcome}?

79
WORKING EXAMPLE

Are You Still Wasting Money on Ineffective Adwords Campaigns?

BLUEPRINT

The Only {Product Category} That Doesn’t {Objection or Anxiety}

80
WORKING EXAMPLE

The Only A/B Testing Tool That Doesn’t Charge Insane Fees

Headlines That Work 26

 BLUEPRINT

{Product} Built to {Desirable Outcome}

81
WORKING EXAMPLE

Analytics Built to Optimize Facebook Marketing

BLUEPRINT

{What}. {How}. {Why}.

82
WORKING EXAMPLE

Try Optimizely. Perform A/B Tests. Generate More Revenue!

BLUEPRINT

Do You Have the Courage to {Do Something Scary}?

83
WORKING EXAMPLE

Do You Have the Courage to Quit Your Job and Start Your Own Company?

BLUEPRINT

The #1 Lesson I Learned From {Remarkable Experience}

84
WORKING EXAMPLE

The #1 Lesson I Learned From Living With a Hill Tribe in Thailand

BLUEPRINT

{Bully Does X}. {Bullied Reacts With Y}

85
WORKING EXAMPLE

Samsung Offers 3D Calling. Apple Just Announced 4D Calling.

Headlines That Work 27

 BLUEPRINT

I Don’t Regret {Uncommon Action}. But Here’s What I’d Do Differently.

86
WORKING EXAMPLE

I Don’t Regret Moving Abroad. But Here’s What I’d Do Differently.

BLUEPRINT

We Can Help You Make/Do/Get {Desirable Outcome}

87
WORKING EXAMPLE

We Can Help You Earn Your First Million Dollars

BLUEPRINT

{Product} Made {Adjective}

88
WORKING EXAMPLE

Time Tracking Made Easy

BLUEPRINT

How Your {Current Vendor} Is Ripping You Off. And What to Do About
89
WORKING EXAMPLE

How Your Webhost Is Ripping You Off. And What to Do About It.

BLUEPRINT

What {Authority} Can Teach You About {Unexpected Thing}

90
WORKING EXAMPLE

What Demolition Workers Can Teach You About Building a House.

Headlines That Work 28

 BLUEPRINT

Say Goodbye to {Problem} With {Solution}

91
WORKING EXAMPLE

Say Goodbye to Belly Fat With the FIT Method

BLUEPRINT

This Unexpected {Solution} May Just Be the Best Medicine for {Pro-
blem}
92
WORKING EXAMPLE

This Unexpected Food May Just Be the Best Medicine for Sunburns
BLUEPRINT

BLUEPRINT

Is This the World’s First {Desirable Outcome}?

93
WORKING EXAMPLE

Is This The World’s First Unicorn?

BLUEPRINT

It’s Time to Take Control Over {Problem}

94
WORKING EXAMPLE

It’s Time to Take Control Over Your Loans

BLUEPRINT

Start {Desirable Outcome}

95
WORKING EXAMPLE

Start a Profitable Email List

Headlines That Work 29

 BLUEPRINT

How to Avoid the Most Common and Costly {Product} Mistakes

96
WORKING EXAMPLE

How to Avoid the Most Common and Costly Design Mistakes

BLUEPRINT

{Superlative} {Category} For {Audience}

97
WORKING EXAMPLE

The Most Luxery Hotel for Millionaires

BLUEPRINT

How to Permanently Stop {Embarrassing Problem}, Even if You’ve Tried

Everything!
98
WORKING EXAMPLE

How to Permanently Stop Losing Hair, Even if You’ve Tried Everything!

BLUEPRINT

BLUEPRINT

Why Are You {Undesirable Outcome}?

99
WORKING EXAMPLE

Why Are You Still Writing Boring Headlines?

BLUEPRINT

If You Think You Need {Desirable Outcome}, You Do.

100
WORKING EXAMPLE

If You Think You Need Rehab, You Do.

Headlines That Work 30

 BLUEPRINT

Get/Start {Desirable Outcome}

101
WORKING EXAMPLE

Get More Paying Customers

BLUEPRINT

Sick of {Problem}?

102
WORKING EXAMPLE

Sick of Losing Your Keys?

BLUEPRINT

BLUEPRINT

Discover {Adjective} {Product}

103
WORKING EXAMPLE

Discover the Best Workplaces

BLUEPRINT

Is {Topic} a Scam? Find Out if You’re Putting Your {Resource} at Risk

104
WORKING EXAMPLE

Is 2016 a Scam? Find Out if You’re Putting Your Time at Risk

BLUEPRINT

{Number} {Solutions} Designed for {Audience} {Problem}

105
WORKING EXAMPLE

5 Easy Workouts Designed for Busy People With No Time

Headlines That Work 31

 BLUEPRINT

Start {Desirable Outcome} Today

106
WORKING EXAMPLE

Start Writing Better Headlines Today

BLUEPRINT

{Desirable Outcome} {By Doing What You Do}

107
WORKING EXAMPLE

Earn Money Blogging

BLUEPRINT

Goodbye {Problem}. Hello {Solution}

108
WORKING EXAMPLE

Goodbye Dust. Hello Dyson.

BLUEPRINT

Let Me Show You the Secrets of {Authority}

109
WORKING EXAMPLE

Let Me Show You the Secrets of Airbnb’s UX Team

BLUEPRINT

The Honest, No “BS” Truth About {Product Category}

110
WORKING EXAMPLE

The Honest, No “BS” Truth About Fairtrade Coffee

Headlines That Work 32

 BLUEPRINT

The {Superlative} {Product} You’ll Ever Use

111
WORKING EXAMPLE

The Fastest Wireframing Tool You’ll Ever Use

BLUEPRINT

For {Audience} Who {Want Desirable Outcome}, {Product} Is {Product

Category} That {Benefit}
112
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For Amateur Photographers Who Want to Make Stunning Milky Way Photos, Milky
Shots Is the Ebook That Will Teach You How BLUEPRINT

BLUEPRINT

The {Superlative} Ways to Utilize {Resource}

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The Best Ways to Utilize Your Design Team

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The Only {Product Category} Made Exclusively to {Desirable Outcome}

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The Only Accounting Software Made Exclusively to Save You Money and Time

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{Objection}. But It Works.

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Exit Popups Are Horrible. But It Works.

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{Do/Be Something Your Audience Wants} as {Authority}

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Dance as Channing Tatum

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Get {Desirable Outcome} Like {Authority}

117
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Get a Body Like Arnold Schwarzenegger

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{Competitor} {Undesirable Action}. {Your Brand} {Desirable Thing}.

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Samsung Is Losing Money. Apple Just Tripled Its Profit.

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{Product Category} That Works

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Viagra That Works

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We’re the Only One That {Unique Differentiator}

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We’re the Only One That Pay You 15% Interest on Your Savings

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How I Found Out That {Unexpected Solution} Is the Best Medicine

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How I Found Out That Alcohol Is the Best Medicine

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{Problem}?
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Is Your Landing Page Not Generating Any Leads?

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Stop {Problem} Now!

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Stop Ironing Your Shirts Now!

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You Are {Negative or Positive Comparative} Than You Think

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You Are Fitter Than You Think

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A New Way to {Desirable Outcome}

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A New Way to Listen to Music

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Unleash the Power of {Product / Solution}

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Unleash the Power of Conversion Rate Optimization

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Why Haven’t {Audience} Been Told These Facts?

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Why Haven’t Designers Been Told These Facts?

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Break All the Rules and {Desirable Outcome}

128
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Break All the Rules and Start Traveling the World

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Get Rid of {Problem} Once and for All

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Get Rid of Kids Once and for All

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We Promise You This: {Desirable Outcome}

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We Promise You This: 400% More Revenue

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What {Your Audience} Needs to {Desirable Outcome}

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What Taxi Drivers Needs To Make $300 A Day

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How an {Unexpected Person} Showed Me {Unexpected Insight}

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How a 5-year Old Showed Me How to Do Marketing

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For {Audience} Who Do {Problem}

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For Photographers Who Don’t Understand Photoshop

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Are You Struggling With {Undesirable Outcome}?

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Are You Struggling to Quit Smoking?

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Why {Authority} Is Wrong About {Product Category}

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Why Deloitte Is Wrong About Tax Evasion

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{Product Name} Is a {Product Category} That {Desirable Outcome},

Without {Objection}
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X.ai Is a Personal Assistant Who Schedules Meetings For You, Without Your Atten-
dees Noticing It. BLUEPRINT

BLUEPRINT

Discover the {High-value} Secrets of {Authority}

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Discover the Hidden Landing Page Secrets of Unbounce

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The Idea That {Audience} Can’t {Desirable Outcome} Is Bullshit

138
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The Idea That Designers Can’t Sell Their Services Is Bullshit

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Who Else Wants {Desirable Outcome}?

139
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Who Else Wants No More Hangovers?

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Who Said It Had to Be Hard to {Problem}

140
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Who Said It Had to Be Hard to Find Killer Headlines?

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Learn to {Do Something Desirable}

141
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Learn to Code

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{Say What It Is}

142
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Invoice Software

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Same {Resource}. More {Desirable Outcome}.

143
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Same Visitors. More Revenue.

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Get More {Desirable Outcome} From {Audience}

144
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Get More Likes From Your Facebook Followers

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{What Your Product Does}. {Main Objection}

145
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Send Responsive Emails. No Coding Required.

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Possibly the World’s First {Unexpected Outcome}

146
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Possibly the World’s First Baby That Won’t Cry

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What {Authority} Taught Me About {Problem}

147
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What Architects Taught Me About UI Design

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Our Biggest Challenge Was {Undesirable Outcome}

148
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Our Biggest Challenge Was That Visitors Didn’t Flush the Toilet

BLUEPRINT

{Solution / Product} for {Audience}

149
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Movies for Kids

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Now You Can {Desirable Outcome} Without {Objection}

150
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Now You Can Lose Weight Without Going on a Crash Diet

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{Do Desirable Thing in an Unexpected Way}

151
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Sell More by Saying No

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{Testimonial Which Explains Problem of Your Audience}

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“Before I Bought Headlines That Work, I Wasted So Much Time on Writing Head-
lines”

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The {Number} {Superlative} Resources for {Audience}

153
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The 19 Best Tools for Designers

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When {Authority, Authority} And {Authority } Need {Solution}, Here’s

What They Do
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When Apple, Nike And Google Need Developers, Here’s What They Do
BLUEPRINT

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The {Superlative} Way to Get {Desirable Outcome}

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The Most Effective Way to Get Customer Feedback

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Make Your First {$} in Just {time}

156
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Make Your First Million in Just Half a Year

BLUEPRINT

{Authority Does X}. {Another Authority Reaction}. Result: Priceless.

157
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Elon Musk Wants to Go to Mars. Buzz Lightyear Disagrees. Result: Priceless.

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{Product Name}: The Best Way to {Solution}

158
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Landingfolio: The Best Way to Get Landing Page Inspiration

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Introducing: {Solution / Product}

159
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Introducing: The Ultimate Headline Cheatsheet

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The Truth Behind {Desirable Outcome}

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The Truth Behind Apple’s Design Team

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{Number} Little Known Factors That Could Affect Your {Resource}

161
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17 Little Known Factors That Could Affect Your Sleep Habits

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{Adjective} {Problem}
162
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Less Churn

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The {Adjective} Guide to {Desirable Outcome}

163
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The Comprehensive Guide to Copywriting

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What’s It Costing You to {Undesirable Outcome}?

164
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What’s It Costing You to Buy Dud Products?

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Master the Art of {Desirable Outcome}

165
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Master the Art of Javascript

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What Is {Problem or Solution} Worth to You?

166
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What Are High Converting Headlines Worth to You?

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A {Adjective} Method That’s Helping {Audience} to {Desirable Outco-

me}
167
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An Easy Method That’s Helping Game Designers to Be Inspired

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The Scientific Method To {Desirable Outcome}

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The Scientific Method To Influence People

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Behind the Scenes of {Authority}

169
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Behind the Scenes of a Successful Startup

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{Number} Facts About {Topic} That’ll Make Your Hair Stand

170
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7 Facts About Avocados That’ll Make Your Hair Stand

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The Secret of {Desirable Outcome}

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The Secret of Never Having to Work Again

BLUEPRINT

{Audience} Regularly Pay Me {$} for {Solution Or Information}. But You

Can Have It Free.
172
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Clients Regularly Pay Me $5.000 for A Website Review. But You Can Have It
Free. BLUEPRINT

BLUEPRINT

Are You Sure {Problem} Is Not Costing You {What They Care About}?
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Are You Sure Bad Design Is Not Costing You Sales?

BLUEPRINT

How to Survive Your First {Desired Outcome}

174
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How to Survive Your First Rafting Trip

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Why You’re Not {Desired Outcome} (And What to Do About It)

175
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Why You’re Not Converting Visitors (And What to Do About It)

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We Help {Audience} Do {Desirable Outcome} With {Solution}

176
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We Help Students Learn Faster With Interactive Video Courses

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Here’s the {Superlative} Way to {Solution / Problem}

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Here’s the Best Way to Win Clients

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Detailed Strategies to {Desirable Outcome}

178
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Detailed Strategies to Win High Ticket Clients

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Unlock {Desirable Outcome}

179
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Unlock Your Brand’s Hidden Growth Potential

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We Promise You This: {Desirable Outcome} or {Consequence}

180
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We Promise You This: Build an Email List or See Your Company Go Bankrupt.

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Want to {Desirable Outcome} - but Don’t Know How?

181
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Want to Sell More - but Don’t Know Know How?

BLUEPRINT

Is {Solution} Good or Bad? Find Out Now.

182
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Is Meal Prepping Good or Bad? Find Out Now.

BLUEPRINT

The Secret Ways {Authority} {Get Desirable Outcome}

183
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The Secret Ways Booking.com Persuade You To Book Your Room Within One Visit

BLUEPRINT

{Number} Ways to {Desirable Outcome}

184
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29 Ways to Stop Smoking

BLUEPRINT

Because {Current Solution} Just Doesn’t Work Anymore

185
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Because Redesigning Your Website Just Doesn’t Work Anymore

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Do You Want {Desirable Outcome}?

186
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Do You Want More Visitors?

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{Desirable Outcome} Made Simple

187
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Writing Headlines Made Simple.

BLUEPRINT

Short Cut {Solution} You Can Use Immediately

188
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Short Cut SEO Tactics You Can Use Immediately

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{Problem} Can Make You Lose Customers

189
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Just One Wrong Email Can Make You Lose Customers

BLUEPRINT

How to Make a Small Fortune With {Product}

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How to Make a Small Fortune With Vlogs

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Overcome the {Problem} That Keeps You {Undesirable Action}

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Overcome the Snack Attacks That Keeps You Eating Unhealthy

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{Adjective} {Product}
192
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Simple Email Software

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Now You Can {do Something Desirable} {Great Circumstance}

193
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Now You Can Be Fit and Still Eat Hamburgers

BLUEPRINT

How to Make {$} With Your {Product}, Step-by-step

194
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How to Make $100.000 With Your Ebook, Step-by-step

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{Product Name} Is a {Product Category} That {Differentiator}

195
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Headlines That Work Is a Blueprint That Makes Your Visitors Convert

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Here Is a Method That’s Helping {Audience} to {Desirable Outcome}

196
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Here Is a Method That’s Helping Email Marketers to Increase Their Open Rate

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{Undesirable Behavior}? Stop!

197
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Wasting Time on Facebook? Stop!

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The Easiest Way to {Desirable Outcome}

198
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The Easiast Way To Connect With Social Influencers

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{Product} You’ll Actually Use

199
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Time Tracking You’ll Actually Use

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{Desirable Outcome} As Easily As {Comparison}

200
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Design in Photoshop As Easily As in Paint

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