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Individual Descriptive Report

Assignment

Claudia Sara Rojas Castro (2204688)

University Canada West

BUSI 650: Business Analytics

Professor: Subir Ranjan

February 5, 2024
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Abstract

The following report analyzes retail sales data, which contains information on sales

transactions, inventory levels, and customer interactions for a multi-branch retailer. The data set

includes variables such as branch ID, product details, customer demographics, sales, inventory

levels, discounting, return on investment, gross margin percentage, and promotional activities.

Part One Data Integration and Cleaning

Table one

Etiquetas de fila Suma de Customer_ID

A 32150
P1 7670
Electronics 7670
High 101
Low 2655
Medium 4914
P2 8861
Clothing 8861
High 3718
Low 5143
P3 8789
Furniture 8789
High 2926
Low 1399
Medium 4464
P4 6830
Electronics 6830
High 5831
Low 638
Medium 361
B 31712
P1 7701
Electronics 7701
High 371
Low 608
Medium 6722
P2 6878
Clothing 6878
High 2786
Low 2785
Medium 1307
P3 7387
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Furniture 7387
High 2847
Low 2292
Medium 2248
P4 9746
Electronics 9746
High 4531
Low 2247
Medium 2968
C 30706
P1 7983
Electronics 7983
High 274
Low 1524
Medium 6185
P2 7933
Clothing 7933
High 3387
Low 3116
Medium 1430
P3 7810
Furniture 7810
High 4311
Low 2232
Medium 1267
P4 6980
Electronics 6980
High 3503
Low 1913
Medium 1564
Total general 94568
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Part two: Branch-wise Sales Performance

Graph 1:

Etiquetas de fila Suma de Unit_Price Suma de Revenue Suma de Profit

A 23670 44573 20568
Clothing 4240 3566 -69
Premium 625 515.25 5.25
Regular 3615 3050.75 -74.25
Electronics 10240 16936.5 6286.5
Premium 4380 7192 2522
Regular 5860 9744.5 3764.5
Furniture 9190 24070.5 14350.5
Premium 5670 14826 8646
Regular 3520 9244.5 5704.5
Total general 23670 44573 20568

Suma de Unit_Price

5860
5670

4380
A Clothing Premium
3520
3615 A Clothing Regular

625
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Part Three: Customer Segmentation and Lifetime Value

Graph 2:
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Part Four: Inventory Optimization

Suma de Quantity Etiquetas de columna

Active Total Active Inactive Total Inactive Total general
Etiquetas de fila 0 1 2 3 1 2 3
A 0 17 42 48 107 9 38 30 77 184
High 4 16 12 32 6 16 12 34 66
Trim.1 2 6 6 14 2 8 6 16 30
Trim.3 1 4 6 11 2 2 3 7 18
Trim.4 1 6 7 2 6 3 11 18
Low 0 13 16 6 35 3 4 9 16 51
Trim.1 4 6 6 16 1 2 6 9 25
Trim.3 0 5 6 11 1 2 3 6 17
Trim.4 4 4 8 1 1 9
Medium 10 30 40 18 9 27 67
Trim.1 3 3 8 8 11
Trim.3 4 12 16 2 3 5 21
Trim.4 6 15 21 8 6 14 35
B 16 60 30 106 4 42 30 76 182
High 8 8 12 28 1 20 12 33 61
Trim.1 1 4 3 8 10 9 19 27
Trim.3 3 2 3 8 1 2 3 6 14
Trim.4 4 2 6 12 8 8 20
Low 7 12 19 6 18 24 43
Trim.1 4 4 6 6 10
Trim.3 1 4 5 6 3 9 14
Trim.4 2 8 10 9 9 19
Medium 1 40 18 59 3 16 19 78
Trim.1 1 16 6 23 2 4 6 29
Trim.3 12 6 18 1 6 7 25
Trim.4 12 6 18 6 6 24
C 20 68 36 124 2 18 33 53 177
High 7 12 21 40 2 12 18 32 72
Trim.1 3 4 6 13 2 3 5 18
Trim.3 1 6 6 13 1 6 6 13 26
Trim.4 3 2 9 14 1 4 9 14 28
Low 8 18 6 32 12 12 44
Trim.1 3 8 3 14 3 3 17
Trim.3 2 4 6 6 6 12
Trim.4 3 6 3 12 3 3 15
Medium 5 38 9 52 6 3 9 61
Trim.1 1 18 6 25 3 3 28
Trim.3 2 8 3 13 4 4 17
Trim.4 2 12 14 2 2 16
Total general 0 53 170 114 337 15 98 93 206 543
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30

10
15
25
35
40

0
5
Trim.1
Trim.3

High
Trim.4
Trim.1

A
Trim.3

Low
Trim.4
Trim.1
Trim.3

Medium
Trim.4
Trim.1
Trim.3

High
Trim.4
Trim.1

B
Trim.3

Low
Trim.4
Trim.1
Trim.3
Medium
Trim.4
Trim.1
Trim.3
High

Trim.4
Trim.1
C

Trim.3
Low

Trim.4
Trim.1
Trim.3
Medium

Trim.4
Active - 1
Active - 2
Active - 3

Active - 0
Inactive - 1
Inactive - 3
Inactive - 2
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