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Adtech Deifnition
Adtech Deifnition
De Leon
Code: 019
Formal Definition: A price is the numerical value assigned to a good, service, or asset,
representing the amount of money or other resources that must be exchanged to acquire it
in a market transaction.
Extended Definition: Price encompasses not only the monetary value of a product or
Price service but also the perceived worth, utility, and satisfaction derived from its
consumption or possession. It is a dynamic concept influenced by various economic,
social, and psychological factors, including supply chain dynamics, brand reputation,
consumer behavior, and market trends. Moreover, price serves as a signal of quality,
scarcity, and value, shaping consumer choices, market dynamics, and resource allocation.
In addition to its economic function, price can have broader implications for social
equity, sustainability, and ethical considerations, as it affects access to goods and
services, income distribution, and environmental impacts. Thus, understanding price
involves analyzing its multifaceted role in shaping economic behavior, market outcomes,
and societal welfare.
Informal Definition: Forecasting (it's taking what we know about the past and present
and using it to guess what might happen next.)
Extended Definition: Forecasting involves more than just making educated guesses; it's
Forecasting a structured approach to anticipating future events and trends, enabling organizations and
individuals to anticipate opportunities and risks, allocate resources efficiently, and make
informed decisions. Forecasting techniques range from simple methods like trend
analysis and extrapolation to complex models incorporating factors such as seasonality,
market dynamics, and external influences. Effective forecasting requires not only
accurate data and reliable models but also a deep understanding of the underlying
drivers, uncertainties, and assumptions inherent in the forecasted variables. Moreover,
forecasting is an iterative process that involves continual monitoring, evaluation, and
refinement of predictions in response to new information and changing conditions.
Beyond its practical applications in business, finance, and operations, forecasting plays a
crucial role in strategic planning, risk management, and policy formulation, helping
individuals and organizations adapt to dynamic environments and shape future outcomes
proactively.