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Certification Exam Linkedin Creative Answers
Certification Exam Linkedin Creative Answers
Certification Exam
50% complete 1 of 2 lessons
Introduction
Overview You have passed the quiz!
Certification Exam Your score:
58 of 60 Correct (96%)
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Elapsed time:
55 minutes
60 of 60 questions answered
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Weekends
Just once a week
Evenings
1
Workday
Question 2: Correct answer
What can Liesel do with her Page Analytics insights? Select all that apply.
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Question 4: Correct answer
On the LinkedIn platform, video is 5 times more likely to start a conversation than any
other content type.
True
False
False
Introduction
True
Overview
Question 8: Correct answer
On the Page Analytics dashboard you can check the member profile of each specific
follower as well
Certification as the aggregated followers’ demographics.
Exam
True
What's
FalseNext
True
False
1
Introduction
It increases reach among new audiences that paid media cannot reach
It is a tool to gain the trust of potential customers exposed to paid media
Overview
It is a way to substitute part of the paid media efforts with free advertising
Introduction
Question 17: Correct answer
80% of Sponsored Content engagement comes from mobile devices.
Overview
True
False
Certification Exam
Establish a clear and consistent strategy for the Showcase Page that aligns with his
company's overall page hierarchy, including community size and needs
Come up with the Showcase Page's name
Develop the content that will go into the Showcase Page, ensuring it aligns with the
community size and needs
Overview
Trends of Unique visitors over time
Engagement metrics
Certification
Demographic Exam
breakdown of her followers
Demographic breakdown of her visitors
What's Next
Question 22: Correct answer
Javier designed a new Carousel Ad to support his company’s new product launch. Which
two actions should he take before he launches the campaign?
Set up the campaign, changing the image, headline, and copy for each ad
Ask a colleague to review the creative
Build the campaign so that he can test one variable at a time
The content should be designed with a small, mobile, touch screen experience in
mind
The content should echo other brands’ sentiments
The content should be text-heavy
1
The content should rely solely on stock photography to capture the audience’s
attention
Question 24: Correct answer
After creating your Product Page, it is published immediately.
Introduction
False
True
Overview
Question 26: Correct answer
Which of the following is NOT a LinkedIn Page role?
Certification Exam
Curator
Product
What's Nextowner
Super admin
Content admin
Analyst
Access the Activity tab of his LinkedIn Page and filter by employee
Access the Employee Notification’s dashboard
Check the statistics within his My Company tab
1
False
True
Shapes
50% complete 1 of 2 lessons
Imagery
Format
Font
Introduction
Copy
Overview
Question 30: Correct answer
Select three goals that a LinkedIn Page can help you achieve.
Certification Exam
Finding trending posts from competitors
Driving leads
What's Nextcommunity
Building
Analyst
Content Admin
Super Admin
Curator
Global Admin
Playbooks
Case studies
Top performing thought leadership
ExistingContent
LinkedIn content and
fromCreative
other platforms
Design Certification
Research
60 minutes reports
Content and Creative Design
Only videos
50% complete
Question 33: Correct answer 1 of 2 lessons
Ronaldo is creating headline copy for his ad. He has several options to communicate his
value proposition. Select the best sentence for his ad.
Introduction
‘Multiply customer retention’
‘Easier and faster customer retention’
Overview
‘Get a 30% increase in customer retention’
‘Increase customer retention over your competitors’
Certification Exam
Question 34: Correct answer
Ads featuring human faces are up to 11x more likely to be noticed.
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False
True
True
False
Gather all the FAQs about her new product release and create a video tutorial based
on them
1
Make an in-depth interview with her product manager and split it in a series of short
videos with quick tips
Create a specific set of articles about the latest product features
LinkedIn Content and Creative Design Certification
Collect some of her most shared thought leadership articles and turn them into a
60 minutes
gated e-book Content and Creative Design
What's Next
Audit the company’s existing content
Get clear on the company’s social media goals and mission statement
Leverage competitors’ strategies as a starting basis
Align internal teams
Analyze the company’s followers
Set measurable goals
Demand
50% complete 1 of 2 lessons
Brand
A mix of brand and demand
Introduction
Question 42: Correct answer
Debora is setting up her full-funnel content strategy. Should she spend time analyzing her
Overview
LinkedIn Page followers’ demographics first?
Yes, it is a way to identify content that is more relevant for her potential customers
Certification Exam
No, her followers do not necessarily fit with her ideal customer profile, so this
information can be misleading
What's Next
Question 43: Correct answer
Select three tactics that LinkedIn recommends you do to achieve better results in your
marketing strategy.
Overview
To ensure your message is seen more often by more members of the buying
committee
To follow marketing trends, competitors, and LinkedIn advice
Certification Exam
To more easily identify audiences at the bottom level of the funnel
To ensure your brand is present at any given moment on the customer journey
What's Nexttrust and rapport with your audience
To build
Mix brand and demand marketing through organic and paid media
Focus on demand marketing through paid media
1
Focus on demand marketing through organic media
Question 49: Correct answer
Which type of space does LinkedIn recommend you use in imagery?
Certification Exam
Question 51: Correct answer
According to LinkedIn, evergreen content is not as valuable as new, timely content.
What's Next
True
False
Industry Insights
Annual reports
News
Carousel
Static
True
50% complete 1 of 2 lessons
False
Overview
True
False
Certification Exam
Question 60: Correct answer
Is auditing your existing content one of the first steps you should follow when setting up a
What's Next
full-funnel strategy?
No
Yes
Next
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