Chapter-1: Introduction

 Situation analysis

Corporate Social Responsibility (CSR) is a concept that suggests that it is the responsibility
of the corporations operating within society to contribute towards economic, social and
environmental development that creates positive impact on society at large. Although there is
no fixed definition, however the concept revolves around that fact the corporation needs to
focus beyond earning just profits. The term became popular in the 1960s and now is
formidable part of business operations.

Evolution of CSR in India

Before 1947 – the concept manifested itself through charity that was carried out by business
men and philanthropists with a strong religious sentiment.
Post 1947 – Gandhian philosophy of trusteeship was popular. It was advocated the role of
PSUs as important elements fulfilling the development agenda.
Post 1991- the era allowed the entry of global players which enhanced competition in the
market. The global standards of CSR motivated local players to respond to the needs and
enhanced brand value and meet consumer satisfaction.
Post 2000 – the global information sharing allowed the Indian government to incorporate the
best practices that made India the first country to mandate CSR. The undertone has been
focused on partnership and triple bottom line of engagement and just not monetary alliance.

THE COMPANIES ACT, 2013

As per as Corporate Social Responsibility is concerned, the Companies Act, 2013 is a
landmark legislation that made India the first country to mandate and quantify CSR
expenditure. The inclusion of CSR is an attempt by the government to engage the businesses
with the national development agenda. The details of on corporate social responsibility is
mentioned in the Section 135 of the Companies Act, 2013. The Act came into force from
April 1, 2014, every company, private limited or public limited, which either has a net worth
of Rs 500 crore or a turnover of Rs 1,000 crore or net profit of Rs 5 crore, needs to spend at
least 2% of its average net profit for the immediately preceding three financial years on
Corporate social responsibility activities. The CSR activities in India should not be
undertaken in the normal course of business and must be with respect to any of the activities
mentioned in Schedule VII of the act.

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The corporations are required to setup a CSR committee which designs a CSR policy which
is approved by the board and encompasses the CSR activities the corporations is willing to
undertake. The act also has penal provisions for corporations and individuals for failure to
abide by the norms. The details of the same are highlighted in the act.

Activities can be carried on

CSR is a commitment to support initiatives that measurably improve the lives of

underprivileged by one or more of the following focus areas as

 Eradicating hunger, poverty & malnutrition

 Promoting education
 Improving maternal & child health
 Ensuring environmental sustainability
 Protection of national heritage
 Measures for the benefit of armed forces
 Promoting sports
 Contribution to the Prime Minister„s National Relief
 Slum area development etc.

Beneficial to companies

 Consumers are socially conscious - Many consumers actively seek out companies
that support charitable causes. Therefore CSR attracts customers.
 Competitive advantage - Businesses that show how they are more socially
responsible than their competitors tend to stand out.
 Boosts employee morale - CSR practices have a significant impact on employee
morale, as it reinforces his confidence on Company‟s empathy.

The effects of legislation

 More spending - The private sector‟s combined charitable spend increased from
33.67bn rupees in 2013 to around 250bn rupees after the law‟s enactment.
 Mainstreaming Charity - It has brought CSR from the fringes to the boardroom.
Companies now have to think seriously about the resources, timelines and strategies
needed to meet their legal obligations.
 But it also has its shortcomings.

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 Non-compliance - A survey found that 52 of the country‟s largest 100 companies
failed to spend the required 2% last year.
 A smaller proportion has gone further to allegedly cheating by giving donations to
charitable foundations that then return the fund minus a commission.
 Roll back - Charitable spending was used as a big reputation builder for family-led
conglomerates with a long tradition of philanthropy. Now it‟s just about legal
compliance. Many companies that were giving more than 2% have scaled back their
spending.
 Inequality - One of the challenges for the corporate sector is finding credible charity
partners to support. So the bigger charities that are more well-known are being
flooded with money leaving out smaller charities.
 Compounding the problem is that smaller charities often lack the capacity to cope
with companies‟ bureaucratic and operational demands.
 Geography - There is also a geographic bias under the 2% law, with companies
funding projects closer to where they are based. Therefore more industrialised states
are winning over poorer, more remote regions where development aid is acutely
needed.
 Politics - Some companies looking to gain goodwill by backing government-led
projects rather than independent initiatives.

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 Reason for selection of the topic for research work
To understand the concept of corporate social responsibility and getting an insight in CSR
practices of the TATA Group.

 Objective of study

 To study the CSR activities of Tata Group

 Analysis of the impact of the CSR activities on the society
 Suggesting suitable measures for enhancing impact of CSR activities

 Research Methodology
Exhaustive literature survey regarding the topic and related concepts has been done.
Secondary data inclusive of quantitative and qualitative data as well collected from various
sources including books, research papers, newspapers, magazines, and websites is used for
the purpose of study.

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Chapter 2: Literature Review
Dr. Reena Shyam(2016) has researched on “ AN ANALYSIS OF CORPORATE
SOCIAL RESPONSIBILITY IN INDIA”. The objective of the study is to understand what
is CSR? CSR‟s progress in India, developments, difficulties faced and relevant suggestions.
Research Methodology is exploratory using secondary data. Where the author after
understanding the Indian CSR activities concludes CSR has come a long way in India. It has
successfully interwoven business with social inclusion and environment sustainability. From
responsive activities to sustainable initiatives, corporate have clearly exhibited their ability to
make a significant difference in the society and improve the overall quality of life. In the current
social situation in India, it is difficult for one single entity to bring about change, as the scale is
enormous. Corporate have the expertise, strategic thinking, manpower and money to facilitate
extensive social change.

Rajeev Prabhakar and Ms. Sonam Mishra(2013) have researched on “A Study of

Corporate Social Responsibility in Indian Organization: An-Introspection”. The
objective of the research was to understand the impact of CSR on Indian society. Secondary
data is used for this study.After understanding the CSR activities in India and its impact, the
authors concluded that Corporate sustainability is an evolving process and not an end. The
Companies bill is a good initiative on the part of the government however what would be
included in spending on CSR is unclear and is left for the companies to decide. Across the
globe, the concept of CSR has been accepted as an element for success and survival of
business along with fulfilling social objectives. However, the challenge for the companies is
to determine a strong and innovative CSR strategy which should deliver high performance in
ethical, environmental and social areas and meet all the stakeholders objectives.

Amit Kumar Srivastava, Gayatri Negi, Vipul Mishra, Shraddha Pandey(2012) have
researched on “Corporate Social Responsibility: A Case Study Of TATA Group” . The
objective of the study is to understand the concept of CSR and know how the Tata group has
fulfilled its responsibility towards all stakeholders; what specific activities, programs and
strategies it has set, devised and implemented for the same. The study is based on secondary
research .In the report the author understand the different activities of Tata group and
concludes As far as the Tata group is concerned , it has gone a long way in fulfilling its duty
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and responsibility towards the society and the nation. It has reached the masses to elevate
their lives.

Dr. Mrs. Kailash R. Anekar(2011) has researched on “CSR Drive of TATA Group”. The
objective of the study is to understand To know the CSR activities undertaken by the
various companies of TATA Group for upliftment of masses and to find out various measures
adopted by TATA Group for involving its staff in its CSR drive. After studying the Tata
group activities the he concluded that As far as the Tata group is concerned, it has been very
sincere and honest in fulfilling its duty and responsibility towards the social development. It
has reached the masses to improve their life standard, to help their dreams come true and to
exploit their employable skills. The Tata credo is that “give back to the people what you have
earned from them” is rightly being implemented through CSR by TATA Group.

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Chapter 3: Company Profile
Tata Group

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in
India, comprising over 100 independent operating companies. The group operates in more
than 100 countries across six continents, with a mission 'To improve the quality of life of the
communities we serve globally, through long-term stakeholder value creation based on
Leadership with Trust'.

Tata Sons is the principal investment holding company and promoter of Tata companies.
Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts,
which support education, health, livelihood generation and art and culture. In 2016-17, the
revenue of Tata companies, taken together, was $100.39 billion. These companies
collectively employ over 695,000 people.

Each Tata company or enterprise operates independently under the guidance and supervision
of its own board of directors and shareholders. There are 29 publicly-listed Tata enterprises
with a combined market capitalisation of about $130.13 billion (as on March 31, 2017). Tata
companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services,
Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata
Communications and Indian Hotels.

Core values
Tata has always been values-driven. These values continue to direct the growth and business
of Tata companies. The five core Tata values underpinning the way we do business are:

 Integrity: We will be fair, honest, transparent and ethical in our conduct; everything we
do must stand the test of public scrutiny.
 Excellence: We will be passionate about achieving the highest standards of quality,
always promoting meritocracy.
 Unity: We will invest in our people and partners, enable continuous learning, and build
caring and collaborative relationships based on trust and mutual respect.
 Responsibility: We will integrate environmental and social principles in our businesses,
ensuring that what comes from the people goes back to the people many times over.

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 Pioneering: We will be bold and agile, courageously taking on challenges, using deep
customer insight to develop innovative solutions.

Mission
To improve the quality of life of the communities we serve globally through long-term
stakeholder value creation based on Leadership with Trust.

Purpose of the TATA Group

"To improve the quality of life of the societies they serve."

The Group brings a unique set of competences through leadership in sectors of national
economic significance.

This requires them to grow assertively in focused areas of business.

Their legacy of returning to society what they earn put forward trust among consumers,
employees, shareholders and the community.

The "TATA" represents leadership with trust in an exceptional way.

Code of Conduct

Tata companies have consistently adhered to the values and ideals articulated by the Founder
for over 150 years. The Tata Code of Conduct was first formalized by Mr Ratan Tata. It
articulates the Group's values and ideals that guide and govern the conduct of our companies
as well as our colleagues in all matters relating to business. Today, the Code is a bedrock on
which we base our individual, as well as leadership commitments to core Tata values.

The Tata Code of Conduct outlines our commitment to each of our stakeholders, including
the communities in which we operate, and is our guiding light when we are sometimes faced
with business dilemmas that leave us at ethical crossroads. The Code is also dynamic in that
it has been periodically refreshed in order to remain contemporary and contextual to the
changes in law and regulations. However it remains unaltered at its core.

Our stellar reputation and success as a business entity has been defined by the powerful
commitment and adherence to the core values and principles expressed in this Code, by all
our employees, directors and partners. I trust every Tata colleague and Tata company will
continue to not only comply with the laws and regulations that govern our business interests
around the world, but will continue to set new standards of ethical conduct that will generate
deep respect and inspire emulation by others.

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Introducing Changes in the Company’s Article and Rules for Sustaining CSR Clause
No. 10 of Tata Group

A Tata Company shall be committed to be a good corporate citizen not only in compliance
with all relevant laws and regulations but also by actively assisting in the improvement of the
quality of life of the people in the communities in which it operates with the objective of
making them self reliant. Such social responsibility would comprise, to initiate and support
community initiatives in the field of community health and family welfare, water
management, vocational training, education and literacy and encourage application of modern
scientific and managerial techniques and expertise. This will be reviewed periodically in
consonance with national and regional priorities. The company would also not treat these
activities as optional ones but would strive to incorporate them as integral part of its business
plan. The company would also encourage volunteering amongst its employees and help them
to work in the communities. Tata companies are encouraged to develop social accounting
systems and to carry out social audit of their operations.

Amendments were made to the Articles of Association of the major Tata group companies in
the 1970s. Newly included was an article stating that the "company shall be mindful of its
social and moral responsibilities to consumers, employees, shareholders, society and the local
community. To institutionalize the CSR charter, a clause on this was put into the group's
'Code of Conduct.' This clause states that group companies had to actively assist in improving
quality of life in the communities in which they operated. All the group companies were
signatories to this code.

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Chapter 4: CSR activities by TATA Group

Jamsetji Tata, the Founder of the Tata group, and his sons Dorab and Ratan, bequeathed
much of their personal wealth to the many trusts they created for the greater good of India
and its people. Tata Trusts holds 66 percent of the shares of Tata Sons, the promoter holding
company of the group.

The wealth that accrues from this asset supports an assortment of causes, institutions and
individuals in a wide variety of areas. The trusteeship principle governing the way the group
functions casts the Tatas in a rather unique light: capitalistic by definition, but socialistic by
character.

Sir Dorabji Tata Trust and Allied Trusts (SDTT)

The Trusts‟ operations broadly cover areas of natural resource management and rural
livelihoods; urban poverty and livelihoods; education; health; civil society, governance and
human rights; and media, art, and culture. Allocations for individuals come under the heads
of medical grants and travel or education grants.

The 'allied trusts' component of the SDTT comprises the Tata Social Welfare Trust, the RD
Tata Trust, the Tata Education Trust, the JRD Tata Trust, the JRD and Thelma J Tata Trust,
the Jamsetji Tata Trust, the JN Tata Endowment, the Lady Tata Memorial Trust, and the
Lady Meherbai D Tata Education Trust.

While the JN Tata Endowment offers promising Indian students loan scholarships for
postgraduate studies abroad, the JRD Tata Trust gives scholarships for studies in India. The
Lady Tata Memorial Trust offers scientific scholarships, both national and international, for
supporting research in leukaemia and blood-related diseases and towards the alleviation of
human suffering from other diseases. Additionally, a Young Researcher Award is given
annually for a 5-year post-doctoral research project.

The Lady Meherbai D Tata Education Trust scholarships are offered to young Indian women
graduates for pursuing higher studies abroad and the JRD and Thelma J Tata Trust focuses on
the health and education of women and children. The rest of the trusts share a common
agenda. The Jamsetji Tata Trust, the Tata Education Trust, the Tata Social Welfare Trust and
the RD Tata Trust focus on overall developmental issues.

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CSR activities can be categorised as under
1. Tata Initiatives

From fostering international understanding through student internship programmes to

promoting social entrepreneurship, the Tata group engages with the youth through various
initiatives.

 Tata Crucible - The Business Quiz a key initiative aimed at engaging the youth,
brings together the sharpest young corporate minds in India to take on the heat of the
toughest business quiz. Started in 2004, the quiz is held for corporate employees and
campus students.

 The Tata Building India School Essay Competition encourages young leaders of
tomorrow to showcase their thoughts on nation building through essays. Started in
2006, the competition is now one of the largest essay competitions in India.

 Tata Social Internship Launched in 2008, Tata Social Internship is a unique two-
month experiential internship programme that provides students from the world's
leading universities grass-roots level exposure through corporate sustainability
projects of Tata companies in India.

 Tata Social Enterprise Challenge A joint initiative by the Tata group and the Indian
Institute of Management, Calcutta, Tata Social Enterprise Challenge‟s objective is to
find India‟s most promising social enterprises. It also aims at raising awareness and
promoting social entrepreneurship among youth.

 Tata First Dot Powered by NEN India's first national mentoring and recognition
platform for student startups, Tata First Dot Powered by NEN (National
Entrepreneurship Network) promotes, mentors and showcases India's youngest and
most dynamic entrepreneurs. Tata First Dot is a collaborative initiative of the Tata
group and the NEN Trust.

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2. Endowment grants

The JN Tata Endowment was set up in 1892 by Jamsetji Tata, Founder of the Tata group, to
encourage young people to take up higher studies at some of the best universities in the
world. It is the first Tata benefaction in the field of education, and possibly the first of its
kind in the world.

For the past 120 years the endowment has been helping scholars of merit realise their
dreams of getting a world-class education through its loan scholarship programme.
Annually, the endowment selects around 120 scholars for higher studies abroad. Over the
years several JN Tata scholars have distinguished themselves in various walks of life.

The endowment awards only loan scholarships. However, the selected scholars may also
qualify for a gift award. The amount to be awarded to each scholar by way of loan and gift
scholarship is determined on the basis of norms laid down for the purpose, and does not
cover the full cost of studies. Scholarships are granted for higher studies in all disciplines
and subjects.

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3. Ngo Grants

Tata trust makes grants to NGOs in five social development sectors:

 Management of natural resources- the trust supports projects related to water and
water resources, land degradation and better methods of cultivating and harvesting
crops.

 Livelihoods – the trust has backed several projects in this sector, covering
unorganised labourers and business development of a variety of people based
organisations.

 Education – the trust has supported in the field of education, focusing on children,
adolescents and adults.

 Health – the trust has made contributions in creating and upgrading medical
infrastructure and health care facilities across India , while focusing on training
community health workers.

 Social development initiatives – these cover many areas, including community

development, human rights family welfare, civil society art and culture and relief
work.

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 4. Individual Grants

Tata Trusts has been funding major philanthropic ventures since their founding. However it
never lost sight of 'individuals', and their needs and aspirations. The Individual Grants
Programme of the Trusts follows a comprehensive, systematic, and most important, fair and
humane approach to identifying individuals in need and deserving of financial assistance to
disburse grants in the areas of medical treatment, education, travel and sports.

The Individual Grants Programme:

Education

Means grant – college and school (from STD VIII onwards), Travel grant, Scholarship,
Academic, Vocational, Research fellowships in the areas of autism, dyslexia, public health,
pancreatic cancer, Civil aviation and Other scholarships – sports and music.

Medical

Financial help is extended to individuals for the treatment of diseases and to solve other
health problems.

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 5. Lady Tata Memorial Trust

The Lady Tata Memorial Trust was established by Sir Dorabji Tata in April 1932 in
memory of his wife, Lady Meherbai, who was struck with leukaemia in 1930 at the age of
50. The Trust spends four-fifths of its income on international research, and an International
Scientific Advisory Committee, based in London, invites applications for Awards for
individual support for research on leukaemia worldwide through advertisement and on the
trust's website. The Trust offers one-fifth of its income to scholars doing scientific
investigations in Indian Universities and Institutes into diseases of the blood, with special
references to leukaemia, and for scientific research towards alleviation of human suffering
from disease.

About International Awards

The Lady Tata Memorial Trust invites applications worldwide for Awards to individuals to
support research on leukaemia. Awards are restricted to studies of leukaemogenic agents, and
the epidemiology, pathogenesis, immunology and genetic basis of leukaemia and related
diseases for the Academic Year beginning 1 October. Awards are open to suitably qualified
investigators of any nationality. Priority will be given to those intending to move to other
centres with a view to establishing scientific collaboration between laboratories.

Awards are tenable for one year. On an exceptional basis, an award for a second year can be
made; however, clear achievements in the previous year must be demonstrated in the request
for an additional award. Awards in recent years have been generally between £25,000 and
£35,000 per annum.

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 6. Lady Meherbai Tata Education Trust

Set up in 1932, the trust grants scholarship to young Indian women graduates of recognised
universities to pursue higher studies abroad in the field of social work and public health. The
Trust invites applications for the academic year 2017-18 in the following fields of study:

 Social work
 Social sciences
 Education
 Education and welfare of children with special needs
 Empowerment of women
 Gender studies
 Child health - development and nutrition
 Health policy and health education
 Public health - community health services, reproductive health
 Rural development work (with a focus on women and children)
 Communication for development (with a focus on women‟s issues)
 Development studies

Eligibility requirements:

 Indian women graduate from a recognised university.

 Have a consistently remarkable academic record.
 Must have applied for admission / secured admission to reputed accredited universities or
institutions in the United States, UK or Europe for the year 2017-2018.
 Work experience in the requisite fields will be considered an added qualification.

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 7. Rural Livelihoods and communities

The trust concentrates on the following key initiatives within broad areas of land and water
development and microfinance.

 Central India Initiative – it involves a series of livelihood projects across the central
Indian region, addressing core issues aimed at alleviating poverty among tribal
communities in a sustainable manner.

 Himmothan Pariyojana – the initiative addresses some key rural development issues
confronting in habitants of Himalayas, on systematic basis.

 Kharash Vistarothhan Yojana – this initiative tackles issues related to sea water on
the Gujarat coast line through field projects and coordination with state government.

 Reviving the Green Revolution - The Sir Ratan Tata Trust and Navajbai Ratan Tata
Trust launched the Reviving the Green Revolution (RGR) programme in Punjab in
2002. The programme encourages agricultural diversification by shifting to
economically viable water saving crops. It focuses on improving soil health, arresting
environmental degradation through judicious use of agrochemicals, reducing cost of
cultivation and making agriculture sustainable and economically viable.

 Sakh Se Vikas - In March 2003, Tata Trusts launched the Sakh Se Vikas programme
in Rajasthan to promote self-sustaining community-based microfinance initiatives to
strengthen livelihoods and reduce the vulnerability of marginalised people. It helps
rural communities avail of financial support at reduced interest rates, setting them free
from the tyranny of money lenders. The programme has wrought social change by
increasing the involvement of women in decision-making processes.

 Sukhi Baliraja Initiative – the initiative address the recurrent issues of the farmers
suicides in six distress districts located in Vidharbha region of Maharashtra through
promoting sustainable, improved agricultural practices, microfinance development of
market linkages soil and water conservation and alternative livelihood options.

 North East Initiative – the initiative addresses livelihood issues of north eastern state
comprising Arunachal Pradesh, Assam , Manipur , Meghalaya, Mizoram, Nagaland,
Sikkim and Tripura.

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 8. Tata Chemicals Society for Rural Development (TCSRD)

Tata Chemicals set up the Tata Chemicals Society for Rural Development (TCSRD) in 1980
to promote its social uplift projects for communities in and around Mithapur (in the state of
Gujarat in western India), Babrala (in the state of Madhya Pradesh in northern India) and
Haldia (in the state of West Bengalin eastern India).

The Society works to protect and nurture the rural populations in these areas and helps people
achieve self-sufficiency in natural resource management, livelihood support and the building
of health and education infrastructure.

Through TCSRD, Tata Chemicals works to improve the quality of life of the people and
communities around its operations, and to support sustainable development, a theme that is
central to the company's corporate philosophy. Tata Chemicals employees endorse this
philosophy by helping empower rural communities chart their own developmental course.

The initiatives that TCSRD is involved in include:

 Agricultural development
 Education
 Women's programmes
 Animal husbandry
 Rural energy
 Watershed development
 Relief work

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 9. Tata Steel Rural Development Society

Established in 1979, the Tata Steel Rural Development Society (TSRDS) is involved in
various social development programmes aimed at helping the rural communities living
around Tata Steel's operational units.

Prior to the setting up of TSRDS, Tata Steel's community initiatives were conducted through
its rural and community services division. However, the fundamental differences between the
imperatives of rural and urban development prompted the company to reclassify its
community initiatives programmes under three units: Community Development and Social
Welfare, TSRDS and Adivasi and Harijan Welfare Cell, now known as the Tribal Cultural
Society.

TSRDS covered 32 villages around Jamshedpur (in the state of Jharkhand in eastern India) in
its first year of operation. Today, the Society has seven separate units, six in Tata Steel's
operational areas, and covers 600 villages in the states of Jharkhand and Orissa (also in
eastern India). TSRDS is actively involved in the spheres of livelihood generation, health and
hygiene, and people empowerment.

TSRDS has expanded its agenda and identified the advancement of education, sports and
self-reliance as tools to ensure a better quality of life for the people it works with.

25
 10. Tata’s steps towards Green future

Nuturing Nature

The Tata group's kinship with the environmental cause has resulted in a slew of initiatives
that place the good earth above bottom lines. A big chunk of the responsibility for containing
the plague driving our polluted and populous planet towards peril rests with industry and
business. Balancing the imperatives of creating jobs and selling products and services with
the absolute necessity of protecting and regenerating what remains of the natural environment
is an onerous challenge. That it can be done is beyond doubt, but this is a task requiring a
commitment to ideals more than bottom lines, to the good earth rather than profiteering. The
long history of the Tata group teems with examples of just such a commitment.

The Tata ethos places a special emphasis on environmental and ecological issues.
Environment is a focus area within the group‟s overall corporate social responsibility matrix.
A host of Tata companies also adhere to environmental procedures drawn up by the Global
Reporting Initiative (GRI), which operates under the aegis of the United Nations.

Important as it is, following directives and guidelines from within and without is just one
facet of the Tata approach to environmental issues. The greater portion of what the group
does in this sphere is by choice and conviction. From this flows its support for endeavours to
conserve plant and animal species, improve land and water use, and protect forest tracts and
green sanctuaries. The central tenet of this earthy philosophy is people and communities,
often in rural regions and frequently facing inequitable struggles to secure livelihoods.
Understanding that no environment policy can operate in isolation means an enhanced ability
to link processes and people in a manner that benefits both nature and those dependent on it.

The group's contribution to conservation falls into two categories: the efforts of different Tata
companies, big and small, to preserve and enrich the environment in and around their areas of
operation, and the philanthropic thrust of the Tata trusts, which support a diverse cluster of
non-governmental organisations working in areas such as the management of natural
resources, community development and livelihoods. This dual canopy accommodates and
nurtures a variety of initiatives in a range that extends from watershed programmes and land
regeneration to forestry projects and the protection of endangered species.

The flora and fauna stories and articles in this subsection attempt to encapsulate the Tata
group's allegiance to the environmental cause.

26
Addressing Climate Change

The Tata group acknowledges that businesses have a significant role to play in combating
climate change, and as a socially responsible group it would continue to play a leadership
role. Globally, there are many factors that are prompting corporate action to address climate
change.

A climate change policy for all Tata companies has also been articulated by the steering
committee. This functions as a common framework for institutionalising climate change
policies. The climate change agenda is now being expanded to create a larger discourse on
sustainability that includes environment and community initiatives. The Tata Global
Sustainability Council, set up in November 2014, provides strategic guidance and thought
leadership to companies, including the development of a group-wide sustainability policy.

The Tata group became part of the Prime Minister's low carbon committee and was a member
in the steering committee of the 'Caring for Climate' initiative of the United Nations Global
Compact and United Nations Environment Programme. Ahead of the crucial global climate
change talks that concluded in Paris, global corporate leaders signed an open letter on climate
change, including the former Chairman of Tata Sons. The coalition, CEO Climate Leaders,
comprising CEOs from 79 companies with operations in over 150 countries and territories,
and facilitated by the World Economic Forum, believes the private sector has a responsibility
to actively engage in global efforts to reduce greenhouse gas emissions, and to help lead the
global transition to a low-carbon, climate-resilient economy.

27
Chapter 5: Impact of CSR activities on society
Businesses are powerful constituents of society and the most successful, respected, and
desirable businesses exist to do much more than make money; they exist to use the power of
business to solve social and environmental problems. The Tata culture of giving back flows
from the tradition of nation and community building sowed more than a century back by
Jamsetji Tata, the Founder of the group. Tata companies are involved in a wide variety of
community development and environment preservation projects. The Tata group's social
activities relate to health, primary education, skills training and entrepreneurship, livelihoods,
women empowerment and strengthening services for the differently-abled.

The group believes corporate social responsibility (CSR) is a critical mission that is at the
heart of everything that it does, how it thinks and what it is. The Tata group is committed to
integrating environmental, social and ethical principles into the core business, thereby
enhancing long-term stakeholder value and touching the lives of over a quarter of the world's
population. The group‟s CSR programmes aim to be relevant to local, national and global
contexts, keep disadvantaged communities as the focus, be based on globally-agreed
sustainable development principles and be implemented in partnership with governments,
NGOs and other relevant stakeholders.

The CSR approach adopted envisages that the group evolves and executes strategies to
support communities in partnership with governments, civil society and relevant
stakeholders. Key to this approach is Tata employees who generously give of their time,
experience and talent to serve communities; group companies encourage and facilitate them
to do so. At the group level, the Tata Engage programme builds on this tradition. It is
amongst the top 10 corporate volunteering programmes in the world.

Tata companies work towards empowering people by helping them develop the skills they
need to succeed in a global economy, which is now consolidated into a group CSR
programme called Tata STRIVE. The group equips communities with information,
technology and the capacity to achieve improved health, education and livelihood outcomes.
It also works towards enabling other living things on the planet get their fair share of the
resources.

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Chapter 6: Suggestions

 The concept of private-public partnership (PPP) should be applied in the effective

implementation of CSR i.e. government and business houses should act in
collaboration for the cause.
 The Human Resource department (at the political and private level both) should be
entrusted with the responsibility of measuring and evaluating in CSR activities . It
can be done in two forms – (a) direct results, such as, economic and financial savings
(b) indirect results like increase in employee satisfaction, less absenteeism, less
employee turnover evaluated by staff surveys
 Periodic review of the CSR activities should be conducted by every business entity so
as to identify the pitfalls and the areas left out.
 Innovation should essentially be a matter of concern; be it searching the untouched
areas and scope of CSR or the formulation of CSR strategy or the implementation
thereof.
 NGOs should be encouraged to act in collaboration for the CSR activities under
different schemes and projects as they play a crucial role in the upliftment of the
masses.

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Chapter-7: Conclusion
For bringing back and maintaining the general balance in the economic and social arena it is
evident to think deeply and act wisely about CSR. Every business house owe some
responsibility towards the society, nation and world in general which provide it with all
human, material and natural resources. Considering the long run growth and sustainable
development following the norms of CSR, devising new policies and effective
implementation is inevitable to bring and sustain a balance between corporate world and
society, present generation and upcoming generation, man and nature .
As far as the Tata group is concerned, it has gone a long way in fulfilling its duty and
responsibility towards the society and the nation. It has reached the masses to elevate their
lives, to nurture their dreams and to hone their skills justifying the statement of the founder
“We do not claim to be more unselfish, more generous and more philanthropic than other
people. But we think we started on sound and straightforward business principles,
considering the interests of the shareholder, our own, and the health and welfare of the
employees, the sure foundation of our prosperity.”

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Chapter-8: References
Research Paper

 Dr. Reena Shyam (2016). AN ANALYSIS OF CORPORATE SOCIAL

RESPONSIBILITY IN INDIA. International journal of research, ISSN- 2350-
0530(O) ISSN- 2394-3629(P), Vol.4 (Iss.5): May, 2016
 Rajeev Prabhakar and Ms. Sonam Mishra(2013). A STUDY OF CORPORATE
SOCIAL RESPONSIBILITY IN INDIAN ORGANIZATION: AN-
INTROSPECTION. International Business Research Conference 10 - 11 June, 2013,
Ryerson University, Toronto, Canada, ISBN: 978-1-922069-25-2.
 Amit Kumar Srivastava, Gayatri Negi, Vipul Mishra, Shraddha
Pandey(2012).CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY OF
TATA GROUP. IOSR Journal of Business and Management (IOSRJBM) ISSN:
2278-487X Volume 3, Issue 5 (Sep,-Oct. 2012).
 Dr. Mrs. Kailash R. Anekar(2011). CSR DRIVE OF TATA GROUP, IOSR Journal
of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668
PP 42-47.

Webliography:-

 http://www.tata.com/sustainability/articlesinside/corporate-social-responsibility
 http://www.tata.com/sustainability/articlesinside/Addressing-climate-change
 http://www.iasparliament.com/current-affairs/corporate-social-responsibility-in-
india
 http://tatatrusts.org/section/inside/sukhi-baliraja-initiative
 http://www.tcsrd.org/about_us_history.html

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