Name: Magno Jessica Andrea Date: June 05,2023

Section: BSHMHC-21 Teacher : Agnes Augustine

BUSINESS PLAN FOR MICRO – BUSINESS

I. What is your line of Business?

JAM Printing Shop

II. Where shall be the location of your Business?

Near Pandacan Manila

III. Give a Brief description of your product or service

It is a full-service agency that sells printings and related services products such as
business cards, letterhead, envelopes, brochures, booklets, business forms, posters
catalogs, and labels that are manufactured and delivered on a timely and cost-effective
basis.

IV. Market Information

A. Who are your target customers, their locations, and their quantity?

Consumers who need large volume printing. The first segment of the target market for
printing services we will consider is consumers who need to print large quantities of
documents. These might be students near Pandacan Manila who need to print their
thesis or dissertation or someone who is self-publishing a book.

IV. Market Information

B. Who are your direct competitors and their estimated market share?

List of Direct Competitors’ Estimated Market Share

Manila Print house 40%

Erlana Printers/Printing Services 30%

Matatag Printing Pres 30%

C. What is Estimated Market Share?

 D. How does your product or service differ from others?

JAM Printing shop is different from other competitors. I can differentiate my product
by origin, branding, packaging, by offering a bonus, highlighting a feature and
exposing the weaknesses of other services.

E. What is your pricing? Please check the appropriate answer.

1. Pricing below competitor’s Yes No

2. Pricing above competitor’s Yes No
3. Cost Plus Mark-up Pricing Yes No

F. What are your Selling Channels?

My selling channels are Direct to customers.

G. How will you meet demand, beat competitors, and operate at profit?

I meet demand by first, Offering consistent messaging, this method of

communicating the same tone, image, and voice of a brand across all platforms,
channels, and promotional materials. Next is nurturing customer relationships this is
very important to nurture our customers to have loyalty and satisfaction with our
products and services. And last is providing great customer service. By maintaining a
positive attitude and responding quickly to what customers needs.

H. Technical Information
A. What are the facilities and equipment needed and their corresponding costs
of investment?

Facilities and Equipment Needed Cost of investment

Printer Canon G3010 ₱ 10,000

Computer ₱ 50, 000

Ink 150 each ( 150x4 colors =600)

Bondpaper
 Short ₱ 313 per ream
Long ₱ 175-205 per ream

A4 ₱ 175-205 per ream

I. Management and Organization Information

Position Head Count Salaries & Wages ( in Pesos)

Financial Manager 1 Monthly- ₱420,000 Annually- ₱70,000-₱60,000