نتائج اختبار التسويق 1 م.ك - كويزليت

‫‪4‬‏‪4/‬‏‪ 9:49 2024/‬م‬ ‫اختبار التسويق ‪ 1‬م‪.
‬ك | كويزليت‬
‫!كن لطيًفا مع نفسك‪ ،‬واستمر في التدرب‬

‫وقتك‪ 1 :‬دقيقة‬
‫صحيح‬ ‫‪3‬‬
‫‪15%‬‬
‫غير صحيح‬ ‫‪17‬‬
‫الخطوات التالية‬
‫مصطلًح ا ضائًع ا ‪17‬‬
‫مصطلحات الممارسة في تعلم‬ ‫قم بإجراء اختبار جديد‬

‫تدرب على المصطلحات الفائتة أكثر حتى‬ ‫‪.‬جرب اختباًر ا آخر لتعزيز ثقتك بنفسك‬
‫‪.‬تحصل عليها بشكل صحيح‬
‫أجوبتك‬
‫من ‪1 20‬‬
‫شرط‬
‫‪Which of the following is an ethical and legal concern associated‬‬

‫?‪with direct marketing communications‬‬
‫!ال تقلق‪ ،‬التعلم هو عملية‬
‫‪Failure to disclose product‬‬ ‫‪Reinforcing ethnic and racial‬‬

‫‪limitations or safety concerns‬‬ ‫‪stereotypes‬‬
‫‪https://quizlet.com/test/marketing-test-1-mc-265653608‬‬ ‫‪1/14‬‬
‫ م‬9:49 2024/‫‏‬4/‫‏‬4 ‫ك | كويزليت‬.‫ م‬1 ‫اختبار التسويق‬
Using consumer database

Encouraging materialism and
information without
excessive consumption
consumers' authorization
‫ال أعرف؟‬
2 20 ‫من‬
‫شرط‬
An advertising expenditure approach that initially formulates the

advertising goals and defines the tasks to accomplish these goals is
known as a(n) _____.
‫ أنت ال تزال تتعلم‬،‫!ال عرق‬
objective approach task approach
functional approach skill-level approach
https://quizlet.com/test/marketing-test-1-mc-265653608 2/14
3 20 ‫من‬
‫شرط‬
An organization's mission statement is described as not ruling out

any opportunity management might wish to pursue. This mission
statement is most likely to be _____.
‫ مازلت تتعلم‬،‫!ليس تماًم ا‬
too distinctive incomplete
too broad too specific
4 20 ‫من‬
‫شرط‬
It is important for a mission statement to be _____ because it provides

a shared sense of purpose outside the various activities taking place
within the organization.
‫ التعلم هو عملية‬،‫!ال تقلق‬
internally-focused product-oriented
motivational generic
5 20 ‫من‬
‫شرط‬
Which of the following describes the function of geodemographic

segmentation?
It identifies the specific households in a market by focusing on local

neighborhood areas and creates classifications of neighborhoods where
people live and shop.
Quality of reproduction
Market development strategy
Using consumer database information without consumers' authorization
6 20 ‫من‬
‫شرط‬
Bonuses, meetings, and portfolios are examples of sales promotion

activities primarily aimed at:
any or all of these is correct. a company's own sales force.
intermediaries. opinion test.
7 20 ‫من‬
‫شرط‬
Which of the following is an organizational strategy based on

competitive advantage?
‫!لقد حصلت على هذا‬
Cost leadership strategy Market differentiation strategy
Market diversification strategy Product development strategy
8 20 ‫من‬
‫شرط‬
Which of the following steps of the market segmentation process

aids in determining objectives, opportunities, and constraints to be
considered when selecting target markets and developing
marketing mixes?
The generalist viewpoint Commercialitzation
Delineating a firm's current

Benefit segmentation
situation
9 20 ‫من‬
‫شرط‬
Alcove Inc., a computer hardware manufacturer, provides post-

installation technical support to its customers by issuing free
newsletters that contain tips on enhancing the performance of a
product and dealing with common performance-related issues. In
this scenario, Alcove is marketing _____.
‫!أنت تقوم بعمل رائع‬
extended products valuable products
sales promotion basic product
10 20 ‫من‬
‫شرط‬
The per-unit expenditure method of determining advertising

budgets is best exemplified by:
The marketing executives

Profits increase and are positively
must always be aware of what
correlated with sales during the
the process of strategic
growth stage of the product life
planning involves as well as
cycle.
the results.
a television manufacturer
spending a fixed monetary
Segmentation based on benefits
amount on advertising for
that potential customers are seeking
each unit of the product
expected to be sold
11 20 ‫من‬
‫شرط‬
Vet Meds is the pharmaceutical branch of a large medical research

center for animals. Vet Meds often conducts surveys at veterinary
hospitals and private vet clinics to identify potential areas for
improvisation and growth. The company noted that many domestic
pet-owners reported finding it extremely difficult to give their dogs
oral medications owing to the bitter taste of the medicines, which
remained even when the medicines were mixed with food. In
response to this finding, Vet Meds released oral medicines for dogs
which came in various meat flavors. Which of the following
segmentation approaches is used by Vet Meds to satisfy consumer
needs?
Market segmentation Behavioral segmentation
Benefit segmentation Psychographic segmentation
12 20 ‫من‬
‫شرط‬
Midas Corporation is a sporting goods manufacturer. Most of its

energies and resources are devoted to manufacturing and selling
one line of sporting shoes that has been a reasonable hit in the past.
The company rarely undertakes any marketing research studies to
assess consumer wants and needs and seldom devises new
advertising or promotional strategies. The company is mostly
exhibiting _____.
investor orientation market orientation
customer orientation production orientation
13 20 ‫من‬
‫شرط‬
A cross-functional team responsible for the creation of its company's

marketing plan had to make adjustments to the marketing plan since
the plan failed to meet the determined objectives. This implies that
the cross-functional team is:
controlling the marketing redefining the organizational

plan. mission.
implementing the marketing altering the organizational portfolio

plan. plan.
14 20 ‫من‬
‫شرط‬
Irene considers herself to be an expert on gourmet cuisine, and she

has dined at many of the finest restaurants in the United States. On a
recent trip to New Orleans, she refused to eat at a restaurant that
was reported to have some of the best Cajun food because she
thought the décor was tacky and outdated. Which situational
influence explains Irene's refusal to eat at the restaurant?
Marketing mix Task features
Reference groups Physical features
15 20 ‫من‬
‫شرط‬
Distribution allowances are typical examples of _____.
advertising personal selling
vertical push strategies
16 20 ‫من‬
‫شرط‬
MNM Foods Inc. manufactures jelly made out of gelatin in various

fruit flavors. However, the sale of its current line of flavored jelly has
significantly fallen. To recover losses, the company conducts market
research and identifies that a significant amount of health benefits
can be attributed to the consumption of the food jelly. The firm
incorporated new promotion strategies so that consumers would
retry the product owing to its projected health benefits. This is an
example of:
marketing influence new-to-the-firm products
product repositionings benefit segmentation
17 20 ‫من‬
‫شرط‬
A high degree of product involvement typically encourages _____

decision making by consumers.
‫!عمل جيد‬
optional limited
extensive routine
18 20 ‫من‬
‫شرط‬
The final step of marketing planning is _____.
establishing the objectives

based on the organizational selecting the target market
mission
developing the market mix the competitive parity approach
19 20 ‫من‬
‫شرط‬
Sapphire Corp., a manufacturer of perfumes, decides to use its well-

established corporate image to enter a new product class. It does
so by attaching the Sapphire corporate name to its new line of
clothing and accessories. From the information provided in the
scenario, it is evident that Sapphire is using a _____ strategy to market
its products.
generic branding family branding
brand extension individual branding
20 20 ‫من‬
‫شرط‬
Which of the following methods are commonly used for creating

and managing project teams?
The competitive parity

Production orientation
approach
Skunkworks and rugby

Publicity
approach
‫خصوصية‬ ‫شروط‬ )‫اإلنجليزية (الواليات المتحدة األمريكية‬

نتائج اختبار التسويق 1 م.ك - كويزليت

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نتائج اختبار التسويق 1 م.ك - كويزليت

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‫‪4‬‏‪4/‬‏‪ 9:49 2024/‬م‬ ‫اختبار التسويق ‪ 1‬م‪.

‫!كن لطيًفا مع نفسك‪ ،‬واستمر في التدرب‬

‫مصطلًح ا ضائًع ا ‪17‬‬

‫مصطلحات الممارسة في تعلم‬ ‫قم بإجراء اختبار جديد‬

‫‪Which of the following is an ethical and legal concern associated‬‬

‫!ال تقلق‪ ،‬التعلم هو عملية‬

‫‪Failure to disclose product‬‬ ‫‪Reinforcing ethnic and racial‬‬

Using consumer database

An advertising expenditure approach that initially formulates the

‫ أنت ال تزال تتعلم‬،‫!ال عرق‬

objective approach task approach

functional approach skill-level approach

An organization's mission statement is described as not ruling out

‫ مازلت تتعلم‬،‫!ليس تماًم ا‬

too distinctive incomplete

too broad too specific

It is important for a mission statement to be _____ because it provides

‫ التعلم هو عملية‬،‫!ال تقلق‬

Which of the following describes the function of geodemographic

‫ أنت ال تزال تتعلم‬،‫!ال عرق‬

It identifies the specific households in a market by focusing on local

Market development strategy

Using consumer database information without consumers' authorization

Bonuses, meetings, and portfolios are examples of sales promotion

any or all of these is correct. a company's own sales force.

intermediaries. opinion test.

Which of the following is an organizational strategy based on

‫!لقد حصلت على هذا‬

Cost leadership strategy Market differentiation strategy

Market diversification strategy Product development strategy

Which of the following steps of the market segmentation process

‫ التعلم هو عملية‬،‫!ال تقلق‬

The generalist viewpoint Commercialitzation

Delineating a firm's current

Alcove Inc., a computer hardware manufacturer, provides post-

‫!أنت تقوم بعمل رائع‬

extended products valuable products

sales promotion basic product

The per-unit expenditure method of determining advertising

‫ أنت ال تزال تتعلم‬،‫!ال عرق‬

The marketing executives

Vet Meds is the pharmaceutical branch of a large medical research

‫ مازلت تتعلم‬،‫!ليس تماًم ا‬

Market segmentation Behavioral segmentation

Benefit segmentation Psychographic segmentation

Midas Corporation is a sporting goods manufacturer. Most of its

‫ التعلم هو عملية‬،‫!ال تقلق‬

investor orientation market orientation

customer orientation production orientation

A cross-functional team responsible for the creation of its company's

‫ أنت ال تزال تتعلم‬،‫!ال عرق‬

controlling the marketing redefining the organizational

implementing the marketing altering the organizational portfolio

Irene considers herself to be an expert on gourmet cuisine, and she

‫ مازلت تتعلم‬،‫!ليس تماًم ا‬

Marketing mix Task features

Reference groups Physical features

Distribution allowances are typical examples of _____.

‫ التعلم هو عملية‬،‫!ال تقلق‬

advertising personal selling

vertical push strategies

MNM Foods Inc. manufactures jelly made out of gelatin in various

‫ أنت ال تزال تتعلم‬،‫!ال عرق‬