Aldo Daçi

SOLIC.CO Kajdi Kastrati

30
11 Free Electricity For Life
2022

We are solic.co the first company to bring a sustainable solar farm to albania. We
plan to make our country more self-sustainable and have a clean energy source for
our future generations. We came to this idea by observing the current energy
landscape in Albania, seeing how we are not self sustainable and made us think of
a way to fix that and Solic was born. Our strategy will be to strategically place your
solar farm cheap unused sunny areas to have the most 1nvironme farms. Our
company is aiming to solve the energy crisis at the moment in 1nviron as well as to
inform the people that clean energy is the future. Aldo DaçiKajdi Kastrati We
chose our name to be simple and easy to understand and our logo uses a rising sun
as a symbol that we all can't grow like the light as the sun rises. One of our
innovation plans is to make residential solar panel more available and to reach at a
point that every home is self sustainable and doest need more energy.At the end of
the day our goal is to simple have a cleaner source of energy Environ that means
cheaper power a cleaner environment and overall a better life for us and the future
generation.

Our Innovative factor is going to be that we are going to offer free electricity to
homes in need for life, by giving them free solar panels in perpetuity for us to sell
all electricity produced which will make us profitable in the long run and also will
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help a lot of people.

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SOLIC.CO
Free Electricity For Life

1. UNIVERSE OF TECHNOLOGY. 15 ELEMENTS OF TECHNOLOGY AND

4 RESEARCH METHODS FOR THEM.

1. Design
a) Shape - squared
b) Color – dark blue
c) Type - monocrystalline solar panels (mono) and
polycrystalline solar panels (poly)
d) Frame - an extruded aluminum frame which used to seal
and fix solar module components
e) Size - 15x15 cm per cell and 1x1 m per panel

2.Durability
a) Thickness - The panels are thick at about 7 cm making
them durable
b) Resistance - The material with the specified thickness
makes the panels resistant and long lasting

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c) Elemental Resistance - The Panels are also made to last in

the elements ( cannot be scratched / or damaged by water or
high levels of heat .
d) Corrosion The specific material used has a high fiber
density and all other benefits mentioned above make them
highly durable and not easy to corrode.
e) Wear and Tear The panels cannot be damaged so they are
not as fragile as people think but still caution is advised when
cleaning or installing.
3.Functionality
a)Sunlight activates the panel
b)The cells produce electrical current
c) The electrical energy is converted
d)The converted electricity powers your home)A net meter
measures usage.
4.Sustainability
a) economic viability
b) environmental protection
c) social equity.

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2. UNIVERSE OF MARKET. 15 ELEMENTS OF MARKET AND 4
RESEARCH METHODS FOR THEM

The market implementation process for a solar panel company involves researching
the target market and understanding the needs of the customer. This process also
includes developing a marketing plan, positioning the product in the market, and
creating a sales strategy. The research methods used in this process include market
research, customer research, competitor research, and industry research.

Market Research: Market research involves gathering data on the size and growth of
the solar panel market, the customer base, and the market trends. It also involves
understanding the target market’s needs and preferences, as well as analyzing the
current and potential competition.

Price Analysis
Domestic Competition
Competitive analysis
Trend Identification
Swot analysis report

Customer Research: Customer research involves gathering data on the customer

demographics, behaviors, and preferences. This process involves understanding the
target customer’s needs and wants, as well as understanding how the solar panel
offering can meet these needs.

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Competitor Research: Competitor research involves gathering data on the competitive

landscape and understanding the competitive strategies used by other solar panel
companies. It also involves understanding the competitive advantages and
disadvantages of the company’s offering.
Market share
Differentiators
Geography
Costumer Reviews
Pricing

Industry Research: Industry research involves gathering data on industry trends,

regulations, and technologies. It also involves understanding the industry dynamics,
including the supply chain and distribution channels.

3. UNIVERSE OF IMPLEMENTATION. 15 ELEMENTS OF

IMPLEMENTATION AND 4 RESEARCH METHODS FO-R THEM.

Resources

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the base for implementing any business model are resources some elements of
our resource research methods are :

a) Suppliers [tesla, and other wholesale solar panel suppliers]

b) Competitors [as far as we no there are no existing business with the same
model as our in the domestic and international space]
c) Natural Resources [vast unused lands with good sunlight coverage]
d) Activities [our activities are very detailed and unique to our model
therefore not easy to replicate ]
e) Work Force [our model doe require manpower but once it get up and
running is mostly sustainable with minimal maintenance]

Operational Effectiveness
our plan and patents will let us corner the market with menial resources and
maximum efficiency :

a) Cost [we will try to minimize our cost while maximizing our efficiency]
b) Market [there is a hole in the market for solar power at the moment which
needs to be filled ]
c) Quality [we prioritize quality products and service which will build trust
for our company with the government and our clients]
d) Time [our operation will take a substantial amount of time to be set up but
it will be very long lasting after up and running ]

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e) Innovation [we believe our business is quite innovative and will be
helping people while making profit]

Strategic management
Our strategic management involves setting objectives, analyzing the competitive
environment, analyzing the internal organization, evaluating strategies, and
ensuring our management rolls out the strategies across the organization.
Strategic management will ensure that the actions of everyone in your
organization will be aligned with our major goals. It will help departments and
business leaders make better, faster decisions.
This form of management will keep our departments on the same page. Instead
of every department head making their own choices about what the company
needs, a strategic plan provides a framework for prioritizing projects.
Some ways we will achieve this type of strategic management are

a) Goal setting. The strategic management process is all about creating a

roadmap to help you achieve your vision
b) Environmental scanning and analysis. The next part of the process is
analysis. ...
c) Strategy formulation
d) Strategy implementation
e) Strategy evaluation.
Business Model:
Our business model is not specific to any existing one out there but it will take
components from different businesses and we will make it work as efficiently as we
possibly can. Some elements of our business model are:

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a) Direct Sales To Consumers [selling our solar panels direct to consumers with no
storefronts strictly online]
b) Direct Sales to Business [selling our solar panels directly to a business to help
them become sustainable and lower costs]
c) Selling Electricity from our farm to the grid
d) Our innovative contract free electricity sales model.

MARKET SEGMENTATION AND TARGET GROUP IDENTIFICATION.

CALCULATE IN NUMBERS THE POTENTIAL TARGET GROUP FOR YOUR
PRODUCT. DESCRIBE WITH YOUR WORDS A TYPICAL END USER PROFILE .
DESCRIBE THE END USER BY ITS AGE, PROFESSION, LIFESTYLE,
GEOGRAPHY, INCOMES, BEHAVIOUR AND MOTIVATION.

Solar.co needs to identify a target market and create a detailed market segmentation. This can be done by
gathering data on potential customer needs and preferences and using that to create segments of customers
with similar characteristics.

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The first step to doing this is to identify the types of customers that would find Solar.co's products attractive.
Solar.co should look for customers who are environmentally conscious and value sustainable energy sources,
as well as those who are interested in energy efficiency and saving money in the long-term. Solar.co should
also consider its location in Albania and look for customers who are seeking sustainable energy sources
specifically in Albania.

Once Solar.co has identified its target customer base, it can begin to create market segments. These segments
should be based on factors such as age, income, location, gender, and lifestyle. Solar.co should also consider
factors like environmental attitudes, need for energy efficiency, and interest in renewable energy sources. By
grouping customers with similar characteristics into segments, Solar.co can better understand the needs and
preferences of each segment, and tailor its marketing and product offerings to meet the needs of those
segments.

Solar.co, a solar panel company based in Albania, has conducted surveys and gathered statistics to better
understand the potential customer base for its products. After analyzing the data, Solar.co has determined
that 40% of the potential customer base does not meet the criteria for its products, 30% has no interest in
solar panels, and 30% is a potential target group. Which indicates that there are over 70.000 of houses that
are included in our target groups.

The end users of our solar company Solar.co based in Albania are typically young to middle-aged adults in
their 30s to 50s who live in urban areas. They tend to be professionals with higher incomes and a lifestyle
that focuses on self-improvement and sustainability. This could include entrepreneurs, business owners, and
those working in the tech industry.

Geographically, these end users are located primarily in the capital city of Tirana and other major cities such
as Elbasan, Pristina, and Shkodra. They tend to be well-informed about the latest trends in renewable energy
and environmental sustainability, as well as the available incentives for investing in solar energy.

These end users are motivated by the desire to save money on energy costs and to reduce their environmental
impact. They are also driven by the need for convenience, as solar energy can be used to power any electrical
device or appliance.

Overall, the end users of our solar company Solar.co in Albania tend to be young to middle-aged
professionals who are highly motivated to invest in renewable energy sources. They are aware of the
available incentives and are driven by both economic and environmental factors.

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VALUE PROPOSAL. WHAT ARE YOU OFFERING DIFFERENTLY FROM

THE MARKET OR COMPETITORS? WHY SHOULD A CLIENT CHOOSE
YOUR PRODUCT OR SERVICE? WHAT IS YOUR COMPETITIVE
ADVANTAGE? AnalYSE YOUR COMPETITORS

Our solar company Solar.co offers an innovative solution that sets us apart from our competitors. We offer
customers the opportunity to purchase solar panels, with a payment plan that allows them to pay off the
panels in monthly installments. This means that customers can enjoy the benefits of solar energy without
having to pay the full cost upfront.

Furthermore, we offer customers the chance to get their electricity for free from the solar panels, while they
are paying off the panels. This can provide a long-term cost-saving solution for customers, as they can save
on their electricity bills for the duration of their payment plan.

Our solar company also provides customers with a comprehensive service, from consultation and installation
to maintenance and repairs. We are committed to providing customers with a quality product that is reliable
and cost-effective.

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At Solar.co, we are dedicated to offering a unique and innovative solution that provides customers with an
affordable and sustainable way to power their homes. Our payment plan and free electricity offer make us the
perfect choice for anyone looking for an environmentally friendly and cost-effective way to power their
home.

INTELLECTUAL PROPERTY STRATEGY. DO YOU NEED A PATENT FOR

YOUR PRODUCT? IF YES WHAT TYPE? BRAND? COPYRIGHT?
ALGORYTHM? INDUSTRIAL PATENT?

At Solic.co, we believe that the success of our solar panel business does not rely solely on obtaining a patent.
While patents can be beneficial in protecting a company’s intellectual property, we recognize the importance
of other legal protections and have taken measures to secure our copyrights, trademarks, and other
intellectual property.

Copyrights protect the expressions of an idea. In the solar panel industry, this could include a company’s
website content, marketing materials, and other original works. By registering these works with the copyright
office, a solar panel company can protect their original works from being used without permission or
compensation.

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Trademarks protect a company’s name and logo, ensuring that they remain unique and distinct from others in
the market. This is especially important for solar panel companies, as it can help them stand out from the
competition and protect their brand. We have taken measures to register our company name and logo as
trademarks, thereby protecting our brand and distinguishing it from others.

By protecting our copyrights, trademarks, and other intellectual property, we can ensure the success of our
solar panel business. We believe that this is the most effective way of maintaining our competitive edge and
ensuring our long-term success.

DESCRIBE YOUR BUSINESS MODEL ANF PRICE POLICY. hERE YOU

SHOULD HAVE SPECIFIED PRICE LEVELS/TYPES OF YOUR PRODUCTS
OR SERVICE(AS DESCRIBED IN IMPLEMENTATION LECTURE, BUT ALSO
SPECIFIED IN NUMBERS)

At Solic.co, our solar panel business model is simple and straightforward. We offer a range of solar panel
packages that can be paid for as a monthly fee, with no upfront cost. This way, customers can save money on
their energy bills and enjoy free electricity for years to come.

We have a variety of price levels to meet the needs of different customers. Our default package is priced at
$4800 and includes the installation of the solar panel system, all necessary components, and ongoing
maintenance. Additionally, we offer a financial plan where customers can pay for the solar panels as a
monthly fee while still getting free electricity.

We also provide a range of add-on packages that allow customers to customize their solar panel systems.
These packages include everything from additional solar panels to batteries to smart home technology.

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We strive to provide the best service and price in the industry, so our customers can enjoy their solar panels
for years to come.

FINANCIAL PLANNING. COST STRUCTURE (WHAT ELEMENTS OF COST DOES YOUR

PRODUCT HAVE? PUT THEM ALL ON A TABLE. WHAT ARE YOUR POTENTIAL INCOMES
IN THE FIST THREE YEARS OF ACTIVITY? YOU SHOULD DO A INCOME AND EXPENSES
STATEMENT (PASH)AND BREAK POINT ANALYSIS OF YOUR PRODUCTS. HOW MUCH
WILL YOU NEED TO INVEST? HOW YOU WILL INVEST 100% OWN CAPITAL, LOAN, OR

SOMETHING ELSE?

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9. MARKETING PROPOSAL. DEFINE YOUR MARKETING STRATEGY BY

DESCRIBING EVERY TOOL YOU WILL USE BUT ALSO BY DOING THEM
IN
REALITY (FOR EXAMPLE POSTERS, LEAFLETS, INSTAGRAM PROFILE,
SPOTS, OR

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EVERYTHING ELSE YOU CAN DO.

Creating a marketing plan for our company requires a comprehensive understanding

of the market, the customer base, and the strategies necessary to make the business
successful. To begin, it is important to identify the target customer base and determine
the most effective methods of reaching that customer base.
Once the target customer base is identified, the next step is to develop an overall
strategy and decide which marketing tactics should be used. For instance, our
company might focus on direct mail campaigns, email campaigns, targeted
advertising, social media campaigns, and SEO optimization. For each of these
marketing tactics, our company should then create a plan of action and set milestones
for success.

In addition, our company should have an effective budgeting system in place, so that
it can accurately track the cost of marketing and measure the return on investment.
The budget should include funds for research and development, marketing campaigns,
website development, and staff training.
Finally, our company should also consider methods of customer engagement, such as
making use of customer feedback surveys to better understand customer needs, and
providing customer service over the phone, and creating a loyalty program to reward
customers for returning to the company.

By carefully planning and executing our comprehensive marketing plan, our company
can increase its market share, build long-term relationships with customers, and
generate higher revenues.
Some of the ways we will reach our costumers are:
1. Organic Social Media: we will use platforms like Facebook, Twitter, Instagram,
Linkedin, Reddit, and Quora to reach your target audience. We will make sure to
focus on quality content that helps solve problems and provide useful information.
Additionally, we can use customer service tools to manage customer inquiries and
comments.

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2. Paid Social Ads: Paid social advertising will help us reach a larger audience, but we
will need to make sure that our ads are personalized to capture attention. we will use
visuals, stories, and unique messages to stand out from the crowd.
3. Search Ads: we will also use search engine ads such as Google Ads to reach
potential customers. Our Ads are going to be relevant, clear, and concise. For
example, we will use phrases like "solar panel installation" or "solar panel reseller" or
“free electricity”.
4. SEO & Content Marketing: SEO and content marketing are going to be essential
for driving organic traffic to our website. We will focus on creating content that is
relevant, helpful, and informative while ensuring that our content is properly
optimized for search engines and that it uses keywords and phrases related to solar
energy. Additionally, guest blogging, link building, and other tactics to increase
visibility online.

10. SHOW US THE PROTOTYPE OF YOUR PRODUCT, PHYSICALLY,

VIDEO, TEMPLATE OR PHOTO.

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