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MAulana MAhgribi
MAulana MAhgribi
1. Qualitative data is suitable for use when you want to understand why and how a
phenomenon/event can occur. This data can define a problem or develop an approach
to it. For example, you are trying to find a concept, experience, or public opinion about
a company's services/products. You can use qualitative data to conduct research. From
here, you can also get criticism and suggestions for future improvements. In contrast to
qualitative, which tries to understand the occurrence of a phenomenon, quantitative data
is used when you want to test or confirm something, including hypotheses and theories.
This data is also suitable for use if you are trying to quantify a problem and understand
how common the phenomenon is. Even though they are two different types, qualitative
and quantitative data can be used simultaneously. Researchers quite often use these two
approaches simultaneously. This method is usually called a mixed method. For
example, you want to analyse a company's ideal sales and marketing practices. First,
you can see the purchase history of all customers. From that data, you determine several
customers who most often buy products and are satisfied with the service.
2. - Jurnal 1:
file:///C:/Users/MAULANA/AppData/Local/Microsoft/Windows/INetCache/IE/FA6
YW311/13986-43893-1-PB[1].pdf
- Jurnal 2:
file:///C:/Users/MAULANA/AppData/Local/Microsoft/Windows/INetCache/IE/J
XQX93ZN/20116-62015-1-PB[1].pdf
- Jurnal 3:
file:///C:/Users/MAULANA/AppData/Local/Microsoft/Windows/INetCache/IE/E
SQ6WR3I/32979-94896-3-PB[1].pdf