PROPOSAL OF FUNDING

RADIO AL IKHWAN 101,9 FM

Submitted by:

Nurul Hikmah Yanto, S.Pd (Crew)

Telephone: +971 56 118 9907

Masita Hasan (General Manager)

Telephone: +62 821 888 4465

e-mail: masitahasan@gmail.com

Aim of Proposal:

The Radio Al-Ikhwan FM require big funding due to Fixing and repairing the broken
condition of company from building, antenna, and management. It need big amount of

money so that this radio can operate again as soon as possible.

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

1
SUMMARY OF THE PROPOSAL

RADIO AL-IKHWAN (RAI) FM is setting up activities aimed at broadcasting, requesting

song and music, sending greeting with other listener, preaching Islam or tausiah,
reciting Qur’an or tadarrus, live interactive with preacher, live interactive with local

politician as well as national politician, updating news from local, national and
international sources, celebrating big holydays such as isra mi’raj, maulid. This proposal

purpose is requesting big amount of funding because this company is inactive in

broadcasting process for more than 1 year already. The weakness of this radio is

frequency strength cannot reach long distant area only is able to access surrounded
area, other fact the radio clearance sound is difficult to get or unclear if has been in far

radius mile. The main reason of problem is because of old tools inside the Radio.

The funding will support:

 Fixing the building of RADIO AL-IKHWAN FM

 Purchasing Broken tools of RADIO AL-IKHWAN FM

 Purchasing goods and everything that help RADIO AL-IKHWAN FM operational

and Management.
 Providing best quality crew and worker for RADIO AL-IKHWAN FM.

Due to these reasons, we are requesting support from HIS HIGHNESS SHEIKH

MOHAMMED BIN RASHEED AL MAKTOUM towards the costs of Fixing and purchasing.

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

2
CONTENTS Page

COVER 1

SUMMARY OF THE PROPOSAL 2

CONTENTS PAGE 3

1.1 Importance of Radio in Makassar City and Indonesia 4

1.2 Detail of RADIO AL-IKHWAN FM 7

1.3 RADIO AL-IKHWAN FM condition today 36

1.4 Budget of Funding 38

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

3
1.1 Importance of Radio in Makassar City and Indonesia.

Radio has been related to broadcaster. At the time listener listened to the broadcaster,

they will not feel lonely already, especially in the morning when doing every activity,
driving a car, even studying at the midnight. Voice of broadcaster has uniqueness and

give calm situation in all of situation. Those become reason why listener still love
broadcaster of radio. Broadcaster is elite profession, not all of people can be friend of

listener, explaining about broad knowledge of music, album, singer, and hits single,
they are also being famous in society.

Society perspective today show that radio program will die, in fact radio broadcaster
profession still become trend to find. One of commercial radio in Yogyakarta, annually

accepting almost more than 300 broadcaster, big number of people still competing to
get broadcaster position in digital era like today, to obtain this job won’t be easy.

There are so many challenges of radio compared with other media.

One of the biggest challenges of broadcaster in radio company is content

presentation. Radio broadcaster being required to show the content simply and
densely, only for some minutes around 3-5 minutes. 3 minutes talking is the most

effective way to attract listener attention, more than 3 minutes, listener will feel bored
and change the radio station channel. We could not deny that listener only listening to

the radio due to song and music reason.

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

4
Beside that, radio broadcaster also need to pack the different content than any other
media or printing media. Back to digital industry era all of media easily make news and

can be accessed quickly. Data from Nielsen Radio Audience Measurement (2016)
mentioned that eventhough internet develop very fast, it does not mean the frequency

can not reach every radio listener. Radio penetration number has gotten good
reputation with total number of listener around 20 million, it will increase going

forward.

Society perception about listener that all of them are only elderly is incorrect as well as

radio is not up to date also is not true. Radio still have place in everyone heart.

Correlated with Nielsen data (2016) that stated most of listener are X generation (age
35 – 49 years) with listening duration around 18 hours per day, preceded by Babby

Boomers (50 – 65 years) with listening duration 17 hours 20 minutes, Silent Generation
(up to 65 years old) with 16 hours 22 minutes, Millenials (15 – 34 years) with 15 hours

37 minutes, dan Z generation (10 – 14 years) that listening the radio for 13 hours every
week. This potention followed by advertisement number that increasing and popular.

Nielsen data added, 57 percent radio listener is future consument whose age are still
young. Listener of redio still is dominated by Millennials (38%), X generation (28%),

and Z generation (19%). Diane Kamp, professor in Broadcasting from Birmingham City
University, believed even Z generation is very familiar with podcast, but only radio that

can provide togetherness moment and interactivity. Today radio access is very cheap,
radio not only being listened through radio tape, but listener attitude also changes,

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

5
emphasizing on technology and flexibility in listening to the radio. Also, Nielsen (2016)
showed 4 of 10 radio listener, turn on the radio using more personal tools called

gadgets. They spread in every big city di Indonesia and 3 biggest cities who are
gadget radio are Makassar (69%), Medan (44%), dan Jakarta (38%).

Radio will not die, always do adaptations to follow the development of technology,
adaptate with market condition which is dynamic. So that will be still relevant with

listener. Citing the tweet from one of radio broadcaster in Jakarta, Gofar Hilman, in
national radio day, “among so much attack of digital media attack, radio is the best

home to return.

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

6
SECTION 2: Detail of RADIO AL IKHWAN FM

1. RADIO PROFILE of AL-IKHWAN 101,90 FM MAKASSAR.

1.1 COMPANY : PT. RADIO AL-IKHWAN MAKASSAR

1.2 STATION : RADIO AL-IKHWAN (RAIFMMOSLEM)

1.3 AIR TIME : 04.30 – 23.00

1.4 COVERAGE AREA : MAKASSAR, MAROS, PANGKEP, BARRU, GOWA,

TAKALAR.
1.5 TRANSMITTER POWER : 1500 WATT

1.6 PRSSNI : 223-VIII/1978

1.7 ADDRESS : PERUMAHAN BOSOWA INDAH M 19 MAKASSAR.

1.8 PHONE : ( 0411 ) – 887557 / 865236

1.9FAX : ( 0411 ) – 865236

2.0 E-MAIL : masitahasan@gmail.com

2. ADVERTISEMENT PRICE
2.1 LOOSE SPOT
2.1.1PRIME TIME : 06.00 – 18.00

2.1.2 REGULAR TIME : 18.00 – 23.00

2.1.3 PRIME TIME : 01” – 60” Rp. 500.000,-/SPOT

2.1.4 REGULAR TIME : 01” – 60” Rp. 300.000,-/SPOT ADLIB

2.1.5 PRIME / REGULAR TIME : 01” – 60” Rp. 250.000,-

2.1.6 TIME SIGNAL : 01” – 60” Rp. 750.000,-

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

7
 2.1.7 TALKSHOW : 60 MINUTES Rp. 20.000.000,-
2.1.8 LIVE REPORT : 3 – 5 MINUTES Rp. 6.000.000,-

2.1.9 INSERT : 3 – 5 MINUTES Rp. 6000.000,-

3. TARGET

3.1 GENDER
3.1.1 FEMALE : 58 %

3.1.2 MALE : 42 %
3.2 AGE

3.2.1 – 15 :5%

3.2.2 15 – 19 : 20 %
3.2.3 20 – 29 : 40 %

3.2.4 30 – 39 : 25 %
3.2.5 40 – : 10 %

3.3 EDUCATION
3.3.1 S L T A : 40 %

3.3.2 SARJANA : 60 %
3.4 OCCUPATION

3.4.1 HOUSE WIFE : 25 %

3.4.2 OFFICE WORKER : 35 %

3.4.3 STUDENT : 20 %
3.4.4 ENTERPRENEUR : 20 %

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

8
 3.5 SOCIAL STATUS

3.5.1 A : 25 %
2.5.2 B : 40 %

3.5.3 C : 35 %
4. FORMAT

4.1 INFORMATION : 25 %
4.1.1 BREAKING NEWS : 15 %

4.1.2 AIR TALK : 20 %

4.1.3 TIPS : 30 %
4.1.4 GOSSIP : 30 %

4.1.5 OTHERS :5%

4.2 ENTERTAINMENT : 75 %

4.2.1 POP HITS : 70 %

4.2.2 OLDIES : 15 %

4.2.3 GAMES / QUIS : 10 %

4.2.4 OTHERS :5%

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

9
BROADCASTING FORMAT

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

10
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

11
5. Al-Ikhwan Documents

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

12
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

13
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

14
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

15
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

16
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

17
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

18
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

19
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

20
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

21
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

22
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

23
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

24
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

25
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

26
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

27
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

28
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

29
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

30
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

31
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

32
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

33
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

34
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

35
Section 4: Condition of Radio Al-Ikhwan today

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

36
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

37
Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

38
SECTION 5: BUDGET SUMMARY

An Estimated budget we would like HIS HIGHNESS SHEIKH MOHAMMED BIN RASHEED

AL MAKTOUM to provide is exactly Rp. 2.790.000.000, This would cover the following:

1. Transmitter antenna inside the radio building Rp. 600.000.000

2. Upside transmitter antenna outside radio building Rp. 600.000.000
3. Mixer inside Radio Studio Rp. 100.000.000
4. Building recovery Rp. 500.000.000

5. Marketing Car Rp. 600.000.000

6. Electricity and Water Rp. 25.000.000

7. Wifi Rp. 15.000.000

8. Broadcaster First salary Rp. 100.000.000

9. Computer and Laptop Rp. 150.000.000

10. Annual Tax Rp. 100.000.000

Total sum Rp. 2.790.000.000

We look forward to hearing from and hope that we can contribute for HIS HIGHNESS

SHEIKH MOHAMMED BIN RASHEED AL MAKTOUM in the future.

Perumahan Bosowa Indah JL Sultan Alauddin Blok M-19

Telp. 0411-887557, 865236 Fax. 0411 - 865236

PO. BOX 1459 Makassar

90222

39