SHAHEED ZULFIKAR ALI BHUTTO INSTITUE OF

SCIENCE AND TECHNOLOGY UNIVERSITY

Group Term project

Instructor: Madiha Hussaini
Microeconomics
BBA
Term project marks :10
Presentation marks: 5

You are required to select and examine a business (sole proprietor, partnership or
corporate) for which you have to contact a relevant person whom you can interview. You
are required to include the following questions in your interview. You can add more
questions according to your need.
1a. What is the name of the business?
Identify what kind of product(s) (consumer goods or capital goods) or service(s) does it
provide?
b. Who is the owner of the business (an individual, a family, partners, stockholders, etc.)?
c. What is the name of the person whom you interviewed, his/her title or position in the
company, and your group’s connection with him/her?
2a. What inputs does the company use to produce its product or service?
b. Which of the company’s inputs are variable inputs?
c. Which of the company’s inputs are fixed inputs? That is, for which inputs, can the quantity
used not be changed in a relatively short amount of time?
3. What is the business’ largest expense per month?
4. How many employees does the company have?
5. What are the determinants of demand and supply for the selected business? Prepare demand
and supply curves along with the equilibrium.
6a. Suppose the company increased the price of its product/service (or one of its products/services
if there are more than one) by about 10%. Would the quantity purchased be expected to fall
by about 10%, more than 10%, or less than 10%? (Ask your interviewee this part (6a), and
then use your course notes on elasticity to answer parts 6b and 6c below.)
 b. What does your answer to part 6a imply about the elasticity of demand for the company’s
product/service? That is, is the demand for the company’s product/service elastic, inelastic,
or unit elastic?
c. What do your answers to 6 a and b imply about what would happen to the total revenue from
sales of the product/service? That is, would it increase, decrease, or remain the same?
Explain.
7. Who are the competitors of this company? Be specific.
8. Does the company’s product/service differ from that of its competitors and, if so, how?
9. Would this business be best described as a working in perfect competition, a monopolistic
competition, an oligopolistic competition, or in a monopoly? Explain.
Based on the information you have gathered from the company, now answer the
following questions yourself.
10. Assess the performance of the company in the last 5 years?
11. Is there anything that you find problematic in their business model?
12. Based on your research, how do you see the future of this company?
13. How your selected business is similar or different from its competitors?
14. What suggestions can you give to the company to improve its profitability?
15. What did you learn from this project (economics-related or otherwise)?

Prepare the term project including all the details gathered from the interview and from your own
knowledge. Use bar charts, graphs, pie charts etc., where applicable to support your work. Each
group member’s contribution towards the term project must be clearly mentioned at the end of
the work.
During the presentation, you are required to add in your PPT slides, a glimpse of your video
while conducting the interview, as a proof of authenticity of your work.
Printed typed term project must be submitted on the 14th lecture.
Presentation will be conducted on the 15th lecture.
No extensions will be allowed in any case.
Plagiarism: SZABIST has a very strong culture of academic integrity, and zero tolerance for plagiarism is an
integral part of this policy. Any student who commits plagiarism will be awarded an ‘F’ grade in the course. Please
read SZABIST plagiarism policy.
Good luck!