PROJECT FOR

BUSINESS
MANAGEMENT

Submitted BY:
Muhammad Abdullah(216)(25%)
Muhammad Azeem. (219)(25%)
Kamran Shakoor. (214)(25%)
Arslan Javed. (246)(25%)

SUBMITTED TO: DR.RAB NAWAZ LODHI

ENGRO CORPORATION
LIMITED
 INTRODUCTION

Engro Foods Limited (EFL) is fully owned subsidiary

of Engro Corporation. Engro Corporation was found
in 1957 under the name of Esso Corporation
Limited. In 1978 it was renamed as Exxon
Corporation limited and then in 1991 it was given
the name of Engro Corporation Limited. And till now
it has grown to become one of thte largest
industrial corporation of Pakistan.
The company has a well-distributed portfolio. It is
currently running 6 different business Engro
fertilizers, Chemical storage and handling, Trading,
Energy, and Petrochemicals. Engro Foods started its
work in 2005 and developed it to get huge market
share in just few years. Engro brands are considered
to be the high quality brands
and charge reasonable prices from customers.
FL's growing market share covers more than 8
egions and 302+ cities in Pakistan as well as cover
8 states in USA and 4 provinces in
anada, where our halal food range continues to
ttract a wide cross-section of Muslims and other
ustomers.

 According to Engro website, 5 million people in

the nation use its Products daily and it has more
than 1500 employees, It’s famous subsidiary
Company Engro Foods Brings in the most of the
revenue and it,s most successful products are
Olper’s milk, Tarang and now a Days Omore ice
cream. Olper’s milk is successful because of its
nature that it Is for all purposes and also for its
attractive and family oriented TVCs while Tarang
is successful for its low price and Omore for its
taste and quality. These products are loved
nationwide.
 NATURE and SCOPE OF ENGRO
“with a business footprint spanning across the
multitude of sectors,we remain resolte in our
commitment to creating positive reverberations
across the entire economy”
“OUR FUTURE BEGINS WITH YOU TODAY…’’
As an organization that prides itself on the basis that
we continue to hire the best from Pakistan and
around the globe, Engro organizational culture can
be summed in one word:(ENGROBILITY)
 CULTURE AND DIVERSITY
Diversity of talent lies at the heart of employee
selection across all subsidiaries at Engro - it is what
drives and sustains our growth. It value and honor
diverse experiences and perspectives that strive to
create welcoming and respectfull learning
environments while promoting access and
opportunity for all. In order to facilitate our female
employees, our head office we believe that our
employees superior creativity and innovation leads to
enhanced business performance and more successful
link with a wide variety of stakeholders. As a result
our employees feel more engaged and therefore
central to our continued success around the world.

TRAINING
To ensure that they remain the most sought after
employer amongst college graduates and
experienced professionals we continue to maintain a
Full focus on implementing a diverse strategy for
employee and organizational development. Our
professional training and development framework
ensures essential skills development across a wide
variety of competencies and serves as an integral
part in improvement of a great talent pool. Living
this philosophy of providing an engaging
environment and having a well trained workforce, we
provide a conducive platform to all our employees to
actualize their talent and unleash their true potential
thereby fuelling our best-in-class organizational
culture.
 ETHICS AND INTEGRITY
Engro has transparent processes and open
transparency in their policy. They are doing their
business activities and transactions with fairness and
honesty.

INNOVATION
Engro always encourages innovation by their people
or from wherever they get added value . It also boost
up the confidence level of employees.

COMMUNITY AND SOCIETY

Engro has always take in measures regarding the
safety of their people and the environment. They
always consider it their responsibility to take care of
their employees of local people so that no harm
could be cause to anyone or the assets of the
community.
 GOAL AND OBJECTIVES
Engro's first priority is to fulfil costumers needs and
wants by providing them quality products like Olpers
Milk, Omore Icecream, Olfruite etc. Second main
objective of Engro is to increase the profit share of
shareholders and get hold on a large market share so
they can control the market. ENGRO wants to be a
majour player in the market which is also there
vision.
“ELEVATING CONSUMER DELIGHT WORLDWIDE”

INDIVIDUAL GROWTH AND

DEVELOPMENT
ENGRO strongly believe in the power of people we
must treat each other with care and try to create a
diversified and helpful organizational environment.
 DIVERSITY and International Focus
ENGRO value differences in gender, race, nationality,
culture personality and style because diverse
solutions, approaches and structures are more likely
to meet the needs of the customers and achieve our
business goals.

HEALTH and ENVIRONMENT

Engro manages and utilize resources and operations
in such a way that the safety and health of our
people, our customers and visitors is ensured. We
believe our safety, health and environmental
responsibilities are beyond protection and
enhancement of our own facilities, and we are
concerned about the distribution, use and safely
after-use of disposal of our products.
 PESTEL ANALYSIS
 Political Factors:
Acting Govt And there policies
these days has effected the company profits and
also had an negative impact on the companies
competitive prices. Increment in fuel prices also
cause a massive set back in the companies
production and distribution at a large scale.
Company is hopeful that new Govt may provide a
relief.
 Economic Factors:

Inflation rate of Pakistan for the

current year has grown to 7 percent. This thing is
really hurting the purchasing power of Pakistani
consumers. PLM which is already considered as more
costly compared to open milk is becoming out of
reach of mostly public. As a result, there is an
increased pressure on company to either decrease
their prices or at least keep prices stable. Moreover,
packaged milk industry which each year pays millions
of taxes from the side of Engro is not being given any
relief in terms of taxes by the government.
Competition is also increasing with the entrance of
new domestic players in the dairy and food sector
and plans to increase investments by the already
established companies. Acting Government is failing
to keep dollar stable which is hurting the company
hence hurting the consumer of the company. Supply
chain has been disturbed due to high fuel prices.
  SOCIAL FACTOR:

This Years social factors were

favorable for the company, the increase in population
was 2.3% in Pakistan and out of which 0.23%
(According to companies report) choose engro
products and services on daily basis turning over
good revenue. How ever Social media influence was
low , company plans to focus on social media
promotions and ads to turn in more customers
bringing in more revenue and popularity among the
nation.

Technological Factor:

Engro was successful in

2023 to adapt to new innovations and new
machinery. Automated tech was a big success in
Engros chemical sector which was not performing
well in past few years due to Pakistan’s bad policies.
Engro shifted it.s focus towards automation to reduce
employees to save most of the money which was
spent on something which was not turning in enough
revenue.

 Legal Factors:
Engro foods always stand by the
rules and legal conditions imposed by the
Government and set their strategies that are
according to the employment laws and
legislations of the Government they are working
under. Engro food always keeps its department
updated about what is happening in the sector of
food ,chemical and fertilizer industry and that will
 help them to make their strategies accordingly.
Engro have the legal laws like, Minimum wage,
working time, Food stuffs, Engro foods don't
believe in Under 18 working, Occupational/
industrial Training, Environmental regulations
Consumer protection Industry-specific regulations
etc.
 Enviornmental Factors:

As, the environment

always effect the way strategies are being carried out
and implemented. Engro like all the organizations
they also have to face such kind of environment
which is very dynamic. Being in the market as a
challenger they have to face all the external factors
and have to cope up with them accordingly. Engro
have the strategies to positively engage the staff in
work and boost up their moral. Engro has a friendly
environmental culture within the organization to
make their employees comfortable and to deal with
the external problems.
 ENGRO’S MISSION (As of 2023)
ENGRO IS A COMPANY THAT PROVIDES DIVERSE
PRODUCTS AND SEVICES TO NATION AND GLOBE. THERE
MISSION IS TO BUILD A REPUTATION AMONG THERE
BELOVED CUSTOMERS, AS THE MOST
KNOWLAGEABLE,MOST RELIABLE AND FRIENDLIEST
COMPANY.

GOAL GOAL GOAL

Enhance staff Increase brand Improve customer
expertise awareness service
OBJECTIVE OBJECTIVE OBJECTIVE
 Schedule  Create customer  HIRE TWO NEW
referral EMPLOYES(BY 7-15)
regular  CREATE NEW JOB
program.
training.  Take active TRACKING SOFTWARE
 Have all staff surveys AND ACTIVELY UPDATE
IT
certified
 LEADERSHIP
Engro's leadership consists of some of the most powerful leaders in
Pakistan's business community.These individuals are responsible for
conceptualizing, articulating goals, and rallying our employees to
achieve those goals.They run the company with a deep commitmen
tto Engro's values and ethics.As we become a profitable, growing
and profitable company, our management structure continues to
evolve to create a more focused organization.

Engro's board of directors consists of one executive director, five in

dependent directors and four nonexecutive directors. The Board of
Directors has a shared responsibility for ensuring that Engro's
operations are well managed and fair.
 core values
At Engro, we support our culture through specific processes and
policies that ensure open communication, create an environment
for the privacy of our employees and business partners, and ensure
the health and safety of our employees. Our core values underpin
everything we do at Engro ; From legal decisions to our business, to
winning awards and recognition.

ENGAGED AND EMPOWERED ENVIROMENT

engaged and empowered environment
People are important to Engro.They provide there employees with a
safe workplace, empower them, and encourage them to innovate
and contribute to greater goals every day. The Engro family has a
culture of respect, trust and recognition where ideas are heard,
performance is rewarded and employees are encouraged to grow
and renew themselves.They focus on creating a supportive
organizational culture, prioritizing employee engagement, building
our culture, and encouraging pride in our employees. The results of
their employee engagement survey show that an average of 64% of
participating partners say employees behave more ethically.

Diverse and Inclusive Workplace

As an equal opportunity employer, Engro welcomes people from all walks
of life and encourages diversity and inclusion in the workplace. This is
evidenced by Engro's diverse and profitable businesses, staffed by
professionals and diverse individuals with different backgrounds, skills and
perspectives, but with the same mission: better tomorrow, better future of
Pakistan.